Posts Tagged ‘iPad’
Thursday, March 21st, 2013
The developer of PictureSudoku.com says he’s done some number crunching that may finally settle a burning technology question: Which is better, Mac or PC?
PictureSudoku.com sees about 5,000 visitors per month. It lets users play a picture form of Sudoku puzzles in real-time online.
The website monitors several components that gauge a player’s performance:
1) the player’s hardware used
2) the player’s choice of internet browser
3) the player’s speed to complete a puzzle
As a player progresses through the Sudoku puzzle, hints are provided on request. It was hint data, when combined with the three factors above, that puzzle developer, Simon Broadley , thought might punch up the score of one platform vs. the other and one browser vs. the other.
“There is a definite connection between computer and browser choice and how fast people complete a picture Sudoku,” stated Broadley.
The data also made Broadley wonder whether one platform (and by extension, consumer) is smarter than another.
According to the findings, iPad users required four times the number of hints when compared to Mac desktop users and 60% more hints than Windows desktop users.
“This may be attributed to more children using the iPad,” Broadley hypothesized.
But don’t fret Apple fans, the narrative shifts when puzzles are played on the desktop.
Windows users required more than two times the number of hints than Apple/Mac users.
And when the Safari browser is deployed, Mac players became supercharged, finishing puzzles faster than any other hardware/browser combination.
Desktop Macs with Safari are smarter—at least for PictureSudoku.com play.
“By far, the slowest play was through Internet Explorer,” Broadley stated. “However, those players still required fewer hints than Firefox users. The figures go against logic which suggests more hints slow down a game.”
And the winner is …
“Sorry, PC users. For this round, Mac is the winner,” Broadley concluded. “But it’s only a game.”
Founded in 2007 as a programming challenge, PictureSudoku.com was created by developer Simon Broadley of Stonehaven,Scotland.
Wednesday, February 6th, 2013
A large majority of Enterprises are either supporting iPhones and iPads at work now or plan to, says InformationWeek Reports. And, while they give them high marks for user satisfaction, they nevertheless have gripes: they’re too expensive and hard to upgrade.
- 85% of decision-makers report they support iPhones, with an additional 4% planning to do so; 90% currently or plan to support iPads.
- 87% of those supporting or planning to support Apple smartphones or tablets give the devices high marks for end-user satisfaction, but 45% say the upgradability is poor or very poor.
- 64% of decision-makers report having no Apple servers in their organizations.
- 45% say their top gripe with Apple products is the devices are too expensive for the value provided.
- 23% of decision-makers rate Apple’s enterprise security and device management excellent or good; 31% say it’s poor or unacceptable.
The report author, Richard Hoffman , is owner of Geomancy Consulting, an InformationWeek contributor and former technology editor for Network Computing.
Monday, January 21st, 2013
Do you know when the first network virus, “Creeper” was created? When the first spam message was sent? Who used the first emoticon?
While the Web’s infrastructure stretches back to the 1970s, many of the features we rely on today are a decade or less old.Even those of us who saw the Internet evolve step by step sometimes feel as if instant messaging, social media, and shopping online are just part of the fabric of modern life and forget its brief history.
Here’s an infographic from AVG.com detailing the history of the Internet.
Friday, July 20th, 2012
Mobile advertising cost the most on Apple’s iPhone, nearly as much on Android devices, but far less for a Windows phone, according to Opera Software’s “The State of Mobile Advertising 2012” report.
Among the findings:
- iOS rules the roost. The average eCPM (effective cost per thousand impressions) on iPhone is $2.85, followed by Android at $2.10; Windows Phone is last at $0.20 eCPM.
- Rich media delivers. Rich media ads, especially those that leverage the capabilities of more sophisticated mobile devices, drive CTR (click-through rates) and better customer engagement.
- Business & Finance is the top revenue category. It generates more revenue per impression than any other category.
- Using just one ad network won’t cut it. Performance varies significantly over very short periods of time, so publishers and advertisers that don’t use a strategic mix of networks won’t maximize their profit and reach.
The report suggests that devices with better usability (i.e., larger screen size, touchscreen) and those with features that allow more interaction between the advertisement and the device’s functionality (e.g., click to call, expand, play video) have better monetization potential than less capable and less user-friendly devices.
“For example,” the report says, “HTML5 Canvas, the mobile-friendly browser feature that specialist developers use to build stunning animations and full-screen rich-media overlays, relies on iOS Safari 3.2 and Android 2.1 or above to run.”
