Posts Tagged ‘Canon’
Friday, June 29th, 2012
 Pentax digital SLRs have high satisfaction, report says. Online buyers of digital single-lens reflex (DSLR) cameras pay $1,291, on average, for their camera, up from $937 in 2011, according to the J.D. Power and Associates 2012 Digital Single-Lens Reflex Camera Online Buyer Report(SM) released today.
The report examines satisfaction with digital single-lens reflex camera brands among verified online buyers.
Responses were collected via PowerReviews—a social commerce network recently acquired by Bazaarvoice—and reflect the attitudes of actual DSLR camera owners who used an e-commerce site to make their purchase.
Satisfaction factors
The study measures satisfaction with DSLR cameras across five factors (listed in order of importance): picture quality (including picture clarity, sharpness and color); durability and reliability (including damage resistance, battery life and sturdiness); variety of features (including zoom, image stabilization and low light settings); ease of operation; and shutter speed/lag time (overall speed of the camera, including shutter lag time).
Pentax ranks highest in online buyer satisfaction with a score of 899 (on a 1,000-point scale), followed closely by Nikon (891) and Canon (888).
Pentax performs particularly well in durability and reliability; variety of features; ease of operation; and shutter speed/lag time, while Canon performs well in the picture quality factor.
“Pentax’s customer base has shifted since 2011 from casual photographers to those who consider themselves semiprofessional or professional photographers,” said Sara Wong Hilton, director at J.D. Power and Associates.
Shift in how photographers see themselves
“In fact, across the industry, the results indicate a slight increase in self-identified semiprofessional photographers, possibly leading to the purchase of more high-end camera systems.”
The ease in using digital cameras has led to many people acquiring photo skills. Her at the TechJournal, we know several writers who added photography to their services, although they never used sophisticated film cameras.
Despite a shift in DSLR camera buyer demographics, overall satisfaction remains stable (888 in 2012 compared with 887 in 2011).
The 2012 Digital Single-Lens Reflex Camera Online Buyer Report is based on responses provided to J.D. Power and Associates through PowerReviews from more than 8,100 verified buyers who purchased a DSLR camera online. The study was fielded from May 2011 through April 2012.
| Overall Customer Satisfaction Index Scores |
J.D. Power.com Power Circle Ratings |
| (Based on a 1,000-point scale) |
For Consumers |
|
|
|
| Pentax |
899 |
5 |
| Nikon |
891 |
5 |
| Canon |
888 |
3 |
| Industry Average |
888 |
3 |
| Sony |
878 |
3 |
| Olympus |
872 |
3 |
| Panasonic |
801 |
2 |
|
|
|
| Power Circle Ratings Legend: |
|
| 5 – Among the best |
|
| 4 – Better than most |
|
| 3 – About average |
|
| 2 – The rest |
|
Source: PR Newswire (http://s.tt/1ge8X)
Tags: Canon, J.D. Power and Associates 2012 Digital Single-Lens Reflex Camera Online Buyer Report, Nikon, Olympus, Panasonic, Pentax DSLR, social media, Sony
Posted in Digital Devices, social media, Studies, surveys, reports | 1 Comment »
Friday, April 27th, 2012
 As more and more companies adopt a “Bring Your Own Device” philosophy, the most successful technology brands are creating powerful mobile computing devices that span both work and play, reports the 2012 Harris Poll EquiTrend (EQ) study.
EQ is a yearly study that measures the perceptions of 38,500+ American consumers about more than 1,500 lifestyle, product, and service brands.
Apple at the Top of the Technology Tree
Technology and telecommunication brand Apple has swept the computer, tablet computer, and mobile phonecategories in the 2012 Harris Poll EquiTrend study.
Not far behind Apple in the computer category is Hewlett Packard. HP is followed by Dell, SONY and Lenovo, which complete the list of brands that rank above the category average
Samsung Galaxy, SONY Tablet, Motorola Xoom, and Lenovo ThinkPad follow Apple iPad in the tablet computer category.
Though Apple leads the clustered field of mobile phone manufacturers, HTC—a relatively unknown player five years ago—catapults to second in brand equity without doing any direct advertising and preferring a channel market strategy only. Apple and HTC are followed by Samsung, LG, Motorola, and Sharp.
SONY is the Consumer Electronics King
Among consumer electronics brands, iconic SONY remains top-ranked and leads the pack. Also in the consumer electronics space are brands such as Samsung, LG, Panasonic, Onkyo, Vizio, Toshiba, Pioneer, Sharp, and Philips.
Canon is the Digital Camera of Choice
For their inner photographers, American consumers prefer Canon, a 2012 Harris Poll EquiTrend Digital Camera Brand of the Year. Nikon and SONY take the second and third slots, with neck-and-neck equity scores. Kodak and Olympus also earn equity scores above category average.
The E-Reader Brand of the Year is Kindle
 Amazon Kindle is the highest ranked e-reader brand, according to the 2012 Harris Poll EquiTrend study. Barnes and Noble’s Nook lands in distant second.
HP Printers are Highest Ranked Imaging Brand
Hewlett Packard is the 2012 Harris Poll EquiTrend Printer Brand of the Year. It sits at the top of the list with a healthy lead over second ranked brand, Kodak. Following closely behind Kodak are Canon, Xerox, Epson, Brother, and Samsung.
Tags: Amazon, Apple, Canon, Dell, EquiTrend study, Harris Poll, HP printers, HTC, Kindle, Kodak, Lenovo ThinkPad, Motorola Xoom, Nikon, Olympus, Samsung Galaxy, SONY Tablet
Posted in Digital Devices, Internet/New Media, smartphones, Studies, surveys, reports, Tech life/Culture | No Comments »
Wednesday, April 25th, 2012
 Market Strategies International released its inaugural Social Media Brand Index, which provides a rigorous view of how top brands across different industries succeeded in social media in 2011.
We’re not surprised to see many of the names on the top 20 list from the index. Starbucks has been a leader in the use of social media marketing from the start, as have Amazon, Disney, Google and Nike.
The Index also shares five insights every marketer should consider when analyzing social media investments.
“Companies are swimming in web analytics, but they often have no idea where they are in relation to other swimmers,” said Theo Downes-Le Guin, a consultant to Market Strategies and its former chief research officer.
“Our Index rank orders nearly 150 leading brands across industries as well as the most social brands by industry.”
Here’s the top 20 most social brands revealed by the index:
Market Strategies specifically built this Index to address the effect of sponsored – not just “naturally occurring” – social media content and interactions. The underlying premise is that four elements drive a successful brand presence in social media:
- Volume: The number of conversations that contain a consumer opinion, emotion or behavior.
- Net Sentiment: The ratio of positive to negative sentiments expressed about a brand.
- Positive Emotions: The number of content items that are identified as having positive emotions.
- Sponsored Presence: The number of “likes” on a company-sponsored Facebook page, the number of followers on a corporate-sponsored Twitter account(s) and the number of subscribers to sponsored YouTube channel(s).
Downes-Le Guin added, “We’re still very early in the game in terms of understanding and analyzing social media marketing efforts, and we’re years away from an agreed-upon ROI model. But, we believe social media will remain an important part of the marketing mix and our ability to validly demonstrate that importance will grow over time.”
Five key takeaways emerged from the study that may be instructive for marketers who struggle with how to support their brands using social media:
- Diversity of social channels and tactics is critical to success.
- Every industry has a different “right” level of social.
- Reach without positive sentiment is a short-term win.
- Not all sponsored channels are equal.
- Measuring success requires mashing up data sources.
Download Market Strategies’ 2011 Social Media Brand Index to see full rankings and learn more about the key takeaways.Read more at FreshMR.
Tags: Adidas, Apple, Blackberry, Canon, Coca Cola, Ford, Google, Gucci, Honda, IBM, Market Strategies International, McDonalds, Microsoft, Nike, Panasonic, RIM, Samsung, Starbucks, top 20 social brands 2011
Posted in Amazon, Apple, Best Practices, Google, Internet/New Media, Marketing, Microsoft, social media, Studies, surveys, reports | No Comments »
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