Posts Tagged ‘advertising’
Thursday, April 18th, 2013
For recent or soon-to-be graduates, internships can be a valuable bridge to a first job. But securing one of these opportunities may be easier said than done, a new survey by The Creative Group suggests.
Nearly six in 10 (58 percent) advertising and marketing executives interviewed said their agency or firm does not offer an internship program. Students who do manage to land coveted internships may receive more than just experience: Among companies that offer internships, 63 percent provide compensation.
The national survey was developed by The Creative Group, a specialized staffing service for interactive, design, marketing, advertising and public relations professionals, and conducted by an independent research firm.
Advertising and marketing executives were asked, “Which of the following best describes your company’s internship program?” Fifty-eight percent of respondents said their company does “not have an internship program.”
Following is a breakdown of the results among the 42 percent of executives who said their company offers an internship program:
Offer paid internships, and interns must prove they are
active students receiving course credit………………………. 52%
Offer unpaid internships, and interns must prove they are
active students receiving course credit…………………………. 28%
Offer paid internships with no requirement of
student status…………………………………………………………… 11%
Offer unpaid internships with no requirement of
student status……………………………………………………………. 7%
Don’t know/no answer……………………………………………………. 2%
In a separate survey of advertising and marketing executives, nearly one-third (32 percent) of respondents said the opportunity to identify new talent is the chief benefit to their business of offering internships. Receiving extra help on projects was the second most common response, cited by 28 percent of those interviewed.
“One of the greatest challenges for new graduates seeking employment is a lack of professional experience,” said Donna Farrugia, executive director of The Creative Group.
“Internships provide an opportunity for individuals launching their careers to apply their skills in a business setting, learn more about the type of work environment they prefer and make valuable professional connections that can serve them well in the future.”
Farrugia added, “Competing for internships can be challenging because many of the candidates are students and haven’t yet acquired the skills, work samples and experience that will make them stand out. Often, the decision comes down to how the applicant presents him or herself. A positive disposition can go a long way.”
The Creative Group offers five tips for landing a coveted internship:
- Go ahead, jump the gun. Get a leg up on the competition by starting your internship search early. Research organizations of interest, work with your university career center, scour job boards, and reach out to members of your personal and professional networks well before the school year ends.
- Be prepared. Most employers require a resume, cover letter and portfolio from internship applicants — so make sure yours are in tip-top shape. In addition, have a business-appropriate outfit ready should you be called in for an interview.
- Consider your options wisely. While internships that pay well are attractive, it’s also important to consider whether the position will provide exposure to a range of projects, people and experiences. The most valuable internships offer plenty of opportunities to learn and acquire skills that support your professional goals.
- Put yourself in their shoes. Managers are stretched thin and appreciate those who listen actively, exercise sound judgment and don’t require constant feedback. In your application materials and in interviews, emphasize your ability to take direction and work independently.
- Demonstrate strong social skills. Work teams communicate in many different ways today: via email, instant messaging, social media, conference calls and in-person meetings. Show you know how to collaborate effectively and professionally both online and off.
Thursday, March 28th, 2013
We’re big fans of online radio. We even have two dedicated online radios – one a desktop model and another portable one and we use both daily.
If you have a good broadband connection, online radio eliminates fuzzy tuning and opens up a world of stations, music, drama, and talk. So, it doesn’t surprise us that radio stations are seeing increased revenue from their online operations.
Radio industry over-the-air revenues inched slightly upwards in 2012, increasing to $14.3 billion, a 1.5 percent change from the year before, according to the first edition of “Investing In Radio® Market Report,” a quarterly report published by BIA/Kelsey, adviser to companies in the local media industry.
That slight change is due in large part to the sluggish overall economy for 2012 and the increased competition radio faces in the local media market.
Mix shifting to online advertising
The company also notes that station revenue mix will continue to shift somewhat and income from online advertising is expected to rise at a rate of about 10.8 percent annually over the next five years versus 2.5 percent from over-the-air.
For 2013, BIA/Kelsey forecasts over-the-air radio revenues should see 2.3 percent growth, or $14.7 billion, again due to the slightly stronger economy.
