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Posts Tagged ‘Google Search’

Google’s war on free clicks – paid ads win for products & services (infographic)

Friday, July 20th, 2012

WordStreamWow. Clicks from paid search now outnumber those from organic (unpaid) search results by 2:1 for high commercial keyword searches in the United States, says WordStream.

WordStream’s Larry Kim adds that overall organic searches still get more clicks overall. But those where a searcher is looking for a product or service paid listings are winning.

The firm created this infographic about the “War on free clicks.”

How Google Sponsored Listing Ads are Crouding out the Google Search Results Page

© WordStream, a Google Keyword Tool, and AdWords Tool Provider.

Fundings: Google Ventures backs Smarterer; Streetline parks $15M, Versify, $2M

Tuesday, June 14th, 2011

SmartererSmarterer, a Boston-based firm that that measures digital, social, and technical skills, has raised $1.25 milion from Google Ventures, True Ventures, and angel investors who include Mark Gerson, Shikhar Ghosh, Scott Kurnit, Peter Lehrman, Thomas Lehrman, Dharmesh Shah, among others.

Serial entrepreneur Dave Balter, CEO, founded the company in October 2010.

The company has developed an algorithm that validates and quantifies digital, social and technical skills using an 800 point scale similar to the GMAT or SAT, labeling the user as smart, smarter, or smarterer, with only 5 percent reaching the top level. Skills evaluated include Google Search, WordPress, Excel, Salesforce and Photoshop. Its designed for people in the first ten years of their careers.

“The skills section on everyone’s resume is meaningless given there’s no way to gauge or validate level of skill. The tools we use are so important in today’s economy. It’s time to make that data authentic and mean something to employers,” said Balter.

If your skills are exemplary, this could help your resume standout, we suspect. One of the problems for both employers and job seekers in a high unemployment economy is separating the proverbial wheat from the chaff.

“The skills section on everyone’s resume is meaningless given there’s no way to gauge or validate level of skill. The tools we use are so important in today’s economy. It’s time to make that data authentic and mean something to employers,” said Balter.

Streetline parks oversubscribed $15M second round

San Francisco-based Streetline, which provides free mobile and web-based smart city and smart parking software, has raised a $15 million Series B round.

The company says that by accessing real-time parking availability via Parker by Streetline, the leading real-time consumer parking app, motorists can quickly and easily find and pay for available parking based on location, time limit and price – and significantly decrease emissions produced while searching for the perfect parking spot.

Streetline’s patented smart parking platform detects the presence of a car through a network of ultra-low power wireless sensors located in individual parking spaces. By downloading Parker onto a smartphone or compatible tablet, consumers can access real-time parking availability. The free app can be downloaded from the Android Market or Itunes stores stores.

Energy software firm Versify Solutions lights up with $2M

Chadds Ford, MD-based Versify Solutions has napped $2 million from a mixed securities offering, according to a filing with the U.S. Securities and Exchange Commission.

The company raised $375,000 in September 2010.

The company develops software and services for power industry professionals such as energy traders.

Others from the wires:

TellApart, a Burlingame, CA-based company selling personalized online shopping advertising software, has raised a $13 million second round led by Bain Capital Ventures with participation from Greylock.

ReadyforZero, based in San Francisco, sells online software enabling users to track their credit card debt. It landed $4.5 million firs round fundings led by Polaris Venture Partners with participation by Citi Growth Ventures & Innovations group and angel investors.

Roblox, which develops virtual worlds for children, has nabbed $4 million. Backers of the San Francisco company include Altos Ventures and First Round Capital.

Bing nipping at Googles heels in search market

Tuesday, April 12th, 2011

BingMicrosoft grabbed slightly more than 30 percent of the search market in March, chipping away at Google’s dominance, according to Experian Hitwise.

Google retained 64.42 percent of the U.S. search market for the month, down from 66.9 percent in February.

Microsoft’s Bing got a 15.69 percent boost from Yahoo Search, which it powers, while 14.32 percent came from Bing itself.

The more disturbing statistic for Google, according to Experian Hitwise more Bing searchers clicked a result that took them to a web page, while only 65.9 percent of Google’s did. Is Bing providing a more relevant search? Or perhaps people often use Google as we do, to find the spelling of a word or name, get a quick definition, or check a location, none of which always requires clicking on a link.

Data from comScore also shows a Google’s market share in decline. Some analysts suggest that if the trend continues, Bing could give Google a real run for its money by next year.

It’s too early to write off Google, which is adding features to its search, from +1 to social search, on a regular basis. Is it possible for a search engine to develop the kind of bloat that has bogged down popular browsers, first Internet Explorer, and more recently, we think, Mozilla’s Firefox.

Google founder and now CEO Larry Page has a reputation for wanting to keep things as simple and direct as possible, however, and may keep a tighter control on that than Bill Gates and crew managed at Microsoft. — Allan Maurer

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