Archive for the ‘smartphones’ Category
Thursday, February 21st, 2013
Researchers say they can boost the speed of public WiFi networks by up to 700 percent.
Smartphone users rely on Wi-Fi for their primary data connection, with Wi-Fi data consumption two to 10 times that of cellular data consumption, according to Mobidia Technology, Inc., a leading provider of mobile analytics, in collaboration with Informa, whitepaper, “Understanding Today’s Smartphone Users.
With that level of usage, it is not surprising that the Wi-Fi market has been dynamic over the past 12 months. Incumbents, start-ups and new entrants into the Wi-Fi space, as well as many mobile operators have been battling to establish and maintain market positions and connections to the smartphone users.
Yet, little data has been available on the Wi-Fi usage trends of smartphone users, especially their usage of private vs. public Wi-Fi hotspots.
Understanding these trends
Understanding these trends is critical for both Wi-Fi and cellular providers when making a wide range of strategic investment and business decisions within the mobile broadband marketplace.
Mobidia’s data on global Wi-Fi usage in January 2013 highlights the following trends:
- Smartphone users continue to rely on Wi-Fi as their primary connection. With very few exceptions, such as Japan, users in most developed countries consume well over 80 percent, and often over 90 percent, of their total mobile data on Wi-Fi networks.
- Smartphone users are heavily reliant on private or unmanaged, self-provisioned public Wi-Fi hotspots, as you would find in many small businesses, for their primary Wi-Fi connections. These Wi-Fi networks consistently accounted for well over 90 percent of the Wi-Fi traffic.
- As a corollary, usage of managed, public hotspots, as would be offered by Wi-Fi network providers or mobile operators, consistently accounted for very little traffic across all countries analyzed. For example, traffic on these hotspots was just three percent and two percent of all Wi-Fi traffic in the leading Wi-Fi markets – the U.S. and the U.K., respectively.
Tuesday, February 19th, 2013
With computers and mobile devices giving us anytime access to our financial information, are Americans seeing any benefit on their bottom line?
According to the latest COUNTRY Financial Security Index survey, just more than half of Americans (53 percent) regularly use online banking or investment applications. Of those that do, however, 70 percent say these tools make them more diligent about tracking their finances.
This awareness isn’t necessarily leading to action, except for those Americans using multiple online banking and investing features.
- Less than half (46 percent) of regular users say online access has improved their ability to save in the short or long term.
- Of the 31 percent of Americans who use these tools in multiple ways, 57 percent say these applications help them save.
|How Americans Use Online Banking or Investment Applications
|Use budgeting tools
|All of these functions
“It’s great to see a majority of Americans are more aware of their finances thanks to online banking and investment applications,” says Joe Buhrmann , manager of financial security support at COUNTRY Financial.
Monday, February 11th, 2013
Nurturing a lead is not all that different than nurturing a love interest, says Leads360, which offers some tips on using text messaging effectively across your personal and professional life.
“With Valentine’s Day approaching and personal connections on the minds of many, it seemed like a good time to take a lighthearted look at some of the most successful ways to make a strong business impression and connection leveraging a less utilized communication channel in business – text messaging,” said John Reese, Vice President of Marketing at Leads360.
Texting to win love or business
“Whether you are texting to win love or business, there are quite a few similarities required to build trust and ultimately a relationship.”
With an estimated 9.6 trillion messages sent worldwide in 2012, it’s no wonder that sweethearts and marketers alike are flocking to this communication channel, and salespeople are just beginning to understand its value.
However, in the name of love or business, etiquette is essential. Much like sending flowers to someone before meeting them, sending a text prior to making contact with a prospective customer can be perceived as forcing an early personal relationship where one does not exist.
Here’s an infographic on using text messaging effectively – whether in marketing or in love:
Monday, February 11th, 2013
Now here’s a finding that may not please your Valentine: almost 30 percent of people responding to a survey of 5,000 users from Asuriaon, which sells technology protection services, say their cell phone is more helpful to them than their significant other.