In 2012, online radio ad revenues reached $491 million, representing 3.3 percent for the industry.
Markets such as Boston saw 14.2 percent in online radio revenue with overall numbers rising by 3.6 percent. BIA/Kelsey forecasts radio’s online revenue growth will reach $818 million by 2017, while the industry’s combined total revenue will reach $17 billion by 2017.
Radio benefiting from web and mobile
“As the digital marketplace continues to rise in all sectors of advertising, radio is improving its listener engagement online and benefitting from the value of its web and mobile assets,” said Mark Fratrik, vice president and chief economist, BIA/Kelsey.
“Overall, the industry is still recognized as an important part of the media mix as it continues to meander around, rising slightly with the rate of inflation but not keeping up with the economy.”
A chart representing BIA/Kelsey’s historical and five-year forecast for the radio industry broken down by over-the-air and online is available athttp://www.biakelsey.com/Company/Press-Releases/130327-Radio-Stations-See-Online-Growth-Increasing-at-Faster-Pace.asp.
Tuesday, March 26th, 2013
Mobile apps now represent 84 percent of traffic, up from 45 percent two years ago, according to March MobileSTAT from Jumptap.
Two factors contribute to this rise: consumer preference for speed and browse-ability of apps, and the explosion of apps available. The time consumers spend with apps each day has already surpassed the time they spend with PCs online.
As a result, advertisers are shifting budgets to play catch up to consumers who have already dramatically shifted their content consumption to mobile.
“Consumer mobile media consumption has increased across the board, and with the rise of tablet ownership, we’ll see time spent continue to grow,” said Matt Duffy, VP of Marketing at Jumptap. “The next step for advertisers is to ensure that they are delivering a holistic message, regardless of medium, and targeting audiences with relevant messaging from screen to screen.”
March MobileSTAT Findings:
- Galaxy Tab Shines; Kindle Fire Loses Glow: Data from the Jumptap network show that iPad still sits atop the tablet market with 57 percent share. While Apple won’t lose its top position anytime soon, Jumptap predicts that Samsung – with 16 percent share – will narrow the gap this year, riding the success of its Galaxy line.
- Amazon Kindle Fire, which has lost some of its share since it burst onto the scene, will continue to struggle against the iPad mini and other mini-tablet competitors.
- Advertisers looking to reach consumers as they multi-screen during the NCAA tourney and other events should include Samsung and Amazon tablets in the mix, which represent one-third of the U.S. tablet audience.
- College Basketball Fans MAD for iPod Touch: Although iPhone is the number one smartphone among U.S. mobile customers, the top devices of choice for March Madness fans are the iPod Touch (12 percent of mobile traffic) and Samsung Galaxy 3 (9 percent of mobile traffic). Leveraging data from third-party partners in its Audience+ Insights Platform, Jumptap finds that March Madness fans skew slightly younger and less affluent than the overall mobile population – characteristics that are consistent with the demographics of iPod Touch users. Advertisers looking to reach March Madness spectators should include the iPod Touch and Samsung Galaxy S 3 in their media mix this season.
- March Madness Campaign Slam Dunk for National Food Chain: In 2012, a national restaurant chain tasked Jumptap to help it engage with college students and drive foot traffic to key store locations during the NCAA tournament. By leveraging Jumptap’s third-party data targeting, the campaign saw spikes during key points early in the tournament, and had an overall click-through rate of 160 percent above industry benchmarks.
MobileSTAT (Simple Targeting & Audience Trends) is a monthly glance into targeting and audience trends in mobile advertising through Jumptap’s network of over 46 billion impressions, 171 million U.S. users and 51,000 apps and websites. MobileSTAT contains analysis of dozens of terabytes of log data, powered by the scalable, efﬁcient Jumptap technology. To download the full Jumptap MobileSTAT, click here.
Friday, December 14th, 2012
Local advertising on mobile media is turning out to be the natural match-up it has been touted as. Location-based features in rich media mobile ads have overtaken branding and presentation as the most engaging. Engagement rates for those features nearly doubled in the third quarter 2012 seeing 187 percent growth to 18.8 percent.
