Posts Tagged ‘AOL’
Monday, May 13th, 2013
 The Digital Summit is the largest event of its kind in the Southeast. Only a handful of seats remain available for the largest digital conference in the Southeast, the Digital Summit, Georgia World Congress Center in Atlanta, tomorrow, May 13 and Wednesday, May 14.
This year, in addition to the more than 100 leading digital thought leaders set to present the latest digital strategies and trends at the summit, you’ll get the inside story on two hot topics: the Internet currency Bitcoin and the company disrupting cable and satellite TV delivery models, Aereo.
Chet Kanojia, CEO and founder of Aereo, which grabs over-the-air TV broadcasts and offers them to consumers via Internet connected devices, will talk about his starup’s disruptive technology.
Kanojia says The consumer proposition is what’s important.
 Bitcoins Stephen Pair, co-founder and CTO of BitPay, the leading processor for bitcoin, will provide an overview of the somewhat controversial Internet currency. He talked to the TechJournal about What will make bitcoin succeed or fail,” in advance of his appearance at the Summit.
Speakers will also share the latest best practices and strategies in topics such as social media, email marketing, search, mobile, e-commerce, usability, analytics & measurement, online video, social TV and digital advertising/branding among many others.
A capacity crowd of 1,500 digital marketers, Internet executives, web strategists, entrepreneurs and other digital professionals will connect in Atlanta for two full days of content and networking.
 Speakers represent leading brands such as Google, Twitter, reddit, Mashable, Porsche, Turner, TMZ, Coca-Cola, HootSuite, NASCAR, The Weather Channel, Aereo, Dell, Rovi, HGTV, Forrester, StumbleUpon, Salesforce and Adobe to name a few.
The Digital Summit conference features a keynote from the co-founder of reddit, Alexis Ohanian, and over 80 strategy presentations and discussions, musical acts, the Startup Showcase, preconference workshops, leading digital vendors and hours of attendee networking.
Here at the TechJournal we’ve interviewed a handful of the digital gurus who will participate. It’s only a sample:
Among those you’ll hear are:
Microsoft/Bing’s Matt Wallaert says Behavioral Science is helping build a better tech future and why people prefer Bing to Google in tests.
Mike Perla, director of conversion optimization and creative at Fathom will fill you in on how to Show your client ROI from usability testing.
Aaron Schildkrout, co-founder of the unique online dating site, How About We, talks about a data driven company
 Brian DAmato Brian DAmato, SVP of Analytics at Moxie discusses How to get ROI from digital channels.
Tim Clark, director of optimization for NASCAR, talks about how NASCAR listens to its fans to increase digital channel engagement.
Erik Muendel, CEO and creative director of Alexandria, VA-based Brightline Interactive offers three tips for grabbing attention via digital channels and keeping it.
Social media and marketing consultant Jeff Sheehan explains how Linkedin offers a billboard to 200 million users.
SEO expert Josh McCoy says you should use competitive analysis and enticing content to fire up your SEO.
 Erica McClenny Erica McClenny, vice president of client services withExpion, urges you to break down walls to pop the social media bubble.
Michael Marshall, CEO of Internet Marketing Analysts tells you how to do those backlinks right.
 Brian Wong Brian Wong, founder and CEO of Kiip, one of the top four online ad companies according to Forbes, offers insight into the mobile ad secret sauce – capturing moments of achievement.
Jacques Panis of Shinola, talks about bringing jobs and manufacturing back to the US in Good timing, making watches in Detroit.
Tags: AEREO, AOL, Atlanta, Bing, Bitcoin, Brian Wong, Digital Summit, Google, Josh McCoy, Kiip, Mashable, NASCAR, SEO, speaker interviews, twitter
Posted in Best Practices, Events, Georgia, Internet/New Media, Marketing, social media | No Comments »
Tuesday, May 7th, 2013
 Fewer than 100 seats remain for the Digital Summit in Atlanta which is only a week away. One of the largest digital marketing events in the Southeast, the Digital Summit features more than 80 presentations from marketing and technology thought-leaders.
Speakers from brands including Twitter, Google, Mashable, Porsche, Reddit, Adobe, TMZ, Bing, Nascar, Coca-Cola, Salesforce, AOL and many more will discuss the latest trends and insights into all things digital.
More than 1,500 are expected to attend.
Hours of networking
 People networking at a previous TechMedia event. In addition to learning the latest digital trends and best practices with actionable takeaways from over 100 world class speakers, you’ll get hours of networking opportunities at two open bar receptions, day one’s gala reception with heavy appetizers, breakfast & lunch on day two, cool giveaways, opportunities to check out the latest digital technologies and startups, a concert from a grammy nominated artist and a lasting experience.
Digital Summit will take place at the Georgia World Congress Center in downtown Atlanta. The conference is readily accessible with a direct flight from most major US cities. The World Congress Center is a just short hop on Atlanta’s mass transit system from the airport.
 Chaitanya ‘Chet’ Kanojia, CEO, founder of AEReO, will participate in the upcoming Digital Summit in Atlanta. AEREO CEO participating
Among other top speakers, the CEO and found of AEREO, which has been much in the news lately with its technology for capturing over-the-air broadcasts and delivering them to customers via Internet connected devices, will be on hand.
For more about the event and links to interviews the TechJournal has done with a number of participating speakers, see: More than 100 digital thought-leaders headed to Atlanta.