More than 20 percent say they have deleted messages their significant other might find inappropriate. Three percent even admit to having a secret cell phone their partner doesn’t know about.
Here’s an infographic detailing the survey findings:
Monday, February 11th, 2013
Do you think it’s ok for someone to text on a cell phone during a meal, a meeting or in a class? Most people polled in a recent national survey think using a cell phone to talk, text or browse the web during a meal is wrong, attitudes toward cell phone behavior varies greatly by age and the type of technology used.
The survey conducted by the USC Annenberg Center for the Digital Future in collaboration with market research and strategy firm Bovitz, Inc., found that younger users, particularly Millennials (born after 1982) are much more tolerant of cell phone use during a meal, a class, or a meeting than those over 30.
A new social etiquette
“We’re finding a whole new social etiquette developing about the appropriateness of mobile devices,” said Jeffrey I. Cole , director of the Center for the Digital Future at the USC Annenberg School for Communication and Journalism.
“Fifty years ago, no parent would tolerate a child answering the phone five times during a meal,” said Cole. ”Now parents face an updated version of that problem when confronting their children about the endless stream of texts they want to answer while the family is together for dinner. And parents use mobile devices, too; it’s their struggle as well.
“Now at least we have evidence that a large percentage of Americans believes some behavior involving the mobile devices in our lives is not appropriate,” Cole said. “Whether we do anything about it is a separate issue.”
Smartphones more tolerated
The study also found that tolerance changes when ownership of different types of mobile devices is considered, regardless of age. For example, while 11 percent of basic cell phone owners said it was appropriate to text during a meeting, 25 percent of smartphone owners said it was appropriate.
“We’re starting to see that tolerance of mobile devices is not just reserved for the young; the type of technology one uses makes a difference as well,” said Greg Bovitz , president of Bovitz Inc. “Older users who own smartphones are more tolerant.”
Personally, we think people could do with a dose of common sense regarding their cell phone use in public or at times such as meals or meetings. We’ve overheard conversations on trains, planes and in stores, for instance, that would be better left private.
But as this study notes, changing behavior is easier said than done. Most people know it’s not safe to use a cell phone while driving, for instance, yet still do it.
Here’s an infographic detailing the study’s findings.
Friday, February 8th, 2013
Over 50 percent of US smartphone owners who say they have unlimited data showed interest in plans that allow customization, speed guarantees, or sharing of data on family plans for multiple devices, according to the Strategy Analytics Mobile Broadband Opportunities (MBO) service report, “Unlimited versus Tiered Smartphone Data Plans: Market Evolution and Opportunity.”
Sprint Nextel and T-Mobile USA are betting on unlimited data as a way to win market share against their larger rivals. Banking on their superior 4G LTE network coverage to help gain and retain customers, AT&T and Verizon Wireless are sweetening their tiered data plans with unlimited voice and text bundles, no extra fees for tethering, as well as data share across multiple devices.
Yet the real story may be that consumers are looking for more control and personalization: in the US, UK, and China, 60 percent or more of smartphone owners show interest in monitoring data use in real-time on their device while over half say they would like to be able to customize their plans.
Who will win?
According to Susan Welsh de Grimaldo , director, Mobile Broadband Opportunities at Strategy Anaytics, “The operator who is first to market with new user-friendly capabilities for personalizing mobile plans, including premium options for guaranteed speed, may win in this next wave of mobile life.
Today’s mobile phone owners indicate they are ready for new levels of customization in their mobile plans—my mobile, my way—with an easy tool to track usage so that they remain in control.”
Phil Kendall , Director, Wireless Operator Strategies (WOS) adds, “Wireless networks get congested, and today’s tiered data plans do not adequately address peak traffic challenges. While operators with relatively empty new 4G networks may be able to sustain unlimited data as a value proposition for a short time, they may not be targeting the real pain points among consumers or networks.”
Full report: ”Unlimited versus Tiered Smartphone Data Plans: Market Evolution and Opportunity.”
