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Durham’s mobile app store Pocketgear reboots as appia, changes focus

Thursday, February 3rd, 2011

AppiaDURHAM, NC – PocketGear, the Motricity spinout that sells smartphone apps, has changed its name to appia and altering its direction.

Appia is shifting from a consumer destination to a pure-play white-label app store platform for mobile operators, handset manufacturers and mobile portals. As the largest open app marketplace, Appia currently powers app stores for more than 40 partners, driving hundreds of thousands of downloads per day

Appia – The Application Store Platform

Appia isn’t an app store itself, but rather an app platform with global reach, powering third-party app stores around the world. Integrated into the platform is content from the Appia Developer Program, giving channel partners access to a catalog of 140,000 paid and free apps across all major mobile platforms, including Android, BlackBerry, Java, Symbian, Windows and Palm.

The company says it now powers app stores for more than 40 partners, including four of the world’s top five handset manufacturers, three of the top four mobile operators in the U.S., three of the top 10 mobile operators globally, and leading media and ecommerce companies, including Samsung, T-Mobile, AT&T, and Verizon Wireless.

Appia’s platform enables its partners to deliver apps to more than 3,200 different mobile devices. For any company engaging consumers on the mobile web who want to own their app store experience, Appia has become their one-stop-shop providing a managed service app store that supports all current platforms and devices.

“Over the past few years we’ve been focused on building out an end-to-end application store platform for carriers and handset manufacturers, and supplying content developers with the tools they need to take control of the marketing and distribution of their apps to as many consumer touch points as possible,” said Jud Bowman, CEO of Appia.

“As consumers increasingly look for alternatives to the native app stores, Appia intends to power those other stores and enable app creators to easily reach new customers.”

According to a January report, market research firm Gartner forecasts that global mobile app store revenues will triple from $5.2 billion last year to $15 billion in 2011, and keep growing to an astounding $58 billion by 2014.

The company also launched an updated developer portal ( where developers can go to upload their apps for discovery, download and distribution globally.

The name Appia comes from “Via Appia”, the first major road connecting cities in the ancient Roman Empire, as Appia connects mobile developers with distribution in more than 200 countries.

Appia is venture backed and in August 2010, Appia announced $15 million in funding led by Trident Capital, BlackBerry Partners Fund, and Eric Schmidt’s Tomorrow Ventures.

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