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Posts Tagged ‘LinkedIn’

Linkedin dominates social recruiting, dwarfing Facebook, Twitter

Wednesday, May 1st, 2013

LinkedInIf you’re job hunting, LinkedIn is the place recruiters are most likely to find you, not Facebook or Twitter.

According to the 2013 North American Social Recruiting Activity Report, only 22 percent of recruiters are using Facebook for recruiting in 2012, compared to a dominant 97 percent using LinkedIn and even 27 percent using Twitter.

The data, culled from actual social recruiting activity within the Bullhorn Reach user network of more than 160,000 recruiters, also showed that only 12 percent of recruiters were connected to all three major social networks – LinkedIn, Facebook, and Twitter – in 2012. With 14 percent of recruiters using a combination of LinkedIn and Twitter for recruiting versus eight percent using LinkedIn and Facebook, Twitter is once again more popular than Facebook as a recruiting channel.

Recruiters are more active on LinkedIn than on any other network. LinkedIn has the highest percentage of recruiters with enormous network sizes (15 percent have between 1,001-2,000 connections). Fifty percent of North American recruiters using Twitter for recruiting have fewer than 50 followers, and 26 percent of North American recruiters using Facebook have fewer than 200 Facebook friends.

Social recruiting gains momentum

“Social recruiting continues to gain momentum and it’s no surprise that LinkedIn remains the preferred network for recruiters given its early and fervent adoption,” said Art Papas, president and CEO of Bullhorn. “Social media helps recruiters reach a much larger pool of talent than they would through traditional means. In 2012, when we issued our first social recruiting activity report, it was mainly tech-savvy early adopters using Bullhorn Reach. Now it’s mainstream.”

In terms of views per job post in 2012, LinkedIn again led the pack. For any job posted on Facebook in 2012, Twitter drove 4.3 times more job views and LinkedIn drove 17.2 times more job views. In turn, LinkedIn drove 4 times more job views than Twitter did.

Interestingly, Facebook and Twitter drew a similar number of applications per job post despite Twitter job postings getting considerably more views. This suggests that while Facebook job posts get fewer average views, those who do view them may be more receptive to applying.

For recruiters utilizing all three social networks, the most heavily represented vertical was, by far, information technology. This was followed by recruiters in finance and banking, healthcare, and manufacturing. Information technology professionals are currently in very high demand in North America, which would account for recruiters specializing in information technology trying to reach as many potential candidates as possible through a variety of social networks.

To download the full report, please visit http://www.bullhornreach.com/content/resources/reports. To learn more about Bullhorn Reach, please visit www.BullhornReach.com.

Linkedin offers you a billboard to 20M people

Wednesday, April 24th, 2013

By Allan Maurer

Jeff Sheehan

Jeff Sheehan

So, how do you get 195,000 followers on Twitter? Buy them? Bribe them? Offer them ice cream cones?

“Honestly, I worked my tail off,” says Jeff Sheehan, a marketing and social media consultant at  Sheehan Marketing Strategies, who is recognized as one of the Top 100 Marketers to Follow on Twitter, who now has more than 199,000 followers.

Sheehan, who has 30 years of high-tech global sales, marketing, and advertising experience marketing to Intel, Cisco, Apple, HP, and IBM, is a well known speaker in the Atlanta area on the use of Linkedin, Personal Branding, Social Media, and Marketing.

He’ll be talking about Linkedin at the Atlanta Digital Summit May 14-15, joining dozens of other digital media, marketing, advertising, and technology thought-leaders from brands such as Google, Twitter, AOL, Adobe, and many others.

“The power of social media is incredible,” Sheehan tells the TechJournal. “It levels the playing field and gives you the ability to position yourself regardless of your background. So anybody can be a somebody if they’re good at branding themselves online.”

Tips on using Linkedin

LinkedInAn expert at using Linkedin, Sheehan offers these tips on using the social network:

First, he says, “Be credible. Put up the best profile you can.” That means also including appropriate keywords – although he rails against people who overdo it the way sites used to overuse keywords for SEO. On his blog for instance, he cites one unnamed job hunter who was in social media less than a year but includes a whole long paragraph with nothing but the phrase “Social media marketing.”

You should, though, include a professional photo and a complete picture of what you’ve done.

Next, Sheehan suggests, you have to build your network. “Find people with common interests and ask to join their network,” he says.

