A star-studded lineup of Internet mavens, digital media icons, and top brands such as Google, Twitter, Bing, AOL, Advertising Age and Forrester are headed to Dallas next week (Dec. 10-11) for the 2013 Dallas Digital Summit. Headliners at the event include Apple co-founder Steve Wozniak, best-selling author Randi Zuckerberg, and Susan Bennett, the voice of Apple’s Siri.
The two-day event at the Irving Convention Center presents more than 75 speakers on topics such as content strategy, usability/design, mobile marketing, customer engagement, social media, ecommerce, email, search, marketing automation, video, the multi-screen experience, and a great deal more. Preconference intensive workshops provide five hours of insights into best marketing practices from roll-up-your-sleeves professionals.
Steve “The Woz” Wozniak, an iconic figure in the history of the digital era, designed the first Apple computers for the company he founded with the late Steve Jobs. His quotes get boxed and go viral on social media.
Randi Zuckerberg has enjoyed a wave of media exposure over the last month since publication of her two new books. “Dot Complicated, Untangling our Wired Lives,” discloses that even at Facebook she had some difficulties with social media when she posted so many pictures of her new baby they asked her to stop.
She argues that we should share “authentic details” of our lives online – but nothing that we wouldn’t be comfortable seeing appear in a newspaper.
Ugly comments on social networks have driven her to tear, she admits. “Don’t be a jerk online,” she says, which is advice we wish more people would follow.
She also advises taking breaks from our overwhelming digital lives.
As an early marketing executive at Facebook, Randi created and ran the social media pioneer’s marketing programs. She led the company’s U.S. election and international politics strategy and created Facebook’s live streaming initiatives during the 2008 Presidential Inauguration. Randi was nominated for an Emmy Award in 2011 for her innovative coverage of the 2010 mid-term elections that integrated online and TV coverage in unique formats.
Since starting Zuckerberg Media, Randi has produced shows and digital content for BeachMint, the Clinton Global Initiative, Cirque du Soleil, the United Nations, Bravo and Conde Nast, with many other projects in the works.
Susan Bennett is the funny and personable voice actress who the users of Apple iPhones and iPads have heard as the voice of Siri.
Bennett appeared at an earlier TechMedia event, The Internet Summit in Raleigh in November.
The Big Bang Theory, the popular TV comedy, plans several episodes built around Siri later this season, we hear.
You’ve more than likely heard Susan’s voice on a number of commercials and productions as one of the most active voice-over artists working with such clients at Ford, Coca-Cola, Fisher Price, McDonald’s, The Home Depot, Goodyear, VISA, Macy’s, Club Med, Delta Airlines, and The Cartoon Network.
Also on this year’s agenda:
AOL’s “Digital Prophet,” David Shing. Engaging, witty and candid, Shing provides both historical perspective and current context as he lays out his vision of the brave, new world of marketing to come – one he believes will belong to those willing to embrace change and take risks now, and that he dearly hopes will suck a great deal less than it does at the moment.
Brent Herd, director of Southeastern US sales for Twitter, began his digital career at Yahoo in 1998.
Simon Dumenco, the Editor-at-large adn “media guy” at Advertising Age, has worked at and consulted for a wide range of media companies, including Condé Nast, Hearst, IAC, Time Warner, Viacom, and Wenner Media. He was founding editorial director of New York magazine’s NYmag.com and founding editor-in-chief of VeryShortList.com. At New York magazine, he was business/technology editor, editor of the National Magazine Award-winning media column, and advertising critic and pop-culture columnist.
Here is a full list of speakers.
We’re told a limited number of tickets remain. If you’re quick, you might grab one here.