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Archive for the ‘Twitter’ Category

Nike has most socially devoted fans on top ten list

Friday, May 17th, 2013
Nike sneakers

Nike Olympic inspired sneakers.

Nike is the U.S. brand to beat for Socially Devoted fans, dominating Socialbakers top ten U.S. list with four different Nike handles in Q1 2013.

Socialbakers, the global leader in social media measurement and analytics, monitors the most responsive brands on social media each quarter.

While @JetBlueAirways, representing airlines, and @NokiaCareUS, for telecom, take the #2 and #4 spots, respectively, they are surrounded by brands in banking, sporting goods, food, cloud computing and, a Q1 favorite, tax prep.

On Facebook, the most Socially Devoted U.S. brands in Q1 2013 were uniformly telecoms and airlines, industries where online customer service has become critically important to their business.

“Twitter enables a certain open conversation, and allows brands to address their customers’ needs immediately and directly.

More brands using social, Twitter

Twitter birdMore and more brands are appreciating the value of utilizing social media, and Twitter in particular, to relate to their customers and address their concerns.  These companies should be celebrated,” says Jan Rezab , CEO of Socialbakers.

Interestingly, @NikeSupport can also be found at #4 on the Worldwide list of Socially Devoted Twitter Brands, which is otherwise all telecom and airline.

Overall, worldwide, there has been an incredible increase in response rates on Twitter since Socialbakers began measuring (see graphic). Although the telecommunications, airline and finance industries tend to always score highly, the fashion and retail industries have been gaining traction too. It shows that companies now take Twitter seriously as a communication channel.

Here are the quarterly results:

Top trending jobs on Twitter cited by Gozaik

Wednesday, May 15th, 2013

Twitter bird

Gozaik, a provider of talent acquisition tools for Twitter, has retrieved a first step in analyzing job industry data occurring on Twitter.

Joe Budzienski & Venkat Janapareddy , Co-Founders of Gozaik, started capturing this information when the company went live onMarch 28, 2013.

Some of the information includes trending cities for jobs on Twitter as well as the hottest jobs on 5/13/2013.

Top Trending Cities On Twitter w/jobs
1.New York, NY
2.Chicago, ILL
3.San Francisco, CA

Top Trending Job titles
1.Project Manager
2.Business Analysts
3.Account Manager

“This is only a taste of the job market data we will be capturing on Twitter,” said Venkat. “We will be analyzing lots of data over the next 6 months and making it available to both employers and job seekers.” “It’s exciting to see what jobs are being tweeted the most and what demographic is perusing them on Gozaik,” says Joe Budzienski .

“Twitter is taking the job market by storm and Gozaik is tapping in to the immense amount of data while providing a structured universe on our platform for job seekers and employed professionals.” Job search and job posting are getting more and more public every day. The private job board marketplace is dying. Employers have more choices today and Gozaik plans of bringing them the right mix of social and structure.”

More than 100 digital thought-leaders headed to Atlanta

Thursday, May 2nd, 2013

Digital SummitMore than 100 leading digital thought leaders are set to present the latest digital strategies and trends at the Digital Summit, Georgia World Congress Center in Atlanta, May 14th – 15th, 2013.

Speakers will share the latest best practices and strategies in topics such as social media, email marketing, search, mobile, e-commerce, usability, analytics & measurement, online video, social TV and digital advertising/branding among many others.

A capacity crowd of 1,500 digital marketers, Internet executives, web strategists, entrepreneurs and other digital professionals will connect in Atlanta for two full days of content and networking.

social televisionSpeakers represent leading brands such as Google, Twitter, reddit, Mashable, Porsche, Turner, TMZ, Coca-Cola, HootSuite, NASCAR, The Weather Channel, Aereo, Dell, Rovi, HGTV, Forrester, StumbleUpon, Salesforce and Adobe to name a few.

The Digital Summit conference features a keynote from the co-founder of reddit, Alexis Ohanian, and over 80 strategy presentations and discussions, musical acts, the Startup Showcase, preconference workshops, leading digital vendors and hours of attendee networking.

Here at the TechJournal we’ve interviewed a handful of the digital gurus who will participate, with more to come.

Among those you’ll hear are:

Brian DAmato, SVP of Analytics at Moxie discusses How to get ROI from digital channels.

NASCAR_Chevrolet_ImpalaTim Clark, director of optimization for NASCAR, talks about how NASCAR listens to its fans to increase digital channel engagement.

Erik Muendel, CEO and creative director of Alexandria, VA-based Brightline Interactive offers three tips for grabbing attention via digital channels and keeping it.

Social media and marketing consultant Jeff Sheehan explains how Linkedin offers a billboard to 200 million users.

SEO expert Josh McCoy says you should use competitive analysis and enticing content to fire up your SEO.

Erica McClenny

Erica McClenny, SVP, Expion, is participating in the upcoming Atlanta Digital Summit.

Erica McClenny, vice president of client services withExpion, urges you to break down walls to pop the social media bubble.

Michael Marshall, CEO of Internet Marketing Analysts tells you how to do those backlinks right.

Brian Wong

Brian Wong, founder and CEO of Kiip, is participating in the Atlanta Digital Summit May 14-15.