Once you’ve acquired endorsements and recommendations on LinkedIn, it adds to your credibility, he says, although we’ve heard some dissenting voices regarding the value of endorsements.

Like your own billboard

After you establish your identity, Sheehan notes, Linkedin is “Like your own billboard with a potential audience of 200 million people. You can display your work and provide your network with material you think is relevant, articles, news.”

He warns, however, “Don’t spam people.” One person in his network “Puts out post after post after post,” he says, so Sheehan used the Linkedin “hide” feature. That keeps the person in his network, but he’s not longer bothered by all those superfluous posts.

“You want to keep people in your network,” he says. “The more people you are connected to, the easier you can be found. So it’s important to retain the size and integrity of your network.”

Longer shelf life

On the other hand, used judiciously, you can “Get a lot of visibility via Linkedin updates,” which have a shelf life a bit longer than the rapidly moving Twitter stream.

Twitter bird

Just call me Larry.

Sheehan, who has called himself a “Twitteraholic,” says he also sees great potential in Google+. “Google is going to continue to invest in it,” he says.

Facebook, he says, “Is mostly for friends and family.”

Pinterest, which had quite a buzz last year, “Is not as universal” as the other social networks, he adds. “It’s audience is 85 percent female. But it has benefited a lot of businesses.”

There are so many social networking tools, with new ones such as Instagram and Vine popping up all the time, that no one has time to manage them all.

“Pick your poison and figure out where you’re going to focus,” he says.

 

Mobile phones driving revenue growth for major digital stocks

Monday, April 1st, 2013

smartphonesMobile phones are expected to remain the main driver of advertising revenue growth for Internet information providers such as Yahoo! Inc. (NASDAQ: YHOO), Zynga Inc. (NASDAQ: ZNGA), LinkedIn Corp. (NYSE: LNKD), Facebook Inc. (NASDAQ: FB), and AOL Inc. (NYSE: AOL).

With more and more people switching to smartphones and tablets, the shift to mobile is expected to grow even more. As a result, advertisers are likely to allocate more of their budgets to mobile advertising.

 

While we don’t generally cover the stock market this specifically at the TechJournal, we thought these reports would be of interest to many of you in digital marketing and other tech areas in which these firms are major players.

On Thursday, which was the final trading day of the month of March and the first quarter, shares of Internet information providers ended on a mixed note even as the broad market posted gains.

StockCall has taken an interest in these companies and you can now sign up to download the free technical research on YHOO, ZNGA, LNKD, FB, and AOL at

http://www.stockcall.com/registration

Yahoo!

YahooYahoo! Inc.’s shares struggled in Thursday’s trading session even as the broad market edged higher. Shares of the Sunnyvale, California-based company closed 0.26% lower at $23.53 on above average volume of 17.61 million.

Shares of the company had an excellent run in the first quarter of 2013, gaining more than 18%. In the last one year, the stock has now gained more than 50%, which makes it one of the best performing technology stocks. Yahoo’s shares are currently trading well above their 50-day and 200-day moving averages. Sign up today to read the free research report on YHOO at

http://www.StockCall.com/YHOO040113.pdf

Zynga

Zynga Inc.’s shares posted modest gains in trading on Thursday. The stock closed 0.30% higher at $3.36 on volume of 9.38 million. Shares of ZNGA are trading nearly 75% below their 52-week high of $13.15. However, the stock has had an excellent run in 2013, gaining more than 42%. The company’s shares currently face stiff resistance at around $4. Register to download the free technical analysis on ZNGA at

http://www.StockCall.com/ZNGA040113.pdf

LinkedIn

LinkedInLinkedIn Corp.’s shares fell sharply on Thursday. The stock touched an intra-day low of $175.12 before finishing the day 1.02% lower at $176.06 on volume of 1.23 million. LinkedIn’s shares fell nearly 3% last week even as the broad market posted gains for the week.