So says Celtra‘s quarterly Mobile Rich Media Monitor Report.
Overall, engagement rates for rich media mobile advertisements continue to show steady, quarter-over-quarter growth. In Q3, the average ad engagement rate was 13.7 percent, nearly a one percent increase over Q2.
Gaming features came in second.
Rich media mobile advertising maturing quickly
“Rich media mobile advertising is maturing quickly and its position within the marketing funnel is becoming clearer and more established — especially as engagement rates continue to grow,” said Matevz Klanjsek, co-founder and Chief Product Officer of Celtra.
“Mobile rich media advertising is emerging as a powerful and extremely effective asset in the mid-funnel, successfully driving purchase consideration and intent. Gaming, location-based and social media features in the mobile ads engage consumers in a meaningful way, providing an essential and often missing link between typically overcrowded upper and lower funnels.”
Here’s an infographic detailing the findings:
Friday, November 9th, 2012
A Samsung Smart TV.
The number of North American households with a smart TV will reach 87 million by 2016, according to new research from Parks Associates, “Connected TV Environments: The Next Iteration of TV Advertising.”
This whitepaper, commissioned by Rovi, examines new opportunities in advertising based on the growing adoption and usage of connected TV platforms in the U.S. and Western Europe.
Changing viewer perceptions
“Connected TV systems have the ability to change viewer perceptions of advertising,” said Heather Way, senior research analyst, Parks Associates.
“These systems enable advertising to be integrated into device navigation and content search, engaging consumers at a point of high receptivity and enabling them to immerse themselves in a rich brand experience.
“As a result, over 50% of U.S. connected-TV households surveyed by Rovi consider these ads as content, containing useful and valuable information, and they are much more likely to remember and click on these ads.”
Other key data points:
55% of connected-TV households earn at least $75,000 annually and own 11 Internet-enabled devices on average
72% of connected-TV owners say the connected platform makes watching TV more convenient, and 65% said the technology makes the TV experience more enjoyable
49% of connected-TV viewers depend on the platform when they are unsure what to watch
58% of Rovi-served connected households indicate that advertising in the connected platform is an effective medium to communicate with viewers in the household
More immersive brand experiences
“Consumers are more receptive to advertising that takes this brand-infused approach,” said Jeff Siegel, senior vice president, Worldwide Advertising, Rovi Corporation.
“Advertising on connected TVs that provides more immersive brand experiences has a positive impact on consumers. Over 80% of our connected-TV households state they consider these advanced campaigns to be valuable sources of brand information.”
Connected-TV households in this whitepaper are defined as households with either a smart TV or Blu-ray player connected to the Internet. Adding connectivity to these devices has opened these screens to interactive advertising, new program guides, and opportunities to promote premium services such as video-on-demand.
Parks Associates research forecasts over 70 million Blu-ray players, the vast majority Internet-connectable, will be sold worldwide in 2016.
Friday, September 14th, 2012
Mobile devices have become an important utility for parents, who are using their phones not only to entertain their children, but also to make product purchases for them, providing an “incredible opportunity for brands to reach parents on a daily basis through mobile advertising,” according to the Mojiva Mobile Audience Guide (MAG) report.
More than half of respondents in the ongoing mojiva study said they give their child access to their smartphone or tablet on a daily basis. Consequently, parents are downloading more apps and bookmarking web pages and content specifically for their children to use.
Real shift in how parents are using mobile
“Parenting is a multi-billion dollar industry and mobile advertising should soon play a major role in activating many of those brands that sit within that space. Based on this research, we’re seeing a real paradigm shift in how busy parents are using their smartphones and tablet devices to help them with everyday tasks like shopping for their children and keeping them entertained,” said Amy Vale, vice president of Global Research and Strategic Communications at Mojiva Inc.
“The opportunity for brands to reach parents on a daily basis through mobile advertising is incredible – especially given the amount of time that families now spend on their smartphones and tablet devices.”