Brian Wong, founder and CEO of Kiip, one of the top four online ad companies according to Forbes, offers insight into the mobile ad secret sauce – capturing moments of achievement.

Linkedin dominates social recruiting, dwarfing Facebook, Twitter

Wednesday, May 1st, 2013

LinkedInIf you’re job hunting, LinkedIn is the place recruiters are most likely to find you, not Facebook or Twitter.

According to the 2013 North American Social Recruiting Activity Report, only 22 percent of recruiters are using Facebook for recruiting in 2012, compared to a dominant 97 percent using LinkedIn and even 27 percent using Twitter.

The data, culled from actual social recruiting activity within the Bullhorn Reach user network of more than 160,000 recruiters, also showed that only 12 percent of recruiters were connected to all three major social networks – LinkedIn, Facebook, and Twitter – in 2012. With 14 percent of recruiters using a combination of LinkedIn and Twitter for recruiting versus eight percent using LinkedIn and Facebook, Twitter is once again more popular than Facebook as a recruiting channel.

Recruiters are more active on LinkedIn than on any other network. LinkedIn has the highest percentage of recruiters with enormous network sizes (15 percent have between 1,001-2,000 connections). Fifty percent of North American recruiters using Twitter for recruiting have fewer than 50 followers, and 26 percent of North American recruiters using Facebook have fewer than 200 Facebook friends.

Social recruiting gains momentum

“Social recruiting continues to gain momentum and it’s no surprise that LinkedIn remains the preferred network for recruiters given its early and fervent adoption,” said Art Papas, president and CEO of Bullhorn. “Social media helps recruiters reach a much larger pool of talent than they would through traditional means. In 2012, when we issued our first social recruiting activity report, it was mainly tech-savvy early adopters using Bullhorn Reach. Now it’s mainstream.”

In terms of views per job post in 2012, LinkedIn again led the pack. For any job posted on Facebook in 2012, Twitter drove 4.3 times more job views and LinkedIn drove 17.2 times more job views. In turn, LinkedIn drove 4 times more job views than Twitter did.

Interestingly, Facebook and Twitter drew a similar number of applications per job post despite Twitter job postings getting considerably more views. This suggests that while Facebook job posts get fewer average views, those who do view them may be more receptive to applying.

For recruiters utilizing all three social networks, the most heavily represented vertical was, by far, information technology. This was followed by recruiters in finance and banking, healthcare, and manufacturing. Information technology professionals are currently in very high demand in North America, which would account for recruiters specializing in information technology trying to reach as many potential candidates as possible through a variety of social networks.

To download the full report, please visit To learn more about Bullhorn Reach, please visit

Linkedin offers you a billboard to 20M people

Wednesday, April 24th, 2013

By Allan Maurer

Jeff Sheehan

Jeff Sheehan

So, how do you get 195,000 followers on Twitter? Buy them? Bribe them? Offer them ice cream cones?

“Honestly, I worked my tail off,” says Jeff Sheehan, a marketing and social media consultant at  Sheehan Marketing Strategies, who is recognized as one of the Top 100 Marketers to Follow on Twitter, who now has more than 199,000 followers.

Sheehan, who has 30 years of high-tech global sales, marketing, and advertising experience marketing to Intel, Cisco, Apple, HP, and IBM, is a well known speaker in the Atlanta area on the use of Linkedin, Personal Branding, Social Media, and Marketing.

He’ll be talking about Linkedin at the Atlanta Digital Summit May 14-15, joining dozens of other digital media, marketing, advertising, and technology thought-leaders from brands such as Google, Twitter, AOL, Adobe, and many others.

“The power of social media is incredible,” Sheehan tells the TechJournal. “It levels the playing field and gives you the ability to position yourself regardless of your background. So anybody can be a somebody if they’re good at branding themselves online.”

Tips on using Linkedin

LinkedInAn expert at using Linkedin, Sheehan offers these tips on using the social network:

First, he says, “Be credible. Put up the best profile you can.” That means also including appropriate keywords – although he rails against people who overdo it the way sites used to overuse keywords for SEO. On his blog for instance, he cites one unnamed job hunter who was in social media less than a year but includes a whole long paragraph with nothing but the phrase “Social media marketing.”

You should, though, include a professional photo and a complete picture of what you’ve done.

Next, Sheehan suggests, you have to build your network. “Find people with common interests and ask to join their network,” he says.

Once you’ve acquired endorsements and recommendations on LinkedIn, it adds to your credibility, he says, although we’ve heard some dissenting voices regarding the value of endorsements.

Like your own billboard

After you establish your identity, Sheehan notes, Linkedin is “Like your own billboard with a potential audience of 200 million people. You can display your work and provide your network with material you think is relevant, articles, news.”

He warns, however, “Don’t spam people.” One person in his network “Puts out post after post after post,” he says, so Sheehan used the Linkedin “hide” feature. That keeps the person in his network, but he’s not longer bothered by all those superfluous posts.

“You want to keep people in your network,” he says. “The more people you are connected to, the easier you can be found. So it’s important to retain the size and integrity of your network.”

Longer shelf life

On the other hand, used judiciously, you can “Get a lot of visibility via Linkedin updates,” which have a shelf life a bit longer than the rapidly moving Twitter stream.

Twitter bird

Just call me Larry.

