Posts Tagged ‘comScore’
Thursday, December 15th, 2011
 The rapid and continuing growth of online video viewing is matched only by the way mobile devices have become so pervasive. Nearly 1.2 billion people age 15 and older watched 201.4 billion videos online globally during October 2011.
Google Sites, driven by YouTube.com, ranked as the top video destination with nearly 88.3 billion videos viewed on the property worldwide during the month, according to digital media measurement firm comScore.
“As global broadband connectivity continues to rise, online video viewing has taken off in a big way and has become a fully integrated component of the digital content experience,” said Dan Piech, comScore product manager for video.
Google Sites, Youku and VEVO Lead Global Online Video Rankings
In October 2011, 201.4 billion videos were viewed online from a home or work location, with the global viewing audience reaching 1.2 billion unique viewers age 15 and older.
Google Sites led as the top global video property with nearly 88.3 billion videos viewed on the property during the month, accounting for 43.8 percent of all videos viewed globally. YouTube.com was the key driver of video viewing on Google Sites, accounting for more than 99 percent of videos viewed on the property.
China-based Youku, Inc. was the second largest video property globally with 4.6 billion videos viewed in October (2.3 percent global share), followed by VEVO which accounted for nearly 3.7 billion videos (1.8 percent share). Nearly 2.6 billion videos were watched on Facebook.com during the month (1.3 percent share), followed by Japan-based Dwango Co., Ltd. with 2.5 billion videos viewed (1.2 percent share).
Top 5 Global Video Properties by Total Videos* Viewed (000)
October 2011
Total Worldwide – Visitors Age 15+ Home/Work Location**
Source: comScore Video Metrix |
| |
Videos
(000) |
Share of
Videos |
| Total Internet : Total Audience |
201,420,689 |
100.0% |
| Google Sites |
88,278,970 |
43.8% |
| Youku Inc. |
4,644,727 |
2.3% |
| VEVO |
3,697,229 |
1.8% |
| Facebook.com |
2,590,812 |
1.3% |
| Dwango Co., Ltd. |
2,458,180 |
1.2% |
*A video is defined as any streamed segment of audiovisual content, (both progressive downloads and live streams). For long-form, segmented content, (e.g. television episodes with ad pods in the middle) each segment of the content is counted as a distinct video stream.
**Excludes views from public computers such as Internet cafes or access from mobile phones or PDAs
Tags: comScore, online video viewership October 2012, the rise of online video
Posted in Internet/New Media, Studies, surveys, reports, video | Comments Off
Wednesday, December 14th, 2011
 For the holiday season-to-date through December 12, $26.8 billion has been spent online, marking a 15-percent increase versus the corresponding days last year, according to digital measurement firm comScore.
The most recent week (week ending Dec. 11) reached a record $6.1 billion in spending, in line with the season-to-date’s 15-percent growth rate.
Monday, December 12, known as “Green Monday” (the second Monday in December when online spending has historically tended to peak), reached $1.13 billion in spending, representing a 19-percent increase versus last year, and ranking as the third heaviest spending day of the season after Cyber Monday ($1.25 billion) and Monday, December 5 ($1.17 billion).
2011 Holiday Season To Date vs. Corresponding Days* in 2010
Non-Travel (Retail) Spending
Excludes Auctions and Large Corporate Purchases
Total U.S. – Home & Work Locations
Source: comScore, Inc. |
|
Millions ($) |
| 2010 |
2011 |
Percent Change |
| November 1 – December 12 |
$23,269 |
$26,820 |
15% |
| Thanksgiving Day (Nov. 24) |
$407 |
$479 |
18% |
| Black Friday (Nov. 25) |
$648 |
$816 |
26% |
| Thanksgiving Weekend (Nov. 26-27) |
$886 |
$1,031 |
16% |
| Cyber Monday (Nov. 28) |
$1,028 |
$1,251 |
22% |
| Week Ending Dec. 11 |
$5,308 |
$6,113 |
15% |
| Green Monday (Dec. 12) |
$954 |
$1,133 |
19% |
*Corresponding days based on corresponding shopping days (November 2 thru December 13, 2010)
“Green Monday was another exceptional day for the online holiday shopping season, posting more than $1.1 billion in sales with a growth rate of 19 percent versus last year,” said comScore chairman Gian Fulgoni. “Green Monday also kicks off what should be the heaviest week of the year for online shopping, where we could see several billion dollar spending days, punctuated by Free Shipping Day on Friday, December 16. It is interesting to note that for the past three years, Cyber Monday sales have exceeded those on Green Monday, demonstrating the degree to which retailer promotions and consumer awareness have grown the popularity of the Monday after Thanksgiving Day as the day to be buying online. That online holiday spending growth has remained well into the double digits throughout all the key days of the season also underscores the clear strength of the e-commerce channel.”
Top Growing Online Retail Categories for Season-to-Date
For the holiday season-to-date (through Green Monday), Digital Content & Subscriptions ranks as the fastest growing online retail category with a growth rate more than double that of the online sector as a whole. Jewelry & Watches, a luxury goods category, has seen a strong resurgence as the second fastest growing category this season. Consumer Electronics, led by tablets and flat panel TVs, ranks third, followed by Video Games and Computer Software. Each of the top 10 gaining categories is growing at least the rate of total retail e-commerce growth.
Top Growing Online Retail Categories vs. Corresponding Days in 2010
Non-Travel (Retail) Spending
Excludes Auctions and Large Corporate Purchases
Total U.S. – Home & Work Locations
Source: comScore, Inc. |
| Rank |
Retail Category |
| 1 |
Digital Content & Subscriptions |
| 2 |
Jewelry & Watches |
| 3 |
Consumer Electronics |
| 4 |
Video Games |
| 5 |
Computer Software (excl. PC Games) |
| 6 |
Toys |
| 7 |
Sport & Fitness |
| 8 |
Computer Hardware |
| 9 |
Apparel & Accessories |
| 10 |
Event Tickets |
Weekly Online Holiday Retail Sales
Tags: comScore, Green Monday 2011, holiday spending online
Posted in Internet/New Media, Marketing | Comments Off
Monday, December 12th, 2011
The Grinch isn’t stealing this holiday season which is turning out to be a record-setting year for online retailers. Shoppers spent another $5.9 billion last week, according to digital measurement service, comScore. For the holiday season-to-date, $24.6 billion has been spent online, marking a 15-percent increase versus the corresponding days last year.
The most recent week (week ending Dec. 9) reached $5.9 billion in spending, an increase of 15 percent versus the corresponding week last year, with 3 days surpassing $1 billion. For the holiday season-to-date, six individual days have surpassed the billion dollar threshold, led by Cyber Monday at $1.25 billion.
2011 Holiday Season To Date vs. Corresponding Days* in 2010
Non-Travel (Retail) Spending
Excludes Auctions and Large Corporate Purchases
Total U.S. – Home & Work Locations
Source: comScore, Inc. |
|
Millions ($) |
| 2010 |
2011 |
Percent Change |
| November 1 – December 9 |
$21,405 |
$24,622 |
15% |
| Thanksgiving Day (Nov. 24) |
$407 |
$479 |
18% |
| Black Friday (Nov. 25) |
$648 |
$816 |
26% |
| Thanksgiving Weekend (Nov. 26-27) |
$886 |
$1,031 |
16% |
| Cyber Monday (Nov. 28) |
$1,028 |
$1,251 |
22% |
| Week Ending Dec. 9 |
$5,149 |
$5,925 |
15% |
*Corresponding days based on corresponding shopping days (November 2 thru December 10, 2010)
“The most recent week of the online holiday shopping season saw growth rates remain in line with the season-to-date at 15 percent and three individual spending days eclipse the $1 billion threshold,” said comScore chairman Gian Fulgoni.
“These highlights represent another very positive sign for the holiday shopping season, as the week following ‘Cyber Week’ often experiences relative softness in spending momentum due to retailers pulling back on their promotional activity. As we enter what will be the heaviest week of the season for online retailers – beginning with ‘Green Monday’ on December 12 – all signs are now pointing to a strong finish to the season.”
“Green Monday” Leads the Way for Online Holiday Shopping
The term “Green Monday” was coined by eBay in 2007 to describe the Monday occurring around the second week of December, which has tended to be the heaviest (or among the heaviest) online spending days of the year.
Over the past six holiday shopping seasons, “Green Monday” has consistently ranked among the top spending days of the season, ending the year as the top-ranked spending day twice (2005 and 2007) and the second-ranked spending day three times (2006, 2008 and 2010).
“Green Monday” U.S. Online Spending: 2005-2010
Non-Travel (Retail) Spending
Excludes Auctions and Large Corporate Purchases
Total U.S. – Home & Work Locations
Source: comScore, Inc. |
| Year |
Date |
Spending |
Rank for Season |
| 2005 |
Monday, December 12 |
$556 |
1 |
| 2006 |
Monday, December 11 |
$661 |
2 |
| 2007 |
Monday, December 10 |
$881 |
1 |
| 2008 |
Monday, December 15 |
$859 |
2 |
| 2009 |
Monday, December 14 |
$854 |
5 |
| 2010 |
Monday, December 13 |
$954 |
2 |
“We know that Green Monday will rank among the top online spending days of the season, but it’s hold on the #1 position may be slipping somewhat over time,” added Mr. Fulgoni.
“One possible reason is that as Free Shipping Day (Friday, December 16 this year) gains in importance each year, online spending during the heaviest week of the season is being more evenly distributed throughout the week, whereas in the past there was a much higher concentration of spending during the early part of the week.”
Top Ten Heaviest Online Spending Days on Record
Since comScore began tracking e-commerce spending in 2001, seven individual shopping days have surpassed $1 billion in spending. To date, Cyber Monday 2011 (Nov. 28) ranks as the heaviest online spending day in history at $1.25 billion. Leading off this most recent week of the holiday season, Monday, December 5, 2011 now ranks as the second heaviest spending day in history at $1.18 billion, followed by Tuesday, November 29, 2011 at $1.12 billion and Tuesday, December 6, 2011 at $1.11 billion. Cyber Monday 2010 (Monday, November 29, 2010) rounds out the top five at $1.03 billion. The only day from 2009 to make the list is Tuesday, December 15, 2009 at $913 million, the heaviest spending day of the 2009 season.
Ten Heaviest U.S. Online Retail Spending Days on Record (thru Dec. 9, 2011)
Non-Travel (Retail) Spending
Excludes Auctions and Large Corporate Purchases
Total U.S. – Home & Work Locations
Source: comScore, Inc. |
|
Date |
Spending in Millions ($) |
| 1 |
Monday, Nov. 28, 2011 (Cyber Monday) |
$1,251 |
| 2 |
Monday, Dec. 5, 2011 |
$1,178 |
| 3 |
Tuesday, Nov. 29, 2011 |
$1,116 |
| 4 |
Tuesday, Dec. 6, 2011 |
$1,107 |
| 5 |
Monday, Nov. 29, 2010 (Cyber Monday) |
$1,028 |
| 6 |
Wednesday, November 30, 2011 |
$1,025 |
| 7 |
Thursday, December 8, 2011 |
$1,024 |
| 8 |
Monday, Dec. 6, 2010 |
$943 |
| 9 |
Friday, Dec. 9, 2011 |
$917 |
| 10 |
Tuesday, Dec. 15, 2009 |
$913 |
Tags: Black Friday, comScore, cyber Monday, Free shipping day, Green Monday, online holiday shopping 2011
Posted in Internet/New Media, Marketing, Studies, surveys, reports | Comments Off
Tuesday, December 6th, 2011
 More than a third (38 percent) of smartphone owners have used their phone to make a purchase at least once in the course of their device ownership, according to digital measurement firm comScore. In September, more than two-thirds shopped on their phones.
One in three made a phone purchase while in a retail store.
The most popular products purchased on smartphones during the month of September included digital goods, clothing/accessories, tickets and daily deals. These findings and others will be presented via a live, complimentary webinar, Handheld Shopping: How Mobile is Changing the Retail Environment, on December 7. For more details and to register, please
“Fueled by smartphone adoption, mobile is becoming a central part in the shopping funnel for many consumers,” said Mark Donovan, comScore senior vice president for mobile.
“In September we saw two-thirds of all smartphone owners perform shopping activities on their phones, including comparing products and prices, searching for coupons, taking product pictures or locating a retail store.
“Considering there are currently 90 million smartphone owners in the U.S., retailers without a well-developed mobile strategy are not only missing a tremendous opportunity with these customers but also risk becoming obsolete in the minds of these digital omnivores.”
Digital Goods, Clothing/Accessories and Tickets among the Most Popular Mobile Purchases
Digital content purchases, such as music, eBooks, TV episodes and movies, were the most popular mobile purchases in September with 47 percent of smartphone purchasers buying these items. 37 percent purchased clothing or accessories directly from retailer, while 35 percent of purchasers bought event tickets.
Slightly more than one in three mobile purchasers bought daily deals and gift certificates on their device during the month.