Confirmed speakers include:
- Alexis Ohanian, Co-Founder, reddit
- Baratunde Thurston, Technology-Loving Comedian
- Frederick Townes, Sr Technical Advisor, Mashable
- Matt Wallaert, Behavioral Scientist, Bing/Microsoft
- Brent Herd, Dir Southeast, Twitter
- Brian Wong, CEO, Kiip
- Joshua Fruhlinger, Head of Digital, TMZ
- Kelly Deen, Dir Consumer Marketing, Turner/Cartoon Network
- Lizzy Nephew, Social Media & Emerging Technology Specialist, Porsche
- Tom Daly, Group Director, Global Connections, Coca-Cola
- Maureen Schumacher Cole, Head of Financial Services, Google
- Steven Tedjamulia, Dir of Digital Strategy & Innovation, Dell
- Michael Tippett, Dir of New Products, HootSuite
- Steve Robinson, Dir of Online Analytics & Business Intel, The Home Depot
- Michael Rodriguez, Product Manager of Digital News, The Weather Channel
- Scott Carlis, VP Digital & Social, AEG Digital
- Chet Kanojia, CEO & Founder, Aereo
- Bert DuMars, VP & Principle Analyst, Forrester
- Randall Lloyd, Dir of Social Ad Sales, Salesforce
- Mallory Colliflower, Community Manager, HGTV
- Tim Clark, Dir of Optimization, NASCAR
- Mandar Shinde, Sr Dir Mobile Monetization, AOL
- Jeff Siegel, SVP Worldwide Advertising, Rovi
- Loni Stark, Director of Product Solution & Industry Marketing, Adobe
- Lance Broumand, CEO, UrbanDaddy
- Anthony Napalitano, Dir Global Partnerships, StumbleUpon
- Brian D’Amato, SVP Analytics, Moxie
- Matt Kaplan, VP Sales, Mail Online
- Jason Hartley, Group Media Dir, 360i
- Jeff Dennes, SVP – Head of Digital, SunTrust
- Nick Ayers, Mgr, Social Marketing, Intercontinental Hotel Group
- David Favero, Southeast Sales Dir, Shoutlet
- Justin Carll, Digital Strategist, PureRED
- Rory Felton, VP of Business Development, Music & Entertainment, Chirpify
- Brian Ford, Sr Dir of NA Sales & Service, 3DSystems
- Gretchen Fox, Social Architect, grtchnfx
- Bob Gilbreath, CEO, Pingage
- Laurie Hood, VP of Product Marketing, Silverpop
- Kami Huyse, CEO, Zoetica Media
- Simms Jenkins, CEO, BrightWave
- Manny Ju, Dir of Product Management, Blue Hornet
- Lawrence Kimmel, Executive Director, Hawekeye
- Mike King, Dir of Inbound Marketing, iAcquire
- Topher Kohan, Assc Dir of Search Strategy, Rockfish
- Chris Korbey, Creative Director, Emma
- Yoel Leinwand, Account Executive, YouTube
- Rebecca Lieb, Industry Analyst, Altimeter Group
- Michael Marshall, CEO, Internet Marketing Analysts
- Erica McClenny, SVP Client Services, Expion
- Josh McCoy, Lead Strategist, Vizion Interactive
- Mark Miller, SVP/CRM Practice Lead, Digitas
- Howard Morton, CEO & Managing Partner, Boardwalk International Advisors
- Erik Muendel, CEO, Brightline
- Dave Mundo, VP, Analytics Director, BKV
- Stephen Pair, CTO & Co-Founder, BitPay
- Jacques Panis, Dir of Strategic Partnerships, Shinola
- Mike Pearla, Dir of Conversion Optimization, Fathom
- Claudia Perlich, Chief Scientist, Media6Degrees
- Steven Roe, Dir of Business Development & Marketing, Response Media
- Lindy Roux, Principal Content Strategist, Siteworx
- Nigel Sanctuary, VP Cloud Propositions, Kognitio
- Joey Sargent, Principle, Brandsprout
- Becky Scheel, Graphics/Website/Exhibit Designer, ZooAtlanta
- Aaron Schildkrout, Co-Founder & Co-CEO, How About We
- Jenny Schmidt, Principle, CloudSpark
- Jeff Sheehan, CEO, Sheehan Marketing Strategies
- Rob Sanders, Founder, RSO Consulting
- Patrick Toland, CRO, Optimal Social
- Stefan Tornquist, VP Research (US), Econsultancy
- Chad White, Principle of Marketing Research, ExactTarget
- Scott Williford, Fouder & CEO, vLink Solutions
- Luke Barton, Technical Director, Siteworx
- Trevor Sumner, President, LocalVox
- Yakka Murphy, Art Director, Digital Experience, The Weather Channel
- Cara Citino, Dir of Digital Services, R2integrated
- Jeff Ferguson, CEO, Fang Digital Marketing
- Victor Wong, CEO, PaperG
- Ade Adeosun, Sr Dir Digital Business Analytic, comScore
- Kelley Mitchell Price, Chief Experince Officer, PocketFirm
- Annalise Kaylor, Dir of Social Media, Intrapromote
- Trish Nettleship, Dir of Social Media & Influence, UCB
- Danny Davis, CEO & Founder, Proving Ground
- Thomas Cornelius, President of Adility, InComm
- Adam Harrell, President, Nebo Agency
- Nikhi Deshpande, Director, GeorgiaGov Interactive
- Peter Lee, Editorial Director, GeorgiaGov Interactive
- Alankar Tayal, Optimization, Usability, Testing & Analytic Expert
Tags: 2013, AEREO, AOL, Digital Summit, Google, Kiip, Reddit, TMZ, Turner, twitter
Posted in Best Practices, Events, Georgia, Internet/New Media, IT | No Comments »
Thursday, May 2nd, 2013
 More than 100 leading digital thought leaders are set to present the latest digital strategies and trends at the Digital Summit, Georgia World Congress Center in Atlanta, May 14th – 15th, 2013.
Speakers will share the latest best practices and strategies in topics such as social media, email marketing, search, mobile, e-commerce, usability, analytics & measurement, online video, social TV and digital advertising/branding among many others.
A capacity crowd of 1,500 digital marketers, Internet executives, web strategists, entrepreneurs and other digital professionals will connect in Atlanta for two full days of content and networking.
Speakers represent leading brands such as Google, Twitter, reddit, Mashable, Porsche, Turner, TMZ, Coca-Cola, HootSuite, NASCAR, The Weather Channel, Aereo, Dell, Rovi, HGTV, Forrester, StumbleUpon, Salesforce and Adobe to name a few.
The Digital Summit conference features a keynote from the co-founder of reddit, Alexis Ohanian, and over 80 strategy presentations and discussions, musical acts, the Startup Showcase, preconference workshops, leading digital vendors and hours of attendee networking.
Here at the TechJournal we’ve interviewed a handful of the digital gurus who will participate, with more to come.
Among those you’ll hear are:
Brian DAmato, SVP of Analytics at Moxie discusses How to get ROI from digital channels.
 Tim Clark, director of optimization for NASCAR, talks about how NASCAR listens to its fans to increase digital channel engagement.
Erik Muendel, CEO and creative director of Alexandria, VA-based Brightline Interactive offers three tips for grabbing attention via digital channels and keeping it.
Social media and marketing consultant Jeff Sheehan explains how Linkedin offers a billboard to 200 million users.
SEO expert Josh McCoy says you should use competitive analysis and enticing content to fire up your SEO.
Erica McClenny, SVP, Expion, is participating in the upcoming Atlanta Digital Summit. Erica McClenny, vice president of client services withExpion, urges you to break down walls to pop the social media bubble.
Michael Marshall, CEO of Internet Marketing Analysts tells you how to do those backlinks right.
Brian Wong, founder and CEO of Kiip, is participating in the Atlanta Digital Summit May 14-15. Brian Wong, founder and CEO of Kiip, one of the top four online ad companies according to Forbes, offers insight into the mobile ad secret sauce – capturing moments of achievement.
Tags: 2013, AOL, Atlanta, backlinks, Brian DAmato, Brian Wong, digital advertising, Erica McClenny, Events, Forrester, Google, Jeff Sheehan, Michael Marshall, mobile secret sauce, NASCAR, SEO, StumbleUpon, The Weather Channel, Tim Clark, twitter
Posted in Analytics, Events, Google, Internet/New Media, IT, Marketing, Mobile, social media, Telecommunications, Twitter | No Comments »
Wednesday, April 17th, 2013
Early Bird rates for the Atlanta Digital Summit, one of the largest digital marketing events in the Southeast, expire this Friday. The event, which draws 1,500 attendees tends to sell out, so it’s a good idea to register early.