Sheehan, who has called himself a “Twitteraholic,” says he also sees great potential in Google+. “Google is going to continue to invest in it,” he says.

Facebook, he says, “Is mostly for friends and family.”

Pinterest, which had quite a buzz last year, “Is not as universal” as the other social networks, he adds. “It’s audience is 85 percent female. But it has benefited a lot of businesses.”

There are so many social networking tools, with new ones such as Instagram and Vine popping up all the time, that no one has time to manage them all.

“Pick your poison and figure out where you’re going to focus,” he says.


Facebook, Youtube, Twitter dominate social media brand ranking

Friday, April 19th, 2013

social mediaThe four most valuable social media brands in 2012 were able to defend their leading positions and increase their brand values, with Google+ rising fast.

The rankings are from the Department of Social Media Management of HWZ University of Applied Sciences in Business Administration Zurich, in cooperation with BV4 Certified Brand Valuation Experts.

Facebook takes the top of the current ranking with an estimated brand value of $ 34.320 billion, followed by YouTube with a brand value of $ 26.824 billion, and Twitter with $ 23.656 billion.

Less well known in the Western world is the Chinese network Qzone which, with a brand value of $ 16.336 billionn, is in fourth position.

Google PlusTop winner of this year’s ranking is Google+, which gained 14 ranks ($ 5.878 billionn).

Together, the thirty most valuable brands have a monetary value of nearly $ 200 bn

Trends positively influenced brand value growth

Actual social media trends had a positive influence on the strength and value development of the analyzed brands, fueling a growth of 59% compared to the top 30 brands in 2012: on one hand, the most successful social media brands such as Facebook and Twitter were able to further develop their dominance with regard to their financial brand values.

On the other hand, Chinese social media brands expanded their strength and value thanks to the impressive Chinese Internet usage statistics that are characterized by a rapidly increasing number of Internet users and an intensive daily use of social media networks.

Furthermore, the new brand arrivals Instagram ($ 2.101 bn, position 22) and Pinterest ($ 1.987 bn, position 24) clearly benefitted from users’ augmenting need to share pictures among their digital peers.

Finally, the trend of increasingly using mobile devices rather than PCs to access social media platforms is an additional factor that positively influenced the strength and value development of the most valuable social media brands in 2013.

The growing importance of social media brands

Brands are important intangible value drivers for consumer goods and service companies. Compared to corporate values, intangible values like brands are continually increasing.

This is also true for social network brands, which have spread rapidly throughout the world and were able to continue on this path to success. Some of the important value drivers of social media brands are global awareness, growing user numbers, omnipresence in the day-to-day life of consumers, as well as facilitation of simple and efficient communication.

The detailed report “The Most Valuable Social Media Brands 2013″ can be obtained free of charge at . Follow the hashtag #socialbrands13

Twitter users rapidly migrating to mobile devices

Friday, April 12th, 2013
Twitter bird

Just call me Larry.

Twitter users are migrating rapidly away from PCs towards mobile phones and tablets as their preferred devices, according to the latest analysis from Strategy Analytics’ ConsumerMetrix survey data.

The report, “Social Network Profile: Who Uses Twitter?”, surveyed more than 6500 people in the US and Europe.

Between March 2012 and October 2012, the proportion of people who used a desktop or notebook computer for tweeting fell from 77 percent to 64 percent.

mobile devicesIn the same period the proportion who used a mobile phone for tweeting rose from 53 percent to 64 percent, and those using a tablet rose from 9 percent to 18 percent.

Overall the proportion of Twitter users using a mobile device (either tablet or phone) rose from 56 percent to 71 percent.

Immediacy is key

“The immediacy of Twitter communications requires devices which are close to hand at every waking moment,” notes David Mercer , VP, Digital Consumer Practice.

“By definition this suggests mobile phones and tablets should be preferred devices for Tweeting and the survey evidence points clearly in this direction.”

The report also found that usage of Twitter is highest in the UK, where 21 percent of respondents are frequent users (i. e. they use the service at least once a week).

Key demographics of Twitter users

The UK is followed by the US (18 percent), Italy (14 percent), France (9 percent) and Germany(8 percent). In spite of Twitter’s high profile, the report notes that 78 percent of those surveyed had not accessed Twitter at all during the past month.

The survey also identified some of the key demographic characteristics of Twitter users.

It is most popular with more affluent people as well as younger people and students. 26 percent of full-time students are frequent users, compared to 17 percent of people who are employed full-time.

Only 12 percent of people in lower income households (below $35,000) are frequent Twitter users, compared to 22 percent of people living in households earning more than $75,000.

Deal volume up, values down in online and mobile M&A

Friday, April 12th, 2013

Berkery NoyesYou can see what’s hot and what’s not looking at the merger and acquisition picture in any industry, and in online and mobile, analytics, SaaS, mobile payments and food service and content firms are like spice to the big dish Internet companies these days.

Deal volume increased three percent relative to the prior quarter in online and mobile industry mergers and acquisitions in the first quarter of 2013, according to mid-market investment bank Berkery Noyes in its mergers and acquisitions trend report, but transaction value decreased 50 percent, from $15.8 billion in Q4 2012 to $7.9 billion in Q1 2013.

