Posts Tagged ‘Google’
Tuesday, May 7th, 2013
Fewer than 100 seats remain for the Digital Summit in Atlanta which is only a week away. One of the largest digital marketing events in the Southeast, the Digital Summit features more than 80 presentations from marketing and technology thought-leaders.
Speakers from brands including Twitter, Google, Mashable, Porsche, Reddit, Adobe, TMZ, Bing, Nascar, Coca-Cola, Salesforce, AOL and many more will discuss the latest trends and insights into all things digital.
More than 1,500 are expected to attend.
Hours of networking
People networking at a previous TechMedia event.
In addition to learning the latest digital trends and best practices with actionable takeaways from over 100 world class speakers, you’ll get hours of networking opportunities at two open bar receptions, day one’s gala reception with heavy appetizers, breakfast & lunch on day two, cool giveaways, opportunities to check out the latest digital technologies and startups, a concert from a grammy nominated artist and a lasting experience.
Digital Summit will take place at the Georgia World Congress Center in downtown Atlanta. The conference is readily accessible with a direct flight from most major US cities. The World Congress Center is a just short hop on Atlanta’s mass transit system from the airport.
Chaitanya ‘Chet’ Kanojia, CEO, founder of AEReO, will participate in the upcoming Digital Summit in Atlanta.
AEREO CEO participating
Among other top speakers, the CEO and found of AEREO, which has been much in the news lately with its technology for capturing over-the-air broadcasts and delivering them to customers via Internet connected devices, will be on hand.
For more about the event and links to interviews the TechJournal has done with a number of participating speakers, see: More than 100 digital thought-leaders headed to Atlanta.
Confirmed speakers include:
- Alexis Ohanian, Co-Founder, reddit
- Baratunde Thurston, Technology-Loving Comedian
- Frederick Townes, Sr Technical Advisor, Mashable
- Matt Wallaert, Behavioral Scientist, Bing/Microsoft
- Brent Herd, Dir Southeast, Twitter
- Brian Wong, CEO, Kiip
- Joshua Fruhlinger, Head of Digital, TMZ
- Kelly Deen, Dir Consumer Marketing, Turner/Cartoon Network
- Lizzy Nephew, Social Media & Emerging Technology Specialist, Porsche
- Tom Daly, Group Director, Global Connections, Coca-Cola
- Maureen Schumacher Cole, Head of Financial Services, Google
- Steven Tedjamulia, Dir of Digital Strategy & Innovation, Dell
- Michael Tippett, Dir of New Products, HootSuite
- Steve Robinson, Dir of Online Analytics & Business Intel, The Home Depot
- Michael Rodriguez, Product Manager of Digital News, The Weather Channel
- Scott Carlis, VP Digital & Social, AEG Digital
- Chet Kanojia, CEO & Founder, Aereo
- Bert DuMars, VP & Principle Analyst, Forrester
- Randall Lloyd, Dir of Social Ad Sales, Salesforce
- Mallory Colliflower, Community Manager, HGTV
- Tim Clark, Dir of Optimization, NASCAR
- Mandar Shinde, Sr Dir Mobile Monetization, AOL
- Jeff Siegel, SVP Worldwide Advertising, Rovi
- Loni Stark, Director of Product Solution & Industry Marketing, Adobe
- Lance Broumand, CEO, UrbanDaddy
- Anthony Napalitano, Dir Global Partnerships, StumbleUpon
- Brian D’Amato, SVP Analytics, Moxie
- Matt Kaplan, VP Sales, Mail Online
- Jason Hartley, Group Media Dir, 360i
- Jeff Dennes, SVP – Head of Digital, SunTrust
- Nick Ayers, Mgr, Social Marketing, Intercontinental Hotel Group
- David Favero, Southeast Sales Dir, Shoutlet
- Justin Carll, Digital Strategist, PureRED
- Rory Felton, VP of Business Development, Music & Entertainment, Chirpify
- Brian Ford, Sr Dir of NA Sales & Service, 3DSystems
- Gretchen Fox, Social Architect, grtchnfx
- Bob Gilbreath, CEO, Pingage
- Laurie Hood, VP of Product Marketing, Silverpop
- Kami Huyse, CEO, Zoetica Media
- Simms Jenkins, CEO, BrightWave
- Manny Ju, Dir of Product Management, Blue Hornet
- Lawrence Kimmel, Executive Director, Hawekeye
- Mike King, Dir of Inbound Marketing, iAcquire
