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Which digital marketing techniques work best in each industry?

July 30th, 2013
email graphic

Which digital marketing tactics work best in the travel industry? For clothing retailers? For selling vehicles? In media and entertainment? A new survey by Lyris, Inc. (LYRI), conducted by the Economist Intelligence Unit (EIU), shows differences in digital marketing strategies and consumer preferences across industries. The survey also indicates what consumers want from brands in […]

More small businesses using social media but most unconcerned about customer data

July 30th, 2013
social media

More small businesses are taking to social media, according to Newtek Business Services, NASDAQ: NEWT, The Small Business Authority, with a portfolio of over 100,000 business accounts. Newtek says 57 percent of more than 2,000 businesses it polled  have a Twitter or Facebook account. The findings from last year compared to this year show 10 percent  more business owners are […]

Three ways to develop your reputation as a thought-leader

July 29th, 2013
Thinkaha

Plug “thought leader architect” into the title field of a LinkedIn search and only one name pops up: Mitchell Levy, CEO of THiNKaha and author of the new book, “The truth is, a lot of people are trying to become viewed as ‘thought leaders’ because they recognize that being a well-publicized, well-respected expert in their […]

The secret to more online customers: fast checkout

July 26th, 2013
Shopping cart

Want more online shoppers? Make it easier and faster for your customers to buy your goods or services. How fast? Five minutes or less. Survey results released today show that over four in ten (44 percent) consumers would shop more online if it were faster to make a purchase, while nearly three-quarters (72 percent) agree […]

Incubators fueled rapid growth of NYC innovation economy

July 26th, 2013
NYU POLY

Do startup company incubators really work? The rapid growth of New York City’s innovation economy has been fueled by three Polytechnic Institute of New York University (NYU-Poly)-operated incubators that generated $251 million in economic activity since 2009, created more than 900 jobs and contributed $31.4 million in local, state and federal tax revenue, according to a report released today marking the fourth anniversary […]

IBM nudges Microsoft from top spot, SAP advances, Amazon debuts on top 50 IT firm ranking

July 25th, 2013
Microsoft

Things are changing in the digital world as tech companies jostle each other for top position. IBM has bumped Microsoft out of the top spot in the Booz & Co. second annual ranking of the world’s top 50 Information and Communications Technology (ICT) companies that provide the building blocks to increasingly digital businesses. Oracle held fast […]

Durham-based ArchiveSocial selected for Code for America Accelerator program

July 24th, 2013
Anil Chawla

Durham-based ArchiveSocial has been selected out of 190 national applicants to join the Code for America Accelerator, an exclusive four-month program focused on startups disrupting the state of technology in the public sector. ArchiveSocial CEO Anil Chawla tells the TechJournal, “We receive an equity-free $25,000 grant, get to spend a week in their San Francisco […]

Five tips on using blogs and ebooks to drive sales

July 23rd, 2013
contentmarketing

If you write it, will they really come? Today’s marketing directors and VPs know they need to create regular blogs and eBooks for their marketing programs and SEO, but with increasingly shrinking resources, where do you start and how do you keep up a pace that makes a difference and helps drive traffic? And equally […]

8 signs your business aims too low

July 22nd, 2013
JoAnn and Joseph Callaway

Picture this: You’re relaxing on your couch and watching your favorite crime drama after a long day at work. You’ve halfway tuned out during a commercial break when something catches your attention. “Come see what we have to offer. We’re proud to be second in area sales and customer satisfaction since 1992!” an announcer enthuses […]

What is the biggest marketing mistake you can make?

July 19th, 2013
Marsha Friedman

By Marsha Friedman   Recently, a colleague asked me, “What was the most rewarding mistake you ever made in business?” It’s a great question, and I quickly had an answer for him because it was an incredibly painful mistake. However, it proved to be an invaluable lesson that has served me well in the years […]

Underground at Main opening in Durham harks back to Internet boom years

July 19th, 2013
201 West Main, a former bank building, is home to 40 startups in downtown Durham, NC. Photo by Renee Wright.