Thursday, February 7th, 2013
Sixty-two percent of smartphone owners use their devices’ hotspot capabilities, an increase of nine percent since May 2012, according to a new survey of more than 700 mobile consumers in the U.S.
Despite the increase in adoption, many consumers are still concerned with the cost, usability and lack of plan options available with smartphone hotspots, and carriers are missing key opportunities to monetize personal hotspots.
This survey was conducted by uSamp and commissioned by wireless and mobility solutions provider Smith Micro Software, Inc. (NASDAQ:SMSI).
The Survey Reveals:
- 71 percent of respondents have used a dedicated hotspot device, a smartphone hotspot, or both to connect Wi-Fi devices to the mobile Internet:
- almost half are not frequent users
- more than 25 percent do not pay their carrier for hotspot service, but instead use over-the-top applications to access this feature on their smartphones.
- The majority of hotspot users are heavy data users, yet over two-thirds of light and moderate data users would tap personal hotspot services if their carrier offered a pay-as-you-go pricing model, presenting a revenue opportunity for carriers.
- For nearly one-third of respondents who do not use any form of personal hotspot, privacy concerns (27 percent) and the desire to avoid another wireless contract (21 percent were major contributors to non-usage.
“Over 90 percent of tablets sold in the U.S. are Wi-Fi only, so leveraging a smartphone’s hotspot feature to monetize these devices is a great opportunity for carriers,” said Sunil Marolia, VP, Product Management, Smith Micro.
“Our survey results highlight some concerns preventing broader adoption, and significant revenue leakage associated with hotspot service. By making mobile hotspots easier to use, with more flexible business models behind them, operators can better capitalize on the revenue potential of these devices.”
Usability of Personal Hotspots
Usability and features were examined for Frequent and Occasional hotspot users. Both groups listed expense, battery life and limited plan options as their top concerns, but infrequent hotspot users also cited preferences in these areas:
- 54 percent want easier, one-step access to connect a device to a personal hotspot
- 49 percent want self-care diagnostics to help debug connectivity issues
- 43 percent prefer ad-sponsored hotspot service, even if usage limits were applied
Professional versus Recreational Use
Other results from the survey reveal hotspot concerns varied significantly between professional users (devices and hotspot service paid by employer) versus recreational users. For example, 59 percent of professional users are concerned with hotspot performance, whereas only 16 percent of recreational users cited performance as a concern. However, since two-thirds of professional users also use their hotspots for recreational purposes, the importance of enhanced management and control features to prevent security breaches and skyrocketing mobile data bills should be considered not only by hotspot users but by employers.
For access to key findings from the survey, please visit findings.
Monday, February 4th, 2013
The Federal Trade Commission, the nation’s chief privacy agency, has issued a staff report recommending ways that key players in the rapidly expanding mobile marketplace can better inform consumers about their data practices.
The report makes recommendations for critical players in the mobile marketplace: mobile platforms (operating system providers, such as Amazon, Apple, BlackBerry, Google, and Microsoft), application (app) developers, advertising networks and analytics companies, and app developer trade associations. Most of the recommendations involve making sure that consumers get timely, easy-to-understand disclosures about what data they collect and how the data is used.
“The mobile world is expanding and innovating at breathtaking speed, allowing consumers to do things that would have been hard to imagine only a few years ago,” said FTC Chairman Jon Leibowitz . “These best practices will help to safeguard consumer privacy and build trust in the mobile marketplace, ensuring that the market can continue to thrive.”
Consumers increasingly concerned about privacy
The report cites recent data showing that consumers increasingly are concerned about their privacy on mobile devices. For example, 57 percent of all app users have either uninstalled an app over concerns about having to share their personal information, or declined to install an app in the first place for similar reasons. Less than one-third of Americans feel they are in control of their personal information on their mobile devices.
Based on the Commission’s prior work in this area and information obtained through the panel discussions, written submissions, and the report offers several suggestions for the major participants in the mobile ecosystem as they work to improve mobile privacy disclosures.