The high eCPM for the iPad is one illustration of this. With 6.86 percent of traffic, 14.26 percent of revenue, it has an eCPM of $3.96, highest of any device. Demand for tablet ad executions are up a whopping 140% from 2011 and are expected to become part of most advertiser campaigns in the next six months.
The report adds that the iPad is also achieving significant user adoption in user groups that are highly desirable to advertisers. For example, 40% of physicians own or plan to own an iPad or tablet by the end of 2012, according to Nielsen projections.
It further notes that rich media does drive impressions. In 2012 thus far, the Apple iOS leads in rich media ad impressions, but rich media drives better customer engagement regardless of the operating system.
According to Opera’s Rich Media Index, 66% of users that click through to a video will complete that interaction, with an average dwell time of 52 seconds.Photo-taking capabilities warrant an even higher dwell time (1 min 25 secs), and about half of consumers will continue to interact with the ad post-click.
In publisher categories, business & finance brings in the most mobile ad revenue per impression (30.84 %) and that trend is expected to continue. Music, video & media, social networking and sports follow.
The full report, including graphics and advertiser insights, is worth a look.
While 270 million people (and counting) use the Opera web browsers for computers, mobile phones, TVs and other connected devices, Opera also delivers tools, distribution, engagement, monetization and market insights to developers, publishers and brands around the world.
Friday, July 13th, 2012
Google was probably wise to enter the tablet market at the $200 price point. Consumers are not willing to pay nearly as much for an Android tablet as they would for an iPad, says a new report, “The Apple Premium,” from iGR.
The report quantified the dollar amount that might compel an individual to switch from intending to purchase an Apple iPad to another, competing tablet. iGR found that a competing tablet would have to be significantly less expensive than the baseline $499 iPad 2. iGR called this price difference the “Apple Premium.”
In May, iGR found that the cheaper Android products do appear to be making a dent in the market. The “Apple Premium” dropped 5 percent — consumers are not willing to pay quite as much of a premium for an iPad. However, there is good news for Apple: consumers are willing to pay 52 percent more, on average, for an iPad than for an Android-based tablet.
“Although there is a slight decrease in this Apple Premium from the same study in late 2011, it is still a very significant difference,” said Iain Gillott, president and founder of iGR, a market research consultancy focused on the wireless and mobile industry.
“Our research shows that consumers are still willing to pay more for an Apple iPad than for competing Android tablets, despite the introduction of new models. While the ‘Apple Premium’ has dropped, it is clear that Apple still commands a significant price advantage in the market.”
Personally, we’re pleased with our 7-inch Kindle Fire, although the new Google Nexus 7 has features it lacks – a microphone, dictation, and a user-facing camera, as well as more processing juice. A new Kindle Fire model is likely to come out by mid-fall reports say.
Apple itself may be developing a “Mini iPad,” but some commentators say they’ll believe that when they see it.
Despite the late Steve Jobs’ belief that 7-inch tablets didn’t have big enough screens, we like them better than the 10-inch models we tested.
We admit, however to a bit of lust for the iPad 3 with its dictation feature and ultra high screen resolution.–Allan Maurer
Friday, June 29th, 2012
By David M. Mastovich
Dave M. Mastovich
Various reports have the iPad garnering 68% of tablet market sales. Those same studies show the iPad’s share of web surfing done on tablets is a whopping 91%.
Staggering statistics. But the iPad also passes the eye test. How many people do you see with iPads at work, home, the coffee shop or other places?
Yet Google’s Nexus 7 tablet introduced this week competes more with the Kindle Fire than the iPad: $199 price range, similar size and weight, both tied to the parent company’s digital multimedia content distribution service (Kindle Fire–Amazon.com, Nexus 7–Google Play).
Microsoft entered the tablet market last week with their Surface tablet. But in typical Microsoft marketing fashion, the release was muddled with pricing and shipping dates unavailable and featured two versions targeting two different markets.
The iPad is the clear tablet market leader without significant competition in sight. Apple dominates the market it created in no small part because the company’s marketing–product development, naming, introduction and rollout, advertising, PR and Social Media–continues to top the competition, even in the post-Jobs era.
While the company’s advertising the past year has not been as memorable as in the past, Apple’s product placement in movies and TV shows makes up for it.
