Capitalizing on current news and trends is one of the most successful marketing campaign tactics for any business – if done right. In 2012 a number of companies successfully capitalized on news stories by leveraging social media, while others did things that were a little bit more unconventional.
From Samsung to JetBlue, Hubspot has highlighted 10 companies whose campaigns were remarkable and unforgettable – they are definitely worth a second look!
Holiday shopping peaked early
Consumers skewed their consumer electronics shopping to the first few weeks of the holiday season, according to global information company The NPD Group.
U.S. consumer electronics sales* were strongest at the beginning of the holiday season and declined through the remainder of the five week holiday period (November 18 – December 22, 2012) according to NPD’s Weekly Tracking Service**.
Forty-six percent of sales took place in the first two weeks, the highest share in the past four years, while the last three weeks of sales accounted for 54 percent of sales. Sales for the first two weeks declined 3.7 percent over 2011 while the last three weeks fell more than 11 percent.
Sales worsened late for third straight year
“For the third consecutive year sales trends worsened in the later part of the holiday season,” said Stephen Baker, vice president, industry analysis at NPD.
“The hyped-up promotion of Black Friday, Cyber Monday and now Thanksgiving Day has proven remarkably effective in moving sales into the early part of the holiday season. Trends like online shopping and self-gifting have intensified the focus on the more event -driven early part of the holiday season.”
Most categories struggled, as they have done all year but sales of notebook computers and flat-panel TVs both exceeded $2 billion in total dollars sales, while no other single segment accounted for over $1 billion in revenue.
Windows 8 was no help
Windows 8, which is not faring as well as XP did, failed to boost holiday sales. Windows notebook holiday sales fell 11 percent.
“Consumer electronics remain trapped in a weak product cycle,” said Baker. “Despite undeniable success in segments like soundbars, headphones with microphones, interchangeable lens cameras, cellular accessories and tablets, the inability of the CE market to find substantial new pockets of revenue looms menacingly over the industry’s future.”
*Consumer electronics excludes: Amazon Kindle products, iPad, Surface, mobile phones, and video games.
App store tops 40 billion downloads
Apple today announced that customers have downloaded over 40 billion apps*, with nearly 20 billion in 2012 alone. The App Store has over 500 million active accounts and had a record-breaking December with over two billion downloads during the month.
Apple’s developer community has created over 775,000 apps for iPhone, iPad and iPod touch users worldwide, and developers have been paid over seven billion dollars by Apple.