The report recommends that mobile platforms should:
- Provide just-in-time disclosures to consumers and obtain their affirmative express consent before allowing apps to access sensitive content like geolocation;
- Consider providing just-in-time disclosures and obtaining affirmative express consent for other content that consumers would find sensitive in many contexts, such as contacts, photos, calendar entries, or the recording of audio or video content;
- Consider developing a one-stop “dashboard” approach to allow consumers to review the types of content accessed by the apps they have downloaded;
- Consider developing icons to depict the transmission of user data;
- Promote app developer best practices. For example, platforms can require developers to make privacy disclosures, reasonably enforce these requirements, and educate app developers;
- Consider providing consumers with clear disclosures about the extent to which platforms review apps prior to making them available for download in the app stores and conduct compliance checks after the apps have been placed in the app stores; and
- Consider offering a Do Not Track (DNT) mechanism for smartphone users. A mobile DNT mechanism, which a majority of the Commission has endorsed, would allow consumers to choose to prevent tracking by ad networks or other third parties as they navigate among apps on their phones.
App developers should:
- Provide just-in-time disclosures and obtain affirmative express consent before collecting and sharing sensitive information (to the extent the platforms have not already provided such disclosures and obtained such consent);
- Improve coordination and communication with ad networks and other third parties that provide services for apps, such as analytics companies, so the app developers can better understand the software they are using and, in turn, provide accurate disclosures to consumers. For example, app developers often integrate third-party code to facilitate advertising or analytics within an app with little understanding of what information the third party is collecting and how it is being used.
- Consider participating in self-regulatory programs, trade associations, and industry organizations, which can provide guidance on how to make uniform, short-form privacy disclosures.
Advertising networks and other third parties should:
- Communicate with app developers so that the developers can provide truthful disclosures to consumers;
- Work with platforms to ensure effective implementation of DNT for mobile.
App developer trade associations, along with academics, usability experts and privacy researchers can:
- Develop short form disclosures for app developers;
- Promote standardized app developer privacy policies that will enable consumers to compare data practices across apps;
- Educate app developers on privacy issues.
“FTC staff strongly encourages companies in the mobile ecosystem to work expeditiously to implement the recommendations in this report. Doing so likely will result in enhancing the consumer trust that is so vital to companies operating in the mobile environment. Moving forward, as the mobile landscape evolves, the FTC will continue to closely monitor developments in this space and consider additional ways it can help businesses effectively provide privacy information to consumers,” the report states.
The FTC also introduces Mobile App Developers: Start with Security, a new business guide that encourages developers to aim for reasonable data security, evaluate the app ecosystem before development, and includes tips such as making someone responsible for data security and taking stock of the data collected and maintained.
Friday, February 1st, 2013
The iPhone 5
While iPhone users may pay more for their device up front than Android users, they actually pay less for the most popular photo and video apps than Android users, according to the Photo/Video Apps Market Analysis January Report just published by Suite 48 Analytics.
It found that he more popular photo and video apps on iPhone cost on average 38% less than their Android equivalents. A majority of the 50 top ranking photo and video apps on iPhone are priced at the minimum allowed in the iTunes store, $0.99, compared to only 34% of Android apps.
Suite 48 Analytics president and author of the report, Hans Hartman said it’s because the photo app market is both more mature and more competitive on iPhone than on Android.
There are roughly three times more photo or video apps in the iPhone store (approximately 20,000) than in Google Play (7,500). Also, whereas only 32% of Android apps have been on the market for over a year, the majority of the top ranking iPhone photo and video apps are that old,” he said.
according to the study, 49% of iPhone apps older than one year have in-app purchasing functionality, versus only 29% of those released in the last six months.
Among other noteworthy findings of the study:
- 38% of the top ranking photo apps are photo enhancement apps (such filters or effects apps), followed by “combine” apps (such collage apps), and camera apps.
- Top ranking iPhone photo and video apps have higher user ratings than their Android counterparts.
- Only 10% of the top ranking photo and video apps are video apps (another 13% are apps that can be used both for photos and videos), indicating that still photography continues to dominate the market.