The findings from the Mojiva Parenting MAG reveal that parents are increasingly comfortable with using their mobile device for multiple activities specifically related to their kids including:
- 49 percent of parents have previously purchased products for their child using their mobile device instead of visiting a brick-and-mortar store or using their computer, with 18 percent stating they do this with some frequency.
- 70 percent of parents are comfortable spending money to purchase items for their child using their mobile device.
- 25 percent of them feel comfortable spending more than $50.00 on a single item for their child using their mobile device.
- 56 percent
of respondents said they give their mobile device to their child for entertainment purposes at least once a day.
- 57 percent of parents have previously downloaded or added an application or a web page on their mobile device for their child to use.
The Mojiva Mobile Audience Guide (MAG) on Parenting garnered more than 200 complete surveys, and was conducted with InsightExpress, a leading digital marketing research firm.
This study contains data that is specific to the United States, and was fielded on the Mojiva ad network from August 2011 through May 2012. The full Mojiva Mobile Audience Guide (MAG) can be downloaded via Mojiva’s Mobile Research Center.
Thursday, July 19th, 2012
A new report from analyst firm Juniper Research forecasts that revenue from mobile search & discovery will reach $15 billion by 2017, nearly three times the revenue it expects to be generated by these markets in 2012, with ad space in these markets representing prime real estate for advertisers.
Highest Rates in Mobile Advertising
The report found that clickthrough and cost-per-click rates for search & discovery, including web search, local search, augmented reality search and discovery apps, are some of the highest in mobile advertising due to the fact that users are in the market for a discrete group of products or services, and can therefore be accurately targeted by advertisers.
Local Search: Web versus Apps
Leading search engine providers, including Google and Microsoft, say a large percentage of web searches on mobile are localised, but the report highlights that local search apps arguably represent a greater opportunity for advertisers because of more relevant results and better UI (User Interface) optimisation.
According to report author Daniel Ashdown: “web search results, by their very nature, are more generalised, despite the local parameters search engines offer. Furthermore, the websites linked-to in search results are often not optimised for mobile devices.”
Juniper’s report notes that with local search apps like Poynt, Qype and Yelp, the search experience is mobile-optimised from end-to-end – which is crucial if the user is to be led through the whole process, to reaching a purchasing decision.
Other key findings from the report include:
Google’s domination of the mobile web search space means other players need to find ways to differentiate their products in a largely commoditised market.
Augmented reality search is increasingly being deployed as an add-on feature, rather than a stand-alone product.
Adoption of discovery services for apps is driven by the high number of applications on leading storefronts, but faces challenge from big brands (with Apple acquiring Chomp, and Facebook launching app centre).
The whitepaper, ‘A World of Search & Discovery!’, is available to download from the Juniper website together with further details of the study ‘Mobile Search & Discovery: Web, Local, AR & Discovery Markets 2012-2017’.
Wednesday, July 11th, 2012
Print continues to lose ground as an ad medium as the Internet and mobile gain. TV remains popular, despite the number of people who DVR programs and skim through the ads.
We have noticed that more newspapers large and small are setting up paywalls, a strategy that apparently proved successful for the New York Times, which has reduced the number of stories it lets viewers see free to ten a month.
Others, such as the celebrated New Orleans Times Picayune
This is not a trend that’s likely to turn around. Many local papers look anemic to us now. Fewer ads mean fewer news or feature pages as well.
Statista offers this chart based on Nielsen figures to show the print ad decline.
Tuesday, May 22nd, 2012
Facebook’s much anticipated initial public offering of stock landed with a plop last week and is trading about $6 below its $38 a share opening price midmorning Tuesday. Many attributed part of its less than stellar reception to the fact that General Motors droppped its Facebook advertising shortly before the IPO, saying the ads were not performing well.
Despite its massive user audience, Facebook has not had great success with its advertising. Currently Facebook ads have a click-through-rate of just .05 percent, compared with Google’s .4 percent. The average U.S. click-through-rate is .1 percent.
Here’s an infographic pitting Facebook vs. Google in the online advertising battle: