TechJournal South Header

Posts Tagged ‘iPad3’

Apple iPhone users ripe for geo-targeted mobile ads

Tuesday, April 10th, 2012

While iPad3 crushed sales expectations, traffic levels were small compared to prior device versions, according to Jumptap, a targeted mobile advertising provider.

According to iPad traffic on the Jumptap network of over 107 million monthly mobile users, iPad3 use in the first six days after launch was heavy, but represented just a small percentage of overall iPad use that week.

iPad3 traffic represented .52 percent of total iPad network traffic on the day of launch, peaked at 2.28 percent by day three, and closed out the week at 1.92 percent. iPad and iPad2, on the other hand, each maintained 45 percent or more of the total iPad traffic throughout the week.

“A very early read of the data would suggest that iPad3 is stealing traffic from the iPad2,” said Paran Johar, Chief Marketing Officer, Jumptap.

“This trend suggests that iPad2 users may be more inclined to switch to the iPad3 than original iPad users.”

Additional March MobileSTAT Findings:

iPhone Users Love Wi-Fi: Data from the Jumptap network showed iPhone users as more likely to use Wi-Fi than Android and Blackberry device users.

Fifty-eight percent of iPhone users utilized Wi-Fi, compared to 35 percent of Android users and 41 percent of Blackberry users.

This could have been due to the fact that 4G iPhones didn’t exist, so iPhone owners needed a Wi-Fi connection more often than 4G Android and Blackberry owners.

Advertisers take note: iPhone users are ripe for geo-targeted campaigns because Wi-Fi offers strong location data.

Angry Birds

Angry Birds was one of many mobile apps that saw downloads peak during the holidays.

Two Popular Games, Two Very Different Players: Based on third-party data that Jumptap uses to gain insights about its network audience, the characteristics of Angry Birds players vs. Words with Friends players proved to be very different.

Angry Birds players were more likely to be Republican than their Words with Friends counterparts (45 percent vs. 23 percent). They were also twice as likely to be on a tablet as the average mobile user. Words with Friends players were more likely to have an income over $100K (40 percent).

In short, Angry Birds offers advertisers a way to reach a broad demographic and to leverage tablet adverting, while Words with Friends has a higher income, smartphone-centric fan base.

Mobile Travels South for Spring Break:

Data from the Jumptap network, sampled during a small window of spring break, revealed that mobile device owners from across the U.S. visited Mexico and Florida this March.

A look at the states of origin of these devices showed that North Dakota residents were 80 percent more likely than the average American device owner to be in Mexico, and Maine residents were 103 percent more likely to be in Florida.

New Jersey represented the state least likely to visit Mexico or Florida during the sample window.

MobileSTAT (Simple Targeting & Audience Trends) is a monthly view of the top targeting and audience trends in mobile advertising. Jumptap strives to better understand mobile audience and educate the entire mobile ecosystem through its insight reports. MobileSTAT contains analysis of hundreds of gigabytes of log data, run through Jumptap’s analytics technology. To download a full copy of the Jumptap MobileSTAT report, visit

iPad reviewers love the Retina display, speed, camera

Thursday, March 15th, 2012

David Pogue writes in the New York Times that the new Apple iPad should have been called the iPad 2S, because it makes only incremental changes to the iPad 2, like the iPhone 4S. The technical improvements in the new device, which is available Friday, “keep it at the forefront of desirability – just ahead of the snapping jaws of its Android competion.”

Like most reviewers, he’s dazzled by the “very, very sharp screen.” The new Retina dispaly is four times sharper than that of the iPad 2. Apps rewritten for the new screen are “incredibly sharp,” he says and high definition videos are “dazzling.”

He praises the new 5 megapixel back camera that will also shoot hi-def video.

The feature we’re personally most interested in – the new iPad’s ability to translate speaking to text – is unfortunately more limited than Siri in the iPhone 4S. It allows users to type email or in text apps, but not to set alarms or “snag facts from the Web” by asking out loud. Pogue suggests that may be an Apple marketing department hold-back. He notes it does work accurately with good Internet connections.

In any event, it’s a shame it doesn’t have the full range of Siri capabilities.

The major problem we have will all tablets and touch screen products, personally, is that typing on virtual keyboards is a real pain in multiple body parts. We would buy it just to be able to search the Web orally instead of via touchscreen typing.

Pixels, pixels, pixels, speed, speed, speed

John Gruper at, writes, “Pixels, pixels, pixels, battery, battery, battery, speed, speed, speed. That’s the new iPad. He also notes that RAM has been doubled (from 512MB to 1MB), which is mostly dedicated to the improved display -which is double the resolution of the iPad 2, but still makes apps feel faster.

He describes the retina display as similar to that of high end glossy magazine print – “Except that it updates live. It’s living, breathing print.”

Gruber says the new iPad reveals what is important about Apple’s priorities: how things look, feel, which means fast graphics processing.

He notes that Apple does not generally make devices that have less battery life than former models, so the new iPad is slightly thicker and heavier than the other models to accommodate a larger battery, since the high resolution display and more speed mean more battery drain.

Other takes on the new iPad:

Walt Mossberg, Wall Street Journal (loved its 4G LTE speed).

Joshua Topolsky at The Verge offers photos, in depth looks at multiple features, and this video review:

New iPad features ups the ante in the tablet market

Thursday, March 8th, 2012

iPad 3Apple has again met expectations and upped the ante with the added features in place for the new iPad.

The new device is the first Apple product to include 4G LTE Technology. Together with the HD retina display that is four times the number of pixels in the iPad 2 screen, Apple is trying hard to ensure that it remains the dominant market player in the tablet space.

Jayesh Easwaramony, vice president, ICT Practice, Asia Pacific, Frost & Sullivan said, “The new iPad is a global product that caters to an evolved market of mobile internet users with strong purchasing power; it will attract consumers in the more developed markets of the Asia Pacific region like South Korea, Singapore, Japan, Hong Kong and Australia.”

He added, “iPad currently rules the tablet category by a wide margin with a close to 70% market share. The new iPad further protects its interests by building in more attractive features such as the HD display and more processing power to continue its dominance as the ‘defacto’ tablet of choice.”

The Tablet PC market is still a relatively nascent one, which is good for Apple.

The overall market is still growing at a rapid rate so the size of the revenue pie will increase strongly in a market which Apple is clearly dominating. In contrast, the smartphone market which continues to grow is now starting to mature, so replacement handsets now make up a lot of purchases whereas first time buyers still occupy a large slice of the Tablet PC market.

Smartphone market more of a challenge

Phil Harpur, senior research manager, ICT Practice, Australia & New Zealand, Frost & Sullivan said, “The smartphone market is becoming more and more of a challenge for them as the market matures and competition grows, mainly from smartphones running the android platform.”

Harpur also noted that competitors are still behind Apple in terms of features and functionality though he commented that Samsung and Asus have some interesting releases. Yet no brand has really produced anything that truly challenges Apple in the Tablet PC market that would significantly eat into Apple’s market share. This may change over the next year or two as it did in the smartphone market, but it will be a gradual process.

Phil added, “Competition is constantly heating up and market expectations are no doubt much higher. While Apple will be able to, to a significant degree, ride the strong wave of momentum it has built in the market with this new iPad release, with each release the market will be expecting more and more.

“Apple is already facing challenges in the smartphone market from competitors with functionality which is getter closer and closer to theirs. Such challenges will continue over the next two to five years. However one trump card that Apple does have in its favor is its domination of the application market with its App Store for its iPhone, iPad and iPod.”