The SaaS/ASP segment experienced the largest quarterly rise in volume, improving 16 percent. Meanwhile, transaction volume in the E-Commerce segment increased six percent between Q4 2012 and Q1 2013.

Highest value deal

The segment’s highest value deal in Q1 2013 was Google’s announced acquisition of Channel Intelligence for $125 million.

In addition, major financial technology players completed several large Online and Mobile payments acquisitions during Q1 2013. For instance, ACI Worldwide acquired Online Resources Corporation for $203 million and FIS acquired mFoundry for $120 million.

M&A involving transactions with a large mobile component increased 33 percent over the past three months. Along these lines, there were several acquisitions in the food service information and content space.

Yahoo, OpenTable buys

YahooThis included Yahoo!’s acquisition of Alike, which enables users to make recommendations about their favorite food establishments; and OpenTable’s acquisition of Foodspotting, an application that helps users share information about particular dishes.

With four transactions, Yahoo! was the most active Online and Mobile Industry acquirer during the quarter. Several of Yahoo!’s recent acquisitions demonstrate its renewed focus on mobile under CEO Marissa Mayer .

Yahoo! has already completed three mobile transactions thus far in 2013, acquiring social news application Summly, as well as applications Alike and Jybe. In contrast, Yahoo! only made two mobile transactions last year, both of which occurred in Q4 2012.

E-marketing and Search segments

As for the E-Marketing & Search segment, M&A activity increased nine percent in Q1 2013. \

“The ability to better profile and target consumers has necessitated the development and growth of companies that can analyze shoppers’ behavior and develop appropriate offerings to the consumer,” said Evan Klein , Managing Director at Berkery Noyes.

“This shift has led to the growth of data analytics businesses and, with the need to develop deeper relationships with consumers, the growth in loyalty marketing companies.”

Twitter bird

Just call me Larry.

Regarding the segment’s social media marketing subset, one notable acquisition in Q1 2013 was Twitter’s acquisition of BlueFin Labs.

A key goal of acquiring the social television analytics company is for Twitter to gain additional advertising revenue by leveraging viewer data. TiVo and The Nielsen Company completed E-Marketing acquisitions in 2012, both of which focused on improving the ability to measure digital audiences.

A copy of the ONLINE AND MOBILE INDUSTRY M&A REPORT FOR FIRST QUARTER 2013 is available at the Berkery Noyes website.

Major new media brands coming to Atlanta Digital Summit

Wednesday, April 10th, 2013

GoogleWhat do these brands have in common: Twitter, Google, Mashable, Bing, reddit, YouTube, StumbleUpon, TMZ, Dell, Home Depot, HGTV, Salesforce, CNN, AOL, Forester, Urban Daddy and The Weather Channel?

They’re all represented at the upcoming Digital Summit 2013 May 14-15 in Atlanta, the region’s largest digital marketing and web innovation strategies conference.

The event draws a sell-out crowd of 1,500 or more digital marketers, web strategists, senior Internet executives, thought-leaders, and entrepreneurs to Atlanta.

Brian Wong, founder and CEO of Kiip, is participating in the Atlanta Digital Summit May 14-15.

Brian Wong, founder and CEO of Kiip, is participating in the Atlanta Digital Summit May 14-15.

We’ll be interviewing some of the featured speakers and panel participants as we head toward the event (TechJournal is a TechMedia division). We spoke to Kiip CEO and founder Brian Wong this week. Wong, the youngest person who ever received venture funding, describes how connecting mobile ads to “moments of achievement and delight” can make those ads welcome rather than an annoyance. See: Mobile ad secret sauce.

Register now to reserve your seat. TechMedia’s last event in Charlotte, NC, had to close registration a week ahead of the event and had a long waiting list, so do it early.


Top Tweeters: 40 most influential CEOs on social media (infographic)

Monday, February 25th, 2013

Time Mark ZuckerbergWhich CEO wields the most social media influence? It’s not Facebook’s Mark Zuckerberg, investor Warren Buffett, or any of a number of other names you might think of. Mark Zuckerberg isn’t even one of the top 50 most influential CEOs on social media, according to the Reuters & Klout 50.

How about Warren Buffett, the third wealthiest person in the world? Well, he’s sent only one tweet, so his social media impact is, well, lacking. The person leading the Reuters & Klout 50 is the former queen of daytime TV, Oprah Winfrey.

A number of tech honchos do appear high on the list, though, including, Mark Cuban, Jack Dorsey, Steve Case, all in the top ten.

Here’s an infographic from showing who really dominates social media:


Ad Age Digital “A” list includes a few surprises

Monday, February 25th, 2013

Ad AgeAdvertising Age editors threw in a few surprises with the 2013 Digital A-List, out today in print, online and on the AdAge iPhone and iPad apps. The list is the centerpiece of the its annual Digital Issue.

All of the top three on the list are somewhat surprising. They are the humor site, The Onion, The Weather Company, and statistics maven Nate Silver, who correctly predicted outcomes in last year’s political races.

But something that isn’t a surprise: it’s clearer where the value is in the digital world, the magazine says.

“What a difference a year makes,” said Abbey Klaassen , editor of Advertising Age. “The digital ability of our industry is finally maturing. A year ago, things felt dark. Breakthroughs that were supposed to be big didn’t turn out that way, and business models that were supposed to save the world didn’t.