- Only 1% of the top ranking photo and video apps are primarily print product ordering apps such as greeting card or photobook apps; 5% have ordering print products as one of their features.
- 34% of the top grossing photo and video apps on iPad are specially made for iPad, i.e. not offered on iPhone.
- The top 25 free Android photo or video apps in the US generate 63% of their downloads outside the US. The equivalent number on the iPhone is significantly lower, at 51%.
Thursday, January 31st, 2013
The global installed base of smartphones will total 1.4 billion by the end of 2013, according to the latest forecasts from ABI Research. Of this base, 57% will run on Android and 21% on iOS.
Meanwhile, there will be 268 million tablets in active use, with 62% of them built on iOS and 28% on Android.
The annual growth rate against 2012 will be 44% for smartphones and 125% for tablets. Despite of Apple’s and Google’s strong hold of the market, ABI Research anticipates that the future won’t be quite as duopolistic as it may seem now.
A relative success for Microsoft and Blackberry?
Outside of the leading two operating systems, how will the world look for the two main challengers, Windows Phone and BlackBerry 10?
Senior analyst Aapo Markkanen comments, “2013 should be seen as relative success for both Microsoft and BlackBerry.
For the end of the year, we expect there to be 45 million Windows Phone handsets in use, with BlackBerry 10 holding an installed base of close to 20 million. Microsoft will also have 5.5 million Windows-powered tablets to show for it.”
Importantly, the figures refer to actively used devices, which is what app developers – with certain caveats in mind – should generally treat as an addressable market for their releases.
As Markkanen points out, “The greatest fear for both Microsoft and BlackBerry is that the initial sales of their smartphones will disappoint and thereby kill off the developer interest, which then would effectively close the window of opportunity on further sales success. Our view is that the installed bases of this scale would be large enough to keep these two in the game. It will definitely also help that both firms have actively kept the developers’ interest in mind while designing and rolling out their platforms.”
Friday, January 25th, 2013
We’re all becoming IT savvy when it comes to setting up new digital devices, these days, but not everyone likes it that way. Research firm Parks Associates announced new tech support research today showing the do-it-yourself (DIY) model is the dominant, but not preferred, method for consumers setting up new connected or mobile devices.
The firm’s Creating Holistic Consumer Technology Support Services reports, among U.S. broadband households purchasing new devices, 81% set up a new tablet on their own, 72% set up a smartphone on their own, and 60% set up a new home network on their own. However, only 51% of these consumers overall would prefer the DIY method on the next setup.
Smartphones were the devices most commonly set up by broadband households over the past 12 months.
“Improvements in automated device discovery and intuitive interfaces have boosted DIY setup on new devices, but a significant percentage of people prefer assistance,” said Patrice Samuels, research analyst, Parks Associates.
Premium tech support services has growth opportunities
“Meeting this demand through premium technical support services provides outstanding growth opportunities for retailers, CE manufacturers, and service providers and creates opportunities to build long-term relationships with consumers.”
Parks Associates estimates U.S. tech support revenues will exceed $8 billion in 2017.
Consumers want a single support service for all their gadgets
The interconnectedness and interdependence among devices in the digital home blur the lines for ownership of a problem, so approximately 25% of consumers with a networking-related problem contacted their broadband service provider for assistance, regardless of where they purchased the home networking equipment.
In response, providers such Comcast and CenturyLink have expanded their support services to include services, traditionally out-of scope, available on a premium or paid basis.
“Consumers want a solution that covers their support needs for all of their gadgets—computers, tablets, and smartphones; 72% of consumers interested in technical support feel the service should be able to fix every technical problem they experience,” Samuels said. “Support services will have to expand in order to effectively meet consumers’ support needs.”
Friday, January 25th, 2013
If you’ve ever seen someone driving erratically while talking on a cell phone, and who hasn’t, you know it’s not a good idea. But new research shows it may be an even worse practice than previously thought. Motorists who use cell phones while driving are more likely to engage in additional dangerous behaviors such as speeding, driving drowsy, driving without a seatbelt and sending texts or emails, according to a survey conducted by the AAA Foundation for Traffic Safety.
