Posts Tagged ‘augmented reality’
Wednesday, March 20th, 2013
The top 2013 technology trends are fairly clear: cloud, BYOD, smart TVs, 3D printing, the Internet of things, big data. But SogetiLabs has identified several others we haven’t seen in every trend roundup, such as Jericho style security, agile methods and model driven engineering.
The SogetiLabs Technology Outlook 2013 was composed by polling a group of Sogeti experts who in turn based their input on direct conversations with clients and partners and their own view of the industry as well as.
The fast moving technology innovations impact companies across the world:
- On the technology side, the interest of our clients is moving away from the systems of record towards the systems of engagement.
- Concretely this is a move away from administrative processes towards using technology to improve or reinvent the real interaction with people.
- Many companies and organizations have a hard time to catch up to the many trends and innovations of the day.
“The best way to get ahead, to digest all things happening and distill them to form a clear course forward is to examine how the technology will be adopted and how the use of technology will then change the behavior of people. All of which is highly unpredictable,” said Erik van Ommeren , one of the Sogeti innovation and technology experts behind the new report.
Top 12 trends
The SogetiLabs Technology Outlook 2013 has defined 12 top trends showing off what is on the minds of customers, and what is expected to be important for 2013 and beyond.
- Mobile BYOD – Bring your own Device, being mobile at work stays a top trend. Supporting a connecting workforce through Mobile/BYOD makes organizations attractive to (new) employees and aims to increase work experience and productivity.
- Augmented Reality – Overlaying the physical world with a digital layer is changing the interaction between people, objects and information. Compare it to living your life inside Facebook.
- Smart TV – The ultimate media device: Interactive, HD and social, raising questions such as who is in control of the content. Integration of Internet and Web 2.0 features into television sets and set-top boxes, as well as the technological convergence between computers and these television sets/set-top boxes.
- Big Data – Big Data shows the hidden patterns in all sorts of data, helps predict behavior and enables predictive simulations. Big Data will improve customer insight, help you target customers and track sentiments online.
- Cloud Services – The business promise of Cloud Computing is simple: Worry-free IT. Current and expected adoption is enormous. New ways of software design are appearing and there will be great improvements in Cloud disaster recovery. In addition, real time analytics and Big Data will strengthen Cloud usage and storage of data.
- Jericho Style Security – Securing the data, not the device, is a continuing security trend which brings a more granular and flexible security approach.
- Privacy Enhancing Technologies – Technology can be used to turn privacy into a differentiating selling point. Big Data and other intrusive technologies require making Privacy a fundamental principle when designing new solutions.
- Quality Assurance Across the Application Lifecycle – Testing of new applications is not enough anymore. A more complete Quality approach across the entire Application Lifecycle is one key success factor for today. Testing or Quality are no longer restricted to the test teams, it is a shared IT and business responsibility.
- Agile Methods – Agile has become a new paradigm to manage projects focusing on transparency, collaboration, iterative and incremental development resulting in significantly reducing the time-to-market. While initially Agile was mostly used in IT, it is now increasingly also applied in “business” projects.
- Model Driven Engineering – With the maturity of modeling tools, Models are no longer used only for documentation in the software development process, they are now an integral part of the development and even operations process, allowing traceability between models, code generation, and automated testing.
- 3D Printing – 3D Printing will transform product information, non-food retail and create an explosion of personalization. In short, consumers take over! 3D printing fosters a design and production agility which is a key factor for the years to come.
- Internet of Things – Connecting physical things to the internet makes it possible to access remote sensor data and to control the physical world from a distance. Sensors and smart devices will be making our lives easier and allow for optimization of large complex systems such as transportation grids, utilities, healthcare and others. New synergistic services will be developed that go beyond the possibilities of the current isolated embedded system.
The SogetiLabs Technology Outlook 2013 is available for download in the Sogeti online bookstore: http://www.ict-books.com/books/inspiration-trends/tech-outlook-2013-web-detail
Friday, January 18th, 2013
It’s no wonder app developers are in such demand. Apps will drive more than $35 billion in revenue by 2017 according to the Strategy Analytics Mobile Apps Revenue Forecast and the app economy is affecting just about every industry.
The figure grows exponentially when factoring in the impact revenue apps have on activities such as a buyer opting for one brand of car over another, purchasing more expensive app-centric toys for their children or engaging more deeply with a company.
Will drive trillions in value for companies
Ultimately, apps will drive trillions of dollars in value for companies.
It was evident at CES that no industry will be immune from app innovations and as a result Strategy Analytics sees four new app-centric product categories impacting 2013:
- Apps to sell new app-centric hardware such as Parrot’s Flower Power Monitor which monitors soil conditions and send reminders via an app
- Apps to differentiate product offerings such as Linksys Smart WiFi Apps which will make routers more valuable through the use of connected apps
- Apps to enhance existing products such as Lego’s incorporation of apps into its popular Mindstorms kit
- Apps for branding/engagement such as Sesame Street’s Qualcomm powered Augmented Reality learning app
According to Josh Martin, Director of Apps Research at Strategy Analytics, “Apps are about more than apps. As the app market matures all companies must make difficult decisions about the role apps will play in their future. Should a company build their own app ecosystem?”
He continued, “What type of return on investment model should be used? How will apps help me differentiate? These difficult questions must be addressed quickly because apps are a disruptive force for companies caught unprepared and good developers become an increasingly rare commodity.”
In some cases, however, some companies may be better off just making their web site mobile friendly, says one expert. Bill Leake, of ApogeeResults.com, who spoke at TechMedia’s Internet Summit in November, says you should get your ground game down before trying trick plays in mobile.
The Internet Summit is sponsored by TechMedia’s upcoming Southeast Venture Conference, which brings a host of national investors and innovative startup companies to Charlotte, NC, in March.
Thursday, July 19th, 2012
A new report from analyst firm Juniper Research forecasts that revenue from mobile search & discovery will reach $15 billion by 2017, nearly three times the revenue it expects to be generated by these markets in 2012, with ad space in these markets representing prime real estate for advertisers.
Highest Rates in Mobile Advertising
The report found that clickthrough and cost-per-click rates for search & discovery, including web search, local search, augmented reality search and discovery apps, are some of the highest in mobile advertising due to the fact that users are in the market for a discrete group of products or services, and can therefore be accurately targeted by advertisers.
Local Search: Web versus Apps
Leading search engine providers, including Google and Microsoft, say a large percentage of web searches on mobile are localised, but the report highlights that local search apps arguably represent a greater opportunity for advertisers because of more relevant results and better UI (User Interface) optimisation.
According to report author Daniel Ashdown: “web search results, by their very nature, are more generalised, despite the local parameters search engines offer. Furthermore, the websites linked-to in search results are often not optimised for mobile devices.”
Juniper’s report notes that with local search apps like Poynt, Qype and Yelp, the search experience is mobile-optimised from end-to-end – which is crucial if the user is to be led through the whole process, to reaching a purchasing decision.
Other key findings from the report include:
Google’s domination of the mobile web search space means other players need to find ways to differentiate their products in a largely commoditised market.
Augmented reality search is increasingly being deployed as an add-on feature, rather than a stand-alone product.
Adoption of discovery services for apps is driven by the high number of applications on leading storefronts, but faces challenge from big brands (with Apple acquiring Chomp, and Facebook launching app centre).
The whitepaper, ‘A World of Search & Discovery!’, is available to download from the Juniper website together with further details of the study ‘Mobile Search & Discovery: Web, Local, AR & Discovery Markets 2012-2017’.
Wednesday, February 2nd, 2011
Here’s a prediction for you. Over the coming year, we’re going to be hearing a lot about “augmented reality apps.” Augmented reality adds computer graphics, sound, and interactive features to real world environments (see this description at How Stuff Works).
A new report from UK-based Juniper Research has found that an increasing number of leading brands, retailers and mobile vendors are investing in mobile augmented reality (AR) applications and services, with global revenues expected to approach $1.5 billion by 2015.
The report found that the installed base of AR capable smartphones had increased from 8 million in 2009 to more than 100 million in 2010, while at the same time, AR apps — initially the preserve of smaller development companies and/or researchers at technological institutes — were now increasingly created/facilitated by the larger players.
The Mobile Augmented Reality report highlighted several developments that were key in this regard:
- Qualcomm’s release of an AR-software development kit for Android
- Samsung’s decision to preload AR browsers onto several of their handsets in selected markets
- Mobile advertising campaigns from brands such as Carlsberg and Coca Cola which have featured AR elements.
According to report author Dr. Windsor Holden, “One of the key benefits from this heightened activity is the fact that it generates press interest and public awareness: even if consumers don’t necessarily understand how it works, they can see real life examples of AR in action. Likewise, it serves to generate wider interest amongst brands and developers who can see potential applications for AR technology; it educates the market.”
Developers, consumers remain unconvinced
However, the report warned that both developers and consumers had yet to be convinced that AR apps were more than “gimmicks” or offered much in the way of customer retention, given that many early deployments featured an AR element that had been added at the last minute to a pre-existing app, or else the use of AR was limited and failed to engage with the end user.
The Mobile Augmented Video Whitepaper and the Mobile Augmented White Paper is available to download from the Juniper website together with further details of the study ‘Mobile Augmented Reality: Opportunities, Forecasts & Strategic Analysis 2011-2015′.
Juniper Research provides research and analytical services to the global hi-tech communications sector, providing consultancy, analyst reports and industry commentary.