According to Brandchannel, which tracks product appearances, iDevices appeared in more than 40% of the movies that topped the weekly box office, almost twice the penetration of the next highest brands like Dell, Chevy and Ford.
Apple’s focus on stylish, user friendly products and creative marketing continues to be a winning combination. The company’s obsessive attention to detail even included flipping the logo on Mac laptops so passersby (or TV and movie viewers) could see the logo right side up.
Not many companies will have the marketing capabilities and budget that Apple has. But, regardless of resources, you can still develop a marketing culture. First, make it about them, your target customers. Then, work to create what they want and tell them about it in multiple ways with creative and consistent messaging.
It also doesn’t hurt to create a game changing product every couple of years.
David M. Mastovich, MBA is President of MASSolutions, an integrated marketing firm focused on improving the bottom line for clients through creative selling, messaging and PR solutions. He’s also author of “Get Where You Want To Go: How to Achieve Personal and Professional Growth Through Marketing, Selling and Story Telling.” For more information, go to www.massolutions.biz.
Friday, June 15th, 2012
Ever since the introduction of Apples’ first iPhone in 2007, US and global market demand for smartphones has grown at a tremendous pace, with demand for mobile data following right behind.
In 2009 Apple sought to repeat history in 2010 with the release of their iconic iPad. With premium market research from the world’s foremost publishers, Global Information, Inc. looks at how all of this change is shaping the markets for Smartphones and Tablets in the US, UK, and Australia across five important reports.
Smartphone Market Forecast & Opportunities to 2017
The demand for smartphones has increased exponentially all over the world, encouraging many vendors to enter this lucrative market. They have been followed by application developers.
The smartphone is arguably the most significant technological advancement of the last decade, as it has moved world to a place where everyone can be connected to everything, all the time. Smartphones will define an entire generation of opportunities and growth.
Understanding the growth curves of key markets is absolutely critical for players in this space. The United States leads the global adoption curve and represents the most mature market for smartphones. The state of the market in the US can be used to analyze likely endgame scenarios and outcomes as other markets around the globe mature.
TechSci Research’sUS smartphone market forecast to 2017 offers the insight companies, governments, and developers will need to stay ahead of this incredibly fast-moving industry.
The UK, in contrast, has lagged slightly behind the US market in smartphone uptake, which leads TechSci to forecast remarkable growth and penetration in their UK smartphone market forecast through 2017.
After an astounding 300% uptake over the past decade, the UK market is still projected to grow at a CAGR of over 20% through 2017, pushing smartphones from 50% up to 80% of all mobile phones, and driving the market value to over $4.3 billion.
Canada’s growth has been slower, but their market is experiencing some upheaval as native son RIM witnesses the end of its long history of dominance. Even so, the Canadian smartphone market forecast through 2017 predicts a healthy CAGR of 13%, with Apple outpacing both RIM and Samsung over that time period.
Australia, like the UK, has also witnessed tremendous growth tripling the size of the smartphone market over the last 4 years, and while the Australian smartphone market forecast through 2017 is the slowest of these four – at a CAGR of 10% over 5 years – the market is still expected to reach over $3.72 billion (US) in that period.
US – Tablet PC Market Forecast & Opportunities, 2016
Similar to the launch of its revolutionary iPhone product, Apple’s iPad completely reshaped the tablet PC market landscape on a global scale by selling tens of million units in just the first year after its launch.
This complete upending of the tablet PC market can be credited to the fact that consumers realized that a gadget handier than a laptop, more powerful than a netbook, and more comfortable to use than a smart phone could actually exist. In 2011, the global tablet PC market reached $35.3 billion, and is expected to continue to grow rapidly into 2016.
The tablet market in the US alone is anticipated to grow at the CAGR of around 10.8%, especially following wide acceptance and increased demand from the enterprise sector.
TechSci’s “United States Tablet PC’s Market Forecast & Opportunities, 2016” forecasts phenomenal growth in the US tablet PC market.
Current trends and market acceptance of the tablet is rising, which will lead to significant growth in the short term. Major drivers for the tablet market will be ease of use, increased battery life, improved mobility, enhanced multitasking, instant on/off capability, and the incredible and increasing breadth and scope of software applications for various platforms.
Thursday, June 14th, 2012
By Allan Maurer
So, you think you have a great idea for a hot iPhone or iPad app but don’t have the wherewithal to make it happen? There’s a new company for that. Columbia, SC-based 52apps plans to create a new app every week from ideas submitted by the public and share download royalties.