Despite the well known dangers of using a cell phone while driving, a majority of drivers do it anyway.
More than two-thirds (69 percent) of licensed drivers reported talking on a cell phone while driving within the last month despite the fact that nearly nine-in-ten respondents (89 percent) believe other drivers using cell phones are a threat to their personal safety.
The problem is getting worse
“Ninety percent of respondents believe that distracted driving is a somewhat or much bigger problem today than it was three years ago, yet they themselves continue to engage in the same activities,” said Peter Kissinger , President and CEO of the AAA Foundation for Traffic Safety.
“More work clearly is needed to educate motorists on the risks associated with using a cell phone while driving, especially given that most Americans believe this problem is becoming worse.”
Personally, we’ve seen truck drivers talking on a cell phone run off the berm, drivers on cell phones in cars weaving across lanes and erratically changing speed, and narrowly avoided an accident when a driver chatting away veered in front of us at high speed.
Motorists who fairly often or regularly used their cell phones over the last month also reported that they engaged in additional risky behaviors. The research shows:
- 65 percent also reported speeding
- 44 percent also reported driving while drowsy
- 53 percent also reported sending a text or email
- 29 percent also drove without a seatbelt
Conversely, drivers that reported never using a cell phone were much less likely to report additional risky behaviors:
- 31 percent reported speeding
- 14 percent reported driving drowsy
- 3 percent reported sending a text or email
- 16 percent drove without a seatbelt
Disapproving of the practice doesn’t stop it
Despite the near-universal disapproval of texting and emailing while driving (95 percent), more than one-in-four licensed drivers (27 percent) reported sending a text or email at least once in the past 30 days, and more than one-third (35 percent) said they read a text or email while driving.
Young drivers age 16-24 were even more likely with more than half (61 percent) reporting having read a text or email while driving in the past month, while more than one-in-four (26 percent) reported checking or updating social media while driving.
“What concerns AAA is this pattern of risky behavior that even goes beyond cell phone use,” said Kathleen Bower , AAA vice president of public affairs. “These same cell phone-using drivers clearly understand the risk of distraction, yet are still likely to engage in a wide range of dangerous driving activities.”
Distraction is the enemy of safe driving
Driver use of cell phones impairs reaction times and roughly quadruples crash risk. Additionally, the National Highway Traffic Safety Administration reports that more than 3,000 people are killed and nearly half a million are injured each year in crashes involving distraction. This is likely an underestimate given the challenges associated with determining the role of distraction in crashes.
AAA and the AAA Foundation for Traffic Safety have long been leading advocates in educating motorists about the risks of distracted driving. AAA recommends that motorists turn off their phone before driving or pull over to a safe place to talk, send texts or use email. AAA also has launched a legislative campaign to advocate for a text messaging ban in all 50 states.
To date, 39 states and the District of Columbia have adopted this key traffic safety measure and AAA expects all 11 remaining states to consider this legislation in 2013.
Tuesday, January 22nd, 2013
Do you have a drawer full of expired paper coupons? Or is your phone collecting a similar batch of digital coupons? A recent PassJoy survey that found 56 percent of consumers keep mobile coupons on their online wallets for months or even years.
These undeleted coupons might starting cluttering online wallets, frustrating consumers. The solution is simple: make them self-refreshing for a long term marketing opportunity.
Huge opportunity for retailers
“This is a huge opportunity for retailers,” said PassJoy company spokesperson Jim Bonner. “Instead of distributing large quantities of low-grade coupons on a continuous basis, retailers could distribute high-value coupons that automatically refresh with new offers.”
Passjoy has a dog in this hunt.
According to Bonner, Passjoy’s “2nd generation” pass management engine provides the backend power to maintain these permanent coupons, keeping them fresh with new branding and replacing them intelligently based on customer preferences.
Whether marketers use Passjoy’s tech or not, we think having digital coupons automatically refresh is a great idea. It would certainly give marketing campaigns more mileage – especially in light of the finding that most of us seldom delete them.
Don’t drop that iPhone – repairs can be costly.
Mobile coupons have gained widespread popularity in recent years, with Apple releasing its Passbook—a virtual application designed to store coupons, boarding passes, tickets, and other forms of mobile payment—along with iOS 6 on September 19, 2012.
Passes are delivered to iPhone or iPod Touch users electronically and can be exchanged for a financial discount or rebate when purchasing a retailer’s product or service.
Rather than discarding redeemed mobile passes, the majority of users store them indefinitely. “Eventually there will be millions of leftover passes,” Bonner adds. “Effectively, coupons are no longer disposable; they’re actually long-term marketing opportunities.”
Tuesday, January 22nd, 2013
Smartphones and tablets drove almost a quarter of total clicks in the fourth quarter of 2012, according to The Search Agency. But the gain in mobile clicks did not come at the expense of desktop search.
“With ongoing advancements and multiple lower priced tablet options being introduced into the market, it’s no surprise traffic on these devices continues to increase,” said Keith Wilson , vice president of agency products at The Search Agency.
“But, while our advertisers’ spend on mobile and tablets is increasing, it’s not at the expense of desktop. In fact, data shows that desktop searches remained level over the last two quarters, underscoring the trend that search is steadily growing overall.”
Tablets see record searches; surpass mobile ad spend
The introduction of a number of new tablet models and record sales growth spurred on huge growth in both tablet use and advertiser spend.
Tablet click share in Q4 more than doubled YoY and jumped 16 percent from Q3, and smartphones and tablets combined drove 23 percent of total clicks in Q4 2012, an 89 percent increase YoY. The last quarter of 2012 marked the first time in which share of spend on tablets exceeded spend on smartphones (8.5 versus 7.1 percent of total spend).
Google and Yahoo!-Bing Network continue to see growth; Google leads in mobile
Search engine advertising continues to show healthy growth as impressions in Q4 2012 grew 11 percent YoY and total clicks grew 4 percent. Total clicks on Google increased 4 percent YoY and cost per click (CPC) rose 7 percent from $0.55 to $0.59.
Bing also showed a 4 percent growth in click traffic, with a 15 percent increase in average CPC YoY. Bing’s mobile impression share and click share increased, but is still substantially less than Google’s impression and click share overall.
Google continued to see more paid clicks coming from mobile devices with 25.9 percent of its total clicks coming from tablets and smartphones in Q4, compared to 12.6 percent for Bing.
Product Listings accounted for more than 14 percent of spend on Google
Product Listing Ads (PLAs) continued their strong growth in Q4 2012, accounting for 14 percent of retailers’ total spend on Google in Q4, a 236 percent increase from the previous quarter. Specifically, retailers spent more than 9 percent of their PLA budget on tablets and smartphones, an 80 percent increase from Q3.
Retail surged on mobile during the holidays, but click volume declined YoY
In the retail sector, mobile click share increased from 14.3 percent in Q4 2011 to 26.1 percent in Q4 2012. Retail volume was the driving factor for Q4 growth in comparison to Q3 2012, with a 20 percent increase in click traffic. However, YoY click volume declined 6 percent.
“The holidays brought on big numbers in mobile retail searches but we saw click volume decrease overall – possibly because of uncertainty from the presidential election and the natural disasters that affected the Northeast,” added Wilson.
Wednesday, January 16th, 2013
Consumers significantly increased smartphone shopping during the recent holiday period, according to the Mobile Commerce Index for Holiday 2012 by Branding Brand.
The analysis spanned a 35-day period, from the day before Thanksgiving through and including Christmas Day.