You can meet execs from Twitter, Google, Mashable, Bing, reddit, YouTube, StumbleUpon, TMZ, Dell, Home Depot, HGTV, Salesforce, CNN, AOL, Forester, Urban Daddy and The Weather Channel?
They’re all represented at the upcoming Digital Summit 2013 May 14-15.
The event draws digital marketers, web strategists, senior Internet executives, thought-leaders, and entrepreneurs to Atlanta, so the networking is nonstop.
When you’re Wong, you’re right
We’ll be interviewing some of the featured speakers and panel participants as we head toward the event (TechJournal is a TechMedia division).
We spoke to Kiip CEO and founder Brian Wong, who is among the dozens of digital thought leaders participating.
Wong, the youngest person who ever received venture funding, describes how connecting mobile ads to “moments of achievement and delight” can make those ads welcome rather than an annoyance. See: Mobile ad secret sauce.
We also interviewed Joellyn “Joey” Sargent, a principal at strategic marketing and management consulting firm BrandSprout. She offers insight on the need to integrate digital and traditional marketing and online and offline efforts.
Look for many more interviews with participants at the TechJournal leading up to the event.
Register now to reserve your seat. TechMedia’s last event in Charlotte, NC, had to close registration a week ahead of the event and had a long waiting list, so do it early.
Tags: 2013, AOL, Atlanta, Brian Wong, Dell, Digital Summit, early rate, Google, Joey Sargent, Mashable, twitter, Wall Street Journal, Yahoo
Posted in Events, Internet/New Media, IT | No Comments »
Wednesday, April 10th, 2013
 What do these brands have in common: Twitter, Google, Mashable, Bing, reddit, YouTube, StumbleUpon, TMZ, Dell, Home Depot, HGTV, Salesforce, CNN, AOL, Forester, Urban Daddy and The Weather Channel?
They’re all represented at the upcoming Digital Summit 2013 May 14-15 in Atlanta, the region’s largest digital marketing and web innovation strategies conference.
The event draws a sell-out crowd of 1,500 or more digital marketers, web strategists, senior Internet executives, thought-leaders, and entrepreneurs to Atlanta.
 Brian Wong, founder and CEO of Kiip, is participating in the Atlanta Digital Summit May 14-15. We’ll be interviewing some of the featured speakers and panel participants as we head toward the event (TechJournal is a TechMedia division). We spoke to Kiip CEO and founder Brian Wong this week. Wong, the youngest person who ever received venture funding, describes how connecting mobile ads to “moments of achievement and delight” can make those ads welcome rather than an annoyance. See: Mobile ad secret sauce.
Register now to reserve your seat. TechMedia’s last event in Charlotte, NC, had to close registration a week ahead of the event and had a long waiting list, so do it early.
Tags: AOL, Atlanta, Bing, brands, Brian Wong, Digital Summit, Forrester, Google, Kiip, Mashable, May 2013, mobile advertising, Reddit, StumbleUpon, twitter
Posted in Events, Georgia, Google, Internet/New Media, Mobile, Twitter | No Comments »
Monday, April 1st, 2013
 Mobile phones are expected to remain the main driver of advertising revenue growth for Internet information providers such as Yahoo! Inc. (NASDAQ: YHOO), Zynga Inc. (NASDAQ: ZNGA), LinkedIn Corp. (NYSE: LNKD), Facebook Inc. (NASDAQ: FB), and AOL Inc. (NYSE: AOL).
With more and more people switching to smartphones and tablets, the shift to mobile is expected to grow even more. As a result, advertisers are likely to allocate more of their budgets to mobile advertising.
While we don’t generally cover the stock market this specifically at the TechJournal, we thought these reports would be of interest to many of you in digital marketing and other tech areas in which these firms are major players.
On Thursday, which was the final trading day of the month of March and the first quarter, shares of Internet information providers ended on a mixed note even as the broad market posted gains.
StockCall has taken an interest in these companies and you can now sign up to download the free technical research on YHOO, ZNGA, LNKD, FB, and AOL at
http://www.stockcall.com/registration
Yahoo!
 Yahoo! Inc.’s shares struggled in Thursday’s trading session even as the broad market edged higher. Shares of the Sunnyvale, California-based company closed 0.26% lower at $23.53 on above average volume of 17.61 million.
Shares of the company had an excellent run in the first quarter of 2013, gaining more than 18%. In the last one year, the stock has now gained more than 50%, which makes it one of the best performing technology stocks. Yahoo’s shares are currently trading well above their 50-day and 200-day moving averages. Sign up today to read the free research report on YHOO at
http://www.StockCall.com/YHOO040113.pdf
Zynga
Zynga Inc.’s shares posted modest gains in trading on Thursday. The stock closed 0.30% higher at $3.36 on volume of 9.38 million. Shares of ZNGA are trading nearly 75% below their 52-week high of $13.15. However, the stock has had an excellent run in 2013, gaining more than 42%. The company’s shares currently face stiff resistance at around $4. Register to download the free technical analysis on ZNGA at
http://www.StockCall.com/ZNGA040113.pdf
LinkedIn
 LinkedIn Corp.’s shares fell sharply on Thursday. The stock touched an intra-day low of $175.12 before finishing the day 1.02% lower at $176.06 on volume of 1.23 million. LinkedIn’s shares fell nearly 3% last week even as the broad market posted gains for the week.
For the first quarter, however, shares of LNKD gained more than 53%, compared to a gain of more than 10% for the S&P 500. The company’s shares are trading above their 50-day and 200-day moving averages. However, the stock’s MACD has slipped below the signal line, which suggests that market sentiment is bearish on the stock. Free report on LNKD can be accessed by registering at
http://www.StockCall.com/LNKD040113.pdf
Facebook
 Shares of Facebook Inc. tumbled in trading on Thursday even as the broad market posted gains. The stock ended the day 1.95% lower at $25.58 on volume of 28.59 million. Facebook’s shares finished nearly 0.60% lower for the week. Its shares are currently trading below their 50-day moving average. The stock currently faces resistance at around $26. Register with StockCall and download the research on FB for free at
http://www.StockCall.com/FB040113.pdf
AOL
 AOL Inc.’s shares struggled in trading on Thursday. The stock fell to an intra-day low of $38.14 before finishing the day 1.81% lower at $38.49.
Despite the sharp decline in the session, AOL’s shares have gained more than 7% in the last three trading days. The stock has gained nearly 30% in 2013 so far, easily outperforming the broad market. Read the full free research on AOL by signing up to StockCall at
http://www.StockCall.com/AOL040113.pdf
Tags: AOL, facebook, LinkedIn, mobile phones, revenue growth, stock reports, Yahoo, Zynga
Posted in Facebook, Internet/New Media, LinkedIn, social media, Studies, surveys, reports, Zynga | No Comments »
Wednesday, March 27th, 2013
If you register today (March 29) you can still get the substantial early-bird discount to the upcoming Digital Summit May 14-15 in Atlanta. It’s a real savings and the event usually sells out, so you’ll also ensure yourself of a seat by registering early.
The jam-packed two-day event includes more than 75 speakers from top brands such as Google, Twitter, Mashable, reddit, Dell, Turner, National Geographic, AOL, YouTube, Home Depot, Forrester, ExactTarget and more.
Today is the last day you can still grab the early-bird rate.
Who attends Digital Summit?
Senior marketers and branders, digital executives and professionals, web and mobile strategists, designers and web project managers, bloggers and new media, entrepreneurs and business developers and anyone else who operates in the digital community. Check out some of the brands who will be attending.
It’s an unparalleled networking opportunity loaded with opportunities to meet potential partners, customers, thought-leaders, and colleagues.
Want more?
Take it deeper by attending the Pre-Conference workshops. When you sign up for our pre-conference, you’ll get a dozen more sessions to choose from covering advanced strategies in Social Media, Search Marketing and Usability & Design.
Everything the Digital Summit does is focused on giving you a more intense experience with take-aways you can put to work immediately when you return to the office. This week only, all for just $100 more – plus, we’ll even throw in lunch!
Get VIP Access!
And for those who want it all, sign up for our Platinum Pass. You’ll get access to both the main conference, pre-conference, as well as our special VIP Platinum Lounge and a Platinum Swag package sure to make you the envy of the office. Sign up this week to get the best rates for the Platinum Package. There’s a limited number available.
The Digital Summit is a TechMedia event and the TechJournal is a TechMedia division.
Tags: 2013, AOL, Atlanta, Digital Summit, early-bird discount, Exact Target, Google, Reddit, Turner, twitter, YouTube
Posted in Events, Internet/New Media | No Comments »
Friday, March 8th, 2013
 Digital marketing budgets and client investments will grow at a more intense pace from 2013-2014, according to the latest SoDA Report, one of the most widely read publications in the digital marketing world.
Its Digital Marketing Outlook survey found that:
- More clients are “insourcing” the set-up and maintenance of currently existing digital services, while “outsourcing” their innovation needs to digital agencies. Accordingly, an impressive 40% of agency respondents have established in-house innovation labs/incubators.
- Agencies are increasing client education and training offerings, as well as embedding specialized resources at clients’ offices.
- Digital marketing budgets and client investments will grow at a more intense pace in 2013- 2014.
- Most clients are migrating toward utilizing highly specialized digital agencies.
- Agencies see significant skill gaps among clients on user experience and analytics.
- Agencies are working harder to keep great talent and money isn’t always decisive.
In addition to the dozens of thought-provoking and cutting-edge pieces authored by SoDA members, an array of guest contributors, CMOs, editors, and other senior executives from distinguished organizations– General Mills, Adobe, Dollar Shave Club, Marketing Week, Contagious, The Drum, The Art Directors Club, IIT Institute of Design and Econsultancy, among others– offer insight and expertise.
Case studies showcase SoDA members’ innovative work on behalf of international brands such as Google, Avis, Coca-Cola, Barneys, Nike, Fox, Samsung, Icon Fitness, Unilever, Intel, and Cisco.
A free iPad version of The SoDA Report is currently available for download from iTunes and a free PDF copy is also available for download. Additional tablet and web-browser versions will be available shortly. Tablet editions are powered by Adobe® Digital Publishing Suite.
Tags: Adobe, AOL, Atlanta, budgets, Digital Marketing Outlook, Report, SoDA
Posted in Internet/New Media, IT, Marketing, Studies, surveys, reports | No Comments »
Friday, February 8th, 2013
AOL reported its first revenue growth in eight years in the fourth quarter of 2012. The company’s operating income grew 24 percent as its search income increased. AOL Paid a $5.15 per share special dividend completing the return of $1.1 Billion to shareholders.
It said ad sales increased 13 percent year-over-year to $410.6 million as search revenue jumped 17 percent to $103.6 million.
The number of unique visitors to its sites rose 6 percent.
This is the first indication that the once dominant Internet service provider’s switch to being primarily a media company is gaining traction. Here at the TechJournal, we’ve heard good things about CEO Tim Armstrong, who guided the transformation.
Encouraged, the company authorized a $100 million common stock repurchase.
“AOL returned to growth and generated significant value for shareholders in 2012,” Armstrong said in a statement. “AOL has strong momentum entering 2013 and is positioned to continue on our growth path by executing our strategy to build the next generation media and technology company.”
Tags: AOL, CEO Tim Armstrong, Q4 2012, revenue growth
Posted in Internet/New Media, Money | No Comments »
Wednesday, January 30th, 2013
 Former Flickr, Yahoo, and AOL executives have landed a seed round for what it says is a new kind of mobile collaboration tool for the enterprise.
San Francisco-based Tomfoolery Inc. has raised a $1.7M round of seed funding.
Led by CEO Kakul Srivastava, former GM of Flickr & VP at Yahoo! and CPO Sol Lipman, serial entrepreneur and former VP of Mobile First at AOL, Tomfoolery is developing consumer-quality, mobile focused software for work.
The funding was led by Morado Ventures and Sam Pullara, Twitter & Yahoo veteran, now a Managing Director at Sutter Hill Ventures. Investors include Andreessen Horowitz, Jerry Yang of AME Cloud Ventures, Brad Garlinghouse, CEO of YouSendIt, David Tisch, co-founder of TechStars NYC, and other leading angel investors.
“In your personal life, social mobile applications are beautiful, their functionality is meaningful, and they let you to make real, human connections. At work, today’s enterprise software makes us feel about as close to our coworkers as strapping spreadsheets to carrier pigeons,” said Kakul Srivastava, Tomfoolery CEO.
“People at work aren’t robots – they’re consumers who expect great software. At Tomfoolery, we’re creating an entirely new kind of collaboration toolset, built from the ground up, for the modern worker.”
“The opportunity for mobile to continue to disrupt the workplace is tremendous – Tomfoolery is poised to capitalize on this trend,” said Jerry Yang, Co-Founder of Yahoo! and Tomfoolery investor.
Tags: AOL, collaboration tookit, Flickr, Kakul Srivastava, mobile, seed funding, startup, Tomfoolery, Yahoo
Posted in Internet/New Media, Mobile, Telecommunications, venture capital report | No Comments »
Tuesday, January 8th, 2013
 Multiple monitors give you lots of room in cyberspace. Do you remember the dial-up Internet days? A few folks are still there, but most have moved on to mobile or broadband. Admittedly, mobile connections sometimes feel like the dial-up days, but for the most part, today’s Internet is fast and vast.
A little more than a decade ago I worked for one of the first daily online news operations (Localbuisness.com, previously dbusiness.com, for digital business, both long gone). I started out on an IBM machine with a two-gig hard drive a now inconsequential amount of RAM and a 486 processor that made me wait for many Internet pages to open.
I got online via AOL’s dial-up service, which had its glitches, as anyone who used it knows.
Hope and hype, not reality
The Internet of the early part of this century was more about hope and hype than reality, which is one reason for the Internet bust that followed the first Internet boom. Now, the Internet has more than lived up to its original promise, although it’s a lot tougher to make money online in some industries than anyone ever expected.
Today I sit in front of dual flat screen monitors showing a combined 44 inches of cyberspace, using a computer with 6 gigs of RAM, nearly a terabyte of hard drive space, and very fast broadband and wireless speeds, accessing the Internet to work, pay bills, play, and socialize with friends.
It’s been a heady decade in cyberspace. Here’s an infographic that looks at the Internet from 2002 until today. –Allan Maurer
Tags: 2002-2013, AOL, dial-up, growth of the Internet, infographic
Posted in infographic, Internet/New Media, Tech life/Culture | No Comments »
Tuesday, December 18th, 2012
 What do you do if you have a bad experience with a company? Do you stop doing business with it? Do you complain on Twitter or Facebook?
When consumers have a bad experience with some firms, they will completely stop spending their money with them, while some others get a bit more leeway. So says Temkin’s ”What Happens After A Good or Bad Experience?”
The study, based on a survey of 5,000 U.S. consumers, analyzes feedback and purchase behaviors after good and bad experiences.
A number of tech companies and online retailers have racked up a substantial number of bad experiences or negative social media comments, including Best Buy, eBay, Symantec, Tracphone and ISPs.
The report shows that consumers encounter bad experiences most frequently with TV service providers, retailers, and Internet service providers, but report the fewest bad experiences with grocery chains. Consumers respond differently to bad experiences across the 19 industries in the study.
More than one-third of consumers who had a bad experience with a rental car agency, credit card issuer, computer company, or auto dealer completely stopped spending with the company.
Responding to complaints important
Fortunately for retailers and Internet service providers, their customers are the least likely to abandon them after a bad experience.
The research also examines how consumers respond to a company’s service recovery efforts. When consumers feel that a company responded very poorly after a bad experience, almost three-quarters of them stopped or decreased their spending with the company.
That could be bad news for the many companies that fail to respond to Tweets on their account.
On the other hand, when companies had a very good response, less than one out of five decreased their spending and more than one-third increased their spending.
“Every company delivers some bad experience, but the good ones build loyalty by quickly responding to these issues and learning from their mistakes,” states Bruce Temkin , Customer Experience Transformist & Managing Partner of Temkin Group.
Here are some additional findings in the report:
 ING Direct, Holiday Inn Express, Whole Foods, and Holiday Inn have the fewest occurrences of bad experience, while Best Buy, QVC, Gap, and eBay have the most.- More consumers give feedback directly to the company after a very bad experience than they do after a very good experience.
-
 Just call me Larry. The use of Twitter to communicate about a very bad experience has more than doubled over the last year. Consumers who earn at least $100,000 are more than twice as likely to tweet about a bad experience than those making $50,000 or less.
- More than one-third of consumers between the ages of 18 and 24 write about their good and bad experiences on Facebook.
- Cox Communications, Symantec, ING Direct, and TracFone are the most likely to have negatively biased comments on Facebook, while Cablevision, AOL, Kaiser Permanente, and Holiday Inn are the most likely to have positively biased comments.
- Verizon and GE are the most likely to have negatively biased comments on Twitter, while Avis and Edward Jones are most likely to have positively biased tweets.
The report “What Happens After A Good or Bad Experience?” can be downloaded from the Customer Experience Matters blog, at ExperienceMatters.wordpress.com
Tags: AOL, bad experiences, Best Buy, Cablevision, Cox Communications, ebay, Gap, Holiday Inn, Holiday Inn Express, ING Direct, Kaiser Permanente, QVC, Symantec, Temkin Group, TracFone, Whole Foods
Posted in Best Practices, Facebook, Studies, surveys, reports, Twitter | No Comments »
Monday, December 17th, 2012
Ads in short-form videos actually produce significantly higher recall, brand affinity and purchase intent than those in long-form content, says a new study from AOL. It also found that viewers avoid ads in long-form videos by doing other things, such as going to another site.
Conducted by Qualvu, the study utilized both quantitative and qualitative methods to gauge consumer perception toward the ads, which were presented in their traditional online video environments.
The short-form videos featured pre-roll ads, while the long-form videos – defined as those that were more than 10 minutes in length – featured pre- and mid-roll ads. The study was administered to more than 800 respondents who watch online video on a weekly basis.
Additional findings from the research study include:
- Ads in short-form videos are more effective than ads in long-form content. More specifically, short-form video produced a 25 percent higher brand recall and a 42 percent higher purchase intent for the featured product or service.
- Viewers are adopting traditional avoidance behaviors during ads within long-form videos. Respondents found the ads to be too frequent and interruptive; as a result, they chose to avoid them altogether (by walking away, going to other sites, multitasking with their phone). This is the same “annoyance” behavior that is demonstrated when viewing television without the use of a DVR.
- Consumers want more targeted and humorous ads in both formats. In fact, 67 percent of respondents would be willing to be answer a question to make their ads more personalized and enjoyable.
- Consumers understand the exchange of free content for advertising, but they want to make sure their time tradeoff of watching ads also benefits them. They found coupons, contests and links as the most positive forms of engagement.
“Consumption habits are evolving rapidly, and we’re seeing consumers display many of the same ad avoidance tendencies online than they do with TV,” said Ran Harnevo, senior vice president of The AOL On Network.
“Our hope is that this research will help advertisers optimize their ad mix for maximum effectiveness and ROI in the face of changing behavior online.
“By showing the efficacy of advertising married with short form premium video content, this study sends a message to marketers that they should adjust their spend mix and allocation when it comes to online video,” said Charles Gabriel, vice president of sales for The AOL On Network.
“And, this highlights that there are scalable alternatives to the TV network’s digital extensions that cannot be accessed by third party ad networks.”
For the full results of this study, visit http://advertising.aol.com/shortformvideo.
Tags: AOL, avoidance behaviors, effective video ads, humor, long-form vs. short-form, targeted ads
Posted in Ecommerce, Internet/New Media, Marketing, Studies, surveys, reports, video | No Comments »
Friday, September 28th, 2012
 Digital East brings an impressive array of speakers and attendees to its annual events. Would you like to go back to your office in the middle of next week with techniques, strategies and tactics you can put to work immediately to best the competition?
Digital East, the premier annual Mid-Atlantic digital technology and marketing conference, still has seats available and focuses on giving you the kind of timely insider information you can use to stay a step ahead of the pack.
The event includes more than 60 thought-leaders, speakers and panelists from top brands such as Google, Mashable, National Geographic, PBS, The Economist, IBM, comScore, The Travel Channel, Huffington Post/AOL, Slashdot, The American Red Cross, McAfee and many more.
Topics include social media, email, and search marketing to digital advertising, mobile apps, online fundraising, web analytics, customer engagement, online branding, ecommerce, online video, big data for marketers, design.
This year Digital East is just outside Washington DC at the Westin Dulles Airport in Herndon, Virginia. Register for the event.
Interviews with just a few of the Digital East speakers
For just a sample of what you’ll experience, here are TechJournal interviews with a handful of the thought-leaders who will appear at this year’s event:
Best Practices for building mobile apps start with targeted ideas
How to engage with Slashdot and other real time communities
 A packed room for a morning panel at a previous Digital East event. Speakers at Digital East include:
- Anthony Melchiorri, Host & Exec Producer-Travel Channel’s Hotel Impossible
- Greg Robleto, Director of Community & Social Media -The Motley Fool
- Jessica End, Industry Manager, Non-profits & Religion -Google
- Criag Oldham, VP of Digital Engagement -American Red Cross
- Melanie Phung, Director of New Media -PBS
- Gadi Ben-Yehuda, Social Media Director -IBM
- Michael Aldana, Sr Manager of Mobile Design -McAfee
- Sean Murphy, EVP e-Commerce -CustomInk
- Khurrum Malik, VP Product Marketing -comScore Inc
- Steve Harris, Sr Director Web Analytics -Capital One
- Simon Heseltine, Director of SEO -AOL/Huffington Post
- Anthony Douzet, COO & Co-founder -TheLadders
- Stephen Wellman, VP & Editor-in-Chief -Slashdot
- Brian Dreseher, VP of Business Development -Mashable
- David Plotz, Editor -Slate
- James Kobielus, Big Data Evangelist -IBM
- Nick Schaper, Exec Dir, Digital Strategic Comm -US Chamber of Commerce
- Leigh George, PhD., Director of Digital Strategy -R2Integrated
- Stanton Fish, VP of Customer Insights & Analytics -The Economist
- Andy Wiedlin, CRO -BuzzFeed
- Andrea Fishman, VP of Strategy -BGT Partners
- Cory Siansky, Manager, Business Consulting -Sapient
- Jeff Allen, Director of Product Marketing, Digital Analytics -Adobe
- Miguel Monteverde, Vice President, Digital Media -Discovery Communications
- Matt Peters, Co-Founder & Creative Director -Pandemic Labs
- Daniel Maloney, CEO & Co-Founder -PinLeague
- Susan Cato, Director of Business Development -Balance Interactive
- Kevin Dando, Director of Digital Marketing & Communications -PBS
- Matthew Shevach, Director of Product Marketing -TRUSTe
- Chi-Chao Chang, President of Products & Technology -xAd
- Jed Williams, Program Director, Social Local Media -BIA/Kelsey
- Michael Renner, VP Solution Design -3Pillar Global
- Robert Hancock, VP of Sales and Marketing -Smart Online
- Jon Brendsel, VP Products -PBS
- Joe Gizzi, Senior Strategy Manager -New Media Strategies
- Bill Leake, CEO -ApogeeResults.com
- Joel Sucherman, Senior Director, Digital Products -NPR
- John Backus, Co-Founder, Managing Partner -New Atlantic Ventures
- Teresa Spangler, Founder & CEO -Plazabridge Group
- Ori Hoffer, Social Media Strategist -General Services Administration
- Leo Dalakos, Vice President of Strategy & Analytics -Performics
- Mark Cooper, Co-Founder and CMO -Offerpop
- Cameron Brain, Co-Founder -XYDO
- Stephanie Slobodian, Senior Information Architect -NPR
- Adam Landrum, President & CEO -Merge
- Matt Kaplan, Vice President, Sales -Mail Online
- Sam Kimball, Exec VP, Advertising & Brand Sales -Livestream
- Will Elliott, Vice President, Sales and Marketing -Contactology
- Marc Shull, Sr. Director, Customer Insights -YesMail
- David Favero, Southeast Sales Director -Shoutlet
- Todd Marks, Founder -Mindgrub
- Chris Brooks, Manager, Social Engagement -Hilton Worldwide
- Ryan Steelberg, CEO and Co-Founder -Brand Affinity Technologies
- Brian Dalessandro, VP of Data Science -Media6Degrees
- Devon Smith, Director of Social Media -Threespot
- Michael Goldberg, Director of Marketing Communications -Martini Media
- Mick Winters, Creative Director -Threespot
- Brandon Hess, Sr. Product Marketing Manager, ReadyTalk
- Daniel Backhaus, Vice President, Marketing -Infuz
- Eric Evans, SEO Specialist -Merge
- Adam Figueira, Product Marketing Manager -Monetate
- Alex Lustberg, Vice President of Marketing -Lyris
- Justin Freid, Director of Digital Media -TPG
- James Wong, Co-Founder & Partner -Empowered Ideas
- Virginia Johnson, Co-Founder and Managing Partner -Empowered Ideas
- Andrew Taylor, Vice President, Business Development -Grab Media
- Justin Spring, Co-Founder of BringShare.com and Adept Marketing
- Eric Shoicket, Director of Brand Partnerships -Kiip
- Andrew Beranbom, VP of Business Development & Co-Founder -Extole
- Christine Borgia, Senior Director, Email Intelligence Group -Return Path
- Andrew Ray, Partner -Bingham McCutchen
- Joseph Olesh, Emerging Media Director -Tier10 Marketing
- Saya “Sally” Behnam, Creative Director -Design 4UX
- Tom Grossi, Partner -NEA
- Josh Freeman, CEO -TeamVisibility
- Frank Reed, Director of Sales -Edgeworks Group
- Gill Haus, SVP, Technology -RideCharge
- Angela Hausman, Owner -Hausman and Associates
Register for the event.
Tags: AOL, comScore, Digital East, Herndon, Huffington Post, IBM, marketing tips, Mashable, PBS, Slashdot, Slate, thought leaders, Travel Channel, VA
Posted in Best Practices, Cloud, Events, games, Internet/New Media, Marketing, social media, video | No Comments »
Wednesday, August 29th, 2012
 Want to know why the Internet Summit returning to Raleigh, NC, Nov. 6-8 packs three large conference rooms at the Raleigh Convention Center? It’s because the event brings speakers from top digital brands, innovative startups, and digital marketing to what has been called one of the most “wired” cities in the nation.
This year’s lineup is one of the most impressive in the history of the conference. Speakers include Sarah Lacy - Founder & Editor-in-Chief, PandoDaily.com; Brent Herd - Director of Southeast, Twitter; Frederick Townes - Sr Technical Advisor, Mashable; Tim Sullivan - President and CEO, Ancestry.com; Curtis Brown - Chief Technology Officer, AOL; and Ben Huh - CEO & Founder, Cheezburger, among many others.
The Early-Bird discount for the event ends this Friday, Aug. 31, so if you’re going, you might want to register now for substantial savings.
 Ben Huh, CEO of The Cheezburger Network, will talk about the “Power of Humor” at the upcoming Internet Summit in Raleigh, NC, Nov. 7-8. The TechJournal interviewed Cheezburger’s Ben Huh a few weeks ago. You can expect to get solid advice on “How to Connect With Humor,” in his presentation, as well as a few laughs. And, he says, you may see some pictures of cats.
