Archive for the ‘Twitter’ Category
Wednesday, May 15th, 2013
Gozaik, a provider of talent acquisition tools for Twitter, has retrieved a first step in analyzing job industry data occurring on Twitter.
Joe Budzienski & Venkat Janapareddy , Co-Founders of Gozaik, started capturing this information when the company went live onMarch 28, 2013.
Some of the information includes trending cities for jobs on Twitter as well as the hottest jobs on 5/13/2013.
Top Trending Cities On Twitter w/jobs
1.New York, NY
3.San Francisco, CA
Top Trending Job titles
“This is only a taste of the job market data we will be capturing on Twitter,” said Venkat. “We will be analyzing lots of data over the next 6 months and making it available to both employers and job seekers.” “It’s exciting to see what jobs are being tweeted the most and what demographic is perusing them on Gozaik,” says Joe Budzienski .
“Twitter is taking the job market by storm and Gozaik is tapping in to the immense amount of data while providing a structured universe on our platform for job seekers and employed professionals.” Job search and job posting are getting more and more public every day. The private job board marketplace is dying. Employers have more choices today and Gozaik plans of bringing them the right mix of social and structure.”
Friday, April 12th, 2013
Just call me Larry.
Twitter users are migrating rapidly away from PCs towards mobile phones and tablets as their preferred devices, according to the latest analysis from Strategy Analytics’ ConsumerMetrix survey data.
The report, “Social Network Profile: Who Uses Twitter?”, surveyed more than 6500 people in the US and Europe.
Between March 2012 and October 2012, the proportion of people who used a desktop or notebook computer for tweeting fell from 77 percent to 64 percent.
In the same period the proportion who used a mobile phone for tweeting rose from 53 percent to 64 percent, and those using a tablet rose from 9 percent to 18 percent.
Overall the proportion of Twitter users using a mobile device (either tablet or phone) rose from 56 percent to 71 percent.
Immediacy is key
“The immediacy of Twitter communications requires devices which are close to hand at every waking moment,” notes David Mercer , VP, Digital Consumer Practice.
“By definition this suggests mobile phones and tablets should be preferred devices for Tweeting and the survey evidence points clearly in this direction.”
The report also found that usage of Twitter is highest in the UK, where 21 percent of respondents are frequent users (i. e. they use the service at least once a week).
Key demographics of Twitter users
The UK is followed by the US (18 percent), Italy (14 percent), France (9 percent) and Germany(8 percent). In spite of Twitter’s high profile, the report notes that 78 percent of those surveyed had not accessed Twitter at all during the past month.
The survey also identified some of the key demographic characteristics of Twitter users.
It is most popular with more affluent people as well as younger people and students. 26 percent of full-time students are frequent users, compared to 17 percent of people who are employed full-time.
Only 12 percent of people in lower income households (below $35,000) are frequent Twitter users, compared to 22 percent of people living in households earning more than $75,000.
Friday, April 12th, 2013
You can see what’s hot and what’s not looking at the merger and acquisition picture in any industry, and in online and mobile, analytics, SaaS, mobile payments and food service and content firms are like spice to the big dish Internet companies these days.
Deal volume increased three percent relative to the prior quarter in online and mobile industry mergers and acquisitions in the first quarter of 2013, according to mid-market investment bank Berkery Noyes in its mergers and acquisitions trend report, but transaction value decreased 50 percent, from $15.8 billion in Q4 2012 to $7.9 billion in Q1 2013.
The SaaS/ASP segment experienced the largest quarterly rise in volume, improving 16 percent. Meanwhile, transaction volume in the E-Commerce segment increased six percent between Q4 2012 and Q1 2013.
Highest value deal
The segment’s highest value deal in Q1 2013 was Google’s announced acquisition of Channel Intelligence for $125 million.
In addition, major financial technology players completed several large Online and Mobile payments acquisitions during Q1 2013. For instance, ACI Worldwide acquired Online Resources Corporation for $203 million and FIS acquired mFoundry for $120 million.
M&A involving transactions with a large mobile component increased 33 percent over the past three months. Along these lines, there were several acquisitions in the food service information and content space.
Yahoo, OpenTable buys
This included Yahoo!’s acquisition of Alike, which enables users to make recommendations about their favorite food establishments; and OpenTable’s acquisition of Foodspotting, an application that helps users share information about particular dishes.
