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Posts Tagged ‘crowd funding’

Crowdfunding industry establishing standards as Senate considers JOBS Act

Thursday, March 22nd, 2012

CrowdsourcingToday, the JOBS Act took one step closer to becoming law. On the heels of the JOBS Act passing the Senate cloture vote by a wide margin (with two amendments pending) — which will allow companies to offer securities to non-accredited investors via crowdfunding platforms — the launch of the Crowdfunding Accreditation for Platform Standards (CAPS) program is the first significant milestone adopted by the industry.

The CAPS program establishes standards for crowdfunding operations and aims to protect investors from fraud. As the industry begins the process of creating a self-regulatory framework, CAPS — which will govern the accreditation of crowdfunding platforms — will be a key pillar within this framework.

More than 400 crowdfunding platforms were operating in January 2012. As industry leaders recognized that investors would need help and more information when funding ventures through these platforms, the CAPS program was created to ensure a secure and reliable experience. Now CAPS-accredited platforms will display the CAPS badge on their sites to demonstrate they have been accredited based on qualification criteria in four areas:

  • Operational transparency
  • Security of information and payments
  • Platform functionality
  • Operational procedures

“Now that crowdfunding legislation is gaining momentum in Washington, the future of the industry will be determined by its ability to create a consistent and safe environment,” said founder of Crowdsourcing.org Carl Esposti.

“As the intermediary between investors and entrepreneurs, crowdfunding platforms owe fundraisers and investors a high degree of transparency and the ability to facilitate secure transactions to reduce the risk of fraud. If the industry can deliver in these areas, the potential is unlimited, and crowdfunding can effectively become the backbone of both SME financing and philanthropic donations.”

The CAPS Council, the governing body of CAPS with currently 11 crowdfunding experts, has taken the initiative to establish these accreditation criteria to ensure crowdfunding platforms adequately protect fundraisers and investors.

Members of the CAPS Council include:

  • Carl Esposti, founder of The Industry Website Crowdsourcing.org
  • Sherwood Neiss, founding member of the Start-up Exemption, and leading lobbyist and advocate for crowdfunding
  • Kevin Lawton, author of Crowdfunding Revolution

Following an initial private invitation-only launch, eight organizations — Crowdcube, Grow VC, Crowdfunder, GreenUnite, HelpersUnite, Symbid, Give A Little and Fundrazr — have been accredited by the CAPS program and another 20 organizations are currently undergoing the process. More than 200 crowdfunding platforms are expected to apply for accreditation in 2012.

“Crowdfunding is the future of seed and growth financing for startups and entrepreneurs,” said Sherwood Neiss, founding member of the Startup Exemption.

“It uses the web, social media and advances in technology to allow an entrepreneur to raise a limited amount of capital from his friends, family & community under a framework that provides for investor protection. Establishing high platform standards is the clear next step to not only protecting investors but also to ensure continued success and growth of the industry.”

What you missed at Southeast Venture Conference Wednesday

Thursday, March 1st, 2012

Sevc12By Joe Procopio

Last night at dinner, Windsor Circle’s Matt Williamson was a busy man. In between bites and drinks, he filled pages in a notebook with research on a number of investors who introduced themselves after his pitch. The beautiful thing was there was a veritable cornucopia of information to be had among the six of us at dinner, and by the time it was over, he was armed.

Williamson says, “It’s been an incredible experience being in such a tight concentration of venture capitalists. The overwhelming response is that we’re a compelling story for such a short amount of time that Windsor Circle has been around. I’ve been pleasantly surprised at how helpful the VCs are.”

He said a lot more than that, but I blacked out. It was late.

He’s not alone. Several startups are making that upward swing from the pitches into meetings, and if yesterday was an explosion of activity, then this morning and afternoon should be buzzing with follow up.

Not Just Digital

PodPonics  is an Atlanta based high tech agriculture startup, converting shipping containers into high tech controlled growing environments producing fresher, urban, weather-safe produce — in other words better and faster with incredible yield. These containers can be stacked 10 high to produce 150x yield per acre.

That’s a game changer.

CEO Matt Liotta will present this afternoon. But they’ve been networking and meeting people in preparation. They say it’s a good setup, allowing mass concentration of conversation is short periods of time and they’ve been able to generate interest before they even take the stage.

Not Just Deals

It isn’t just the dealmaking though. This year, I’ve met more entrepreneurs and potential entrepreneurs who are here just to get the lay of the land and figure out how to take the next steps with their idea or fledgling company.

The panels have also been refreshingly honest. The first sentence I heard in the Venture Capital Outlook session was that “the wheels fell off on August 15th.” Having been out in the field raising money at that point, I absolutely agree with that. It’s like the mirage vanished.

Overall, there seems to be a lot of activity in the $1 billion plus range, and a lot in the under $100 million range, with a big black hole in the sweet spot. This is troubling for those early-stage graduates, but with such an emphasis on customers and revenue over the last four years, it’s certainly not a shocker.

Crowd-funding

There is a lot of visceral reaction to crowd-funding, and you’re going to see a lot more in this space in the near future, and it will probably be volatile and filled with argument.

It’s tricky, to say the least. There was a lot of talk about how it can and should be done, not only from a legal perspective but also making sure that you can get follow on money and that there are no surprises going into your next round.

However it can’t be ignored. Kickstarter, though not technically crowd-funding but more beta-product pre-purchase (or free T-shirt), has done three $1 million plus deals already this year.

So while Groupon, Facebook, and Zynga dominate the exit talk, crowd funding made up a large portion of the entry talk.

Undercover Angel

But it wasn’t the only talk. Angels are making more noise these days, and a common theme, the lack of organization in the Angel community that makes it hard to get started, is still an issue, even post AngelList. One of the questions was “where do I find Angels” and the first answer was “LinkedIn.”

Coincidentally, TechCrunch did a post last night on AngelList potentially creating a common pitch-deck template. And while I don’t agree that that’s the right next step, it should be about more robust ways to build relationships between the entrepreneurs and the angels, it’s at least a step.

Joe Procopio

Joe Procopio

Joe Procopio heads up product engineering for automated content startup Automated Insights. He also founded and runs startup network ExitEvent, consulting marketplace Intrepid Company, and the Intrepid Media writers network. You can read him at http://joeprocopio.com and follow him at http://twitter.com/jproco.