Types of Products Purchased by Smartphone Buyers
Total U.S. Mobile Subscribers Ages 18+
Source: Custom Mobile Retail Advisor Survey Sep. 2011 |
| Type of Products Purchased on Smartphone |
% of Smartphone Buyers |
| Digital purchases (i.e., songs/music, eBooks, ringtones, images, movies, TV shows, etc.) |
47% |
| Clothing or accessories directly from retailer |
37% |
| Tickets (i.e., concerts, movies, theatrical productions, sporting events, etc.) |
35% |
| Daily deals |
34% |
| Gift certificates |
34% |
| Electronics (i.e., television, computer) |
32% |
| Food (not grocery) for delivery or pick up (ex., pizza, Chipotle) |
31% |
| Hotel stays |
29% |
| Books (physical copies) |
26% |
| Car rentals |
24% |
| Airplane tickets |
24% |
| Flowers |
21% |
| Sports/Fitness |
19% |
| Auto |
13% |
Analysis of where consumers were located when they purchased products/services on their smartphone found that 56 percent did so while at home, leading as the most popular purchase location. 42 percent of consumers made purchases while out of home (i.e. restaurants, parks, etc.) or at work, with 37 percent making purchases while traveling/commuting.
Slightly more than one in three purchasers used their smartphone to make a purchase while in a store, highlighting the increasingly important role mobile is playing in consumers’ brick and mortar retail experience, especially as a tool for real-time price and product comparisons.
Location When Purchasing on Smartphone
Total U.S. Mobile Subscribers Ages 18+
Source: Custom Mobile Retail Advisor Survey Sep. |
| |
% of Smartphone
Buyers |
| Home |
56% |
| Out other places (i.e., park, school, restaurant, etc.) |
42% |
| Work |
42% |
| Traveling (i.e., in a car, on the subway, in a cab) |
37% |
| In Store |
36% |
Tags: comScore, mobile shopping, Sept. 2011, smartphones
Posted in Internet/New Media, Marketing, Mobile, smartphones, Studies, surveys, reports, Telecommunications | Comments Off
Wednesday, November 30th, 2011
Cyber Monday reached $1.25 billion in online spending, up 22 percent versus year ago, representing the heaviest online spending day in history and the second day on record to surpass the billion-dollar threshold, according to digital measurement firm comScore.
For the holiday season-to-date, $15 billion has been spent online, marking a 15-percent increase versus the corresponding days last year.
| 2011 Holiday Season To Date vs. Corresponding Days* in 2010
Non-Travel (Retail) Spending
Excludes Auctions and Large Corporate Purchases
Total U.S. – Home & Work Locations
Source: comScore, Inc. |
|
|
Millions ($) |
| 2010 |
2011 |
Percent
Change |
| November 1 – 28 |
$13,008 |
$15,020 |
15% |
| Thanksgiving Day (Nov. 24) |
$407 |
$479 |
18% |
| Black Friday (Nov. 25) |
$648 |
$816 |
26% |
| Weekend (Nov. 26-27) |
$886 |
$1,031 |
16% |
| Cyber Monday (Nov. 28) |
$1,028 |
$1,251 |
22% |
*Corresponding days based on corresponding shopping days (November 2 thru November 29, 2010)
“Cyber Monday was yet another historic day for e-commerce, with online spending reaching a record $1.25 billion,” said comScore chairman Gian Fulgoni. “It was just the second billion dollar spending day on record, following on the heels of Cyber Monday 2010.
“While last year saw Cyber Monday rank as the heaviest online spending day of the year for the first time ever, it will be interesting to watch the next couple of weeks to see if any future individual days in 2011 manage to leapfrog this year’s highest day-to-date.”
Cyber Monday Sales Growth Driven by both Buyers and Spending per Buyer
Cyber Monday’s 22-percent growth in sales versus year ago was driven by an increase in both the number of buyers (up 11 percent) and the average spending per buyer (up 9 percent). Overall, 10 million people bought online on Cyber Monday, representing the first time on record that threshold has been reached in a single day. The average online buyer conducted 1.9 online transactions on Cyber Monday for a total of nearly $125 in spending.
| Breakdown of Cyber Monday Spending Growth
Cyber Monday 2011 vs. Cyber Monday 2010
Total U.S. – Home & Work Locations
Source: comScore, Inc. |
| |
Cyber Monday 2010 |
Cyber Monday 2011 |
Percent Change |
| Dollar Sales ($ Millions) |
$1,028 |
$1,251 |
22% |
| Buyers (Millions) |
9.0 |
10.0 |
11% |
| Dollars per Buyer |
$114.24 |
$124.82 |
9% |
| Dollars per Transaction |
$60.05 |
$66.97 |
12% |
| Transactions (Millions) |
17.1 |
18.7 |
9% |
| Transactions per Buyer |
1.90 |
1.86 |
-2% |
Shopping at Work Accounts for 50 Percent of Cyber Monday Spending
Half of dollars spent online at U.S. Web sites originated from work computers, up slightly from last year. Buying from home comprised the majority of the remaining share (43.2 percent) while buying at U.S. Web sites from international locations accounted for 6.6 percent of sales.
| Breakdown of Cyber Monday Spending Growth by Location
Cyber Monday 2011 vs. Cyber Monday 2010
Total U.S. – Home & Work Locations
Source: comScore, Inc. |
| |
Cyber Monday 2010 |
Cyber Monday 2011 |
Point Change |
| Home (incl. University) |
45.0% |
43.2% |
-1.8 |
| Work |
49.2% |
50.2% |
+1.0 |
| International |
5.8% |
6.6% |
+0.8 |
| Total |
100.0% |
100.0% |
N/A |
“The Cyber Monday phenomenon originated from the significant spike in e-commerce activity that traditionally occurred following the Thanksgiving holiday weekend, with many consumers turning to their work computers to continue their holiday gift buying – and that pattern still exists today,” added Mr. Fulgoni.
“Looking forward to the balance of the season, it will be very important to continue to monitor the trend in consumer spending to determine the degree to which retailers’ heavy promotional activity at the beginning of the shopping season, and consumers’ encouraging response, has pulled forward consumers’ future buying. When all is said and done, it will also be vital to see whether retailers’ deals and price discounting, which consumers are now able to discover via so many different digital media channels, will have a negative impact on retailers’ margins this holiday season.”
Tags: 2011 holiday online spending, comScore, Cyber Monday 2011 sets online spending record
Posted in Internet/New Media, Marketing, Studies, surveys, reports | Comments Off
Wednesday, November 23rd, 2011
For the holiday season-to-date, $9.7 billion has been spent online, marking a 14-percent increase versus the corresponding days last year. Wednesday, November 16 has been the heaviest online spending day of the season to date at $688 million, according to comScore, the digital measurement company. ComScore forecasts a 15 percent growth in e-commerce spending over the holidays.
|
|
| 2011 Holiday Season To Date vs. Corresponding Days* in 2010
Non-Travel (Retail) Spending
Excludes Auctions and Large Corporate Purchases
Total U.S. – Home & Work Locations
Source: comScore, Inc. |
|
|
Holiday Season to Date |
Billions ($) |
|
| 2010 |
2011 |
Percent Change |
|
| November 1 – 20 |
$8.47 |
$9.67 |
14% |
|
|
*Corresponding days based on corresponding shopping days (November 2 thru November 21, 2010) |
|
|
|
|
|
“The 2011 online holiday shopping season has shown strength in the early going with a year-over-year growth rate of 14 percent,” said comScore chairman, Gian Fulgoni. “With the persistent backdrop of macroeconomic uncertainty and continued high unemployment, consumers appear to be increasingly favoring the online benefits of convenience and lower prices. Based on the expectation that these positive spending trends will continue for the season, this year promises to be a Merry Christmas indeed for online retailers.”
comScore 2011 Holiday Online Retail Spending Forecast
The official comScore 2011 holiday season forecast is that online retail spending for the November – December period will reach $37.6 billion, representing a 15-percent gain versus year ago. This strong growth rate represents an improvement compared to last season’s 12-percent increase.
|
|
| Online Non-Travel (Retail) Holiday Consumer Spending
Excludes Auctions and Large Corporate Purchases
Total U.S. – Home & Work Locations
Source: comScore, Inc. |
|
|
Billions ($) |
|
| 2010 |
2011 |
Pct Change |
|
| January – October Actual |
$109.9 |
$124.3 |
13% |
|
| Holiday Season Forecast (Nov-Dec) |
$32.6* |
$37.6** |
15%** |
|
|
* Actual **Forecast |
|
|
|
|
|
“Due to the strength leading up to and during the holiday season-to-date, comScore’s statistical models are forecasting that U.S. retail e-commerce spending will grow at a rate of 15 percent versus last year,” added Fulgoni. “These projected growth rates reflect the significant channel shift we’re witnessing from offline retail as an increasing number of consumers rely on the online channel for initial browsing, price comparisons and completing transactions. With this continued momentum, comScore anticipates nearly $38 billion in online consumer spending during the November and December time period.”
Tags: comScore, e-commerce holiday spending projection for 2011, holiday spending up 14 percent over 2010
Posted in Internet/New Media, Marketing, Studies, surveys, reports | Comments Off
Tuesday, November 15th, 2011
 AT&T led the U.S. business ISP market with 20 percent of all browser-based Internet page views (i.e. traffic) in September 2011, followed by Verizon with a 12-percent share of the market. CenturyLink, which merged with Qwest in April 2011, ranked as the third largest business ISP at 7 percent share, according to comScore.
The five largest business ISPs drove nearly 50 percent of business Internet traffic across the U.S.
“The current state of the domestic business ISP market reveals a landscape led by a couple of top providers. However, even with smaller carriers contributing only a fraction of the traffic delivered by top carriers, the business ISP market is still more competitive than the residential ISP market,” said Greg Mishkin, comScore Vice President of Telecom and Wireless. “The small business segment is even more competitive among ISPs, highlighting the need for providers to develop strong marketing strategies to ensure they can retain and grow market share.”
Top 10 U.S. Business Internet Service Providers (ISPs)
September 2011
Total U.S.
Source: comScore Business ISP Market Share Report |
| Business ISP |
Share (%) of All Business Internet Traffic |
| AT&T |
20% |
| Verizon |
12% |
| CenturyLink |
7% |
| TW Telecom |
5% |
| Level 3 |
5% |
| Comcast |
5% |
| Sprint |
4% |
| Time Warner Cable |
4% |
| Cogent |
4% |
| Cox |
3% |
Business ISPs See Increased Competition When Catering to Smaller Businesses
A more detailed look into the business ISP market according to the size of businesses being served also reveals AT&T to be the leading business ISP in the large, medium and small business segments. In addition, the top five ISPs accounted for nearly 70 percent of all traffic in the large business segment in September 2011, showing a high concentration of the top providers. In contrast, the share of traffic driven by the top five ISPs was significantly lower within the medium (56 percent) and small business (40 percent) segments.
The small business segment has proven to be the most competitive for business ISPs, with nearly 40 percent of traffic driven by ISPs that rank outside of the top ten carriers for this segment. While AT&T continues to lead all ISPs for small businesses, its 13-percent market share is significantly lower than its share in the large and medium business segments. Comcast (8 percent) and Verizon (7 percent) rounded out the top three ISPs in the small business segment.
Top 10 U.S. Business ISPs According to BusinessSize*
September 2011
Total U.S.
Source: comScore Business ISP Market Share Report |
| Large Businesses |
Medium Businesses |
Small Businesses |
| ISP |
Share (%) of Internet Traffic |
ISP |
Share (%) of Internet Traffic |
ISP |
Share (%) of Internet Traffic |
| AT&T |
28% |
AT&T |
24% |
AT&T |
13% |
| Verizon |
19% |
Verizon |
10% |
Comcast |
8% |
| CenturyLink |
8% |
TW Telecom |
9% |
Verizon |
7% |
| Sprint |
7% |
CenturyLink |
8% |
CenturyLink |
6% |
| Level 3 |
7% |
XO |
5% |
Time Warner Cable |
6% |
| TW Telecom |
5% |
PaeTec Comm. |
4% |
TW Telecom |
6% |
| Internap Network Svcs. |
4% |
Level 3 |
4% |
Cogent |
5% |
| Mzima Networks, Inc. |
3% |
Sprint |
4% |
Cox |
4% |
| Global Crossing |
2% |
Cablevision |
3% |
Level 3 |
4% |
| XO |
2% |
Windstream |
2% |
PaeTec Comm. |
3% |
| Share for Top 5 ISPs |
69% |
Share for Top 5 ISPs |
56% |
Share for Top 5 ISPs |
40% |
| Share for Top 10 ISPs |
85% |
Share for Top 10 ISPs |
73% |
Share for Top 10 ISPs |
62% |
*Based on the number of employees per business
AT&T and Verizon Lead Among Business ISPs in the Top Ten U.S. Local Markets
An analysis of the top ten U.S. local markets shows AT&T holding the top position in the majority of these markets in September 2011. Verizon led in 3 of the top 10 markets, including New York, the country’s largest local market. Similar to what was observed at the national level, the competition for business ISPs increases among smaller businesses. In the small business segment, Comcast and AT&T each ranked as the top ISP in 4 of the top 10 local markets, while Verizon and Cablevision each led in one local market.
Business ISP Market Leaders by Business Size* in the Top 10 U.S. Local Markets
September 2011
Total U.S.
Source: comScore Business ISP Market Share Report |
| Local Markets |
All Businesses |
Large Businesses |
Small Businesses |
| ISP |
Share (%) of Internet Traffic |
ISP |
Share (%) of Internet Traffic |
ISP |
Share (%) of Internet Traffic |
| New York |
Verizon |
20% |
Verizon |
24% |
Cablevision |
18% |
| Los Angeles |
AT&T |
22% |
AT&T |
27% |
AT&T |
17% |
| Chicago |
AT&T |
23% |
AT&T |
29% |
Comcast |
21% |
| Philadelphia |
AT&T |
19% |
AT&T |
32% |
Comcast |
27% |
| San Francisco |
AT&T |
20% |
Verizon |
23% |
AT&T |
23% |
| Boston |
Verizon |
22% |
Verizon |
36% |
Comcast |
24% |
| Washington, DC |
Verizon |
19% |
AT&T |
28% |
Verizon |
17% |
| Dallas |
AT&T |
29% |
AT&T |
34% |
AT&T |
24% |
| Detroit |
AT&T |
31% |
AT&T |
37% |
Comcast |
22% |
| Atlanta |
AT&T |
30% |
AT&T |
38% |
AT&T |
25% |
*Based on the number of employees per business
AT&T Drives Approximately 30 Percent of Financial Services and Healthcare Business Internet Traffic
An analysis of the business ISP leaders for different industries revealed AT&T drove approximately 30 percent of traffic in the Financial Services and Healthcare and Medical industries in September 2011, showing a notable lead over other ISPs. In contrast, the Telecommunications and Software and Technology industries showed greater market fragmentation among business ISPs, with the leading providers driving less than one-fifth of traffic in these markets, followed closely by their competitors. Verizon and CenturyLink/Qwest ranked among the top three business ISPs for several industries as well.
Top 3 Business ISPs for Selected Industries
September 2011
Total U.S.
Source: comScore Business ISP Market Share Report |
| ISP |
Share (%) of Internet Traffic |
| Financial Services |
|
| AT&T |
30% |
| Verizon |
24% |
| Level 3 |
9% |
| Healthcare & Medical |
|
| AT&T |
31% |
| CenturyLink/Quest |
10% |
| Verizon |
9% |
| Software & Technology |
|
| AT&T |
18% |
| Verizon |
17% |
| MZIMA |
16% |
| Telecommunications |
|
| CenturyLink/Q |
13% |
| Internap Network Svcs. |
11% |
| AT&T |
11% |
Tags: AT&T, Business ISP market, CenturLInk, Cogent, Comcast, comScore, Cox, Level 3, Sprint, Time Warner Cable, TW Tlecom, Verizon
Posted in Internet/New Media, IT, Telecommunications | Comments Off
Friday, November 11th, 2011
Google Sites led the explicit core search market in October with 65.6 percent of search queries conducted, according to comScore, Inc. (Nasdaq: SCOR).
U.S. Explicit Core Search
Google Sites led the U.S. explicit core search market in October with 65.6 percent market share (up 0.3 percentage points), followed by Yahoo! Sites with 15.2 percent and Microsoft Sites with 14.8 percent (up 0.1 percentage point). Ask Network accounted for 2.9 percent of explicit core searches, followed by AOL, Inc. with 1.5 percent.
|
|
comScore Explicit Core Search Share Report*
October 2011 vs. September 2011
Total U.S. – Home & Work Locations
Source: comScore qSearch |
|
| Core Search Entity |
Explicit Core Search Share (%) |
|
| Sep-11 |
Oct-11 |
Point Change |
|
| Total Explicit Core Search |
100.0% |
100.0% |
N/A |
|
| Google Sites |
65.3% |
65.6% |
0.3 |
|
| Yahoo! Sites |
15.5% |
15.2% |
-0.3 |
|
| Microsoft Sites |
14.7% |
14.8% |
0.1 |
|
| Ask Network |
3.0% |
2.9% |
-0.1 |
|
| AOL, Inc. |
1.5% |
1.5% |
0.0 |
|
|
|
|
|
|
|
*”Explicit Core Search” excludes contextually driven searches that do not
reflect specific user intent to interact with the search results.
More than 18.0 billion explicit core searches were conducted in October, marking a 6-percent increase versus September. Google Sites ranked first with 11.9 billion (up 6 percent), followed by Yahoo! Sites with 2.7 billion (up 4 percent) and Microsoft Sites with 2.7 billion (up 6 percent). Ask Network delivered 518 million searches (up 2 percent), while AOL, Inc. rounded out the top five with 277 million (up 5 percent).
|
|
comScore Explicit Core Search Query Report
October 2011 vs. September 2011
Total U.S. – Home & Work Locations
Source: comScore qSearch |
|
| Core Search Entity |
Explicit Core Search Queries (MM) |
|
| Sep-11 |
Oct-11 |
Percent Change |
|
| Total Explicit Core Search |
17,103 |
18,077 |
6% |
|
| Google Sites |
11,171 |
11,863 |
6% |
|
| Yahoo! Sites |
2,644 |
2,741 |
4% |
|
| Microsoft Sites |
2,516 |
2,678 |
6% |
|
| Ask Network |
507 |
518 |
2% |
|
| AOL, Inc. |
265 |
277 |
5% |
|
|
|
|
|
|
|
U.S. Total Core Search
Google Sites accounted for 66.2 percent of total core search queries conducted (up 0.8 percentage points), followed by Yahoo! Sites with 16.3 percent and Microsoft Sites with 13.6 percent (up 0.2 percentage points). Ask Network comprised 2.6 percent of total search queries, followed by AOL, Inc. with 1.4 percent.
|
|
comScore Total Core Search Share Report*
October 2011 vs. September 2011
Total U.S. – Home & Work Locations
Source: comScore qSearch |
|
| Core Search Entity |
Total Core Search Share (%) |
|
| Sep-11 |
Oct-11 |
Point Change |
|
| Total Core Search |
100.0% |
100.0% |
N/A |
|
| Google Sites |
65.4% |
66.2% |
0.8 |
|
| Yahoo! Sites |
17.2% |
16.3% |
-0.9 |
|
| Microsoft Sites |
13.4% |
13.6% |
0.2 |
|
| Ask Network |
2.6% |
2.6% |
0.0 |
|
| AOL, Inc. |
1.4% |
1.4% |
0.0 |
|
|
|
|
|
|
|
* “Total Core Search” is based on the five major search engines, including
partner searches, cross-channel searches and contextual searches. Searches
for mapping, local directory, and user-generated video sites that are not on the
core domain of the five search engines are not included in these numbers.
Americans conducted 20.3 billion total core search queries in October, up 5 percent versus September. Google Sites ranked first with 13.4 billion searches (up 6 percent), followed by Yahoo! Sites with 3.3 billion and Microsoft Sites with 2.8 billion (up 7 percent).
|
|
comScore Total Core Search Query Report
October 2011 vs. September 2011
Total U.S. – Home & Work Locations
Source: comScore qSearch |
|
| Core Search Entity |
Total Core Search Queries (MM) |
|
| Sep-11 |
Oct-11 |
Percent Change |
|
| Total Core Search |
19,345 |
20,295 |
5% |
|
| Google Sites |
12,659 |
13,431 |
6% |
|
| Yahoo! Sites |
3,326 |
3,306 |
-1% |
|
| Microsoft Sites |
2,588 |
2,762 |
7% |
|
| Ask Network |
507 |
518 |
2% |
|
| AOL, Inc. |
265 |
277 |
5% |
|
|
|
|
|
|
|
Tags: AOL, Ask Networks, comScore, Google, Microsoft, October 2011 core search results, Yahoo
Posted in Google, Internet/New Media, IT, Microsoft, Studies, surveys, reports | Comments Off
Wednesday, November 9th, 2011
Online retail spending reached $36.3 billion for the quarter, up 13 percent versus year ago. This growth rate represented the eighth consecutive quarter of positive year-over-year growth and fourth consecutive quarter of double-digit growth rates, according to comScore.
Retail E-Commerce (Non-Travel) Growth Rates
Excludes Auctions, Autos and Large Corporate Purchases
Total U.S. – Home & Work Locations
Source: comScore, Inc. |
| Quarter |
E-Commerce Spending ($ Millions) |
Y/Y Percent Change |
| Q1 2007 |
$27,970 |
17% |
| Q2 2007 |
$27,176 |
23% |
| Q3 2007 |
$28,441 |
23% |
| Q4 2007 |
$39,132 |
19% |
| Q1 2008 |
$31,178 |
11% |
| Q2 2008 |
$30,581 |
13% |
| Q3 2008 |
$30,274 |
6% |
| Q4 2008 |
$38,071 |
-3% |
| Q1 2009 |
$31,031 |
0% |
| Q2 2009 |
$30,169 |
-1% |
| Q3 2009 |
$29,552 |
-2% |
| Q4 2009 |
$39,045 |
3% |
| Q1 2010 |
$33,984 |
10% |
| Q2 2010 |
$32,942 |
9% |
| Q3 2010 |
$32,133 |
9% |
| Q4 2010 |
$43,432 |
11% |
| Q1 2011 |
$38,002 |
12% |
| Q2 2011 |
$37,501 |
14% |
| Q3 2011 |
$36,308 |
13% |
“The third quarter of 2011 saw a continuation of the year’s strength in U.S. retail e-commerce spending, even in the face of renewed economic headwinds and uncertainty facing the U.S. consumer,” said comScore chairman Gian Fulgoni. “As we approach the critical holiday shopping season, we are optimistic about the continued health of the e-commerce sector despite other factors – including stubbornly high unemployment and volatile financial markets – currently weighing on the economy. More consumers than ever before are relying on the online channel for product and pricing information, which along with the Internet’s fundamental appeal of convenience and attractive pricing, are contributing to the sustained upward momentum in e-commerce spending.”
Other highlights from Q3 2011 include:
- The top-performing online product categories were: Digital Content & Subscriptions, Event Tickets, Jewelry & Watches, Consumer Electronics (excl. computer peripherals) and Computer Software. Each category grew at least 15 percent vs. year ago.
- The 13-percent growth in the quarter was primarily a function of an increase in the number of buyers (up 22 percent), with 74 percent of all Internet users making at least one online purchase in the quarter.
- 40 percent of e-commerce transactions included free shipping, down from a peak of 49 percent in Q4 2010. Free shipping rates tend to peak during the holiday season.
Tags: comScore, online retail spending Q3 2011
Posted in Internet/New Media, Studies, surveys, reports | Comments Off
Thursday, October 20th, 2011
 Data from comScore’s MobiLens shows that 72.2 million Americans accessed social networking sites or blogs on their mobile device in August 2011, an increase of 37 percent in the past year.
The study also provided new insights into how mobile users interact with social media, finding that more than half read a post from an organization, brand or event while on their mobile device.
“Social media is one of the most popular and fastest growing mobile activities, reaching nearly one third of all U.S. mobile users,” said Mark Donovan, comScore senior vice president for mobile.
“This behavior is even more prevalent among smartphone owners with three in five accessing social media each month, highlighting the importance of apps and the enhanced functionality of smartphones to social media usage on mobile devices.”
More than Half of Mobile Social Networkers Access Sites on a Near Daily Basis
In August 2011, more than 72.2 million people accessed social networking sites or blogs on their mobile device, an increase of 37 percent from the previous year. Nearly 40 million U.S. mobile users, more than half of the mobile social media audience, access these sites almost every day, demonstrating the importance of this activity to people’s daily routines.
Research also indicated that although more people accessed these sites via their mobile browser, the social networking app audience grew five times faster in the past year. While the mobile browsing social networking audience grew 24 percent to 42.3 million users in the past year, the mobile social networking app audience surged 126 percent to 38.5 million.
Frequency of Use and Method of Access for Mobile Social Networking/Blog Audience
3 Month Avg. Ending Aug. 2011 vs. 3 Month Avg. Ending Aug. 2010
Total U.S. Mobile Subscribers Ages 13+ (Smartphone and Non-Smartphone)
Source: comScore MobiLens |
| |
Total Audience (000) |
| Aug-2010 |
Aug-2011 |
% Change |
| Accessed Social Networking Site or Blog Ever in Month |
52,733 |
72,252 |
37% |
| Accessed Social Networking Site or Blog Almost Every Day |
25,272 |
39,854 |
58% |
| Social networking Access Method: |
|
|
|
| Via Mobile Browser |
34,192 |
42,251 |
24% |
| Via Application |
17,002 |
38,453 |
126% |
Facebook Mobile Audience Approaches 60 Million Users
A look at selected social networking brands, Facebook, Twitter and LinkedIn, revealed that each grew their mobile audiences by at least 50 percent in the past year. Facebook was home to the largest mobile audience among the three destinations with more than 57 million mobile users in August, up 50 percent from the previous year. Twitter saw its mobile audience jump 75 percent to 13.4 million people, while LinkedIn’s mobile audience climbed 69 percent to 5.5 million users.
Audience* for Selected Social Networking Brands
3 Month Avg. Ending Aug. 2011
Total U.S. Mobile Subscribers Ages 13+ (Smartphone and Non-Smartphone)
Source: comScore MobiLens |
| |
Total Audience (000) |
| Aug-2010 |
Aug-2011 |
% Change |
| Facebook |
38,240 |
57,332 |
50% |
| Twitter |
7,639 |
13,375 |
75% |
| LinkedIn |
3,234 |
5,482 |
69% |
*Includes mobile browser and app access.
70 Percent of Mobile Social Networkers Posted a Status Update While on Their Mobile Device
Understanding how mobile users interact with social media is important for brands looking to engage with on-the-go consumers. comScore recently released new social media metrics through its MobiLens service, offering deeper insights into mobile consumers’ social media activities. Of those accessing social networking sites or blogs on their mobile device in August 2011, 80.3 percent read posts from people known personally, while 69.5 percent posted status updates while on their mobile device.
Mobile social networkers also were likely to interact with brands on these sites with more than half (52.9 percent) reading posts from organizations/brands/events. One in three mobile social networkers received a coupon/offer/deal, with one in four (27.7 percent) clicking on an ad while on a social networking site.
Donovan added, “Advertisers and marketers should take note – mobile users are not only engaging with their friends through social networking, but a majority are also interacting with brands in these social media environments. Knowing that fans and followers engage with branded content on mobile devices opens the door to a world of opportunity for location-based services.”
Mobile Social Networking Activities
3 Month Avg. Ending Aug. 2011
Total U.S. Mobile Subscribers Ages 13+ (Smartphone and Non-Smartphone)
Source: comScore MobiLens |
| |
Total Social Networking/Blog Audience
(000) |
% of Social Networking/Blog Audience |
| Total Audience Accessing Social Networking Sites or Blogs: 13+ yrs old |
72,252 |
100.0% |
| Read posts from people known personally |
58,021 |
80.3% |
| Posted status update |
50,216 |
69.5% |
| Followed posted link to website |
38,431 |
53.2% |
| Read posts from organizations/brands/events |
38,209 |
52.9% |
| Read posts from public figures/celebrities |
32,350 |
44.8% |
| Posted link to website |
25,172 |
34.8% |
| Received coupon/offer/deal |
24,071 |
33.3% |
| Clicked on advertisement |
19,997 |
27.7% |
Tags: blogging, comScore, facebook, Google Plus, Mobile social media use grew 37 percent over last year, smartphones, twitter
Posted in Blogging, Facebook, Internet/New Media, Mobile, smartphones, social media, Studies, surveys, reports, Telecommunications, Twitter | Comments Off
Tuesday, October 11th, 2011
Here’s some really good news for online marketers. While some have questioned the impact of online display ads – which attract notoriously few click-throughs – comScore, the digital measurement company, has said for years that its research suggests online display ads do just what they are supposed to: increase consumer package goods sales, but in stores.
Now comScore has results from multiple studies measuring the offline impact of online display advertising and its supports earlier claims that 70 percent of online campaigns give sales a double-digit lift.
“Effective advertising has always been about increasing awareness, favorability and purchase intent in order to increase in-store conversion,” said comScore Chairman Gian Fulgoni. “After several years of conducting advertising effectiveness research for CPG brands, we are learning how digital campaigns can lift sales in retail stores. It’s now clear that online ad campaigns should be an integral part of any CPG marketer’s integrated communications strategy.”
“The comScore dunnhumbyUSA research highlights the potential impact of an integrated, customer-driven approach across channels,” added Matthew Keylock, SVP, New Business Development & Partnerships at dunnhumbyUSA.
“With these results we are one step closer to a more comprehensive understanding of what motivates shoppers to buy and how online advertising can play a significant role along the path to purchase.”
CPG Campaigns Show Median Offline Sales Lift of 21 Percent
An analysis of multiple CPG online ad campaigns that involved comparing the offline buying of households exposed to advertising with the buying behavior of households who were not exposed revealed a median in-store sales lift of 21 percent among the exposed households, with five out of every six campaigns generating a positive sales lift. Approximately 70 percent of campaigns generated a double-digit sales lift, and more than 40 percent generated lifts of at least 30 percent.
U.S. Offline Sales Lift for CPG Brands Among Households Exposed to Online Advertising Compared to Households Not Exposed
Studies Conducted 2008 – 2010
Source: comScore AdEffx and dunnhumbyUSA |
| Offline Sales Lift |
Percent of Studies |
| 0% |
17% |
| 1-10% |
14% |
| 11-20% |
19% |
| 21-30% |
10% |
| 31-40% |
17% |
| 41-50% |
10% |
| 50%+ |
14% |
Ads Anonymously Targeted to In-Store Brand Buyers Drive Incremental Conversion
comScore also analyzed the offline sales results of a limited set of ad effectiveness campaigns that leveraged a new advertising product called Microsoft CPG Online Effect. This solution uses sophisticated predictive targeting algorithms powered by anonymous in-store buying data from dunnhumbyUSA coupled with online browsing data from comScore. These targeting algorithms are deployed by Microsoft Corp. across its network of sites.
The results showed an in-store sales lift of 42 percent, double the lift from campaigns that were not targeted using this approach. These results demonstrate how targeting algorithms can help improve efficiency and effectiveness in display ad delivery, providing more relevant ads to consumers, improved ROI for advertisers and higher CPMs for publishers. Dr Pepper Snapple Group is one of more than 20 CPG advertisers that have used this purchase-based targeting solution.
Offline Sales Lift for CPG Brands
Source: Microsoft CPG Online Effect |
| Online Ad Campaign Targeting Method |
Offline Sales Lift Among Households Exposed to Online Advertising Compared to Sales Lift Among Households Not Exposed |
| Purchase-Based Targeting |
42% |
| Non-Purchase Based Targeting |
21% |
*Non-purchased based targeting includes, but is not limited to,
the following types of media-placement strategies:
contextual, audience, run of site/run of network, etc.
Fulgoni added: “Based on these results, the power of purchase-based ad targeting is clear. By delivering a relevant and persuasive message to the appropriate consumer segment, brand buying at retail stores can be increased substantially. It’s clear that the level of accuracy in reaching a brand’s consumer target that is possible with the Internet can drive ROI several times higher than what can be obtained using traditional media channels.”
Tags: comScore, consumer package goods, double-digit sales boost seen from online display ads, effectiveness of online display ads, online ad campaigns boost CPG sales
Posted in Uncategorized | 1 Comment »
Wednesday, September 14th, 2011
 Google Sites led the explicit core search market in August with 64.8 percent of search queries conducted, according to comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world. If we ever see one of these comScore search engine reports start by saying another search engine captured the lead, we’d be surprised, but Bing (used on Microsoft and Yahoo sites), Ask Network all made slight gains for the month.
U.S. Explicit Core Search
Google Sites led the U.S. explicit core search market in August with 64.8 percent market share, followed by Yahoo! Sites with 16.3 percent (up 0.2 percentage points) and Microsoft Sites with 14.7 percent (up 0.3 percentage points). Ask Network accounted for 3.0 percent of explicit core searches (up 0.1 percentage points), followed by AOL, Inc. with 1.3 percent.
comScore Explicit Core Search Share Report*
August 2011 vs. July 2011
Total U.S. – Home/Work/University Locations
Source: comScore qSearch |
| Core Search Entity |
Explicit Core Search Share (%) |
| Jul-11 |
Aug-11 |
Point Change |
| Total Explicit Core Search |
100.0% |
100.0% |
N/A |
| Google Sites |
65.1% |
64.8% |
-0.3 |
| Yahoo! Sites |
16.1% |
16.3% |
0.2 |
| Microsoft Sites |
14.4% |
14.7% |
0.3 |
| Ask Network |
2.9% |
3.0% |
0.1 |
| AOL, Inc. |
1.5% |
1.3% |
-0.2 |
*“Explicit Core Search” excludes contextually driven searches that do not
reflect specific user intent to interact with the search results.
More than 17.1 billion explicit core searches were conducted in August, with Google Sites ranking first with 11.1 billion searches. Yahoo! Sites came in second with 2.8 billion (up 1 percent), followed by Microsoft Sites with 2.5 billion (up 1 percent). Ask Network delivered 510 million searches (up 3 percent), followed by AOL, Inc. with 229 million.
comScore Explicit Core Search Query Report
August 2011 vs. July 2011
Total U.S. – Home/Work/University Locations
Source: comScore qSearch |
| Core Search Entity |
Explicit Core Search Queries (MM) |
| Jul-11 |
Aug-11 |
Percent Change |
| Total Explicit Core Search |
17,141 |
17,122 |
0% |
| Google Sites |
11,158 |
11,090 |
-1% |
| Yahoo! Sites |
2,764 |
2,782 |
1% |
| Microsoft Sites |
2,473 |
2,510 |
1% |
| Ask Network |
494 |
510 |
3% |
| AOL, Inc. |
251 |
229 |
-9% |
U.S. Total Core Search
Google Sites accounted for 64.4 percent of total core search queries conducted, followed by Yahoo! Sites with 18.5 percent (up 0.6 percentage points) and Microsoft Sites with 13.3 percent. Ask Network comprised 2.6 percent of total search queries, followed by AOL, Inc. with 1.2 percent.
comScore Total Core Search Share Report*
August 2011 vs. July 2011
Total U.S. – Home/Work/University Locations
Source: comScore qSearch |
| Core Search Entity |
Total Core Search Share (%) |
| Jul-11 |
Aug-11 |
Point Change |
| Total Core Search |
100.0% |
100.0% |
N/A |
| Google Sites |
64.8% |
64.4% |
-0.4 |
| Yahoo! Sites |
17.9% |
18.5% |
0.6 |
| Microsoft Sites |
13.4% |
13.3% |
-0.1 |
| Ask Network |
2.6% |
2.6% |
0.0 |
| AOL, Inc. |
1.3% |
1.2% |
-0.1 |
* “Total Core Search” is based on the five major search engines, including
partner searches, cross-channel searches and contextual searches. Searches
for mapping, local directory, and user-generated video sites that are not on the
core domain of the five search engines are not included in these numbers.
Americans conducted 19.5 billion total core search queries in August (up 1 percent). Google Sites ranked first with 12.5 billion searches (up 1 percent), followed by Yahoo! Sites with 3.6 billion (up 5 percent) and Microsoft Sites with 2.6 billion (up 1 percent).
comScore Total Core Search Query Report
August 2011 vs. July 2011
Total U.S. – Home/Work/University Locations
Source: comScore qSearch |
| Core Search Entity |
Total Core Search Queries (MM) |
| Jul-11 |
Aug-11 |
Percent Change |
| Total Core Search |
19,218 |
19,482 |
1% |
| Google Sites |
12,456 |
12,541 |
1% |
| Yahoo! Sites |
3,444 |
3,610 |
5% |
| Microsoft Sites |
2,573 |
2,592 |
1% |
| Ask Network |
494 |
510 |
3% |
| AOL, Inc. |
251 |
229 |
-9% |
“Powered By” Reporting
As a part of comScore’s commitment to accurately represent the continued evolution of the search landscape, comScore is providing insight into the share of organic Core Explicit searches that are powered by Google and Bing.
In August, 66.8 percent of searches carried organic search results from Google (vs. 67.2 percent in July) while 27.1 percent of searches were powered by Bing (vs. 26.8 percent in July).
Tags: AOL, Ask Network, Bing, comScore, Google, Microsoft, search engine rankings for Auguest 2011, Yahoo sites
Posted in Google, Internet/New Media, Microsoft, Studies, surveys, reports | Comments Off
Tuesday, August 30th, 2011
 Samsung Android Phone 2.3 Google Android continued to gain ground in the smartphone market reaching 41.8 percent market share in the last quarter, according to comScore Inc. (NASDAQ: SCOR) comScore MobiLens service.
OEM Market Share
For the three month average period ending in July, 234 million Americans ages 13 and older used mobile devices. Device manufacturer Samsung ranked as the top OEM with 25.5 percent of U.S. mobile subscribers (up 1.0 percentage points), followed by LG with 20.9 percent share and Motorola with 14.1 percent share. Apple strengthened its position at #4 with 9.5 percent share of mobile subscribers (up 1.2 percentage points), while RIM rounded out the top five with 7.6 percent share.
Top Mobile OEMs
3 Month Avg. Ending Jul. 2011 vs. 3 Month Avg. Ending Apr. 2011
Total U.S. Mobile Subscribers (Smartphone & Non-Smartphone) Ages 13+
Source: comScore MobiLens |
|
Share (%) of Mobile Subscribers |
| Apr-11 |
Jul-11 |
Point Change |
| Total Mobile Subscribers |
100.0% |
100.0% |
N/A |
| Samsung |
24.5% |
25.5% |
1.0 |
| LG |
20.9% |
20.9% |
0.0 |
| Motorola |
15.6% |
14.1% |
-1.5 |
| Apple |
8.3% |
9.5% |
1.2 |
| RIM |
8.2% |
7.6% |
-0.6 |
Smartphone Platform Market Share
82.2 million people in the U.S. owned smartphones during the three months ending in July 2011, up 10 percent from the preceding three month period. Google Android ranked as the top smartphone platform with 41.8 percent market share, up 5.4 percentage points. Apple strengthened its #2 position with 27.0 percent of the smartphone market, up 1.0 percentage points from the prior reporting period. RIM ranked third with 21.7 percent share, followed by Microsoft (5.7 percent) and Symbian (1.9 percent).
Top Smartphone Platforms
3 Month Avg. Ending Jul. 2011 vs. 3 Month Avg. Ending Apr. 2011
Total U.S. Smartphone Subscribers Ages 13+
Source: comScore MobiLens |
|
Share (%) of Smartphone Subscribers |
| Apr-11 |
Jul-11 |
Point Change |
| Total Smartphone Subscribers |
100.0% |
100.0% |
N/A |
| Google |
36.4% |
41.8% |
5.4 |
| Apple |
26.0% |
27.0% |
1.0 |
| RIM |
25.7% |
21.7% |
-4.0 |
| Microsoft |
6.7% |
5.7% |
-1.0 |
| Symbian |
2.3% |
1.9% |
-0.4 |
Mobile Content Usage
In July, 70 percent of U.S. mobile subscribers used text messaging on their mobile device, up 1.2 percentage points. Browsers were used by 41.1 percent of subscribers (up 2.0 percentage points), while downloaded applications were used by 40.6 percent (up 2.8 percentage points). Accessing of social networking sites or blogs increased 2.1 percentage points to 30.1 percent of mobile subscribers. Game-playing was done by 27.8 percent of the mobile audience (up 1.6 percentage points), while 20.3 percent listened to music on their phones (up 2.3 percentage points).
Mobile Content Usage
3 Month Avg. Ending Jul. 2011 vs. 3 Month Avg. Ending Apr. 2011
Total U.S. Mobile Subscribers (Smartphone & Non-Smartphone) Ages 13+
Source: comScore MobiLens |
|
Share (%) of Mobile Subscribers |
| Apr-11 |
Jul-11 |
Point Change |
| Total Mobile Subscribers |
100.0% |
100.0% |
N/A |
| Sent text message to another phone |
68.8% |
70.0% |
1.2 |
| Used browser |
39.1% |
41.1% |
2.0 |
| Used downloaded apps |
37.8% |
40.6% |
2.8 |
| Accessed social networking site or blog |
28.0% |
30.1% |
2.1 |
| Played Games |
26.2% |
27.8% |
1.6 |
| Listened to music on mobile phone |
18.0% |
20.3% |
2.3 |
About MobiLens
MobiLens data is derived from an intelligent online survey of a nationally representative sample of mobile subscribers age 13 and above. Data on mobile phone usage refers to a respondent’s primary mobile phone and does not include data related to a respondent’s secondary device.
Tags: Apple iPhone, comScore, Google Android, mobile market share
Posted in Apple, Google, Studies, surveys, reports | Comments Off
Tuesday, August 23rd, 2011
RESTON, VA – ComScore says that 180 million U.S. Internet users watched online video content in July for an average of 18.5 hours per viewer. The total U.S. Internet audience engaged in a record 6.9 billion viewing sessions.
Top 10 Video Content Properties by Unique Viewers
Google Sites, driven primarily by video viewing at YouTube.com, ranked as the top online video content property in July with 158.1 million unique viewers, while VEVO ranked second with 62.1 million. Facebook.com climbed to the #3 position with 51.4 million viewers, followed by Microsoft Sites with 49.5 million and Viacom Digital with 47.3 million.
Total viewing sessions reached another all-time high in July at nearly 6.9 billion, with Google Sites crossing the 3 billion mark to account for more than 40 percent of all viewing sessions online. The average viewer watched 18.5 hours of online video content during the course of the month, with Google Sites (5.9 hours) and Hulu (3.4 hours) exhibiting the highest engagement.
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| Top U.S. Online Video Content Properties Ranked by Unique Video Viewers
July 2011
Total U.S. – Home/Work/University Locations
Source: comScore Video Metrix |
|
| Property |
Total Unique
Viewers
(000) |
Viewing
Sessions
(000) |
Minutes
per Viewer |
|
| Total Internet : Total Audience |
180,303 |
6,886,195 |
1,107.0 |
|
| Google Sites |
158,073 |
3,009,051 |
353.7 |
|
| VEVO |
62,053 |
502,683 |
66.0 |
|
| Facebook.com |
51,449 |
186,384 |
17.9 |
|
| Microsoft Sites |
49,474 |
308,141 |
39.0 |
|
| Viacom Digital |
47,301 |
274,510 |
62.6 |
|
| Yahoo! Sites |
46,322 |
227,405 |
41.0 |
|
| AOL, Inc. |
42,009 |
288,904 |
58.5 |
|
| Turner Digital |
29,996 |
118,017 |
33.5 |
|
| Hulu |
24,368 |
160,974 |
205.5 |
|
| NBC Universal |
21,823 |
59,649 |
20.8 |
|
|
|
|
|
|
|
Top 10 Video Ad Properties by Video Ads Viewed
Americans viewed more than 5.3 billion video ads in July, with Hulu generating the highest number of video ad impressions at 963 million. Adap.tv ranked second overall (and highest among video ad exchanges/networks) with 674 million ad views, followed by Tremor Video (639 million) and BrightRoll Video Network (522 million). Time spent watching video ads totaled more than 2.4 billion minutes during the month, with Hulu delivering the highest duration of video ads at 409 million minutes. Video ads reached 49 percent of the total U.S. population an average of 35.9 times during the month. Hulu delivered the highest frequency of video ads to its viewers with an average of 40.4 over the course of the month.
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|
| Top U.S. Online Video Ad Properties Ranked by Video Ads* Viewed
July 2011
Total U.S. – Home/Work/University Locations
Source: comScore Video Metrix |
|
| Property |
Video Ads
(000) |
Total Ad
Minutes
(MM) |
Frequency
(Ads per
Viewer) |
% Reach
Total U.S.
Population |
|
| Total Internet : Total Audience |
5,344,224 |
2,408 |
35.9 |
49.3% |
|
| Hulu |
962,887 |
409 |
40.4 |
7.9% |
|
| Adap.tv † |
674,349 |
396 |
10.9 |
20.5% |
|
| Tremor Video** |
639,235 |
347 |
10.8 |
19.6% |
|
| BrightRoll Video Network** |
521,624 |
302 |
7.5 |
23.0% |
|
| Specific Media** |
470,559 |
243 |
7.0 |
22.4% |
|
| TidalTV.com** |
375,251 |
214 |
7.2 |
17.2% |
|
| SpotXchange Video Ad Network** |
334,825 |
204 |
8.6 |
13.0% |
|
| Auditude, Inc.** |
302,341 |
180 |
8.1 |
12.4% |
|
| Viacom Digital |
272,257 |
111 |
11.8 |
7.7% |
|
| Microsoft Sites |
252,482 |
116 |
10.7 |
7.8% |
|
* Video ads include streaming-video advertising only and do not include other types of video monetization, such as
overlays, branded players, matching banner ads, homepage ads, etc.
**Indicates video ad network
†Indicates video ad exchange |
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Other notable findings from July 2011 include:
- 86.0 percent of the U.S. Internet audience viewed online video.
- The duration of the average online content video was 5.3 minutes, while the average online video ad was 0.5 minutes.
- Video ads accounted for 12.4 percent of all videos viewed and 1.2 percent of all minutes spent viewing video online.
Tags: comScore, Google, Microsoft, new high reached in online video viewing, online video viewing July 2011, Viacom Digital
Posted in Internet/New Media, Studies, surveys, reports, video | Comments Off
Monday, August 22nd, 2011
The more you follow the online habits of consumers, the more you see just how seasonally dominated the retail business is on and offline. Ticket sites were popular in July as Americans looked for summer entertainment at concerts and sporting events, while back-to-school shopping created a flurry of activity at Consumer Goods and Apparel sites, according to comScore’s Media Metrix service.
“Ticket sites were popular in July as Americans looked to make the most out of their summer at concerts, sports and other events,” said Jeff Hackett, executive vice president of comScore Media Metrix. “Many parents took advantage of early back-to-school promotions at Consumer Goods and Apparel sites, which experienced a significant spike in traffic.”
Ticket Sites Rise to the Top in July
Ticket sites were among the fastest growing on the Web in July, with nearly 26 million people browsing for summer concerts, events and entertainment, marking a 23-percent increase versus June. Ticketmaster ranked first with 10.9 million visitors (up 13 percent), followed by MovieTickets.com with 5.6 million (up 34 percent). Tickets.com Sites grew to the third position with 3.6 million, while StubHub.com followed with 3.4 million (up 9 percent) and eBay Tickets U.S. rounded out the top five with 843,000 visitors (up 31 percent).
Consumer Goods & Apparel Retailers Tout Early Back-to-School Savings
The back-to-school shopping season got an early jump in July as some parents got a head start on buying school supplies. Traffic to Consumer Goods sites increased 13 percent to reach 25.6 million people. Staples.com Sites took the top spot in the category with 7.3 million visitors (up 30 percent), followed by Office Depot with 4 million (up 21 percent), QVC Sites with 3.6 million (up 5 percent) and OfficeMax with 2.5 million (up 32 percent).
Apparel sites also drew early back-to-school shoppers as the category grew 8 percent to 66 million visitors. Zappos Sites ranked #1 in the category with 8.4 million visitors (up 54 percent), followed by Limitedbrands with 6.4 million, Nordstrom.com with 4.9 million (up 44 percent), Nike with 4.8 million, and OldNavy.com with 4.8 million (up 4 percent). Other top apparel retailers in July included Forever 21, Inc. (3.6 million), Abercrombie & Fitch Co. (3.4 million), American Eagle Outfitters (3.1 million) and Gap online (2.6 million).
Americans Browse Summer and Back-to-School Fashion Trends
Beauty/Fashion/Styles sites ranked as the second top-gaining category in July as summer fashions were revealed, and some even looked ahead at the upcoming fall season. The category grew 17 percent to 62.6 million visitors, with Stylelist Sites taking the top spot with 10.8 million (up 12 percent). Glam Style followed in second with 9.5 million visitors (up 46 percent), while Glo attracted 5 million (up 24 percent) and PopSugar Fashion Beauty & Shopping attracted 4.6 million (up 13 percent). Total Beauty Media came in fifth with 4.4 million visitors, while Hearst Beauty & Fashion Network saw 3.9 million (up 15 percent).
Top 50 Properties
Google Sites ranked as the #1 property in July with 182.3 million visitors, followed by Yahoo! Sites with 177.6 million and Microsoft Sites with 174.3 million. Ask Network jumped 1 position to rank #8 with 84.9 million visitors, while AT&T Interactive Network jumped 7 positions to #26 (38.4 million visitors). Fox News Digital appeared in the top 50 ranking at #46 with 26.1 million visitors.
Top 50 Ad Focus Ranking
Google Ad Network led the July Ad Focus ranking with a reach of 93.3 percent of Americans online, followed by Yahoo! Network Plus (87.5 percent), AOL Advertising (87.2 percent), Yahoo! Sites (82.6 percent) and ValueClick Networks (82.0 percent).
Table 1
| |
|
comScore Top 10 Gaining Properties by Percentage Change in Unique Visitors* (U.S.)
July 2011 vs. June 2011
Total U.S. – Home, Work and Un iversity Locations
Source: comScore Media Metrix |
|
| |
Total Unique Visitors (000) |
|
| Jun-11 |
Jul-11 |
% Change |
Rank by Unique Visitors |
|
| Total Internet : Total Audience |
214,474 |
215,054 |
0 |
N/A |
|
| NFL Internet Group |
6,144 |
11,203 |
82 |
140 |
|
| Staples.com Sites |
5,636 |
7,333 |
30 |
211 |
|
| Infospace Network |
8,288 |
10,682 |
29 |
148 |
|
| Procter & Gamble |
5,301 |
6,618 |
25 |
231 |
|
| Toysrus Sites |
5,854 |
7,230 |
23 |
214 |
|
| AccuWeather Sites |
7,050 |
8,693 |
23 |
181 |
|
| Hollywood.com Sites |
6,952 |
8,516 |
23 |
187 |
|
| Barnes & Noble |
6,795 |
8,188 |
21 |
191 |
|
| Sun Microsystems, Inc. |
6,196 |
7,434 |
20 |
209 |
|
| Dell |
8,293 |
9,946 |
20 |
155 |
|
| |
|
| |
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*Ranking based on the top 250 properties in July 2011. Excludes entities whose growth was primarily due to tagging through unified digital audience measurement.
Table 2
| |
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comScore Top 10 Gaining Site Categories by Percentage Change in Unique Visitors (U.S.)
July 2011 vs. June 201 1
Total U.S. – Home, Work and University Locations
Source: comScore Media Metrix |
|
| |
Total Unique Visitors (000) |
|
| Jun-11 |
Jul-11 |
% Change |
|
| Total Internet : Total Audience |
214,474 |
215,054 |
0 |
|
| Retail – Tickets |
21,178 |
25,965 |
23 |
|
| Community – Beauty/Fashion/Style |
53,536 |
62,589 |
17 |
|
| Retail – Toys |
15,737 |
18,098 |
15 |
|
| Retail – Consumer Goods |
22,656 |
25,575 |
13 |
|
| Community – Personals |
24,406 |
27,224 |
12 |
|
| Auctions |
70,566 |
76,954 |
9 |
|
| Retail – Apparel |
60,955 |
65,984 |
8 |
|
| Gambling |
30,587 |
32,845 |
7 |
|
| Business/Finance – Taxes |
4,665 |
4,998 |
7 |
|
| Business/Finance – Personal Finance |
58,615 |
62,767 |
7 |
|
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| |
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Table 3
| |
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comScore Top 50 Properties (U.S.)
July 2011
Total U.S. – Home, Work and Un iversity Locations
Source: comScore Media Metrix |
|
| Rank |
Property |
Unique Visitors(000) |
|
Rank |
Property |
Unique Visitors(000) |
|
| |
Total Internet : Total Audience |
215,054 |
|
|
|
|
|
| 1 |
Google Sites |
182,260 |
|
26 |
AT&T Interactive Network |
38,399 |
|
| 2 |
Yahoo! Sites |
177,649 |
|
27 |
NetShelter Technology Media |
38,004 |
|
| 3 |
Microsoft Sites |
174,332 |
|
28 |
Technorati Media |
36,676 |
|
| 4 |
Facebook.com |
162,078 |
|
29 |
ESPN |
35,646 |
|
| 5 |
AOL, Inc. |
105,394 |
|
30 |
Answers.com Sites |
35,373 |
|
| 6 |
Amazon Sites |
97,105 |
|
31 |
Adobe Sites |
34,712 |
|
| 7 |
Turner Digital |
91,188 |
|
32 |
Tribune Interactive |
34,018 |
|
| 8 |
Ask Network |
84,878 |
|
33 |
Yelp.com |
33,345 |
|
| 9 |
Glam Media |
81,598 |
|
34 |
Twitter.com |
32,758 |
|
| 10 |
Viacom Digital |
79,305 |
|
35 |
Superpages.com Network |
32,701 |
|
| 11 |
Wikimedia Foundation Sites |
75,788 |
|
36 |
LinkedIn.com |
32,530 |
|
| 12 |
Apple Inc. |
75,030 |
|
37 |
Disney Online |
32,501 |
|
| 13 |
eBay |
72,651 |
|
38 |
Expedia Inc |
30,202 |
|
| 14 |
CBS Interactive |
72,015 |
|
39 |
Netflix.com |
29,638 |
|
| 15 |
VEVO |
67,747 |
|
40 |
iVillage.com: The Womens Network |
29,197 |
|
| 16 |
New York Times Digital |
64,932 |
|
41 |
Everyday Health |
28,847 |
|
| 17 |
Weather Channel, The |
59,757 |
|
42 |
Break Media |
27,508 |
|
| 18 |
Demand Media |
56,984 |
|
43 |
WebMD Health |
26,953 |
|
| 19 |
craigslist, inc. |
54,754 |
|
44 |
WeatherBug Property |
26,574 |
|
| 20 |
Comcast Corporation |
51,509 |
|
45 |
Target Corporation |
26,515 |
|
| 21 |
Fox Interactive Media |
46,649 |
|
46 |
Fox News Digital |
26,107 |
|
| 22 |
WordPress |
44,439 |
|
47 |
Verizon Communications Corporation |
26,044 |
|
| 23 |
Federated Media Publishing |
41,495 |
|
48 |
Bank of America |
25,254 |
|
| 24 |
Gannett Sites |
40,907 |
|
49 |
NBC Universal |
24,963 |
|
| 25 |
Wal-Mart |
38,717 |
|
50 |
IGN Entertainment |
24,499 |
|
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|
| |
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Table 4
| |
|
comScore Ad Focus Ranking (U.S.)
July 2011
Total U.S. – Home, Work and University Locations
Source: comScore Media Metrix |
|
| Rank |
Property |
Unique Visitors (000) |
% Reach |
|
Rank |
Property |
Unique Visitors (000) |
% Reach |
|
| |
Total Internet : Total Audience |
215,054 |
100.0 |
|
|
|
|
|
|
| 1 |
Google Ad Network** |
200,625 |
93.3 |
|
26 |
ContextWeb** |
121,538 |
56.5 |
|
| 2 |
Yahoo! Network Plus** |
188,165 |
87.5 |
|
27 |
CPX Interactive** |
117,091 |
54.4 |
|
| 3 |
AOL Advertising** |
187,565 |
87.2 |
|
28 |
Undertone** |
113,200 |
52.6 |
|
| 4 |
Yahoo! Sites |
177,649 |
82.6 |
|
29 |
AOL, Inc. |
105,394 |
49.0 |
|
| 5 |
ValueClick Networks** |
176,352 |
82.0 |
|
30 |
AdBlade Network** |
99,779 |
46.4 |
|
| 6 |
24/7 Real Media Global Web Alliance** |
174,514 |
81.1 |
|
31 |
Bing |
99,231 |
46.1 |
|
| 7 |
Google |
173,385 |
80.6 |
|
32 |
Kontera** |
87,582 |
40.7 |
|
| 8 |
Tribal Fusion** |
166,949 |
77.6 |
|
33 |
Ask Network |
84,878 |
39.5 |
|
| 9 |
ShareThis |
164,648 |
76.6 |
|
34 |
Meebo |
83,998 |
39.1 |
|
| 10 |
AdBrite** |
163,696 |
76.1 |
|
35 |
Glam Media |
81,598 |
37.9 |
|
| 11 |
Collective Display** |
163,169 |
75.9 |
|
36 |
Windows Live |
79,536 |
37.0 |
|
| 12 |
FACEBOOK.COM |
162,078 |
75.4 |
|
37 |
Monster Career Ad Network (CAN)** |
74,044 |
34.4 |
|
| 13 |
Specific Media** |
161,644 |
75.2 |
|
38 |
Goodway Group** |
73,075 |
34.0 |
|
| 14 |
Burst Media** |
151,803 |
70.6 |
|
39 |
Lotame Solutions** |
72,400 |
33.7 |
|
| 15 |
Casale Media – MediaNet** |
150,448 |
70.0 |
|
40 |
AMAZON.COM |
70,246 |
32.7 |
|
| 16 |
Cox Digital Solutions – Network** |
146,977 |
68.3 |
|
41 |
MediaWhiz** |
67,424 |
31.4 |
|
| 17 |
Traffic Marketplace** |
146,514 |
68.1 |
|
42 |
Technorati Media** |
64,649 |
30.1 |
|
| 18 |
AudienceScience** |
145,672 |
67.7 |
|
43 |
Brand.net Network** |
64,210 |
29.9 |
|
| 19 |
interclick** |
145,608 |
67.7 |
|
44 |
Weather Channel, The |
59,757 |
27.8 |
|
| 20 |
FOX Audience Network** |
141,935 |
66.0 |
|
45 |
MTV Networks Music |
57,771 |
26.9 |
|
| 21 |
Microsoft Media Network US** |
137,942 |
64.1 |
|
46 |
Demand Media |
56,984 |
26.5 |
|
| 22 |
Vibrant Media** |
132,353 |
61.5 |
|
47 |
Dedicated Media** |
50,966 |
23.7 |
|
| 23 |
Adconion Media Group** |
130,117 |
60.5 |
|
48 |
Redux Media Network** |
49,668 |
23.1 |
|
| 24 |
YOUTUBE.COM* |
125,087 |
58.2 |
|
49 |
CNN |
48,671 |
22.6 |
|
| 25 |
MSN |
123,855 |
57.6 |
|
50 |
RMM (formerly Red McCombs Media)** |
46,275 |
21.5 |
|
| |
|
| |
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Reach % denotes the percentage of the total Internet population that viewed a particular entity at least once in July. For instance, Yahoo! Sites was seen by 82.6 percent of the 215 million Internet users in July.
* Entity has assigned some portion of traffic to other syndicated entities.
** Denotes an advertising network.
Tags: apparel sites, comScore, consumer goods sites, Google, Limitedbrands, Microsoft, MovieTickets, Nike, Nordstrom, Office Depot, Old Navy, Staples.com, StufHub, ticket sites, TicketMaster, top web sites July 2011, Yahoo, Zappos
Posted in Google, Internet/New Media, Studies, surveys, reports | Comments Off
Wednesday, August 17th, 2011
A new study of global retail and auctions sites online from comScore found that Amazon Sites reached the largest global audience with more than 282 million visitors in June, or 20.4 percent of the worldwide Internet population.
Other top brands in the study included eBay, which reached 16.2 percent of global Internet visitors, China’s Alibaba.com Corporation (11.3 percent reach), Apple.com Worldwide Sites (9.7 percent reach) and Japan’s Rakuten Inc. (4.2 percent reach).
“While retail e-commerce has already grown to become a $150+ billion annual industry in the U.S., it still presents enormous upside opportunity across much of the globe,” said Gian Fulgoni, comScore co-founder and chairman.
“Technology has changed the way consumers behave, and increasingly they are opting for the convenience and pricing advantages offered by the online channel. Several global retail brands have already capitalized on this global consumer trend, and many other retailers are sure to pursue their share of the pie.”
Amazon, eBay and Alibaba See Largest Global Audiences
In June 2011, Amazon Sites had the largest global audience among the retail and auction sites analyzed, with more than 282 million visitors, representing 20.4 percent of the worldwide audience age 15 and older accessing the Internet from a home or work location.
eBay was not far behind with 223.5 million visitors (16.2 percent reach), followed by China’s Alibaba.com Corporation, which includes sites such as Taobao, Alibaba.com and Alipay, with 156.8 million visitors (11.3 percent reach). Apple.com Worldwide Sites saw its global audience eclipse 134 million visitors, representing nearly 10 percent of all Internet users, while Japan’s Rakuten Inc. reached nearly 57.8 million visitors in June (4.2 percent reach).
Select Retail and Auction Sites Ranked by Unique Visitors (000)
June 2011
Total Worldwide Audience, Visitors Age 15+ – Home/Work Locations
Source: comScore Media Metrix |
|
Total Unique Visitors (000) |
% Reach |
| Total Internet : Total Audience |
1,383,098 |
100.0% |
| Amazon Sites |
282,233 |
20.4% |
| eBay |
223,520 |
16.2% |
| Alibaba.com Corporation |
156,780 |
11.3% |
| Apple.com Worldwide Sites |
134,296 |
9.7% |
| Rakuten Inc |
57,785 |
4.2% |
| Wal-Mart |
44,650 |
3.2% |
| Hewlett Packard |
38,491 |
2.8% |
| MercadoLibre |
33,481 |
2.4% |
| Otto Gruppe |
31,779 |
2.3% |
| Groupe PPR |
31,686 |
2.3% |
*Excludes visitation from public computers such as Internet cafes or access from mobile phones or PDAs.
Geographical Visitation Analysis for Retail and Auction Sites
Analysis of the geographic composition of visitors to these select retail and auction sites revealed a mix of both globally distributed audiences and more regionally concentrated audiences. Amazon Sites and Apple.com Worldwide Sites showed more globally distributed audiences compared to most other brands in the study.
Amazon Sites attracted 35.4 percent of its audience from North America, while Europe contributed 31.8 percent of visitors and Asia Pacific accounted for 24.1 percent. Similarly, Apple.com Worldwide Sites attracted 32.0 percent of its visitors from North America, while Europe contributed 29.6 percent of visitors and Asia Pacific accounted for 24.9 percent.
On the other hand, China’s Alibaba.com Corporation (85.7 percent) and Japan’s Rakuten, Inc. (72.7 percent) reach sourced the vast majority of their traffic from the Asia Pacific region. Of the 10 selected sites, MercadoLibre showed the strongest concentration of visitors from a single region with 93.3 percent of its audience from Latin America, where it ranked as the top retail player in the region.
German retail site Otto Gruppe also had a heavy single region concentration with Europe accounting for 92.3 percent of its audience. Wal-Mart had the highest concentration of North American visitors at 83.4 percent, while 45.1 percent of Hewlett Packard’s audience was North American.
Regional Audience Composition Analysis of Select Retail and Auction Sites
June 2011
Total Worldwide Audience, Visitors Age 15+ – Home/Work Locations
Source: comScore Media Metrix |
|
Percent Composition of Unique Visitors |
|
North America |
Europe |
Asia Pacific |
Middle East – Africa |
Latin America |
| Total Internet |
14.9% |
26.7% |
41.1% |
8.7% |
8.6% |
| Amazon Sites |
35.4% |
31.8% |
24.1% |
4.5% |
4.2% |
| eBay |
34.6% |
46.9% |
11.7% |
4.0% |
2.8% |
| Alibaba.com Corporation |
4.5% |
5.3% |
85.7% |
2.5% |
1.9% |
| Apple.com Worldwide Sites |
32.0% |
29.6% |
24.9% |
8.0% |
5.6% |
| Rakuten Inc |
5.3% |
19.8% |
72.7% |
1.5% |
0.7% |
| Wal-Mart |
83.4% |
8.9% |
0.7% |
0.5% |
6.4% |
| Hewlett Packard |
45.1% |
26.4% |
14.3% |
6.7% |
7.5% |
| MercadoLibre |
1.7% |
4.5% |
0.4% |
0.2% |
93.3% |
| Otto Gruppe |
4.3% |
92.3% |
1.0% |
2.1% |
0.2% |
| Groupe PPR |
16.1% |
74.4% |
2.2% |
4.7% |
2.6% |
*Excludes visitation from public computers such as Internet cafes or access from mobile phones or PDAs.
Tags: Alibaba, Amazon, Apple, comScore, ebay, retail site traffic online June 2011, Walmart
Posted in Amazon, Apple, Internet/New Media, Marketing, Studies, surveys, reports | Comments Off
Friday, August 12th, 2011
 A new study by comScore, Inc. (NASDAQ: SCOR) from its MobiLens service found that in June 2011, 14 million mobile users in the U.S., representing 6.2 percent of the total mobile audience, scanned a QR or bar code on their mobile device.
The study found that a mobile user that scanned a QR or bar code during the month was more likely to be male (60.5 percent of code scanning audience), skew toward ages 18-34 (53.4 percent) and have a household income of $100k or above (36.1 percent). The study also analyzed the source and location of QR or bar code scanning, finding that users are most likely to scan codes found in newspapers/magazines and on product packaging and do so while at home or in a store.
“QR codes demonstrate just one of the ways in which mobile marketing can effectively be integrated into existing media and marketing campaigns to help reach desired consumer segments,” said Mark Donovan, comScore senior vice president of mobile. “For marketers, understanding which consumer segments scan QR codes, the source and location of these scans, and the resulting information delivered, is crucial in developing and deploying campaigns that successfully utilize QR codes to further brand engagement.”
Demographic Profile of a QR Code User
A demographic analysis of those who scanned a QR or bar code with their mobile phone in June revealed an audience that was more likely to be male, young to middle-age and upper income. Men were 25 percent more likely (index of 125) than the average mobile user to scan QR codes, representing 60.5 percent of the scanning audience.
More than half of all QR code scanners were between the ages of 18-34 (53.4 percent). Those between the age of 25-34, who accounted for 36.8 percent of QR code scanners, were twice as likely as the average mobile user to engage in this behavior, while 18-24 year olds were 36 percent more likely than average (index of 136) to scan. More than 1 of every 3 QR code scanners (36.1 percent) had a household income of at least $100,000, representing both the largest and most over-represented income segment among the scanning audience.
Demographic Profile QR/Bar Code Scanning Audience
June 2011
Total Mobile Audience U.S. Age 13+
Source: comScore MobiLens |
| |
QR/Bar Code Audience (000) |
% of QR/Bar Code Audience |
Index* |
| Total Audience: 13+ yrs old |
14,452 |
100.0% |
100 |
| Gender: |
|
|
|
| Male |
8,743 |
60.5% |
125 |
| Female |
5,709 |
39.5% |
76 |
| Age: |
|
|
|
| Age: 13-17 |
1,076 |
7.4% |
108 |
| Age: 18-24 |
2,402 |
16.6% |
136 |
| Age: 25-34 |
5,317 |
36.8% |
211 |
| Age: 35-44 |
2,827 |
19.6% |
117 |
| Age: 45-54 |
1,798 |
12.4% |
68 |
| Age: 55-64 |
594 |
4.1% |
28 |
| Age: 65+ |
437 |
3.0% |
22 |
| Income: |
|
|
|
| Income: <$25k |
1,193 |
8.3% |
54 |
| Income: $25k to <$50k |
2,597 |
18.0% |
79 |
| Income: $50k to <$75k |
2,756 |
19.1% |
96 |
| Income: $75k to <$100k |
2,689 |
18.6% |
125 |
| Income: $100k+ |
5,217 |
36.1% |
134 |
*Index = % of QR/Bar Code Scanners/% of total mobile users X 100
Index of 100 indicates average representation
Source and Location of QR Code Scanned
Analysis of the source and location of QR or bar code scanning revealed further insights into how consumers are interacting with this marketing tool. The most popular source of a scanned QR code was a printed magazine or newspaper, with nearly half scanning QR codes from this source. Product packaging was the source of QR code scanning for 35.3 percent of the audience, while 27.4 percent scanned a code from a website on a PC and 23.5 percent scanned codes from a poster/flyer/kiosk.
Source of Scanned QR/Bar Code
June 2011
Total Mobile Audience U.S. Age 13+
Source: comScore MobiLens |
| |
QR/Bar Code Audience (000) |
% of QR/Bar Code Audience* |
| Total Audience: Scanned QR/bar code with mobile phone |
14,452 |
100.0% |
| Printed magazine or newspaper |
7,138 |
49.4% |
| Product packaging |
5,101 |
35.3% |
| Website on PC |
3,957 |
27.4% |
| Poster or flyer or kiosk |
3,393 |
23.5% |
| Business card or brochure |
1,940 |
13.4% |
| Storefront |
1,850 |
12.8% |
| TV |
1,693 |
11.7% |
*Percentages will not sum to 100% as respondents may select more than one source of QR/bar code scanned
Among mobile users who scanned a QR or bar code on their mobile devices in June, 58.0 percent did so from their home, while 39.4 percent did so from a retail store and 24.5 percent did so from a grocery store. Nearly 20 percent scanned a QR code while at work, while 12.6 percent did so outside or on public transit and 7.6 percent did so while in a restaurant.
For additional insights into QR Code usage in Europe, please visit the comScore Data Mine.
Location When Scanning QR/Bar Code
June 2011
Total Mobile Audience U.S. Age 13+
Source: comScore MobiLens |
| |
QR/Bar Code Audience (000) |
% of QR/Bar Code Audience* |
| Total Audience: Scanned QR/bar code with mobile phone |
14,452 |
100.0% |
| At home |
8,382 |
58.0% |
| Retail store |
5,688 |
39.4% |
| Grocery store |
3,546 |
24.5% |
| At work |
2,844 |
19.7% |
| Outside or on public transit |
1,827 |
12.6% |
| Restaurant |
1,095 |
7.6% |
*Percentages will not sum to 100% as respondents may select more than one location when QR/bar code scanned
Tags: comScore, Marketing, mobile phone bar code scanning, smartphones, study
Posted in Marketing, Mobile, smartphones, Studies, surveys, reports, Telecommunications | Comments Off
Monday, August 8th, 2011
Q2 2011 U.S. retail e-commerce sales estimates by comScore show that online retail spending reached $37.5 billion for the quarter, up 14 percent versus year ago. This growth rate represented the seventh consecutive quarter of positive year-over-year growth and third consecutive quarter of double-digit growth rates.
Retail E-Commerce (Non-Travel) Growth Rates
Excludes Auctions, Autos and Large Corporate Purchases
Total U.S. – Home & Work Locations
Source: comScore, Inc. |
| Quarter |
E-Commerce Spending ($ Millions) |
Y/Y Percent Change |
| Q1 2007 |
$27,970 |
17% |
| Q2 2007 |
$27,176 |
23% |
| Q3 2007 |
$28,441 |
23% |
| Q4 2007 |
$39,132 |
19% |
| Q1 2008 |
$31,178 |
11% |
| Q2 2008 |
$30,581 |
13% |
| Q3 2008 |
$30,274 |
6% |
| Q4 2008 |
$38,071 |
-3% |
| Q1 2009 |
$31,031 |
0% |
| Q2 2009 |
$30,169 |
-1% |
| Q3 2009 |
$29,552 |
-2% |
| Q4 2009 |
$39,045 |
3% |
| Q1 2010 |
$33,984 |
10% |
| Q2 2010 |
$32,942 |
9% |
| Q3 2010 |
$32,133 |
9% |
| Q4 2010 |
$43,432 |
11% |
| Q1 2011 |
$38,002 |
12% |
| Q2 2011 |
$37,501 |
14% |
“The second quarter of 2011 saw a continuation of this year’s solid double-digit growth trends in online spending, well ahead of the rate of growth in consumers’ overall spending,” said comScore chairman Gian Fulgoni. “As a result, it’s clear that consumers are continuing to shift to the online channel, with almost $1 in every $10 of discretionary spending now occurring online. E-commerce’s benefits of convenience and lower prices continue to be the drivers of the shift.”
He added, “At the same time, we are constantly reminded of an overall macroeconomic situation that is not indicative of a strong recovery. With economic growth remaining soft, the unemployment rate stubbornly high and financial markets in turmoil, consumers are less optimistic today than they have been in preceding quarters, which raises concerns for the future. We believe the third quarter will be an important indicator of which direction this economy is really headed and what that will mean for consumer spending.”
Other highlights from Q2 2011 include:
- The top-performing online product categories were: Consumer Electronics (excl. PC peripherals), Computer Hardware, Computer Software, and Event Tickets. Each category grew at least 15 percent vs. year ago.
- The top 25 online retailers accounted for 66.4 percent of dollars spent online, down from 67.7 percent a year ago and down from a peak of 69.9 percent in Q3 2010, as small and mid-sized retailers continue to regain lost market share.
- The 14-percent growth in the quarter was primarily a function of an increase in the number of buyers (up 16 percent), with 70 percent of all Internet users making at least one online purchase in the quarter.
Webinar Series: State of the U.S. Online Retail Economy through Q2 2011
Join Gian Fulgoni and Andrew Lipsman, VP of Industry Analysis, as they present an update of the state of the U.S. online retail economy through Q2 2011 in a live webinar on Wednesday, August 10 from 12-1 p.m. EDT / 11-12 p.m. CDT / 9-10 a.m. PDT.
This installment includes an overview of e-commerce trends in the second quarter of 2011, including analysis on the impact of mobile on bricks-and-mortar retail.
To register for the webinar, please visit: www1.gotomeeting.com/register/796753377
Tags: comScore, online retail saies up for seventh consecutive quarter, U.S. online retail sales Q2 2011
Posted in Internet/New Media, Marketing, Studies, surveys, reports | Comments Off
Friday, August 5th, 2011
Samsung is the top handset manufacturer overall with 25.3 percent market share, while Google Android continued to gain ground in the smartphone market reaching 40.1 percent market share in June, according to comScore’s MobiLens service.
OEM Market Share
For the three month average period ending in June, 234 million Americans ages 13 and older used mobile devices. Device manufacturer Samsung ranked as the top OEM with 25.3 percent of U.S. mobile subscribers (up 0.8 percentage points), followed by LG with 21.3 percent share (up 0.4 percentage points) and Motorola with 14.5 percent share. Apple strengthened its position at #4 with 8.9 percent share of mobile subscribers (up 1.0 percentage points), while RIM rounded out the top five with 7.9 percent share.
Top Mobile OEMs
3 Month Avg. Ending Jun. 2011 vs. 3 Month Avg. Ending Mar. 2011
Total U.S. Mobile Subscribers (Smartphone & Non-Smartphone) Ages 13+
Source: comScore MobiLens |
|
Share (%) of Mobile Subscribers |
| Mar-11 |
Jun-11 |
Point Change |
| Total Mobile Subscribers |
100.0% |
100.0% |
N/A |
| Samsung |
24.5% |
25.3% |
0.8 |
| LG |
20.9% |
21.3% |
0.4 |
| Motorola |
15.8% |
14.5% |
-1.3 |
| Apple |
7.9% |
8.9% |
1.0 |
| RIM |
8.4% |
7.9% |
-0.5 |
Smartphone Platform Market Share
78.5 million people in the U.S. owned smartphones during the three months ending in June 2011, up 8 percent from the preceding three month period. Google Android ranked as the top smartphone platform with 40.1 percent market share, up 5.4 percentage points. Apple strengthened its #2 position with 26.6 percent of the smartphone market, up 1.1 percentage points from the prior reporting period. RIM ranked third with 23.4 percent share, followed by Microsoft (5.8 percent) and Symbian (2.0 percent).
Top Smartphone Platforms
3 Month Avg. Ending Jun. 2011 vs. 3 Month Avg. Ending Mar. 2011
Total U.S. Smartphone Subscribers Ages 13+
Source: comScore MobiLens |
|
Share (%) of Smartphone Subscribers |
| Mar-11 |
Jun-11 |
Point Change |
| Total Smartphone Subscribers |
100.0% |
100.0% |
N/A |
| Google |
34.7% |
40.1% |
5.4 |
| Apple |
25.5% |
26.6% |
1.1 |
| RIM |
27.1% |
23.4% |
-3.7 |
| Microsoft |
7.5% |
5.8% |
-1.7 |
| Symbian |
2.3% |
2.0% |
-0.3 |
Mobile Content Usage
In June, 69.6 percent of U.S. mobile subscribers used text messaging on their mobile device, up 1.0 percentage points. Browsers were used by 40.1 percent of subscribers (up 1.5 percentage points), while downloaded applications were used by 39.5 percent (up 2.2 percentage points). Accessing of social networking sites or blogs increased 1.8 percentage points to 29.1 percent of mobile subscribers. Game-playing was done by 26.9 percent of the mobile audience (up 1.2 percentage points), while 19.0 percent listened to music on their phones (up 1.1 percentage points).
Mobile Content Usage
3 Month Avg. Ending Jun. 2011 vs. 3 Month Avg. Ending Mar. 2011
Total U.S. Mobile Subscribers (Smartphone & Non-Smartphone) Ages 13+
Source: comScore MobiLens |
|
Share (%) of Mobile Subscribers |
| Mar-11 |
Jun-11 |
Point Change |
| Total Mobile Subscribers |
100.0% |
100.0% |
N/A |
| Sent text message to another phone |
68.6% |
69.6% |
1.0 |
| Used browser |
38.6% |
40.1% |
1.5 |
| Used downloaded apps |
37.3% |
39.5% |
2.2 |
| Accessed social networking site or blog |
27.3% |
29.1% |
1.8 |
| Played Games |
25.7% |
26.9% |
1.2 |
| Listened to music on mobile phone |
17.9% |
19.0% |
1.1 |
Tags: Apple, comScore, Google Android gaining ground, mobile content use, mobile subscriber market share June 2011, MobiLens, Motorola, RIM, Samsung tops handset market, Symbian
Posted in Internet/New Media, Mobile, smartphones, Studies, surveys, reports, Telecommunications | Comments Off
Monday, July 25th, 2011
 Travel sites continued to gain traffic in June as this extremely hot summer got underway, and sporting goods and toy sites also saw gains as parents sought ways to keep kids home from school occupied. So says the latest comScore Media Metrix report on top online properties for June 2011. High gas prices may also have something to do with some gains: Amtrak.com ranked number one among travel sites with 2.6 million visitors.