The company, which is holding its first “App Idea Day” and launch party at 11:30 a.m tomorrow in Columbia, is the brainchild of two seasoned technology entrepreneurs and two young coders who built their first apps while still in High School in Arkansas.
The 52apps story began with a phone call to Stephen Leicht from his friend Bill Kirkland, fomerly CEO of Collexis Holdings, and entrepreneur in residence at the University of South Carolina. A woman sitting next to Kirkland in church saw him taking electronic notes and told him her son had created an iPad app for that.
Kirkland wanted Leicht to meet with the woman and her son at a Lexington, SC Starbucks. Initially, “I told him I didn’t have time to meet with a lady and her son with an iPad app,” he says.
Leicht, CEO of 52apps, was previously executive vice president and COO of Collexis Holdings Inc., a developer of knowledge management and discovery software, acquired by Reed Elsevier in July 2010.
While at Collexis, Leicht had a leadership role in more than $18 million in private operational fundraising, two company acquisitions, and the company’s initial public offering. He also held several positions with IBM and prior to that started, ran and sold International Telecommunications Distributors.
Started building apps at 17
But eventually, Kirkland convinced him to meet with the woman and her son, Christopher Thibault, co-founder and an engineer with 52apps, in January this year.
“He explained that when he was 17 and still in high school, he and his friend Brendon Lee (now co-founder & lead developer at 52apps), had built an app called “Algebra Solver,” essentially an advanced calculator, as a tool for their own use in math classes.
A smartnote screen shot.
“In their freshman year in college, they converted it to the iPad and built another app, “Smartnote,” intended to eliminate the need to carry notebooks and texts to classes, and Chris carried only an iPad for the rest of his undergraduate career.”
Half a million downloads later
That was all nice, but Leicht wanted to know the nitty-gritty business details. Did they try to sell it?
Yes, they had put it in the iTunes store.
Did it get any downloads?
Yes, Thibault said, “We had some moderate success.”
H’mmm, thought Leicht. What is “moderate” success?
Smartnote, Thibault said, had been downloaded more than half a million times.
Half a million times? “That got my attention. Now I was interested,” Leicht says.
He asked, “Do you know how often it’s used?”
The real kicker
On an average day, he was told, it’s opened 250,000 times. Not only that, the two students had built a store inside the app allowing users to buy other features and were seeing 40,000 to 50,000 downloads a day there.
And then came the real kicker. The two had created a library of tools and modules for creating mobile apps that meant they could build a fully-functioning product in two or three days.
After some testing the verified they indeed could create an app in days, Leicht and Kirland were sold and along with Thibault, Lee, and CFO Mark Murphy, another former Collexis Holdings exec, they created 52apps.
Now, the company wants to create an app a day for the next year using ideas generated by the public (compensating idea generators with shared royalties).
The company was recruited to the USC Columbia Incubator by Kirkland after the launch.
App Idea Day
What: 52apps App Idea Day & Company Kick-Off Party
When: Friday, June 15, 11:30 a.m. EDT
Where: First Floor Theater, IT-oLogy, 1301 Gervais Street, Columbia, SC 29201
Why: Introduce new company, provide opportunity for people to make money from their app ideas
Tuesday, June 5th, 2012
Screen size doesn’t always matter when it comes to mobile ad performance, according to Jumptap, a targeted mobile advertising firm. It also found that millennials love their iPads, but boomers go for the Kindle Fire tablets.
Data from the Jumptap network of over 107 million monthly visitors showed that the Amazon Kindle, which measures seven inches in length, had a 1.02% click-through rate (CTR) while the slightly larger, 9.7 inch iPad had a 0.9% click-through rate.
While tablets tend to have higher CTRs than smartphones, screen size isn’t always a predictor. In fact, here at the TechJournal, we have seen several reports that tablets are delivering not more click-throughs, but also higher conversion rates.
Jumptap, however, is seeing data suggesting that it may be features other than just screen size that determine mobile marketing success.
For example, the Samsung Galaxy Tab (0.53%), Note (0.58%), and Galaxy S (0.53%) all had comparable CTRs despite having three very different screen sizes, ranging from 10.1 inches to 3.5 inches.“What makes the mobile market thrive are the various features, functionalities and form factors of each device”
“What makes the mobile market thrive are the various features, functionalities and form factors of each device,” said Paran Johar, Chief Marketing Officer, Jumptap.