- Topher Kohan, Assc Dir of Search Strategy, Rockfish
- Chris Korbey, Creative Director, Emma
- Yoel Leinwand, Account Executive, YouTube
- Rebecca Lieb, Industry Analyst, Altimeter Group
- Michael Marshall, CEO, Internet Marketing Analysts
- Erica McClenny, SVP Client Services, Expion
- Josh McCoy, Lead Strategist, Vizion Interactive
- Mark Miller, SVP/CRM Practice Lead, Digitas
- Howard Morton, CEO & Managing Partner, Boardwalk International Advisors
- Erik Muendel, CEO, Brightline
- Dave Mundo, VP, Analytics Director, BKV
- Stephen Pair, CTO & Co-Founder, BitPay
- Jacques Panis, Dir of Strategic Partnerships, Shinola
- Mike Pearla, Dir of Conversion Optimization, Fathom
- Claudia Perlich, Chief Scientist, Media6Degrees
- Steven Roe, Dir of Business Development & Marketing, Response Media
- Lindy Roux, Principal Content Strategist, Siteworx
- Nigel Sanctuary, VP Cloud Propositions, Kognitio
- Joey Sargent, Principle, Brandsprout
- Becky Scheel, Graphics/Website/Exhibit Designer, ZooAtlanta
- Aaron Schildkrout, Co-Founder & Co-CEO, How About We
- Jenny Schmidt, Principle, CloudSpark
- Jeff Sheehan, CEO, Sheehan Marketing Strategies
- Rob Sanders, Founder, RSO Consulting
- Patrick Toland, CRO, Optimal Social
- Stefan Tornquist, VP Research (US), Econsultancy
- Chad White, Principle of Marketing Research, ExactTarget
- Scott Williford, Fouder & CEO, vLink Solutions
- Luke Barton, Technical Director, Siteworx
- Trevor Sumner, President, LocalVox
- Yakka Murphy, Art Director, Digital Experience, The Weather Channel
- Cara Citino, Dir of Digital Services, R2integrated
- Jeff Ferguson, CEO, Fang Digital Marketing
- Victor Wong, CEO, PaperG
- Ade Adeosun, Sr Dir Digital Business Analytic, comScore
- Kelley Mitchell Price, Chief Experince Officer, PocketFirm
- Annalise Kaylor, Dir of Social Media, Intrapromote
- Trish Nettleship, Dir of Social Media & Influence, UCB
- Danny Davis, CEO & Founder, Proving Ground
- Thomas Cornelius, President of Adility, InComm
- Adam Harrell, President, Nebo Agency
- Nikhi Deshpande, Director, GeorgiaGov Interactive
- Peter Lee, Editorial Director, GeorgiaGov Interactive
- Alankar Tayal, Optimization, Usability, Testing & Analytic Expert
Wednesday, May 1st, 2013
Two of today’s most talked about brand advertising categories are mobile and online video. Until now, however, brands have struggled with accurately and definitively measuring the return they are getting on their video and mobile ad spending, and deciding how to best allocate their limited marketing and advertising dollars.
MarketShare, which sells predictive analytics for marketers, has just completed one of the first in-depth analyses of video and mobile ad effectiveness as part of the larger marketing mix.
The study, sponsored by Google, quantifies the relative impact of these digital media across several major industries, including autos (entry level luxury segment), credit cards, cosmetics, auto insurance and smartphones, with implications for many others.
How marketing drives consumers
MarketShare analyzed vast amounts of data from Google, YouTube, and other syndicated data sources to establish how, at a category level, marketing drives consumers to engage with search, display, video and mobile channels, ultimately influencing their purchasing decisions.
“Through this analysis, MarketShare and Google are helping marketers better understand how search, online video, and other paid, owned, and earned marketing tactics influence consumer behavior and drive demand,” says Wes Nichols , Co-Founder and CEO at MarketShare.
“At the same time, we’ve uncovered new insights about video and mobile advertising effectiveness that many marketers haven’t seen or been able to quantify before.”
A Marketing Efficiency Index developed by MarketShare compares ad spending on different online and offline channels to actual results (sales or applications). Looking at the overall average for the industries analyzed, findings show that online marketing offers greater efficiency per dollar of marketing spend than offline.