Travel Bug Quickly Spreads in June
An all-time high of 116 million people visited the Travel category in June, with half of the month’s top-gaining categories falling under this umbrella. Travel – Ground/Cruise sites saw the strongest gains, up 14 percent to nearly 13.5 million visitors. Amtrak.com ranked #1 with 2.6 million visitors (up 14 percent), followed by FirstGroup plc with 2.2 million (up 22 percent). Rivals staked out third and fourth place in the ranking, with Carnival Cruise Lines attracting 1.5 million visitors (up 9 percent) and Royal Caribbean Cruises Ltd with 1.1 million visitors (up 19 percent).
Hotel and Resort sites also saw a boost during the month with 34.8 million people visiting the category, up 13 percent versus May. Hilton Hotels took the top spot with 5.4 million visitors (up 24 percent), followed closely by Marriott with 5.4 million (up 18 percent). Choice Hotels International attracted 4.0 million visitors in June (up 40 percent), followed by InterContinental Hotels Group with 3.9 million and Wyndham Worldwide with 3.5 million, up 25 and 23 percent, respectively.
Online Travel Agent sites were popular among travelers looking to shop around for vacation deals and package discounts, rising 10 percent to 42 million visitors in June. Expedia Inc reached 28.1 million visitors during the month (up 15 percent), followed by Priceline.com Incorporated with 13.5 million (up 16 percent), Orbitz Worldwide with 10.9 million (up 10 percent), Fareportal Media Group with 7.5 million (up 1 percent) and Travelocity with 7.1 million (up 14 percent).
Americans Shop Sporting Goods and Toys for Summer Fun
Retail – Sports/Outdoor sites took the #2 spot on the top-growing categories list as Americans embraced the warm weather with outdoor activity. More than 32 million people visited the category during the month, up 14 percent overall, with eBay Sports U.S. earning the top ranking with 3.9 million visitors (up 18 percent). SportsAuthority.com came in second with 3.0 million visitors (up 94 percent), followed by DicksSportingGoods.com with 2.7 million visitors (up 15 percent). Cabelas Inc saw 2.4 million visitors (up 24 percent), while BassPro.com rounded out the top five with 1.7 million (up 20 percent).
ComScore says 15.7 million Americans visited a Toy site in June, as parents looked for ways to keep their kids entertained while out of school for the summer. Toysrus Sites led the category with 5.9 million visitors (up 16 percent), followed by The LEGO Group with 2.5 million (up 11 percent), Disney Shopping with 1.2 million (up 7 percent) and AmericanGirl.com with 890,000 (up 26 percent).
Top 50 Properties
Google Sites ranked as the #1 property in June with 182.5 million visitors, followed by Yahoo! Sites with 178.4 million and Microsoft Sites with 173.6 million. Amazon Sites jumped 1 position to rank #6 with 95.8 million visitors, Disney Online jumped 8 positions to #32 (32.6 million visitors), and Twitter.com jumped 9 positions to #37 (30.6 million visitors). Expedia Inc appeared in the top 50 ranking at #39 (28.1 million visitors).
Top 50 Ad Focus Ranking
Google Ad Network led the June Ad Focus ranking with a reach of 92.8 percent of Americans online, followed by Yahoo! Network Plus (86.3 percent), AOL Advertising (85.9 percent), Yahoo! Sites (83.2 percent) and Google (82.2)
| Table 1 |
|
comScore Top 10 Gaining Properties by Percentage Change in Unique Visitors* (U.S.)June 2011 vs. May 2011
Total U.S. – Home, Work and University LocationsSource: comScore Media Metrix |
|
| |
Total Unique Visitors (000) |
|
| |
May-11 |
Jun-11 |
% Change |
Rank by Unique Visitors |
|
| Total Internet : Total Audience |
216,250 |
214,474 |
-1 |
N/A |
|
| ABC Family |
1,869 |
6,627 |
255 |
226 |
|
| American Express |
8,058 |
11,323 |
41 |
134 |
|
| Dish Network Corporation |
6,067 |
8,086 |
33 |
188 |
|
| The Mozilla Organization |
13,135 |
16,351 |
24 |
92 |
|
| ImageShack |
7,957 |
9,761 |
23 |
158 |
|
| Groupon |
12,032 |
14,473 |
20 |
107 |
|
| EA Online |
13,224 |
15,884 |
20 |
94 |
|
| Zynga.com |
5,912 |
7,066 |
20 |
208 |
|
| UrbanDictionary.com |
5,235 |
6,190 |
18 |
240 |
|
| WildTangent Media |
17,063 |
20,021 |
17 |
67 |
|
| *Ranking based on the top 250 properties in Jun e 2011. Excludes entities whose growth was primarily due to tagging through unified digital audience measurement. |
|
| |
|
|
|
|
| Table 2 |
|
| comScore Top 10 Gaining Site Categories by Percentage Change in Unique Visitors (U.S.)June 2011 vs. May 2011Total U.S. – Home, Work and University Locations
Source: comScore Media Metrix |
|
| |
Total Unique Visitors (000) |
|
| May-11 |
Jun-11 |
% Change |
|
| Total Internet : Total Audience |
216,250 |
214,474 |
-1 |
|
| Community – Pets |
19,123 |
22,061 |
15 |
|
| Retail – Sports/Outdoor |
28,719 |
32,665 |
14 |
|
| Travel – Ground/Cruise |
11,852 |
13,466 |
14 |
|
| Travel – Hotels/Resorts |
30,825 |
34,774 |
13 |
|
| Travel – Transactions |
3,806 |
4,258 |
12 |
|
| Retail – Toys |
14,077 |
15,737 |
12 |
|
| Services – Incentives |
21,248 |
23,653 |
11 |
|
| Travel – Online Travel Agents |
38,214 |
41,996 |
10 |
|
| Travel – Car Rental |
6,343 |
6,958 |
10 |
|
| Health – Pharmacy |
4,800 |
5,244 |
9 |
|
| |
|
| |
|
|
|
| Table 3 |
|
comScore Top 50 Properties (U.S.)
June 2011
Total U.S. – Home, Work and University Locations
Source: comScore Media Metrix |
|
| Rank |
Property |
Unique Visitors(000) |
|
Rank |
Property |
Unique Visitors(000) |
|
| |
Total Internet : Total Audience |
214,474 |
|
|
|
|
|
| 1 |
Google Sites |
182,537 |
|
26 |
Technorati Media |
36,281 |
|
| 2 |
Yahoo! Sites |
178,383 |
|
27 |
ESPN |
36,204 |
|
| 3 |
Microsoft Sites |
173,562 |
|
28 |
Wal-Mart |
35,807 |
|
| 4 |
Facebook.com |
160,879 |
|
29 |
LinkedIn.com |
33,904 |
|
| 5 |
AOL, Inc. |
110,447 |
|
30 |
Tribune Interactive |
33,556 |
|
| 6 |
Amazon Sites |
95,771 |
|
31 |
Adobe Sites |
33,214 |
|
| 7 |
Turner Digital |
93,382 |
|
32 |
Disney Online |
32,553 |
|
| 8 |
Glam Media |
85,987 |
|
33 |
AT&T Interactive Network |
32,178 |
|
| 9 |
Ask Network |
84,810 |
|
34 |
Yelp.com |
31,276 |
|
| 10 |
Viacom Digital |
81,645 |
|
35 |
iVillage.com: The Womens Network |
30,869 |
|
| 11 |
CBS Interactive |
73,981 |
|
36 |
Superpages.com Network |
30,767 |
|
| 12 |
Apple Inc. |
73,188 |
|
37 |
Twitter.com |
30,649 |
|
| 13 |
Wikimedia Foundation Sites |
71,804 |
|
38 |
WordPress |
28,892 |
|
| 14 |
VEVO |
66,396 |
|
39 |
Expedia Inc |
28,150 |
|
| 15 |
eBay |
65,474 |
|
40 |
Netflix.com |
27,751 |
|
| 16 |
New York Times Digital |
62,883 |
|
41 |
NBC Universal |
27,676 |
|
| 17 |
Demand Media |
60,037 |
|
42 |
Break Media |
27,504 |
|
| 18 |
craigslist, inc. |
53,472 |
|
43 |
WeatherBug Property |
26,811 |
|
| 19 |
Comcast Corporation |
53,262 |
|
44 |
Everyday Health |
26,797 |
|
| 20 |
Fox Interactive Media |
47,987 |
|
45 |
WebMD Health |
24,762 |
|
| 21 |
Answers.com Sites |
41,691 |
|
46 |
Bank of America |
24,705 |
|
| 22 |
Federated Media Publishing |
41,515 |
|
47 |
Verizon Communications Corporation |
23,979 |
|
| 23 |
Gannett Sites |
40,706 |
|
48 |
Target Corporation |
23,810 |
|
| 24 |
Weather Channel, The |
40,118 |
|
49 |
IGN Entertainment |
23,613 |
|
| 25 |
NetShelter Technology Media |
36,536 |
|
50 |
Cox Enterprises Inc. |
23,482 |
|
| |
|
| |
|
|
|
|
|
|
| Table 4 |
|
comScore Ad Focus Ranking (U.S.)
June 2011
Total U.S. – Home, Work and University Locations
Source: comScore Media Metrix |
|
| Rank |
Property |
Unique Visitors(000) |
% Reach |
|
Rank |
Property |
Unique Visitors(000) |
% Reach |
|
| |
Total Internet : Total Audience |
214,474 |
100.0 |
|
|
|
|
|
|
| 1 |
Google Ad Network** |
198,995 |
92.8 |
|
26 |
ContextWeb** |
111,071 |
51.8 |
|
| 2 |
Yahoo! Network Plus** |
185,148 |
86.3 |
|
27 |
AOL, Inc. |
110,447 |
51.5 |
|
| 3 |
AOL Advertising** |
184,132 |
85.9 |
|
28 |
CPX Interactive** |
107,415 |
50.1 |
|
| 4 |
Yahoo! Sites |
178,383 |
83.2 |
|
29 |
Undertone** |
104,202 |
48.6 |
|
| 5 |
Google |
176,235 |
82.2 |
|
30 |
Bing |
97,908 |
45.7 |
|
| 6 |
ValueClick Networks** |
172,212 |
80.3 |
|
31 |
AdBlade Network** |
90,701 |
42.3 |
|
| 7 |
ShareThis |
167,772 |
78.2 |
|
32 |
Kontera** |
89,565 |
41.8 |
|
| 8 |
24/7 Real Media Global Web Alliance** |
167,563 |
78.1 |
|
33 |
Glam Media |
85,987 |
40.1 |
|
| 9 |
Specific Media (unified)** |
162,548 |
75.8 |
|
34 |
Meebo |
85,494 |
39.9 |
|
| 10 |
Facebook.com |
160,879 |
75.0 |
|
35 |
Ask Network |
84,810 |
39.5 |
|
| 11 |
Tribal Fusion** |
160,443 |
74.8 |
|
36 |
Windows Live |
79,077 |
36.9 |
|
| 12 |
AdBrite** |
159,851 |
74.5 |
|
37 |
Monster Career Ad Network (CAN)** |
77,941 |
36.3 |
|
| 13 |
Collective Display** |
159,429 |
74.3 |
|
38 |
Lotame Solutions** |
71,489 |
33.3 |
|
| 14 |
Burst Media** |
147,678 |
68.9 |
|
39 |
Amazon.com |
66,789 |
31.1 |
|
| 15 |
Cox Digital Solutions – Network** |
143,711 |
67.0 |
|
40 |
Demand Media |
60,037 |
28.0 |
|
| 16 |
AudienceScience** |
142,551 |
66.5 |
|
41 |
MediaWhiz** |
59,893 |
27.9 |
|
| 17 |
interclick** |
141,458 |
66.0 |
|
42 |
Goodway Group** |
59,769 |
27.9 |
|
| 18 |
Microsoft Media Network US** |
141,315 |
65.9 |
|
43 |
MTV Networks Music |
58,301 |
27.2 |
|
| 19 |
Traffic Marketplace** |
140,456 |
65.5 |
|
44 |
Technorati Media** |
57,851 |
27.0 |
|
| 20 |
FOX Audience Network** |
136,902 |
63.8 |
|
45 |
RMM (formerly Red McCombs Media)** |
54,004 |
25.2 |
|
| 21 |
Casale Media – MediaNet** |
136,640 |
63.7 |
|
46 |
Brand.net Network** |
52,138 |
24.3 |
|
| 22 |
Vibrant Media** |
134,556 |
62.7 |
|
47 |
Redux Media Network** |
44,787 |
20.9 |
|
| 23 |
Adconion Media Group** |
126,258 |
58.9 |
|
48 |
Federated Media Network** |
43,772 |
20.4 |
|
| 24 |
MSN |
121,919 |
56.8 |
|
49 |
CNN |
43,445 |
20.3 |
|
| 25 |
YouTube.com* |
121,422 |
56.6 |
|
50 |
Ybrant Global Network** |
43,225 |
20.2 |
|
Reach % denotes the percentage of the total Internet population that viewed a particular entity at least once in June. For instance, Yahoo! Sites was seen by 83.2 percent of the 214 million Internet users in June.
* Entity has assigned some portion of traffic to other syndicated entities.
** Denotes an advertising network. |
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Tags: Amtrak.com, comScore, Cruise lines, online travel agent sites, Reston, sporting goods web sites, top 50 web properties June 2011, top media properties june 2011, toy sites, travel web sites, VA
Posted in Internet/New Media, Studies, surveys, reports | Comments Off
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