By Allan Maurer Underground@Main, the downtown Durham extension of the Bull City’s expanding tech hub opened officially last night with a party that reminded us of the heady Internet boom days at the start of the century The party showed off the site’s colorful and playful corners as well as its office and meeting room […]

Angel investment sizes trending upward, Halo report says (infographic)

July 18th, 2013
Angel Resource Institute

Angel investment round sizes are trending upward to a median of $680 per deal, according to the Q1 2013 Halo Report from – The Angel Resource Institute (ARI), Silicon Valley Bank (SVB) and CB Insights. Pre-money valuations remain stable at $2.5 million, the report says. The sectors getting funding remain concentrated in Internet, healthcare and mobile, with 72% of […]

Underground Main space adds another spoke to Durham’s tech hub

July 18th, 2013
Underground Main

Durham adds another spoke to its growing reputation as a startup and technology hub today, officially opening a new American Underground location off Main Street called Underground Main. Located at 201 West Main Street in Durham, the new space is an extension of the award-winning American Tobacco Historic District, home to the original Underground hub. The 22,000-square […]

New SEC rules could kill most angel investments in the U.S.

July 17th, 2013
Angel Capital Association

An move by the U.S. Securities and Exchange Commission (SEC) to change rules to make it easier for startup companies to land financing could have exactly the opposite effect. New rules published recently could “effectively kill most angel investment in this country,” according to the Kansas City, MO-based Angel Capital Association. The rules ending the […]

The most important thing a startup needs to do first

July 16th, 2013
Paul Graham

By Allan Maurer Entrepreneurs hear oceans of advice about maintaining passion, about vision, and about elevator speeches. But in years of covering the startup scene, we’ve seen one factor that makes all the difference in whether or not they succeed: customers. Y-Combinator’s Paul Graham says in a blog post  every entrepreneur should read, that one […]

New angel fund closes on $5.1M for Southeast healthcare tech investments

July 15th, 2013
Excelerate Health Ventures says it will put together the pieces of healthcare tech investments in an innovative new way.

By Allan Maurer Angel investors are often successful entrepreneurs looking for ways to put the capital they earned from building their own business into other startups with high growth potential. A new angel fund in the Research Triangle Park, NC, Excelerate Health Ventures, not only includes experienced entrepreneurs, but also a network of doctors, dentists, and […]

Where are the most desirable consumers? On mobile

July 15th, 2013
mobile devices

While many new markets related to technology show slowing growth year over year, that is not the case with mobile advertising, according to  new research from Mintel. The Mintel study shows  that three in four (76%) of mobile web users in the US have seen an ad in the past month, including 91% of 18-24-year-olds and 83% […]

Marketers: how to reach the teenage audience (infographic)

July 15th, 2013
student with mobile

If you want your marketing to appeal to teens who might become brand customers for life, a new study by digital marketing agency iProspect suggests you have to find content that helps them say something about themselves and prompts them to share it. Where and how you deliver the content is much less important than the message. […]

Online, mobile M&A deals up, values down

July 12th, 2013
Yahoo

Online and mobile mergers and acquisition deals increased by 7 percent in the first half of 2013, but value decreased 29 percent, from $32.54 billion in the second half of 2012 to $23.16 billion. The median revenue moved from 2.3x to 2.1x, while the median EBITDA multiple increased from 10.0x to 16.0x, according to the  Berkery […]

7 leadership faults entrepreneurs should avoid

July 12th, 2013
Robert E. Kaplan

By Allan Maurer Entrepreneurs at the helm of high growth companies face a lot of challenges, not least how to be an effective business leader. Many have superb technology skills, great ideas and passion but never ran a business before. Their very strengths can derail their leadership. So say Robert E. Kaplan and Robert B. […]