The Index had the following results for the Holiday 2012 period:
- 77 million visitors
- 413 million page views (63% iOS; 33% Android)
- 620,000 orders (69% iOS; 28% Android)
- $84.66 average order value ($85.21 iOS; $81.54 Android)
- 21% of total e-commerce traffic came from smartphones
“During the holiday period on average, there were 137 page views every second, and 12 orders every minute, running through Branding Brand mobile sites,” said Chris Mason , co-founder and CEO of Branding Brand. “Whether consumers were shopping, researching product, or interacting with the in-store experience, it is clear that they were doing so with their phones.”
Here’s an infographic detailing the findings:
Thursday, January 10th, 2013
Smart marketers realized that tablet users are highly engaged with their devices and spent a significant amount of money to reach them, says a new study from IgnitionOne.
It shows that year-over-year (YoY) paid search spending growth for tablets doubled that of smart phones in the fourth quarter of 2012 as mobile devices as a whole grew to 18% of search budgets in the U.S.
The report, which includes trends across online advertising, also revealed the Yahoo! Bing Network as a strong performer achieving their highest market share since the beginning of 2009 (24%). Total paid search spending grew at 19% YoY, representing a continued acceleration from last quarter, closing out a strong quarter.
These figures are released quarterly by IgnitionOne which powers more than $30 billion in revenue each year for leading brands through digital marketing solutions.
Key findings in the report:
- 2012 ends with a strong Q4 for search - Ending with a robust holiday shopping season, U.S. search saw advertising spend up 19% YoY in Q4. The fourth quarter also saw YoY increases in impressions (19%), and clicks (6%).
- Tablet search breaks away from smartphones as mobile devices continue to explode – U.S. YoY search ad impressions for tablets are up 212% compared to smartphones’ increase of 20%. Spend for tablets is also double that of smartphones with increases of 163% vs 87%. Mobile devices now account for 18% of total search budgets.
- Yahoo! Bing Network picks up steam – Yahoo! Bing continued to accelerate their growth in the U.S. with a YoY increase in Q4 spend of 48% compared to Google’s 12%. This helped Yahoo! Bing grab the biggest share of market (24%) since Q1 of 2009
- Shoppers splurged on higher value orders in Q4 – U.S. Retail search advertising saw YoY increases greater than average on impressions (+28%) and clicks (+10%) and Average Over Value (AOV) increased an impressive 46%. However, transactions decreased 31%, pointing to consumers checking out with fewer, but higher-value carts.
- 2012 was a good year for paid search – When comparing to 2011 for our top U.S. clients, paid search metrics for the full year increased across the board with spend increasing 31% and impressions and clicks increasing 21% and 22% respectively.
“Tablets have become a very important device for advertisers, especially retailers,” said Roger Barnette, President of IgnitionOne.
“Smart marketers took advantage of the high level of engagement on these devices during the critical Q4 shopping season and we will continue to see budget shifts to mobile campaigns in the new year.”
This report is the latest in a series of reports from IgnitionOne, reviewing trends across the online advertising landscape. This and previous quarterly reports can be downloaded at http://bit.ly/ignitiononeresearch
Tuesday, January 8th, 2013
Looking for a high paying career? Application development is one of the fastest growing industries in the world, and the number of app developers and their potential salaries are growing steadily.
With smartphone and tablets continuing to see rapid adoption by consumers and businesses, this trend is only going up for the foreseeable future.
The app market itself was worth $5 billion as of 2011, with mobile application revenue estimated to reach $46 billion by 2016.
Average app developer makes $75K annually
This new infographic, commissioned by the Application Developers Alliance and designed by infogr8, reveals the results of a survey released by GigaOM and the Alliance. The survey gives a clearer idea of who application developers are, what they’re earning, and the current and predicted future states of the applications market.
The average full-time app developer is earning an average of $75,000 a year. To put that into perspective, the average salary for a lawyer is $64,000, a doctor $57,000 and a teacher only $43,000. Also noted is that the average salary in the US is $45,250.
Looking at the profile, the average app developer is not a young guy in his mom and dad’s basement like you might imagine, but is in fact a well-educated 33-year-old.
Meanwhile, 30 percent of the survey respondents have more than four years experience in the field, and over half have more than two years.