May 10th, 2013
 What is the ideal smartphone size? for most consumers, bigger is better. In the second half of 2012 existing smartphone owners were most likely to be interested in devices with a screen size between 4.2-inches and 4.7-inches. The Strategy Analytics’ Wireless Device Lab report, “Smartphone Size Preference on the Rise: 4.5″ Most Preferred Size” found ...
May 10th, 2013
 Maritz Loyalty Marketing unveiled the results of a comprehensive study into U.S. consumer loyalty programs, including what American consumers consider to be the highest rated programs, the first annual Maritz Loyalty ReportTM: U.S. Edition, “Maritz has been designing and running consumer loyalty programs across North America for more than 25 years,” said Bob Macdonald, president and CEO ...
May 10th, 2013
 New research unveiled shows that engaging with digital coupon users dramatically impacts effectiveness of new product introductions for brands. Conducted by Millward Brown’s Dynamic Logic, a leader in digital insights, and commissioned by Coupons.com, the study measured effectiveness of site display advertising and/or site sponsorships across three consumer packaged goods (CPG) brands. Findings showed substantially ...
May 9th, 2013
 Simply Measured says that a year after being acquired by Facebook, 67 percent of top brands are now using Instagram, reaching more than 100 million active monthly users on the network, a 500 percent increase in users since the acquisition. The Simply Measured Instagram study evaluates brands and verticals in the Interbrand 100, identifying key trends ...
May 9th, 2013
 By Allan Maurer If you have been wondering what all the buzz about the Internet currency bitcoin might mean to your business, you can get up to speed at the Digital Summit in Atlanta next week. Stephen Pair, co-founder and CTO of BitPay, the leading processor for bitcoin, will provide an overview at the event, ...
May 9th, 2013
A new GfK report, based on over 120 campaigns run by Coupons.com in 2012, shows that digital coupon users spend 42% more per year at supermarkets than the average shopper – a differential of $1,029. This reflects a 7% increase compared to 2011. The report, which covers six major product categories and 49 subcategories, also ...
May 9th, 2013
 The mobile marketing ecosystem generated $139 billion of incremental output to the U.S. economy in 2012, a significant surge from $48 billion in net sales previously reported in 2010. While the Internet took a decade to begin fulfilling its early promise as an economic engine, mobile has exploded as a major force and an job-creating economic engine in just ...
May 9th, 2013
 Sixty-six percent of hiring managers believe that new college graduates are unprepared for the workplace that awaits them, according to a recent survey of hiring managers from Adecco Staffing US, the nation’s leading provider of recruitment and workforce solutions. The survey found that, in fact, 58 percent of hiring managers are not planning to hire ...
May 9th, 2013
 Way back in the now distant 1980s, I wrote about the U.S. Army training tank crews using a video game simulation for Science Digest Magazine. The game saved expensive ammunition and let the crews make errors in a digital realm rather than on actual terrain where they could be costly. Since then, the military embraced ...
May 9th, 2013
 New York City and Boston saw “respectable job growth” in the Internet and Digital Media sectors in the first quarter this year. That’s good news for both sectors generally, since those cities are often hubs from which national and international spokes evolve. Cook Associates Executive Search, a retained executive search firm, has released its quarterly East ...
May 8th, 2013
 By Allan Maurer If you want to show a return on investment from user testing your digital marketing, you need to get your client involved and on board from the beginning. So says Mike Perla, director of conversion optimization and creative at Fathom. Perla knows his stuff. He joined Fathom in 2006 and has over 10 years ...
May 8th, 2013
 By Allan Maurer As startups go, Shinola has a story that’s right on time. The company, founded in 2011, is making watches in a 35,000 square-foot facility in Detroit. No one has manufactured watches in the U.S. in 50 years,” notes Jacques Panis, director of strategic partnerships for the firm. Shinola also diversified and now ...
May 8th, 2013
 Facebook is intent on making money, but also, it seems at times, on alienating its consumers. Are you ready for video ads in your newsfeed that play automatically? Starting in July, Facebook plans to start running auto-playing video ads in your newsfeed. Ad Age originally reported that Facebook was considering the video ads. The company ...
May 8th, 2013
 Even though many tablet users rely on WiFi as their main Internet connection, 4G LTE adn shared data plans will boost growth in broadband tablet data subscriptions, says Strategy Analytics. Despite continued strong growth of smartphones and the prevalence of WiFi only tablets, mobile broadband subscriptions on connected tablets will expand rapidly in the next ...
May 8th, 2013
 A new study from CareerBuilder shows that hiring the wrong person can have serious implications for companies. More than half of employers in each of the ten largest world economies said that a bad hire (someone who turned out not to be a good fit for the job or did not perform it well) has ...
May 8th, 2013
For those wondering if small business owners are actually using mobile technology for their business, the answer is a definitive “yes,” according to new survey data from Constant Contact®, Inc. (NASDAQ: CTCT). Of those surveyed in March 2013, 66 percent report currently using a mobile device, including smart phones and tablets, or a solution, like mobile-optimized websites ...
May 8th, 2013
 Third-party data collection across many leading websites continues at very significant levels while data collection via social media/sharing widgets is growing rapidly according to the third-annual Cross Industry Study (CIS) of web data collection activity from Krux. The Krux study is the only research project solely focused on ‘data leakage,’ consumer and website data collected ...
May 7th, 2013
 Fewer than 100 seats remain for the Digital Summit in Atlanta which is only a week away. One of the largest digital marketing events in the Southeast, the Digital Summit features more than 80 presentations from marketing and technology thought-leaders. Speakers from brands including Twitter, Google, Mashable, Porsche, Reddit, Adobe, TMZ, Bing, Nascar, Coca-Cola, Salesforce, AOL and ...
May 7th, 2013
Technology is one of the most effective ways to bring people together at work, but it may also be causing a digital divide, a new Robert Half Technology survey of chief information officers (CIOs) suggests. Sixty-four percent of CIOs said higher use of mobile gadgets such as cellphones and tablets have led to more breaches in workplace etiquette over ...
May 7th, 2013
 In a challenging time for retail, many brick-and-mortar merchants are seeking to transform themselves into more effective selling and customer service organizations – with technology playing a central role in this process. A key component of this transformation is collecting and acting on the best possible data regarding how shoppers behave inside their stores. At ...
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