“Google was the only one making money in digital and our A-List pretty much wrote itself. This year, things have settled. And it’s clearer where the real value is.”

Each year, the closely watched Digital A-List names the companies, things, and one person the AdAge editors believe drove progress for digital over the past 12 months.

Nate Silver is high on the Advertising Age Digital A list for 2013. Photo from Ad Age.

Nate Silver is high on the Advertising Age Digital A list for 2013. Photo from Ad Age.

The Digtal A list for 2013:

  • The Onion
  • The Weather Company
  • Nate Silver
  • Oreo
  • General Electric
  • First Round Capital
  • Google Apps
  • Deadspin
  • 3D printing
  • Samsung Galaxy

Deep Dives on Facebook, Twitter, Google & Hiring

The issue also includes AdAge‘s second exclusive assessment of marketers’ sentiments toward Facebook. A series of charts and other analytics show that most brands have yet to sample things like Sponsored Stories or use the Facebook Exchange.

“We can see that as either an indictment or an opportunity,” summed Michael Learmonth , assistant managing editor at Advertising Age.

Also in the issue, a look at Twitter’s coming of age.

Twitter bird

“Twitter created a new real-time window for marketing and they own it, but until this year, there was a real question of whether the company would be able to capitalize on the business opportunity,” added Learmonth.

“We now see brands’ newsrooms operating continuously, and going into high alert around things like the Grammys, the Academy Awards and the Super Bowl.

“Nothing existed with this urgency before Twitter. It’s an amazing opportunity for Twitter, and there are real risks. The value of real-time content expires very quickly compared to search’s very long tail and permanence.”

Google/Samsung tensions brewing

Samsung pixon m8800In a third look at leading digital platforms: the story of the tensions brewing between two longtime Silicon Valley allies, Google and Samsung.

In the wake of Google’s hiring of Samsung’s top marketer, the story delves into how the relationship has turned acrimonious.

“There are real indications that the united front of these two companies is crumbling and that united front is vital to competing with Apple,” added Learmonth.

New to the Digital Issue for 2013 – and providing some of the most interesting twists to the issue’s coverage: The Eight Best Digital Hires over the past year.

“You’ll see people you’d expect on the list, like Marissa Mayer . But you’ll also see people you’ve never heard of,” Learmonth said. “It gives you a sense of who to watch in 2013.”

Social media drives investor decision making, research says

Friday, February 22nd, 2013

social media logosOne-third (34%) of affluent investors are using social media platforms like Facebook, LinkedIn, Twitter, YouTube, and company blogs specifically for personal finance and investing (PF&I) purposes.

While most investors continue to rely on a variety of resources for investment information, nearly 70% have reallocated investments, or began or altered relationships with investment providers based on content found through social media, thus reflecting the importance of a strong social media strategy for asset managers and distributors.

These and other findings are included in a new report, Social Media’s Impact on Personal Finance and Investing, recently released by Cogent Research. The report is based on a nationally representative survey of over 4,000 investors with more than $100,000 in investable assets.

Investors using social media for research

Investors who use social media for PF&I purposes are using various platforms to form first impressions about providers, and their decision to use a firm’s investment solutions. Regardless of the platform, investors primarily turn to social media to conduct research on investing, products, and companies or to seek advice regarding investment decisions.

“Today’s investors’ are scrutinizing ‘traditional’ sources with content and commentary they are finding through social networks, and are becoming much more critical and conversant when it comes to their investment choices,” said Remy Domler Morrison, Project Director and co-author of the report.

A double-edged sword

“On a positive note, social media is also motivating investors to engage more with their advisors and investment firm representatives, which can lead to more asset gathering opportunities for providers.”

For financial companies, investors’ use of social media for PF&I can be a double-edged sword. While engaging in social media presents the opportunity to increase and develop relationships and trust, it also presents the risk of getting negative feedback.

“For every positive comment and favorable investment decision comes the possibility for damaging content. However, the larger risk to a firm is ignoring negative comments that may already exist.

Overall, there are significant opportunities to strengthen brand equity for firms that regularly pursue strategies to foster positive relationships with brand followers and address negative sentiment,” says Tony Ferreira, Managing Director at Cogent Research.

In general, investors recall a higher ratio of favorable to adverse brand-related content for several firms on social media, including Fidelity Investments, ING, and Vanguard.

Top 10 Brands with the Highest Ratio of Positive to Negative Impressions Via Social Media
BASE: Among investors exposed to respective brands on Facebook, YouTube, LinkedIn, and/or Twitter

Rank Provider
1. Fidelity Investments
2. ING
3. Vanguard
5. Charles Schwab
6. John Hancock
7. American Funds
8. Wells Fargo
9. T. Rowe Price
10. Janus

Ravens trail the 49ers in SuperBowl mentions on Twitter (infographic)

Friday, February 8th, 2013
Twitter bird

Just call me Larry.

The San Francisco 49ers may have lost the SuperBowl, but they won in the Twitter war, garnering 62 percent of game-related tweets vs. 38 percent for the Ravens.

Here are some other facts on how the game shaped up on social media:


Social media drives business technology buying decisions

Friday, February 1st, 2013

social mediaSocial media not only influences IT purchase decisions, it drives many of them, according to UBM Tech‘s annual Social Media @Work research. The study found that social media now plays a critical role in the business technology market.