For the first quarter, however, shares of LNKD gained more than 53%, compared to a gain of more than 10% for the S&P 500. The company’s shares are trading above their 50-day and 200-day moving averages. However, the stock’s MACD has slipped below the signal line, which suggests that market sentiment is bearish on the stock. Free report on LNKD can be accessed by registering at

http://www.StockCall.com/LNKD040113.pdf

Facebook

FacebookShares of Facebook Inc. tumbled in trading on Thursday even as the broad market posted gains. The stock ended the day 1.95% lower at $25.58 on volume of 28.59 million. Facebook’s shares finished nearly 0.60% lower for the week. Its shares are currently trading below their 50-day moving average. The stock currently faces resistance at around $26. Register with StockCall and download the research on FB for free at

http://www.StockCall.com/FB040113.pdf

AOL

AOLAOL Inc.’s shares struggled in trading on Thursday. The stock fell to an intra-day low of $38.14 before finishing the day 1.81% lower at $38.49.

Despite the sharp decline in the session, AOL’s shares have gained more than 7% in the last three trading days. The stock has gained nearly 30% in 2013 so far, easily outperforming the broad market. Read the full free research on AOL by signing up to StockCall at

http://www.StockCall.com/AOL040113.pdf

LinkedIn broadening its appeal, boosts page views, revenue

Monday, March 11th, 2013

LinkedInLinkedIn is no longer just for older established pros and younger professionals should be taking advantage of it, says the marketing agency fishbat.

According to the The Wall Street Journal, LinkedIn’s page views for the recent quarter rose 67 percent compared to a year earlier, which was “the company’s highest growth rate in 2012. Data from comScore shows that LinkedIn has bounced between 40 million and 43 million U.S. unique visitors since August.”

The Wall Street Journal reported that “LinkedIn released several content-related products last year, such as an updated home page and news feed and a new publishing platform for “influencers” like Virgin Group’s Richard Branson, all geared toward keeping users on its site.

LinkedIn said it has rolled out more significant changes to its site in the last two quarters than the six previous quarters combined.”

The new classified section of social media

If you’re already on LinkedIn, you no doubt noticed the new endorsement feature, which lets people endorse the skills of others in their network. Personally, we’ve seen significant activity with that feature.

It’s also extremely useful for contacting almost anyone in a given industry if you’re a paying member and for gleaming basic information about people and companies, even if you aren’t.

“LinkedIn is the new classified section of social media,” comments fishbat CFO John Monderine. “LinkedIn used to be for professionals looking to network. Now, more college graduates are signing up to gain networking experience. LinkedIn’s not just for old people anymore.”

LinkedIn revenues exceeded expectations

The Wall Street Journal reports that LinkedIn has reported revenues that exceeded expectations for seven consecutive quarters, “with an 81% revenue increase to $303.6 million.”

According to the article, the company’s revenue growth is still surpassing that of other industry giants like Facebook, Zynga and Groupon – all of whose shares “tanked after their rocky stock-market debuts,” while LinkedIn stock is “still soaring, closing at an all-time high of $168.55.”

“I see LinkedIn keeping a steady growth over the next few years,” adds Monderine. “LinkedIn is a professional hunting ground for talented professionals hot out of college. There is no recruiting site or headhunter more qualified than LinkedIn.”

fishbat, Inc. is a full service online marketing firm.

Social media drives investor decision making, research says

Friday, February 22nd, 2013

social media logosOne-third (34%) of affluent investors are using social media platforms like Facebook, LinkedIn, Twitter, YouTube, and company blogs specifically for personal finance and investing (PF&I) purposes.

While most investors continue to rely on a variety of resources for investment information, nearly 70% have reallocated investments, or began or altered relationships with investment providers based on content found through social media, thus reflecting the importance of a strong social media strategy for asset managers and distributors.

These and other findings are included in a new report, Social Media’s Impact on Personal Finance and Investing, recently released by Cogent Research. The report is based on a nationally representative survey of over 4,000 investors with more than $100,000 in investable assets.

Investors using social media for research

Investors who use social media for PF&I purposes are using various platforms to form first impressions about providers, and their decision to use a firm’s investment solutions. Regardless of the platform, investors primarily turn to social media to conduct research on investing, products, and companies or to seek advice regarding investment decisions.

“Today’s investors’ are scrutinizing ‘traditional’ sources with content and commentary they are finding through social networks, and are becoming much more critical and conversant when it comes to their investment choices,” said Remy Domler Morrison, Project Director and co-author of the report.

A double-edged sword

“On a positive note, social media is also motivating investors to engage more with their advisors and investment firm representatives, which can lead to more asset gathering opportunities for providers.”