Reallocating marketing dollars lifts sales
By reallocating marketing dollars, marketers with spending levels similar to the category averages studied could expect to generate an incremental 1% to 4% lift in sales. Since the total marketing spend analyzed across all five categories totals more than $8 billion, the stakes are significant.
“Through our efforts with MarketShare, we were able to develop unique category-level models for analyzing digital and traditional marketing channels more holistically, helping us better understand the full value of marketing investments,” says Gunnard Johnson , Advertising Research Director at Google.
MarketShare’s analysis of category-level marketing activity sought to measure how consumers are influenced throughout their “purchasing journey.”
By including not only paid marketing investments, but also other intermediate outcomes in the purchase journey such as a consumer’s Google queries and content views on YouTube related to a brand (both brand-uploaded and content related to a brand), this analysis went deeper into drivers of brand performance than traditional marketing allocation efforts.
A few key takeaways for marketers include:
- While offline marketing and other environmental factors continue to play a substantial role in driving demand in the categories modeled, digital spending appears to have substantial upside for greater marketing efficiency, particularly for smartphones and auto insurance.
- Desktop search continues to warrant a significant percentage of marketing allocations. In addition, mobile search is an aspect of marketing investment that this study has identified as important, especially in larger categories such as Cosmetics, Credit Cards and Auto Insurance.
- Online video investments via YouTube in the range of 1%-4% of total media budget seem appropriate for high-spend categories, with more considered purchases (e.g. luxury autos or handsets) perhaps even higher. All in all, the model suggests that current levels of brand spend in YouTube appear to be consistently underinvested.
- Quantifying the impact of other consumer touchpoints highlights the importance and potential for paid advertising to influence owned and earned contributions. In particular, the analysis was able to determine the value YouTube “owned” and “earned” content views represent, highlighting their significant overall sales contribution.
Friday, April 19th, 2013
SEO expert Michael Marshall is among the digital thought-leaders participating in the Atlanta Digital Summit May 14-14.
By Allan Maurer
Back before Google launched it SEO-changing Penguin algorithm, certain “spamtastic” backlink building methods worked for quite a while, which is why they became so prevalent.
When that Penguin algorithm hit, even many legitimate sites were adversely affected. “They were lured into spamtastics because they worked for so long,” says Michael Marshall, CEO of Internet Marketing Analysts, who helped craft advanced SEO strategies for many top Internet brands, including AOL, 1800Flowers, and Alcatel-Lucent among others.
Marshall, who writes about SEO for many media outlets, from Forbes, Investor’s Business daily, PRWeek, SearchNewz and SEOToday.com, is among the plethora of digital thought-leaders, tech gurus, and execs from top brands participating in the Digital Summit in Atlanta May 14-15.
In two separate sessions, Marshall, who is also a lead instructor at Search Engine Academy, will discuss understanding Google’s search algorithm and link-building.
Fixing bad backlinks
Marshall says that if past practices hurt your site when Google’s Penguin hit, there are two ways to fix the problem.
First, he says, “Make the structure of your backlinks look more natural. Search engines have a specific way of determining that.”
He suggests using Google Web Master tools or Majestic SEO to monitor your backlinks.
Then, Marshall says, “You have to get rid of backlinks and/or add more good ones to such a degree that it minimizes the effect of the bad ones. “It’s a percentage game, although no one know the exact percentages,” he adds.
If you can’t remove some backlinks for any of a variety of reasons, you can use the Google and Bing disavowal tools so they don’t harm your rank. But before doing that, Marshall warns, “Get your ducks in a row, because they won’t just look at the backlinks, they’ll look at everything.”
Adding good links
How do you go about getting good links to outweigh the bad?
“Get links from organizations in your industry,” Marshall says. “Your partners, vendors, suppliers. Those are the types of sites you want links from.”
If you’re a local company, he suggests, “Anything like the Chamber of Commerce or industry guilds – organizations that have a good reputation in your space locally.”
Another standard approach is to identify your top competitors going after the same traffic you do. “Look at your top five competitors. What 20 backlinks do they have in common? They’re a good place to start.”
Don’t buy links for SEO
What about buying links?
That’s a no-no in today’s SEO world – although you can buy them if you don’t use them for SEO purposes. “Google says it knows that buying links are a regular part of doing business, but it doesn’t want you to use them for SEO,” notes Marshall.