“In order to capitalize on that notion and increase campaign CTR, advertisers should build creative that reflects the unique aspects of each device, in accordance with the Mobile Marketing Association and Interactive Advertising Bureau guidelines.”
Additional May MobileSTAT Findings:
- Fast Food Weekends: Consumer interest in fast food ads peaks on the weekends, based on analysis of mobile ad campaigns run on the Jumptap network by companies in the QSR (Quick Service Restaurant) industry. QSR ads see CTRs that are 9.9% higher than average on Saturdays and 5.9% higher than average on Sundays. The same ads garner their lowest CTR on Tuesday, which came in 5.7% lower than the average. QSR advertisers looking to maximize CTR should heavy-up on fast food ads throughout the weekend.
- Younger Folks Fans of iPads, Boomers Play with Fire: Data from comScore and Jumptap show that ownership of tablets and purchasing on tablets is heaviest among older Millennials – those 25-34 years-old. Millennials as a whole – ages 18-34 – are most likely to use an iPad while Baby Boomers are the heaviest users of the Kindle Fire. Mobile media planner should focus on Amazon’s flagship tablet when looking to target Baby Boomers.
- Kentucky Derby Fans Go Mobile: On Kentucky Derby day, mobile traffic around Louisville, KY grew steadily as the day progressed, then spiked in the evening shortly after the race. At the time of the race itself (6:24 PM), there was a brief dip in local traffic, most likely due to fans looking up from their devices to watch the action. This pattern may serve as an example for advertisers planning campaigns around live events: expect a surge in traffic directly following the event itself.
MobileSTAT (Simple Targeting & Audience Trends) is a monthly glance into targeting and audience trends in mobile advertising through Jumptap’s network of over 20 billion impressions, 107 million U.S. users and 25,000 apps and websites.
MobileSTAT contains analysis of dozens of terabytes of log data, powered by the scalable, efficient Jumptap technology. To download the full Jumptap MobileSTAT, click here.
Thursday, May 24th, 2012
For Apple, it has been the best of times. For its competitors, well, the good news is that it has been worse. In the U.S. and, really, the world, there are two tablet markets. Apple sells millions of tablets in a debut weekend; its competitors sell, collectively, millions of tablets in three months.
iGR’s ongoing U.S. consumer research suggests that there are three types of prospective tablet customers: those who want an iPad, those who do not and those who are not sure.
There is very little an Android OEM can do, for example, to win over someone interested in an iPad. The path to unit sales growth for that OEM — be it Android, QNX or Windows — is to win over the undecided crowd or win over someone interested in a competitor’s product.
Android on the rise
iGR’s latest research shows that in May 2012, 54 percent of consumers reported using an Apple iPad down from 64 percent one year earlier in May 2011.
Conversely, Android penetration has risen from 13 percent in May 2011 to 32 percent in May 2012, mainly due to Amazon’s Kindle Fire.
The latest research also shows that the average price consumers are willing to pay for a tablet (of all types) is approximately $275.
Price they’re willing to spend
In March 2011, the average price survey respondents were willing to spend was approximately $335 — the average price intenders are willing to pay has therefore dropped by $60 in 12 months.
Note that both these values were calculated on similar price ranges and reflect the average price regardless of the type of tablet the respondent was interested in.
“Price is still the leading factor that impacts tablet purchase but consumers appear willing to pay more for an Apple iPad,” said Iain Gillott, president and founder of iGR, a market research consultancy focused on the wireless & mobile industry.
“Battery life is the second leading buying factor for a tablet, ahead of the speed of the processor and other factors, including the size of the screen.”
Friday, May 11th, 2012
The mobile handset, smartphone, and tablet chip markets have seen tremendous growth in the last 5 years, driven by innovative new products like Apple’s iPhone and iPad, and Google’s Android phones and tablets.
A new report from Global Information Inc. says the mobile phone and chip markets continue explosive growth as a result and are poised for double-digit growth through 2016.
It also identifies segments of the market where opportunities exist for startups and smaller companies.
Forward Concepts’ new cell phone and tablet market research report, Cellular Handset & Tablet Chip Markets ’12, offers extensive forecasts for all cellular handset and cellular-enabled tablets, and virtually all of the chips that enable them through 2016.
This extensive 654 page market study covers handsets, tablets, integrated circuits, and major semiconductor components. Moreover, the study provides forecasts through 2016 for annual unit shipments, average selling price and revenue for handsets, tablets and individual chip components.