For financial companies, investors’ use of social media for PF&I can be a double-edged sword. While engaging in social media presents the opportunity to increase and develop relationships and trust, it also presents the risk of getting negative feedback.

“For every positive comment and favorable investment decision comes the possibility for damaging content. However, the larger risk to a firm is ignoring negative comments that may already exist.

Overall, there are significant opportunities to strengthen brand equity for firms that regularly pursue strategies to foster positive relationships with brand followers and address negative sentiment,” says Tony Ferreira, Managing Director at Cogent Research.

In general, investors recall a higher ratio of favorable to adverse brand-related content for several firms on social media, including Fidelity Investments, ING, and Vanguard.

Top 10 Brands with the Highest Ratio of Positive to Negative Impressions Via Social Media
BASE: Among investors exposed to respective brands on Facebook, YouTube, LinkedIn, and/or Twitter

Rank Provider
1. Fidelity Investments
2. ING
3. Vanguard
4. USAA
5. Charles Schwab
6. John Hancock
7. American Funds
8. Wells Fargo
9. T. Rowe Price
10. Janus

Social media drives business technology buying decisions

Friday, February 1st, 2013

social mediaSocial media not only influences IT purchase decisions, it drives many of them, according to UBM Tech‘s annual Social Media @Work research. The study found that social media now plays a critical role in the business technology market.

Study highlights include:

  • Social media influences and drives IT purchase decisions: 66% of tech professionals say that they have used social networking sites to obtain information for a technology purchase.
  • 92% of IT respondents have taken one or more actions as a result of using social media, including visiting a vendor web site, or contacting a vendor directly for more information, and registering to download content such as research or a white paper.
  • Social media is gaining credibility among IT professionals:  42% of respondents say that social media is “productive” — an increase from 36% two years ago. The percentage of respondents who describe it as simply “fun” decreased by 6 points.
  • Social media has also gained credibility with tech marketers – the majority of tech marketers surveyed now have a business presence on all four of the major social networking platforms, with close to 90% maintaining a business presence on Twitter and Facebook, 84% who have a business presence on LinkedIn, and about three-quarters on YouTube.

“Social media is now completely ingrained into the workflow of business technology decision makers,” said Scott Vaughan , UBM Tech’s Chief Marketing Officer. “This poses challenges for tech marketers who lack resources to develop and execute effective, cohesive social media strategies. Our report incorporates practical tips to help even the most time-strapped tech marketers leverage social media as part of their overall marketing strategies.”

The full report, including strategies that marketers can use to maximize social media to engage IT decision makers, can be downloaded from CreateYourNextCustomer.com, an online resource for technology marketing best practices, research and solutions.  Access the free report at http://bit.ly/WzkiMy; registration is required.

Net-go-round: video console resurgence? Connected cars, social media stock tracker

Wednesday, January 9th, 2013

Sony game consoleInternational Data Corporation predicts that video game sales for console systems will rebound from a tough 2011-2012 as new platforms hit the market.

“2011 and 2012 were tough for many console game disc developers and publishers,” says IDC’s Lewis Ward, manager of its gaming service.

“With the advent of eighth-generation consoles, starting with the Wii U, historical norms strongly imply that game disc revenue will stop bleeding in 2013 and rise substantively in 2014.”

“The console ecosystem is in a state of flux since these platforms need to support an ever-growing array of non-gaming features and services at the same time that game distribution and monetization is moving in a digital direction,” said Ward, research manager of IDC’s Gaming service.

“At the same time, it doesn’t appear that alternative platforms — set-top boxes from cable companies, Web-connected smart TVs, and so on — are positioned to materially disrupt the trajectory of the ‘big 3′ console OEMs in 2013 or 2014. Discs will remain the console game revenue mainstay for years to come.”

Key takeaways from the new forecast include:

  • In December 2012, PS3 system shipments eclipsed the number of Xbox 360′s shipped worldwide, despite the PS3 launching a year later than the Xbox 360 (an estimated 77 million bundles versus approximately 76 million bundles shipped)
  • Nintendo’s Wii U will find an audience; global bundle shipments will exceed 50 million by year-end 2016
  • The volume of packaged game discs shipped will decline an average of roughly 3% per year through 2016, as console spending shifts into digital channels

Consumers want car connections

hi-tech carConsumers want digital connections in their vehicles, says a study of more than 2,100 US adults by Johnson Controls.