Google plans a new major Penguin release Marshall says he expects may shake things up as much as the original one did.
He recommends that the way to stay on top of the SEO world is to “find reliable sources online.”
Those include Google’s own blog, Searchengineland.com, SEOrountable.com, and the Searchengineacademy.com blog.
Wednesday, April 17th, 2013
Early Bird rates for the Atlanta Digital Summit, one of the largest digital marketing events in the Southeast, expire this Friday. The event, which draws 1,500 attendees tends to sell out, so it’s a good idea to register early.
You can meet execs from Twitter, Google, Mashable, Bing, reddit, YouTube, StumbleUpon, TMZ, Dell, Home Depot, HGTV, Salesforce, CNN, AOL, Forester, Urban Daddy and The Weather Channel?
They’re all represented at the upcoming Digital Summit 2013 May 14-15.
The event draws digital marketers, web strategists, senior Internet executives, thought-leaders, and entrepreneurs to Atlanta, so the networking is nonstop.
When you’re Wong, you’re right
We’ll be interviewing some of the featured speakers and panel participants as we head toward the event (TechJournal is a TechMedia division).
We spoke to Kiip CEO and founder Brian Wong, who is among the dozens of digital thought leaders participating.
Wong, the youngest person who ever received venture funding, describes how connecting mobile ads to “moments of achievement and delight” can make those ads welcome rather than an annoyance. See: Mobile ad secret sauce.
We also interviewed Joellyn “Joey” Sargent, a principal at strategic marketing and management consulting firm BrandSprout. She offers insight on the need to integrate digital and traditional marketing and online and offline efforts.
Look for many more interviews with participants at the TechJournal leading up to the event.
Register now to reserve your seat. TechMedia’s last event in Charlotte, NC, had to close registration a week ahead of the event and had a long waiting list, so do it early.
Friday, April 12th, 2013
You can see what’s hot and what’s not looking at the merger and acquisition picture in any industry, and in online and mobile, analytics, SaaS, mobile payments and food service and content firms are like spice to the big dish Internet companies these days.
Deal volume increased three percent relative to the prior quarter in online and mobile industry mergers and acquisitions in the first quarter of 2013, according to mid-market investment bank Berkery Noyes in its mergers and acquisitions trend report, but transaction value decreased 50 percent, from $15.8 billion in Q4 2012 to $7.9 billion in Q1 2013.
The SaaS/ASP segment experienced the largest quarterly rise in volume, improving 16 percent. Meanwhile, transaction volume in the E-Commerce segment increased six percent between Q4 2012 and Q1 2013.
Highest value deal
The segment’s highest value deal in Q1 2013 was Google’s announced acquisition of Channel Intelligence for $125 million.
In addition, major financial technology players completed several large Online and Mobile payments acquisitions during Q1 2013. For instance, ACI Worldwide acquired Online Resources Corporation for $203 million and FIS acquired mFoundry for $120 million.
M&A involving transactions with a large mobile component increased 33 percent over the past three months. Along these lines, there were several acquisitions in the food service information and content space.
Yahoo, OpenTable buys
This included Yahoo!’s acquisition of Alike, which enables users to make recommendations about their favorite food establishments; and OpenTable’s acquisition of Foodspotting, an application that helps users share information about particular dishes.
With four transactions, Yahoo! was the most active Online and Mobile Industry acquirer during the quarter. Several of Yahoo!’s recent acquisitions demonstrate its renewed focus on mobile under CEO Marissa Mayer .
Yahoo! has already completed three mobile transactions thus far in 2013, acquiring social news application Summly, as well as applications Alike and Jybe. In contrast, Yahoo! only made two mobile transactions last year, both of which occurred in Q4 2012.
E-marketing and Search segments
As for the E-Marketing & Search segment, M&A activity increased nine percent in Q1 2013. \
“The ability to better profile and target consumers has necessitated the development and growth of companies that can analyze shoppers’ behavior and develop appropriate offerings to the consumer,” said Evan Klein , Managing Director at Berkery Noyes.
“This shift has led to the growth of data analytics businesses and, with the need to develop deeper relationships with consumers, the growth in loyalty marketing companies.”
Just call me Larry.
Regarding the segment’s social media marketing subset, one notable acquisition in Q1 2013 was Twitter’s acquisition of BlueFin Labs.