With four transactions, Yahoo! was the most active Online and Mobile Industry acquirer during the quarter. Several of Yahoo!’s recent acquisitions demonstrate its renewed focus on mobile under CEO Marissa Mayer .
Yahoo! has already completed three mobile transactions thus far in 2013, acquiring social news application Summly, as well as applications Alike and Jybe. In contrast, Yahoo! only made two mobile transactions last year, both of which occurred in Q4 2012.
E-marketing and Search segments
As for the E-Marketing & Search segment, M&A activity increased nine percent in Q1 2013. \
“The ability to better profile and target consumers has necessitated the development and growth of companies that can analyze shoppers’ behavior and develop appropriate offerings to the consumer,” said Evan Klein , Managing Director at Berkery Noyes.
“This shift has led to the growth of data analytics businesses and, with the need to develop deeper relationships with consumers, the growth in loyalty marketing companies.”
Just call me Larry.
Regarding the segment’s social media marketing subset, one notable acquisition in Q1 2013 was Twitter’s acquisition of BlueFin Labs.
A key goal of acquiring the social television analytics company is for Twitter to gain additional advertising revenue by leveraging viewer data. TiVo and The Nielsen Company completed E-Marketing acquisitions in 2012, both of which focused on improving the ability to measure digital audiences.
A copy of the ONLINE AND MOBILE INDUSTRY M&A REPORT FOR FIRST QUARTER 2013 is available at the Berkery Noyes website.
Wednesday, April 10th, 2013
What do these brands have in common: Twitter, Google, Mashable, Bing, reddit, YouTube, StumbleUpon, TMZ, Dell, Home Depot, HGTV, Salesforce, CNN, AOL, Forester, Urban Daddy and The Weather Channel?
They’re all represented at the upcoming Digital Summit 2013 May 14-15 in Atlanta, the region’s largest digital marketing and web innovation strategies conference.
The event draws a sell-out crowd of 1,500 or more digital marketers, web strategists, senior Internet executives, thought-leaders, and entrepreneurs to Atlanta.
Brian Wong, founder and CEO of Kiip, is participating in the Atlanta Digital Summit May 14-15.
We’ll be interviewing some of the featured speakers and panel participants as we head toward the event (TechJournal is a TechMedia division). We spoke to Kiip CEO and founder Brian Wong this week. Wong, the youngest person who ever received venture funding, describes how connecting mobile ads to “moments of achievement and delight” can make those ads welcome rather than an annoyance. See: Mobile ad secret sauce.
Register now to reserve your seat. TechMedia’s last event in Charlotte, NC, had to close registration a week ahead of the event and had a long waiting list, so do it early.
Monday, February 25th, 2013
Advertising Age editors threw in a few surprises with the 2013 Digital A-List, out today in print, online and on the AdAge iPhone and iPad apps. The list is the centerpiece of the its annual Digital Issue.
All of the top three on the list are somewhat surprising. They are the humor site, The Onion, The Weather Company, and statistics maven Nate Silver, who correctly predicted outcomes in last year’s political races.
But something that isn’t a surprise: it’s clearer where the value is in the digital world, the magazine says.
“What a difference a year makes,” said Abbey Klaassen , editor of Advertising Age. “The digital ability of our industry is finally maturing. A year ago, things felt dark. Breakthroughs that were supposed to be big didn’t turn out that way, and business models that were supposed to save the world didn’t.
“Google was the only one making money in digital and our A-List pretty much wrote itself. This year, things have settled. And it’s clearer where the real value is.”
Each year, the closely watched Digital A-List names the companies, things, and one person the AdAge editors believe drove progress for digital over the past 12 months.
Nate Silver is high on the Advertising Age Digital A list for 2013. Photo from Ad Age.
The Digtal A list for 2013:
- The Onion
- The Weather Company
- Nate Silver
- General Electric
- First Round Capital
- Google Apps
- 3D printing
- Samsung Galaxy
Deep Dives on Facebook, Twitter, Google & Hiring
The issue also includes AdAge‘s second exclusive assessment of marketers’ sentiments toward Facebook. A series of charts and other analytics show that most brands have yet to sample things like Sponsored Stories or use the Facebook Exchange.