Smartphone sales offset declining cellular handset shipments
Declining growth in cellular handset shipments (6.5% in 2011 compared with 12% growth in 2010) is largely offset by a predicted 17% growth in smartphone sales.
Baseband chips constitute the largest non-memory cellphone chip market, valued at $15.9 billion for 2011.
Power management units account for a $5.5 billion market value.
Other major cellular chips are RF transceivers ($3.7 billion), RF power amplifiers ($3.6 billion), image sensors ($2.9 billion), standalone application processors ($2.8 billion), and touch-screen controllers ($2.7 billion).
Peripheral chips better opportunity for startups
For startups and smaller companies, the market for cellular peripheral chips presents more profitable opportunities than these major core markets.
Wireless peripheral “combo” radio devices consisting of Wi-Fi, FM/AM, Bluetooth, GPS and (perhaps soon) NFC together constitute a growing share of the cellphone component market.
An Executive Summary for this report and a free sample of the full document are available athttp://www.giiresearch.com/report/fc239908-cellular-handset-tablet-chip-markets-12.html
Near Field Communication (NFC) Market to 2016
The NFC-enabled handset market is set to grow at a CAGR of 68.8% from 2011-2016, according to GBI Research‘s new NFC and mobile technology market research report, Near Field Communication (NFC) Market to 2016 - Increased Availability of NFC Embedded Handsets Key for Higher Market Penetration.
This NFC market forecast predicts that NFC will also be integrated in BlueTooth chipsets before 2016. Indeed, BlueTooth-embedded handset sales are expected to reach 2.4 billion units by 2016, and the majority of these phones will also feature NFC.
Bluetooth 4.0 (BLE) was launched in November 2011 and this version is expected to lead handset manufacturers to opt for dual mode chips that support both BLE as well as older BlueTooth technology.
Friday, April 27th, 2012
The iPad is drawing new consumers to the Apple brand with more than one-in-four iPad owners saying the device is their first Apple product.
According to leading market research company, The NPD Group’s recentApple Ecosystem Study, 33 percent of U.S. homes, (37 million households) own Apple products.
While a majority (69 percent) of these consumers own iPods, ownership of iPads is growing.
“iPad sales are growing much faster than any other Apple product has this soon after launch,” said Ben Arnold, director of industry analysis at NPD.
”In fact, one-in-five Apple owner households has one— nearly equivalent to the number that own an Apple computer. This demonstrates the appeal of both the new form factor and Apple’s app ecosystem.”
First time Apple buyers gravitating away from the iPod
Historically, the iPod has been the introductory Apple device for consumers, with 82 percent of owners saying it was their first Apple product. This, however, is changing as first-time Apple buyers gravitate toward other product lines.
While over 70 percent of long-standing Apple owners began their relationship with the brand by way of the iPod, this number declines to just 57 percent among those entering the Apple franchise in the past two years.
iPhone, iPad are a third of first time Apple purchases
Apple's iPhone 4
Newcomers to the brand increasingly turn to the iPhone or iPad as their first Apple device, which combined account for one-third of first-time Apple purchases since 2010.
NPD’s Retail Tracking Service shows iPod sales declined nearly 18 percent in 2011, a result of consumer preference and digital media playback functionality migrating to other portable devices.
On average, Apple households own 2.4 Apple devices but technology ownership in these homes spans across multiple manufacturers and platforms. Six- in-ten (58 percent) households owning a Mac also own a PC, and nearly 30 percent of Apple brand enthusiasts own a non-Apple smartphone.
“Apple’s OS X, iOS, and App Store are platforms specially tailored for their products,” said Arnold. “Should more households become multiple Apple product homes, these platforms will become even more important in the acquisition and sharing of content between devices.
“Forty percent of electronics shoppers say owning devices in the same brand family is an important purchase factor. As consumers look for greater interoperability between devices and more brands become aligned with platforms, we could see fewer multi-brand ecosystems in the household.”
Thursday, April 26th, 2012
Apple continues to dominate smartphone and tablet activations among enterprise users.
Apple’s iPhone 4S hit a record high number of activations for the first quarter of 2012, claiming the number one device spot overall, with 37 percent of all activations (four times that of any other device).
So says the quarterly device activation report for the first quarter of 2012. The full report from Good Technology provides a breakdown of smartphone and tablet devices activated amongst Good’s enterprise customers, which include eight of the top 10 financial institutions, seven of the top 10 healthcare organizations, half of the Fortune 100, and companies from every major industry.