A key goal of acquiring the social television analytics company is for Twitter to gain additional advertising revenue by leveraging viewer data. TiVo and The Nielsen Company completed E-Marketing acquisitions in 2012, both of which focused on improving the ability to measure digital audiences.
A copy of the ONLINE AND MOBILE INDUSTRY M&A REPORT FOR FIRST QUARTER 2013 is available at the Berkery Noyes website.
Wednesday, April 10th, 2013
What do these brands have in common: Twitter, Google, Mashable, Bing, reddit, YouTube, StumbleUpon, TMZ, Dell, Home Depot, HGTV, Salesforce, CNN, AOL, Forester, Urban Daddy and The Weather Channel?
They’re all represented at the upcoming Digital Summit 2013 May 14-15 in Atlanta, the region’s largest digital marketing and web innovation strategies conference.
The event draws a sell-out crowd of 1,500 or more digital marketers, web strategists, senior Internet executives, thought-leaders, and entrepreneurs to Atlanta.
Brian Wong, founder and CEO of Kiip, is participating in the Atlanta Digital Summit May 14-15.
We’ll be interviewing some of the featured speakers and panel participants as we head toward the event (TechJournal is a TechMedia division). We spoke to Kiip CEO and founder Brian Wong this week. Wong, the youngest person who ever received venture funding, describes how connecting mobile ads to “moments of achievement and delight” can make those ads welcome rather than an annoyance. See: Mobile ad secret sauce.
Register now to reserve your seat. TechMedia’s last event in Charlotte, NC, had to close registration a week ahead of the event and had a long waiting list, so do it early.
Monday, April 8th, 2013
Many online and mobile shoppers use price and product comparison engines to help them find the best deals. Google leads, but Amazon’s product ads have grown 2 times faster than overall ecommerce.
CSE’s saw a 56 percent increase in traffic in 2012.
For a look at the Comparison shopping engine scene, Volusion, which offers a shopping feed optimization and management service, has created this infographic:
Thursday, April 4th, 2013
How do Enterprises make decisions about where to locate their data centers and what drives their growing need for them?
Facebook’s air-cooled data center in Forest City, NC.
A new study of the data center industry commissioned by Compass Datacenters has identified a number of emerging factors that are shaping the data center strategies of enterprise companies in the United States.
The study also projects a strong wave of new data center construction in 2013 and 2014. The research was conducted by the respected research firm Campos Research, which surveyed senior decision makers who steer the data center strategies at 150 U.S. companies with annual revenues of $250 million or more.
Key findings from the study include the following:
- 87% of companies will build a data center in next 12-24 months. This represents an acceleration of the trend, with 63% reporting that they completed data center projects in the last 12 months.
- 71% of companies ranked new applications as the primary reason for needing expanded data center infrastructure—making it the most often-cited driver for data center expansions in 2013 and 2014.
- Three-quarters of companies reported that they plan to support a combination of new applications, virtualization, Big Data, and Private Cloud with their new data centers—showing a variety of needs behind the expansions.
- 97% of companies are seeking to locate their new data centers less than 30 miles from their headquarters or major operations center—making geographic proximity a chief consideration in upcoming data center projects.
Here at the TechJournal, we’ve noted that data center construction barely stalled even during the deepest part of the recession. In North Carolina, where we are headquartered, both Google and Facebook have built data centers and regional data center firms such as Peak 10 have steadily expanded their footprint.
The Compass data center in Raleigh, NC. The company is also constructing a data center in Durham, NC. Other regional data center firms such as Peak 10, have also expanded their footprint substantially in the last few years.
Chris Crosby , CEO of Compass Datacenters, said, ”Our team has worked with Campos for several years, and they have an uncanny ability to identify emerging trends before they reach critical mass and transform the data center industry.
“Their past research was prescient in identifying energy efficiency, wholesale data centers and modular design as important emerging issues well before they gathered steam and were broadly acknowledged as major trends. This new study identifies geographic proximity as a key consideration for the projects that companies are currently planning, and that has the potential to change the landscape of the data center industry, both figuratively and literally.”
He added, “In the past, companies based outside of major data center markets had to sacrifice proximity when it came to the location of their data centers. They had little choice but to put their data center in one of the handful of markets, often placing those IT assets far from the companies’ HQ or major operations center.
“Not only did that increase costs and risk, but it also was inherently inefficient from a long-term operations perspective. This new study makes it clear that enterprises don’t want to make that compromise any more, and that has huge ramifications for data center providers.”
Following are additional findings from the study:
- Companies who are planning to build in the next 12 months are planning to add an average of 2 facilities. That average increases to 3.5 when the timeframe is expanded to 24 months.
- The companies who participated in the study currently have an average of 3 data centers. 25% reported that they currently have 5 or more data centers.
- 96% of companies reported that the size of their data centers will be 20,000 square feet or less.
- CIOs were identified as the primary executive who determines need for data center expansion. CIOs were cited by 37% of companies as the person who approves the project, with 24% reporting that the final decision is made by the CEO. 44% of companies described CIOs as having the most influence on the purchasing decision with 19% saying that the CEO now has the greatest influence.
- The most common process for beginning a project is to set the requirements and then look for providers as a second step in the process (71% of respondents).
- The most important factors cited in the selection process for a provider is Service Level. Green strategy was the lowest-ranked selection factor.
- 75% of companies will evaluate 3 providers as part of their selection process.
- Only 44% of companies said that they would consider building the data center themselves, indicating that “do-it-yourself” is declining.
For more findings from this study and analysis from Compass Datacenters, visit http://www.compassdatacenters.com/compass-university/.
Friday, March 29th, 2013
As Valentine’s Day approached in February, millions flocked to Flowers, Gifts and Greetings sites to search for special gifts for their loved ones. Americans were drawn to Automotive Manufacturer sites during the month as Super Bowl commercials and national auto shows piqued consumer interest in the category, according to the comScore Media Metrix service.
“Valentine’s Day had consumers searching for gift ideas at Flowers, Gifts and Greetings sites, making it one of the top-gaining categories for the month,” said Jeff Hackett, executive vice president of comScore.
“Cars were also at the forefront of Americans’ minds in February, between high-profile Super Bowl ads, auto shows around the country, and an improving economy that has many consumers back in the market for their next car purchase.”
Americans Log on to File as Tax Day Nears
As Tax Day inched closer in February, many Americans looked to the web for help in filing their annual returns. The category grew 45 percent to 36 million visitors to rank as the fastest-growing category during the month.
Movers & Shakers
With taxes on the minds of millions, IRS.gov ranked as the fastest-growing property for the second consecutive month, up 78 percent to 22.6 million visitors in February.
Gearing up for the beginning of Spring training, 8.4 million baseball fans visited MLB.com to get the latest news and information on their favorite teams. General Motors, despite having skipped a Super Bowl ad buy in 2013, generated a traffic boost of 19 percent to 7.2 million visitors on the heels of auto shows around the country.
Top 50 Properties
Google Sites ranked as the #1 property in February with 189 million visitors, followed by Yahoo! Sites with 186 million, Microsoft Sites with 164 million and Facebook with 144 million. Sites that jumped significantly in the rankings included Adobe Sites (up 7 positions to #25), Tribune Interactive (up 5 positions to #30) and The Washington Post Company (up 5 positions to #45).
Top ad networks
For Advertising Networks and Buy Side Networks, Google Ad Network ranked #1 with a 93.3-percent reach, followed by Specific Media (84.5 percent), AOL Advertising (83.7 percent), AT&T AdWorks (82.4 percent) and Genome from Yahoo! (81.1 percent).
For the full release and comScores top 50 properties list see:
Wednesday, March 27th, 2013
If you register today (March 29) you can still get the substantial early-bird discount to the upcoming Digital Summit May 14-15 in Atlanta. It’s a real savings and the event usually sells out, so you’ll also ensure yourself of a seat by registering early.
The jam-packed two-day event includes more than 75 speakers from top brands such as Google, Twitter, Mashable, reddit, Dell, Turner, National Geographic, AOL, YouTube, Home Depot, Forrester, ExactTarget and more.
Today is the last day you can still grab the early-bird rate.
Who attends Digital Summit?
Senior marketers and branders, digital executives and professionals, web and mobile strategists, designers and web project managers, bloggers and new media, entrepreneurs and business developers and anyone else who operates in the digital community. Check out some of the brands who will be attending.
It’s an unparalleled networking opportunity loaded with opportunities to meet potential partners, customers, thought-leaders, and colleagues.