Study highlights include:

  • Social media influences and drives IT purchase decisions: 66% of tech professionals say that they have used social networking sites to obtain information for a technology purchase.
  • 92% of IT respondents have taken one or more actions as a result of using social media, including visiting a vendor web site, or contacting a vendor directly for more information, and registering to download content such as research or a white paper.
  • Social media is gaining credibility among IT professionals:  42% of respondents say that social media is “productive” — an increase from 36% two years ago. The percentage of respondents who describe it as simply “fun” decreased by 6 points.
  • Social media has also gained credibility with tech marketers – the majority of tech marketers surveyed now have a business presence on all four of the major social networking platforms, with close to 90% maintaining a business presence on Twitter and Facebook, 84% who have a business presence on LinkedIn, and about three-quarters on YouTube.

“Social media is now completely ingrained into the workflow of business technology decision makers,” said Scott Vaughan , UBM Tech’s Chief Marketing Officer. “This poses challenges for tech marketers who lack resources to develop and execute effective, cohesive social media strategies. Our report incorporates practical tips to help even the most time-strapped tech marketers leverage social media as part of their overall marketing strategies.”

The full report, including strategies that marketers can use to maximize social media to engage IT decision makers, can be downloaded from, an online resource for technology marketing best practices, research and solutions.  Access the free report at; registration is required.

Non-profits investing more time in social media (infographic)

Thursday, January 17th, 2013

social mediaNon-profits are investing more time in social media and more of them are active on Facebook and Twitter compared to small businesses, according to a survey by VerticalResponse, which sells self-service marketing tools.

The company surveyed 123 non-profits and asked them various questions about the amount of time and money they spend on social media activities, including finding content to share with their social media communities, and whether their budgets have increased or decreased year over year.

The results suggest that not only are non-profits finding value in social media, but also that social media will play a significant role in their marketing efforts for 2013.

Here’s an infographic detailing hte survey’s findings:

Consumers want to see marketers invest in email, Facebook, web sites

Thursday, January 17th, 2013

Consumers want marketers to invest more in email, Facebook and the Web, according to a new study by global interactive provider ExactTarget (NYSE:ET).

ExactTarget’s Marketers from Mars study found 33 percent of consumers want marketers to invest more in email, 24 percent want marketers to invest in the brand’s website and 22 percent of consumers want marketers to invest in creating a better Facebook experience.

“Consumers are moving from single channel interactions into multi-channel relationships,” said Jeff Rohrs, ExactTarget’s vice president of marketing.

Here at the TechJournal, we want to point out there is some disconnect between marketing practices and consumer preferences. Also, whenever we look at percentages, we always consider the number not cited. If 49 percent prefer something, 51 percent preferred something else.

Key findings of the research include:

  • email graphicEmail
    • 45 percent of marketers prefer to interact with brands on email compared to 36 percent of consumers with a smartphone, and 49 percent of consumers who do not own a smartphone
    • 93 percent of marketers and 49 percent of consumers have made a purchase as a direct result of an email marketing message
    • 93 percent of consumers subscribe to at least one brand’s email, remaining consistent compared to 2010
  • FacebookFacebook
    • 21 percent of marketers prefer to interact with brands on Facebook compared to 31 percent of consumers with a smartphone and 26 percent of consumers who do not own a smartphone, making it the second most common place both marketers and consumers look to connect with brands online
    • 58 percent of consumers have “Liked” a brand on Facebook, a 20 percent increase since 2010
    • 41 percent of marketers report they have made a purchase as the result of a message they saw on Facebook, compared to 21 percent of consumers
  • Twitter bird

    Just call me Larry.


    • Among those actively using Twitter, 58 percent of marketers and 46 percent of consumers follow brands to receive advanced notice about new products
    • 61 percent of marketers Follow at least one brand on Twitter
    • 12 percent of consumers Follow a brand on Twitter, a 7 percent increase since 2010

To download the complimentary researchvisit

The study is based on a survey of more than 1,200 U.S. consumers and more than 400 U.S. marketers.

Social media empowering change where politicians fail

Tuesday, January 15th, 2013

social mediaWho has the most power to effect change today? If you think it’s the world’s political leaders, you’re in the minority.

According to a new study from Havas Worldwide, the single greatest agent of change is “the people, empowered by social media.”

It’s part of a shift that is seeing the responsibility for solving our most pressing challenges shared not just by the world’s governments, but also by citizen-consumers and businesses.

Anyone following the news in recent years has seen the seismic shifts in power via movements sparked by social media such as Twitter and Facebook and YouTube videos.

Agents of change

Thirty-five percent of the sample cited social media-empowered citizens as the greatest agent of change, while 25% picked “government/politicians,” 24% said “what we consume,” and 16% chose “corporations and companies.”

The Havas Worldwide survey was fielded online by Market Probe International among more than 10,000 adults in 31 countries.

Additional findings:

We don’t trust politicians to do their jobs: The survey respondents live under a variety of forms of government, but few are satisfied with the results they’re seeing from their political officials.

  • Fewer than 4 in 10 (39%) say they have moderate or a lot of faith in their national governments, while only slightly more (42%) have faith in their local governments.

Social media is motivating and empowering people to push for change: Faith in government may be diminished, but people are taking advantage of digital communications to get informed about issues and try to make a difference themselves.

  • Eighty-eight percent of the global sample use social media at least once a day, and 45% say it has made them more politically aware/active. The latter is especially true of two subsets within the sample: leading-edge Prosumers (62%) and millennials, defined here as ages 18-34. Fifty-four percent of millennials say social media has made them more politically active, compared with just 24% of those aged 55+.
  • Forty percent of the global sample believe social media has made them more influential/powerful, including 57% of Prosumers and 49% of millennials.
  • A third of the sample already use social media to change the world for the better, and 42% expect to use it more in the future to promote worthy causes.

Ordinary citizens with extraordinary ability

“Six in 10 of our study respondents—and nearly 8 in 10 Prosumers—believe social media gives ordinary citizens an extraordinary ability to influence others and create change,” said Marianne Hurstel , vice president, Havas Worldwide’s BETC and global chief strategy officer, Havas Worldwide.

“This sentiment is especially prevalent in emerging markets, where 68% agreed with this statement, compared with 49% of those in developed markets. In places where control has traditionally been in the hands of the few, social media may well offer the single most important pathway to power.”

People want businesses to step in where government has failed:

  • Seventy-three percent believe that the more powerful corporations become, the more obligated they are to behave ethically and with the public interest in mind. In fact, more than two-thirds (68%) say businesses bear as much responsibility as government for driving positive social change.
  • Seventy-six percent want corporations and government to work together to make the world a better place.
  • Sixty-one percent would like their favorite brands/companies to play a bigger role in their local communities.
  • And 6 in 10 expect corporations to play an increasingly vital role in addressing the world’s major problems.

Adding to the pressure on businesses to get involved is the widespread sense that they are better equipped than government to get things done:

  • Sixty-three percent say that, in general, businesses are better run than governments.
  • Around two-thirds of Prosumers (67%) and 55% of the mainstream think corporations are better positioned than governments to combat climate change.

“We’re entering the age of damage, where social media has empowered people to hold businesses accountable,” said David Jones , global CEO of Havas and author of Who Cares Wins: Why Good Business Is Better Business.

“As corporations have grown in size and power, people are expecting more from them. They want big business in general—and their brand partners in particular—to play a role in driving positive change and to work toward the greater good rather than acting solely on the basis of their own agendas. Consumers are rewarding those businesses that take the lead and punishing those that don’t.”

To learn more about the study and to download the “Communities and Citizenship: Redesigned for a New World” white paper, see:

Want to lose customers? Here’s how

Tuesday, December 18th, 2012

Temkin GroupWhat do you do if you have a bad experience with a company? Do you stop doing business with it? Do you complain on Twitter or Facebook?

When consumers have a bad experience with some firms, they will completely stop spending their money with them, while some others get a bit more leeway. So says Temkin’s “What Happens After A Good or Bad Experience?

The study, based on a survey of 5,000 U.S. consumers, analyzes feedback and purchase behaviors after good and bad experiences.

A number of tech companies and online retailers have racked up a substantial number of bad experiences or negative social media comments, including Best Buy, eBay, Symantec, Tracphone and ISPs.

The report shows that consumers encounter bad experiences most frequently with TV service providers, retailers, and Internet service providers, but report the fewest bad experiences with grocery chains. Consumers respond differently to bad experiences across the 19 industries in the study.

More than one-third of consumers who had a bad experience with a rental car agency, credit card issuer, computer company, or auto dealer completely stopped spending with the company.

Responding to complaints important

Fortunately for retailers and Internet service providers, their customers are the least likely to abandon them after a bad experience.

The research also examines how consumers respond to a company’s service recovery efforts. When consumers feel that a company responded very poorly after a bad experience, almost three-quarters of them stopped or decreased their spending with the company.

That could be bad news for the many companies that fail to respond to Tweets on their account.

On the other hand, when companies had a very good response, less than one out of five decreased their spending and more than one-third increased their spending.

Every company delivers some bad experience, but the good ones build loyalty by quickly responding to these issues and learning from their mistakes,” states Bruce Temkin , Customer Experience Transformist & Managing Partner of Temkin Group.

Here are some additional findings in the report:

  • ebaING DirectHoliday Inn ExpressWhole Foods, and Holiday Inn have the fewest occurrences of bad experience, while Best BuyQVCGap, and eBay have the most.
  • More consumers give feedback directly to the company after a very bad experience than they do after a very good experience.
  • Twitter bird

    Just call me Larry.

    The use of Twitter to communicate about a very bad experience has more than doubled over the last year. Consumers who earn at least $100,000 are more than twice as likely to tweet about a bad experience than those making $50,000 or less.

  • More than one-third of consumers between the ages of 18 and 24 write about their good and bad experiences on Facebook.
  • Cox CommunicationsSymantecING Direct, and TracFone are the most likely to have negatively biased comments on Facebook, while CablevisionAOLKaiser Permanente, and Holiday Inn are the most likely to have positively biased comments.
  • Verizon and GE are the most likely to have negatively biased comments on Twitter, while Avis and Edward Jones are most likely to have positively biased tweets.

The report “What Happens After A Good or Bad Experience?” can be downloaded from the Customer Experience Matters blog, at

Are social networks good for society or harmful?