Innovative startups you’ll learn about include ArchiveSocial, which provides a means of truly archiving all of a firm’s social media activity. The founder says, “Don’t wait for trouble to keep records of your business social media.”
Other top speakers slated for the event include:
- Jodi Kahn - President, iVillage
- Duane Forrester - Sr. Product Manager, Bing
- Scott Calise - Director of Digital Research, MTV Networks
- Don Hoang - Director of Business Development, Klout
- Liz Thorington - VP, Ad Sales, The Weather Channel
- David Perry - Biz Development Executive, Google
And that’s just a sample.
This year’s event includes a new new mini-conference — the Startup Summit – focusing exclusively on digital entrepreneurship.
- Over 120 top thought leaders & industry innovators sharing insights on topics that matter to you
- More than 60 presentations & panels covering topics like Customer Engagement, Social Media Trends, Mobile Apps, Analytics, User Experience, Big Data, Gamification, Cloud, Search Marketing and much, much more!
- Network and connect with around 2,000 of your peers
- Dedicated Tech Track for IT Professionals, from the cubicle to the C-suite
- IS Rocks - our new Music Festival at the conclusion of the conference featuring more than a dozen bands to close down IS12 in style!
- 16 in-depth workshop sessions in our Pre-Conference led by expert interactive and marketing pros – add it to your registration for only $95 through 8/31
The early-bird rate of $245 is only until August 31.
Tags: Ancestry.com, AOL, Archive Social, Ben Huh, Cheezburger Network, Curtis Brown, early bird rate, Frederick Townes, Internet Summit 2012, Mashable, NC, PandoDaily, Raleigh, Sarah Lacy, Tim Sullavan
Posted in Events, Internet/New Media, Marketing | No Comments »
Thursday, April 12th, 2012
 Google Sites led the explicit core search market in March with 66.4 percent of search queries conducted, according to comScore’s monthly data.
U.S. Explicit Core Search
Google Sites led the U.S. explicit core search market in March with 66.4 percent market share, followed by Microsoft Sites with 15.3 percent and Yahoo! Sites with 13.7 percent. Ask Network accounted for 3.0 percent of explicit core searches, followed by AOL, Inc. with 1.6 percent.
| comScore Explicit Core Search Share Report*
March 2012 vs. February 2012
Total U.S. – Home & Work Locations
Source: comScore qSearch |
| Core Search Entity |
Explicit Core Search Share (%) |
| Feb-12 |
Mar-12 |
Point Change |
| Total Explicit Core Search |
100.0% |
100.0% |
N/A |
| Google Sites |
66.4% |
66.4% |
0.0 |
| Microsoft Sites |
15.3% |
15.3% |
0.0 |
| Yahoo! Sites |
13.8% |
13.7% |
-0.1 |
| Ask Network |
3.0% |
3.0% |
0.0 |
| AOL, Inc. |
1.5% |
1.6% |
0.1 |
*”Explicit Core Search” excludes contextually driven searches that do not reflect specific user intent to interact with the search results.
18.4 billion explicit core searches were conducted in March, with Google Sites ranking first with 12.2 billion (up 4 percent).
Microsoft Sites ranked second with 2.8 billion searches (up 5 percent), followed by Yahoo! Sites with 2.5 billion (up 4 percent), Ask Network with 555 million (up 4 percent) and AOL, Inc. with 285 million (up 7 percent).
| comScore Explicit Core Search Query Report
March 2012 vs. February 2012
Total U.S. – Home & Work Locations
Source: comScore qSearch |
| Core Search Entity |
Explicit Core Search Queries (MM) |
| Feb-12 |
Mar-12 |
Percent Change |
| Total Explicit Core Search |
17,588 |
18,358 |
4% |
| Google Sites |
11,673 |
12,187 |
4% |
| Microsoft Sites |
2,684 |
2,808 |
5% |
| Yahoo! Sites |
2,430 |
2,523 |
4% |
| Ask Network |
535 |
555 |
4% |
| AOL, Inc. |
266 |
285 |
7% |
“Powered By” Reporting
In March, 68.6 percent of searches carried organic search results from Google, while 25.9 percent of searches were powered by Bing (versus 26.2 percent in February).
Tags: AOL, Ask Network, Bing, comScore, core search market March 2012, Google, Microsoft, Yahoo
Posted in Analytics, Google, Internet/New Media, IT, Microsoft | No Comments »
Monday, April 9th, 2012
There is more than one way to make money in the tech field. AOL’s attempts to shift from a dialup Internet service provider to content king has had mixed success. But it has a trove of valuable patents – and just sold more than $1 billion worth to Microsoft.
AOL Inc. (NYSE: AOL) entered into a definitive agreement to sell over 800 of its patents and their related patent applications to Microsoft Corporation (NASDAQ: MSFT) and to grant Microsoft a non-exclusive license to its retained patent portfolio for aggregate proceeds of $1.056 billion in cash.
“AOL ran a competitive auction and by participating, Microsoft was able to achieve our two primary goals: obtaining a durable license to the full AOL portfolio and ownership of certain patents that complement our existing portfolio.”
Following the sale, AOL will continue to hold a significant patent portfolio of over 300 patents and patent applications spanning core and strategic technologies, including advertising, search, content generation/management, social networking, mapping, multimedia/streaming, and security among others. AOL also received a license to the patents being sold to Microsoft.
The patent sale includes the sale of the stock of an AOL subsidiary upon which AOL expects to record a capital loss for tax purposes and as a result, cash taxes in connection with the sale should be immaterial.
Additionally, AOL expects to utilize approximately $40 million of its existing deferred tax assets, representing approximately 20 percent of its total deferred tax assets, to offset any ordinary income taxes resulting from the license of its remaining patent portfolio.
Significant proceeds to be returned to shareholders
AOL management and its Board intend to return a significant portion of the sale proceeds to shareholders and will determine the most efficient and effective method to do so prior to the closing of the transaction.
Pro forma for the sale and license, as of December 31, 2011, AOL would have had approximately $15 per share of cash on hand.
“The agreement with Microsoft represents the culmination of a robust auction process for our patent portfolio,” said Tim Armstrong, AOL’s Chairman and CEO.
“We continue to hold a valuable patent portfolio as highlighted by the license we entered into with Microsoft. The combined sale and licensing arrangement unlocks current dollar value for our shareholders and enables AOL to continue to aggressively execute on our strategy to create long-term shareholder value.”
“This is a valuable portfolio that we have been following for years and analyzing in detail for several months,” said Brad Smith, general counsel and executive vice president, Legal and Corporate Affairs, Microsoft.
“AOL ran a competitive auction and by participating, Microsoft was able to achieve our two primary goals: obtaining a durable license to the full AOL portfolio and ownership of certain patents that complement our existing portfolio.”
The transaction is expected to be completed by the end of 2012, upon the satisfaction of customary conditions and regulatory approvals, including expiration or termination of the applicable waiting period under the Hart-Scott-Rodino Antitrust Improvements Act of 1976, as amended.