Take it deeper by attending the Pre-Conference workshops. When you sign up for our pre-conference, you’ll get a dozen more sessions to choose from covering advanced strategies in Social Media, Search Marketing and Usability & Design.
Everything the Digital Summit does is focused on giving you a more intense experience with take-aways you can put to work immediately when you return to the office. This week only, all for just $100 more – plus, we’ll even throw in lunch!
Get VIP Access!
And for those who want it all, sign up for our Platinum Pass. You’ll get access to both the main conference, pre-conference, as well as our special VIP Platinum Lounge and a Platinum Swag package sure to make you the envy of the office. Sign up this week to get the best rates for the Platinum Package. There’s a limited number available.
The Digital Summit is a TechMedia event and the TechJournal is a TechMedia division.
Thursday, February 14th, 2013
Although a large majority of startups are hiring (87 percent), a similar number struggle to find people with the skills they need, according to Silicon Valley Bank’s fourth annual Startup Outlook study, a survey of startup companies nationwide.
Hightlights of the Startup Outlook survey:
• 87% are hiring
• 46% have at least one founder born outside the U.S.
• 82% say STEM skills are critical to their business
• 87% say it is somewhat or extremely challenging to find workers with the skills they need to grow their business
• 66% say the biggest challenge to retaining the talent they need is a combination of finding and competing for the people with the right skills
The report also includes several anecdotes from startup companies as well as the results of the survey related to finding and retaining talent.
“Every time I meet with a group of tech company CEOs they say the same thing: hiring world-class talent is one of their biggest challenges,” said Greg Becker,president and CEO of Silicon Valley Bank. “They struggle to find, attract and retain the engineering, scientific and technical talent they need to grow their businesses.”
Google down the street
That echoes many reports we’ve seen on the technology job space. People with the right skills are in high demand and attracting and keeping them is a problem for many startups, which have to compete for them with larger, established companies.
“As soon as good employees raise their heads, they’re snatched up,” Andrew Evans, CFO at Boulder startup Symplified. Its neighbors include Google, Oracle and Microsoft. “If you’ve got Google 10 blocks down the street,” he told SVB, “you have to be creative to differentiate your company on more than just salary.”
“We need to create a tech-savvy, highly skilled American workforce – the more people with skills that are in demand, the better for all of us. When it comes to immigration policy, we believe that Congress is well aware of the issues facing the technology industry, so the time to act is now.”
High growth small companies, while few in number, have an outsized impact on the U.S. economy. They consume roughly 0.1-0.2% of U.S. GDP in invested capital, but create roughly 11 percent of U.S. private sector employment and 21 percent of U.S. GDP – or roughly twelve million jobs and over $3 trillion in annual revenues.
“With this report, and the Startup Outlook survey at large, we are trying to bring facts to the table in the hope that better data will help lead to better policies for our country,” said Mary Dent, head of Silicon Valley Bank’s government relations group and General Counsel.
Silicon Valley Bank conducted its annual Startup Outlook survey in December 2012. More than 750 executives of startup companies, defined as those in the innovation sector with less than $100 million in annual revenue, responded.
The company will be releasing additional data and reports based on the survey in the coming months. View all news related to the results of the Startup Outlook survey at http://www.svb.com/startup-outlook-report/ and follow the conversation on Twitter at @SVB_Financial #StartupOutlook.
Tuesday, February 12th, 2013
Amazon is on a roll. In addition to topping a list of 25 retailers with the best mobile satisfaction ratings during the recent holiday shopping season, it also edged out Apple as America’s most reputable company, according to the 2013 Harris Poll RQ Study which engages over 14,000 members of the general public to measure the reputations of the sixty most visible companies in the country.
And companies can learn from how the leaders gain their stellar reputations.
This is Amazon’s first time earning the top ranking, but the fifth consecutive year with a great reputation score. The Walt Disney Company, Google, and Johnson & Johnson complete the top five. This is Google’s eight consecutive top five appearance, an incredible achievement for a fourteen year old company.
AIG and Goldman Sachs return to the bottom two reputation positions on the list of the most visible companies, joined by Halliburton, American Airlines, and Bank of America. With a full six point increase in RQ score though, Bank of America had the highest year-over-year increase in the 2013 study. Best Buy and Honda experienced the greatest decline in RQ scores, 6.76 and 4.73 points, respectively.
RQ measures six dimensions that comprise reputation and influence consumer behavior.