Thursday, December 13th, 2012

social mediaNearly half – 47 percent – of Americans use social media sites such as Facebook, Twitter, and LinkedIn and spent billions of minutes social networking in 2012. The research organization asks, is that good for society?

Pro: Proponents of social networking sites say that the online communities promote increased interaction with friends and family; offer teachers, librarians, and students valuable access to educational support and materials; facilitate social and political change; and disseminate useful information rapidly.

Con: Opponents of social networking say that the sites prevent face-to-face communication; waste time on frivolous activity; alter children’s brains and behavior making them more prone to ADHD; expose users to predators like pedophiles and burglars; and spread false and potentially dangerous information.

What do you think?

What do you think? We find social networks alert us to news, ideas, and people we wouldn’t encounter otherwise. We work from a home office and they serve as the water cooler, break room, and gossip hotline as well as a source of information we find useful or entertaining.

In addition to in-depth pro and con research, the social networking website contains a historical background section, videos, photos, over 200 footnotes and sources, and Did You Know? facts including:

  1. Social networking sites are the top news source for 27.8% of Americans, ranking below newspapers (28.8%) and above radio (18.8%) and print publications (6%).
  2. Students who used social networking sites while studying scored 20% lower on tests, and students who used social media had an average GPA of 3.06 versus non-users who had an average GPA of 3.82.
  3. 35 global heads of state, every US Cabinet agency, 84% of US state governors, every major candidate for US President, and more than 40% of top global religious leaders are on Twitter.
  4. 10% of people younger than 25 years old respond to social media and text messages during sex.
  5. In July 2012 Americans spent 74.0 billion minutes on social media via a home computer, 40.8 billion minutes via apps, and 5.7 billion minutes via mobile web browsers for a total of 121.1 billion minutes on social networking sites in one month.

Email is the number one social network, says StumbleUpon exec

Friday, November 30th, 2012

By Allan Maurer

Jack Krawczyk

Jack Krawczyk of StumbleUpon is one of the presenters at the upcoming Dallas Digital Summit.

When someone says “social network” you probably immediately think of Facebook, Twitter, LinkedIn, Tumbr, or Pinterest. But, says Jack Krawczyk, head of monetization at StubleUpon, “Email is the number one social network.”

Krawczyk says that’s backed up by research StumbleUpon did over the summer. “Our internal data shows that for every one share on a social network, we get two via email,” he says. “Email is an often overlooked and really intimate form of communications.”

Eyeglasses firm Wavy Parker, for instance, has a “super cool feature” that lets your webcam shoot a photo of you and then try a pair of eyeglasses on your face. “But the only sharing option is Facebook,” says Krawczyk. “When I first saw that my insecurity meter went off the charts. The only person I’d want to share it with is my wife via email to make sure I don’t l0ok like a goofball. That’s an area where email makes sense.”

state farm robot attack

The State Farm robot attack video was shared primarily via email.

A company that used email well, however, is State Farm Insurance, which ran a campaign with the idea that you never know when disaster might strike, letting users create a video in which a rampaging robot stomps their own house, then email it to friends. “They did a cool integration with Google maps. You typed in your address and they created this minute long experience of a robot walking through your neighborhood. That might not be something you want to share on Facebook,” he says, “because you don’t want everyone to know your address.”

But people did email the videos – including me. And Krawczyk is correct, it isn’t something I would necessarily want to post on other social media, but I emailed it to several friends.

It is a matter of broadcast vs. intimate sharing, he notes. “We looked at 13 different content veritcals, TV, websites and what people do, sharing to blogs, Facebook, Twitter, or send it to friends via email.”

They found certain topics best attuned to broadcast sharing include humor, music, technology, things that are easy to digest and allow quick, short conversations on social media.

But when it comes to more personal verticals, financial services, shopping, travel, they’re topics people prefer to email about. Krawczyk says, for instance, when shopping, he emails his “staff consultant – my wife,” for advice.

Krawczyk tells us that StubleUpon relaunched its mobile apps for iPhone and iPad in September, introducing the concept of “The slide.”

“Before you would go from web page to web page,” he says. “Now you see preview panes that let’s you decide quickly if you want to see the page.”

That way you don’t have to wait for pages to load on a mobile device. Feedback suggests users like having more control and “We’ve seen significant growth on iOS devices,” he says. “Now we’ll apply it to Android devices.”

Mobile has been an “awesome story” for StumbleUpon, he adds. “We’ve gone from zero to 15 percent on mobile and by the end of this year will hit 30 percent.”

As Head of Product Monetization at StumbleUpon, Krawczyk is responsible for the product management of advertising and partnership solutions. Focused on Paid Discovery, StumbleUpon’s social media marketing platform, Krawczyk has been working closely with brands to understand how to better engage brand promise with consumers who are in the mindset of discovery.

Prior to joining StumbleUpon, Krawczck was at Google where he worked on the development of Google+, and previously industry marketing management of Fortune 500 advertising relationships in the media & entertainment, financial services, travel and local services sectors.

He’ll join dozens of other top digital thought-leaders at the sold-out Dallas Digital Summit, Dec. 4-6. You can still add your name to a waiting list in case some registered cancel, and that does happen.