Some of the key findings from the study include:

  • Interest in greater connectivity via one’s vehicle is high. 84% of vehicle owners1 would like to control the features in their vehicle via a touch-screen infotainment system; 83% want to get updates to vehicle infotainment systems delivered wirelessly; 76% would like to connect to the Internet using their vehicle as a Wi-Fi hotspot; 67% would like to download applications directly to their vehicle; and, 61% would like to pay for something using a debit or credit card linked to the infotainment system in their vehicle.2
  • Safety is the single most important feature3 in the selection of a vehicle (75%). The delivery of vehicle infotainment safely will be critical to consumer adoption and consumption. The second tier of important features includes vehicle diagnostics (49%) and navigation (42%).4
  • Smartphone apps most associated with a vehicle include: Maps/navigation = 52%; News = 45%; and, finding locations = 34%.
  • When it comes to downloading smartphone apps to a vehicle via an interactive screen, vehicle owners who use downloaded apps on a weekly basis would prefer traditional channels. 62% have a preference for where they would download an app for their vehicle, and of those with a preference, 60% would prefer downloading from an existing app store (e.g., App Store for iOS, Amazon Appstore for Android), 38% would prefer a new app store for vehicle-specific applications, and 37% would prefer the app maker’s website (e.g., Pandora, Google Maps).
  • When it comes to accessing a vehicle app, vehicle owners who use downloaded apps regularly want apps they know and are comfortable with. Two-thirds (64%) want the menu options in their vehicle to be the same as on their smartphone (i.e., a full list of menu options available).

Social media stock tracker launched

Google+WebMediaBrands Inc.’s (Nasdaq: WEBM) SocialTimes launched the Social Media Stock Tracker covering the weekly stock performance of companies within the social media and Internet sectors such as Facebook, LinkedIn, Google, Zynga, and Groupon.

Each weekly report, published on Saturday mornings, discusses key developments and provides analytical commentary on the most interesting and controversial events that impact the public companies in these sectors.

The Social Media Stock Tracker is prepared by Nathan Drona, a former senior analyst in equity research with coverage of the Internet and media sectors and the former director of a global hedge fund focused on technology and life sciences.

He was also a senior investment banker focused on M&A for international companies in technology and life sciences, and has been a board director for several public and private companies.

Are social networks good for society or harmful?

Thursday, December 13th, 2012

social mediaNearly half – 47 percent – of Americans use social media sites such as Facebook, Twitter, and LinkedIn and spent billions of minutes social networking in 2012. The research organization ProCon.org asks, is that good for society?

Pro: Proponents of social networking sites say that the online communities promote increased interaction with friends and family; offer teachers, librarians, and students valuable access to educational support and materials; facilitate social and political change; and disseminate useful information rapidly.

Con: Opponents of social networking say that the sites prevent face-to-face communication; waste time on frivolous activity; alter children’s brains and behavior making them more prone to ADHD; expose users to predators like pedophiles and burglars; and spread false and potentially dangerous information.

What do you think?

What do you think? We find social networks alert us to news, ideas, and people we wouldn’t encounter otherwise. We work from a home office and they serve as the water cooler, break room, and gossip hotline as well as a source of information we find useful or entertaining.

In addition to in-depth pro and con research, the ProCon.org social networking website contains a historical background section, videos, photos, over 200 footnotes and sources, and Did You Know? facts including:

  1. Social networking sites are the top news source for 27.8% of Americans, ranking below newspapers (28.8%) and above radio (18.8%) and print publications (6%).
  2. Students who used social networking sites while studying scored 20% lower on tests, and students who used social media had an average GPA of 3.06 versus non-users who had an average GPA of 3.82.
  3. 35 global heads of state, every US Cabinet agency, 84% of US state governors, every major candidate for US President, and more than 40% of top global religious leaders are on Twitter.
  4. 10% of people younger than 25 years old respond to social media and text messages during sex.
  5. In July 2012 Americans spent 74.0 billion minutes on social media via a home computer, 40.8 billion minutes via apps, and 5.7 billion minutes via mobile web browsers for a total of 121.1 billion minutes on social networking sites in one month.