The dimensions and the 2013 leaders are:
- Social Responsibility – Whole Foods
- Emotional Appeal – Amazon.com
- Financial Performance – Apple
- Products & Services – Amazon.com
- Vision & Leadership – Apple
- Workplace Environment – Google
Amazon’s reputation strength runs wide and deep as it ranked in the top five in five of the six dimensions of reputation. Amazon had a five point advantage over any other company in the study in the dimension of Emotional Appeal, despite an entirely virtual relationship with the public. Amazon also achieved the top rating in the dimension of Products & Services.
Amazon earned nearly 100 percent positive ratings on all measures related to Trust. More than 50 percent of respondents also recall discussing Amazon with friends and family in the past year, and nearly 100 percent of these conversations were positive.
“Our results show that Amazon has managed to build an intimate relationship with the public without being perceived as intrusive,” adds Fronk. “
Nine of ten would recommend it
And as the company that is so widely known for its personal recommendations, more than nine in ten members of the public would recommend Amazon to friends and family.”
The results for Apple and Google are equally as impressive as those for Amazon and continue a compelling trend that has been developing for the past few years – companies that begin in the technology sector, which is by far and away the highest-rated industry when it comes to reputation, absorb the reputation equity from the industry, then transcend the industry to become a more multi-faceted business.
Companies that are able to do this are perceivedto “Play A Valuable Social Role,” a characteristic, which according to the RQ study, has become a key driver of reputation.
The Kindle’s eInk technology frees you from LED glare and eye-strain – and you can make the fonts as large as you like.
As a longtime Amazon customer, we can understand why it has such a great reputation, despite moves such as encouraging “showrooming,” viewing products in stores to buy later online.
It’s customer service is beyond first rate. We dropped and broke our first Kindle e-reader when it was out of warranty and they still replaced it free, overnight, and we didn’t even have to pay postage. When a large package of books went awry and never showed up, they simply resent the order.
Banking industry shows gains, still low ranked
The banking industry is not so lucky. It showed some encouraging signs in 2013. Positive ratings of the industry are now 25 percent, a more than 50 percent increase from 2012.
Wells Fargo became the first of the four big banking companies in the past four years to move from negative to positive equity in the dimension of Emotional Appeal. Harris’s fourteen years of conducting the RQ study show that a company cannot build or maintain positive reputation without this positive equity. Wells Fargo also received significantly higher marks on attributes related to its people and work environment, and it is possible that these may be the first signs of a bank once again being seen as trusted.
But in our conversations with sources, the banking industry is still most often cited as having abysmal customer service and is viewed as frequently predatory. The continuing mortgage default problem hasn’t helped.
What can companies learn from the 2013 Harris Poll RQ Study?
Companies need to evaluate and understand the increasing importance that playing a valuable social role has on reputation, purchase consideration, advocacy and positive word of mouth. This is about a business having a purpose, not just checking the box on social responsibility or sustainability.
Additionally, companies need to adapt to a major trend in consumer behavior. More than 60 percent of consumers now “pro-actively try to learn more about how a company conducts itself” before they are willing to consider that company’s products or services. This group, which Harris calls Seekers:
- Proactively engage in conversations with others about what they find out about a company;
- In 60 percent of cases, decide NOT to do business with a company because of something they learn about that company; and
- Actively try to influence friends and family on whether to do business or not with a company based upon what they have learned about that company’s conduct.
Tuesday, February 12th, 2013
Do you know which search engine is number two after Google? Here’s a hint: it’s not Bing, Yahoo, AOL or Ask.com. It’s YouTube, which is larger than all of those combined.
Now showing an astonishing four billion videos a month, YouTube has been a meme engine since the first video (“Me at the Zoo,”) posted in 2005.
Google bought YouTube in 2006 for $1.65 billion and you have undoubtedly noticed its march toward commercialization with pre-roll commercials and other advertising.
Memes proliferate on YouTube. We posted a brief part of our interview with zombie movie director George Romero a few years ago. Romero, who directed “Night of the Living Dead” in 1968 and “Dawn of the Dead” in 1978, created the zombie meme now going strong with TV shows such as “The Walking Dead,” and an endless stream of movies. The point: before the Internet, it could take 30 or 40 years for a meme to really saturate the world.
Here’s an infographic detailing the history of YouTube from shortymedia.