The iPad 2 claimed the second spot overall, with 17.7 percent of activations for the quarter. With less than one month on the market, the new iPad, released in March 2012, rocketed to the number four spot with 4.3 percent of all activations for the quarter, and an impressive 12.1 percent of activations in March alone.
We wonder here at the TechJournal if the breakage issue disclosed by Consumer Reports (the new iPads were severely damaged by a waist high fall) will eventually be a problem if they are used as an Enterprise mobile device? On the other hand, its dictation feature could certainly be useful in an Enterprise setting.
Amongst Android devices, the Motorola Droid took the top spot, with 1.6 percent of all activations, making it the seventh most popular device for the quarter. Overall, Android smartphones represented 26.1 percent of all activations for the quarter, while Android tablets came in at 2.7 percent.
BYOD and Tablets Drive Substantial Year-over-Year and Quarter-over-Quarter Activation Growth for Good
The number of Good customers deploying iOS and/or Android devices grew by more than 50 percent over the past 12 months, while the average Good customer deployment size more than doubled over the same period.
Even more impressive, in Q1 2012 alone, Good’s activations grew by 50 percent over Q4 2011, and were nearly double the two previous quarters combined.
“BYOD smartphones and tablets combined with proactive, company-owned iPad deployments are driving rapid growth both the size and number of new deployments amongst our customers,” said John Herrema, Good Technology’s SVP of Corporate Strategy.
“This includes significant growth in the number of Good users who have both a smartphone and a tablet, with the iPhone 4S and iPad 2 as the most frequently occurring combination.”
Enterprise Users Driving Tablet Adoption
A recent Gartner press release forecasts 118.9 million tablets will be sold this year. Good found that iPads collectively represented roughly 97.3 percent of its tablet activations for Q1 2012.
Apple’s continued growth is not only being driven by consumers and the overall BYOD trend, but also by proactive enterprise deployment of iPads.
Apple’s iPhones and iPads remain the clear choice amongst end users when it comes to both BYOD and large company-driven deployments in verticals such as Financial Services, Business and Professional Services, Life Sciences and Healthcare.
Life Sciences witnessed the highest rate of growth in the quarter for iPad net activations by industry, steadily increasing from less than three percent in October 2011 to nearly 14 percent in January 2012.
This growth mirrors anecdotal data around proactive iPad deployments to sales forces in that industry, most notably among Pharmaceutical and Biotech companies.
“With Windows 8, we expect more competition for Apple and the iPad in the enterprise tablet space, especially for proactive, company-owned device deployments,” said John Herrema, Good Technology’s SVP Corporate Strategy.
“On the smartphone side, we just released support for Windows Phone 7.5 last week and it will be interesting to see how it performs over the coming quarters.”
Here at the Techjournal we’ve seen numerous reports of other new tablets from makers that include Google, Samsung, and others likely to challenge Apple over the long term, especially with less expensive models and different form factors.
Monday, April 9th, 2012
Digital textbooks accounted for only 3 percent of the market in 2011, despite years of predictions that e-textbooks would replace the heavy, expensive tomes most students carry around.
But Apple’s free iBooks 2 delivered more than 350,000 e-textbooks to users in its first three days.
So, asks WorldWideLearn, can Apple tip the scales in favor of e-textbooks? It created this infographic on how Apple’s iBooks may change how students learn:
Courtesy of: WorldWideLearn.com
Friday, March 30th, 2012
While most expect the addressable Tablet PC market to be limited to consumers, at least initially, enterprise adoption of Apple’s iPad has been one of the biggest surprises in the early days of the tablet market and the growth is going strong.
It is estimated that in next five years the demand for Tablet PC’s will increase five fold in Enterprise segment as most of Fortune 500 companies had either deployed or are piloting the device.
According to recently published report by TechSci Research “United States Tablet PC Market Forecast & Opportunities, 2016” the global Tablet PC market is expected to reach USD 77.5 Billion by 2016 with a CAGR of around 35% where most of the demand would be driven by consumer market.
However, U.S. Tablet PC market is forecasted to grow at a CAGR of around 25.4% till 2016 and at least 30% demand would be driven by the enterprise segment in the next five years. Initially, the device is expected to be used majorly by top management followed by sales & marketing staff in the enterprise segment.