“We can see that as either an indictment or an opportunity,” summed Michael Learmonth , assistant managing editor at Advertising Age.
Also in the issue, a look at Twitter’s coming of age.
“Twitter created a new real-time window for marketing and they own it, but until this year, there was a real question of whether the company would be able to capitalize on the business opportunity,” added Learmonth.
“We now see brands’ newsrooms operating continuously, and going into high alert around things like the Grammys, the Academy Awards and the Super Bowl.
“Nothing existed with this urgency before Twitter. It’s an amazing opportunity for Twitter, and there are real risks. The value of real-time content expires very quickly compared to search’s very long tail and permanence.”
Google/Samsung tensions brewing
In a third look at leading digital platforms: the story of the tensions brewing between two longtime Silicon Valley allies, Google and Samsung.
In the wake of Google’s hiring of Samsung’s top marketer, the story delves into how the relationship has turned acrimonious.
“There are real indications that the united front of these two companies is crumbling and that united front is vital to competing with Apple,” added Learmonth.
New to the Digital Issue for 2013 – and providing some of the most interesting twists to the issue’s coverage: The Eight Best Digital Hires over the past year.
“You’ll see people you’d expect on the list, like Marissa Mayer . But you’ll also see people you’ve never heard of,” Learmonth said. “It gives you a sense of who to watch in 2013.”
Friday, February 8th, 2013
Just call me Larry.
The San Francisco 49ers may have lost the SuperBowl, but they won in the Twitter war, garnering 62 percent of game-related tweets vs. 38 percent for the Ravens.
Here are some other facts on how the game shaped up on social media:
Tuesday, December 18th, 2012
What do you do if you have a bad experience with a company? Do you stop doing business with it? Do you complain on Twitter or Facebook?
When consumers have a bad experience with some firms, they will completely stop spending their money with them, while some others get a bit more leeway. So says Temkin’s “What Happens After A Good or Bad Experience?”
The study, based on a survey of 5,000 U.S. consumers, analyzes feedback and purchase behaviors after good and bad experiences.
A number of tech companies and online retailers have racked up a substantial number of bad experiences or negative social media comments, including Best Buy, eBay, Symantec, Tracphone and ISPs.
The report shows that consumers encounter bad experiences most frequently with TV service providers, retailers, and Internet service providers, but report the fewest bad experiences with grocery chains. Consumers respond differently to bad experiences across the 19 industries in the study.
More than one-third of consumers who had a bad experience with a rental car agency, credit card issuer, computer company, or auto dealer completely stopped spending with the company.
Responding to complaints important
Fortunately for retailers and Internet service providers, their customers are the least likely to abandon them after a bad experience.
The research also examines how consumers respond to a company’s service recovery efforts. When consumers feel that a company responded very poorly after a bad experience, almost three-quarters of them stopped or decreased their spending with the company.
That could be bad news for the many companies that fail to respond to Tweets on their account.
On the other hand, when companies had a very good response, less than one out of five decreased their spending and more than one-third increased their spending.
“Every company delivers some bad experience, but the good ones build loyalty by quickly responding to these issues and learning from their mistakes,” states Bruce Temkin , Customer Experience Transformist & Managing Partner of Temkin Group.
Here are some additional findings in the report:
- ING Direct, Holiday Inn Express, Whole Foods, and Holiday Inn have the fewest occurrences of bad experience, while Best Buy, QVC, Gap, and eBay have the most.
- More consumers give feedback directly to the company after a very bad experience than they do after a very good experience.
Just call me Larry.
The use of Twitter to communicate about a very bad experience has more than doubled over the last year. Consumers who earn at least $100,000 are more than twice as likely to tweet about a bad experience than those making $50,000 or less.
- More than one-third of consumers between the ages of 18 and 24 write about their good and bad experiences on Facebook.
- Cox Communications, Symantec, ING Direct, and TracFone are the most likely to have negatively biased comments on Facebook, while Cablevision, AOL, Kaiser Permanente, and Holiday Inn are the most likely to have positively biased comments.
- Verizon and GE are the most likely to have negatively biased comments on Twitter, while Avis and Edward Jones are most likely to have positively biased tweets.
The report “What Happens After A Good or Bad Experience?” can be downloaded from the Customer Experience Matters blog, at ExperienceMatters.wordpress.com
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