Tags: AOL, Microsoft, patent sale
Posted in Internet/New Media, IT, Legal, Microsoft | No Comments »
Wednesday, March 28th, 2012
 Spotify has taken the lead in the latest IPA Online Media Owner Survey in the United Kingdom, with 83.5% of respondents agreeing/agreeing strongly that “My overall experience of dealing with this supplier is a good one.”
The Survey is designed to highlight the levels of service media owners provide and outline where improvements can be made, with the aim of helping the growth of digital advertising, providing a voice for the industry and raising the digital standard in general. The survey focuses on the UK, but in today’s global economy, insight into how digital media firms are performing in a major market can be important.
Nigel Gwilliam, Head of Digital, IPA, said, “The Spring 2012 survey is ringing in the changes with a new leader, a more competitive leading set and a number of resurgent online media owners.”
He added, “Spotify will rightly get the headlines but special mention should also go to other newcomers Adjug and Glam Media who are both in the top seven overall. It’s also great to see that Tribal Fusion and the Telegraph are both leading their fields; AOL are the most consistently improved performer; and that Microsoft and Sky have both turned around their performances.”
This is the first time in over three years that a new leader has emerged as Specific Media has been top since autumn 2008. This is also the first time a new entrant to the survey has leapt straight to the top.
Specific Media has slipped to fourth place as overall service levels improve and become more competitive, with seven media owners achieving scores in excess of 70% for this category, compared to five in the autumn 2011 survey.
In second place is Tribal Fusion, followed by AOL, Specific, Adjug, Glam Media and the Telegraph. Adjug and Glam Media also being new entrants to the survey.
Other key findings:
- Tribal Fusion is the overall winner among ad networks, exchanges and sales houses, Spotify leads the online pure play sector with AOL in second place, and Telegraph.co.uk have taken over leadership from IPC in the cross-over media sector
- Sky Digital Media is the most improved media owner since the autumn survey (+10.6 percentage points), and a further five media owners have improved their score in the best overall category by 5 percentage points or more.
- At the other extreme IPC Media have seen their score decline by 11.2 percentage points since the autumn survey.
- Year-on-year Microsoft is the most improved, up 20.7 percentage points from their low point of 36% in the spring 2011 survey. Tribal Fusion has improved by 17.9 percentage points and AOL by 15.9. In addition to leading the overall survey attribute, Spotify leads in three other areas (quality of response to brief, understanding of own products, and delivery of innovative creative solutions).
- AOL leads in four areas (dispute resolution, ease of contact, client/media agency partnership and mid campaign support). Tribal Fusion leads in two areas (understanding of client objectives and post campaign support). Glam Media leads in one (communication of contact with client), as do Facebook (proactivity) and Specific Media (regular contact).
Tags: AOL, IPA, Microsoft, Online Media Owner Survey, Sky Digital Media, Specific Media, Spotify, Tribal Fusion
Posted in Internet/New Media, Microsoft, Studies, surveys, reports | No Comments »
Monday, March 12th, 2012
Despite some serious marketing of Microsoft’s Bing search engine, Google continues to hold onto its overwhelming lead in the search market, according to the digital measurement service, comScore.
We use Google first nearly always, but we have found ourselves using Bing via a variety of Microsoft marketing deals.
U.S. Explicit Core Search
Google Sites led the U.S. explicit core search market in February with 66.4 percent market share (up 0.2 percentage points), followed by Microsoft Sites with 15.3 percent (up 0.1 percentage points) and Yahoo! Sites with 13.8 percent. Ask Network accounted for 3.0 percent of explicit core searches, followed by AOL, Inc. with 1.5 percent.
comScore Explicit Core Search Share Report*
February 2012 vs. January 2012
Total U.S. – Home & Work Locations
Source: comScore qSearch |
| Core Search Entity |
Explicit Core Search Share (%) |
| Jan-12 |
Feb-12 |
Point Change |
| Total Explicit Core Search |
100.0% |
100.0% |
N/A |
| Google Sites |
66.2% |
66.4% |
0.2 |
| Microsoft Sites |
15.2% |
15.3% |
0.1 |
| Yahoo! Sites |
14.1% |
13.8% |
-0.3 |
| Ask Network |
3.0% |
3.0% |
0.0 |
| AOL, Inc. |
1.6% |
1.5% |
-0.1 |
*”Explicit Core Search” excludes contextually driven searches that do not reflect specific user intent to interact with the search results.
17.6 billion explicit core searches were conducted in February, with Google Sites ranking first with 11.7 billion. Microsoft Sites ranked second with 2.7 billion searches, followed by Yahoo! Sites with 2.4 billion, Ask Network with 535 million (up 2 percent) and AOL, Inc. with 266 million.
comScore Explicit Core Search Query Report
February 2012 vs. January 2012
Total U.S. – Home & Work Locations
Source: comScore qSearch |
| Core Search Entity |
Explicit Core Search Queries (MM) |
| Jan-12 |
Feb-12 |
Percent Change |
| Total Explicit Core Search |
17,804 |
17,588 |
-1% |
| Google Sites |
11,786 |
11,673 |
-1% |
| Microsoft Sites |
2,707 |
2,684 |
-1% |
| Yahoo! Sites |
2,506 |
2,430 |
-3% |
| Ask Network |
527 |
535 |
2% |
| AOL, Inc. |
277 |
266 |
-4% |
“Powered By” Reporting
In February, 68.6 percent of searches carried organic search results from Google (versus 68.4 percent in January) while 26.2 percent of searches were powered by Bing (versus 26.5 percent in January).
Tags: AOL, Ask Network, Bing, Google, Microsoft, search rankings Feb. 2012, Yahoo
Posted in Internet/New Media, IT, Studies, surveys, reports | No Comments »
Tuesday, February 28th, 2012
Just call me Larry. Want to call the Twitter Bird? The Business Insider reports that it is “Larry the Bird.”
Hey, Larry, fix whatever is wrong with the way you’re tallying my followers
 Evolution of the Larry the Bird Twitter logo. (Photo coutesy of Twitter.com) TechCrunch replaces top editor
AOL’s TechCrunch has been leaking top executives like a stranded cruise ship. Eric Eldon, formerly with VentureBeat, is taking over the editor’s helm from Erick Schonfeld in the latest staff shakeup.
A steady stream of top editors and writers have left TechCrunch since AOL bought it – including founder and the architect of its somewhat snarky voice, Michael Arrington.
The flavor of the site seems to have gone somewhat stale as well since the AOL purchase. Do you agree?
Yahoo wants patent license fees from Facebook
DealBook sasy Yahoo is asking Facebook to pay licensing fees for several of its patents. The 10 to 20 patents in question cover advertising, personaliztion of Web sites, social networking and messaging.
Yahoo and Facebook are discussing the matter, which Yahoo says it will take to court if Facebook doesn’t pony up the money.
Tags: AOL, Dealbook, Eric Eldon, Erick Schonfeld, facebook, Michael Arrington, patents, TechCrunch, Twitter bird named Larry, Yahoo
Posted in Facebook, Internet/New Media, Legal, People, social media, Twitter | No Comments »
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