According to Karan Chechi, Research Director with TechSci Research, “In 2011, 90% enterprises preferred deploying Apple’s iPad or iPad2 which clearly shows the lead Apple has generated in the enterprise segment as well. The other Tablet PC’s based on operating systems such Android, Windows and QNX commanded merely 10% share.
In U.S. Tablet PC’s are fast becoming a must have gadget for the Executives as most of them tend to be using it multiple times a day which is a positive sign towards enterprise adoption. The device is currently being used for checking emails, surfing web, presentations, create content and taking notes.”
The developers are continuously developing applications suitable for the enterprise usage, which would make the device much more workplace friendly. However, the major concern for the enterprise segment remains the integration of multiple operating systems based devices. It is being anticipated that in next two years enterprises usage on Tablet PC’s for business software’s like business intelligence, reporting dashboard, CRM, etc would increase considerably.
“United States Tablet PC Market Forecast & Opportunities, 2016” gives a detailed and unprejudiced overview on the Tablet PC’s market in the United States. The report has critically evaluated all the aspects related to the computing devices market and helps the reader to get a complete overview on the latest trends and the market potential of Tablet PC’s in United States. This study should be helpful for PC Vendors, Channel Partners, Application Developers, Processor Manufacturers and other stakeholders of the Tablet PC industry.
Friday, March 30th, 2012
The Targus Lap Lounge fits multiple tablet sizes
By Allan Maurer
Sometimes you find exactly what you want – even if you didn’t know what it was until you saw it.
I realized soon after I began using my Kindle Fire tablet that I would need some sort of stand for it.
I’m also considering buying a new iPad – and I know I’ll need a stand to use that for any length of time. I tested several of the 10-inch tablets and they’re cumbersome to hold in the hands for any length of time.
So I was browsing the local Tiger Direct and Radio Shack stores when I found the Targus Lap Lounge Stand (on sale with a lot of other stands and tablet cases I looked at – so I got it for $10 off the $39.99 retail price. I will say that the prices on tablet stands and covers seem quite high. I expect we’ll see lots more bargain pricing on them in the future).
Fits multiple tablet sizes
The Lounge stand has an adjustable stand grip that fits tablets from the 7-inch Kindle Fire (0r similarly sized devices) to the 10″ larger tablets. The stand adjusts to the angle most comfortable for a given use – typing or watching video or browsing the web.
As soon as I fitted it to my Kindle Fire and started using it, I knew it was exactly right for the job. I don’t know about you, but most of the time when I use the Kindle Fire or for that matter, my Kindle Wi-fi e-reader, I’m sitting back in a chair, lounging on the couch, or in bed at home.
This Lap Lounge – a fancy name for a lap desk with a bean filled-cushion – could have been a tad wider and I might have chosen black instead of white for the plastic desktop. But it is much handier than something you have to sit on a desk or table top. It has a plastic-lined zippered pocket that includes a cloth handle, a loop for a pen or stylus, and a sturdy construction.
You can hold the tablet firmly in the stand horizontally or vertically.
Lots of other stands are out there, and the Targus Blue Tooth Keyboard stand for the new iPad may be one of my next purchases if I actually buy the Apple tablet. From what I’ve read, the iPads require some protection.
Tests of the new one showed it shattered when dropped from waist height without protection. But I’d want something protective to use when attending events – as well as a stand-alone keyboard, since using a virtual keyboard is not my idea of a good time.
The Lap Lounge was not my first Targus purchase.
A good case
Targus 10.2-inch Citygear case.
I bought my first Targus product, it’s CityGear 10.2 inch netbook case, with multiple pockets front and back and inside, all designed for the types of digital equipment many of us actually carry – cell phone, tablet or notebook computer, mp3 player, small camera, batteries, and so on. It sells for around $34.00. A Google search will turn up any of these products.
It’s an ideal size for carrying your equipment when you’re buzzing around doing chores or when you’re attending events. It’s also tough and shrugs off rough handling while protecting your equipment.
All too often, products we buy seem just a bit inadequate, lack proper human engineering so that ordinary functions are a pain, or look as if they were cobbled together by blind elves.
So, when I find a company making innovative products that have design savvy – besides Apple’s – the company gets a loyal customer.
These Targus products seem to be everywhere. I bought the notebook/tablet sized case at WalMart, the Lap Lounge at Radio Shack, and have seen their products at Best Buy and other retail stores. They’re also sold through many online venues.