Twitter rules for college-educated pros seeking new opportunities

Thursday, November 29th, 2012

Twitter bird

Job seekers are increasingly turning to social media networks such as Twitter and LinkedIn in their search for positions, according to a Jobvite survey. For college-educated professionals who are “open to new opportunities,” Twitter rules, the survey shows.

The research shows that college-educated professionals who are ‘open to new opportunities’ are twice as likely to use Twitter to advance their passive job searches, compared to proactive jobseekers without degrees. These latest findings are fresh off the heels of the company’s most recent Social Job Seeker Survey, which revealed that 76% of overall job seekers are using social media tools in their employment hunt.

Respondents to the survey classified as passive career managers, rather than active job seekers, were twice as likely to hold college degrees (40% vs. 18%),were more than three times as likely to use Twitter to advance their career (14% vs. 4%) and were three times as likely to use LinkedIn to connect with potential employers (9% vs. 3%).

In contrast, both passive career managers and active job seekers used LinkedIn almost equally — with 12% and 10% respectively.

Passive career managers were also more than four times as likely to have found their current job via a social network like Twitter or LinkedIn, (21% vs. 5%) and almost twice as likely to have found their “favorite-ever” job on Twitter (9% vs. 5%). These results reflect the major increases in usage of both Twitter and LinkedIn by the American workforce from the previous year. Twitter is now used by 46% of the workforce vs. 37% in 2011, and LinkedIn is up from 32% to 41%.

“While many job seekers are still using job boards and newspapers to find work, our survey findings show that sought-after, higher-skilled and educated professionals are becoming much more passive in their career management,” said Dan Finnigan, CEO, Jobvite.

“As a result, recruiters are finding that the talent they seek isn’t where it used to be. This sought after talent pool is using Twitter more than ever to stay on top of new opportunities. Recruiters failing to take advantage of this shift are missing out on this to the detriment of their clients.”

Digital marketing: build relationships rather than buying eyeballs

Wednesday, November 28th, 2012

By Allan Maurer

Adrian Parker

Adrian Parker

Looking at the future of digital marketing, social and mobile technologies are creating many opportunities for real people to connect, So, it is less about buying eyeballs or paid media buys and “More about  building out authentic relationships and trust,” says Adrian Parker, head of social, mobile, and emerging media at Intuit’s accounting professionals division.

Traditionally, Parker says, “Marketers invested in scale, frequency, ROI. But what builds trust are peer recommendations, referrals, blogs, editorial, forums. Those can build a significant amount of trust among your consumer base. You can’t buy a relationship.”

Parker’s work has spanned client and agency-side strategies for Foot Locker, ESPN, Nike, adidas, Liz Claiborne and Body Shop and he served as director of social media and digital strategy at Radio Shack, where he launched its social practice across 35,000 employees in 27 countries. In 2011 he won a Forrester Groundswell award, recognizing him for top-performing B2C digital campaigns.

Discussing the “Relationship Era” at Dallas Digital Summit

Parker will join speakers from brands that include Google, AOL, Twitter, Stumbleupon, PBS, reddit, Cheezeburger Network, Oracle and Vistaprint, among others, at TechMedia’s Dallas Digital Summit Dec. 4-5 at Union Station, Dallas, TX.

He’ll be discussing what some have called “The relationship era.”

The relationship era changes the game, Parker notes. “In the past,” he says, “the big brands had all the power. That’s shifting. Now a lot of smaller brands are faster and nimbler.”

At Intuit, Parker’s goals include building out channels such as Twitter and LinkedIn, creating content to “allow consumers to use our products,” but also “how to make you a promoter,” he says.

So far Intuit’s efforts are working extremely well. “We’ve had significant success even in the last couple of weeks,” Parker says.

“We launched an enhanced Facebook and YouTube presence and website. We’ve seen a 5X increase in Facebook reach since launching with a mix of paid media, contests and promotions to speak to influential businesses. We’re also targeting them with video and rich media content.”

Three ways to build social relationships

We asked Parker what the top three things you should consider when building digital relationships.

First, he says, “Less is more. It’s not really about the volume or quantity of communications but about being simple and authentic.”

Second, “Think mobile first. I know that 70 percent of my accounting customers use a smartphone and can be reading my marketing message or email on a phone. It’s now the first screen of preference, surpassing the TV screen, laptop or desktop. So think of the mobile screen first.”

Progress over Perfection

Third, he says, consider “Progress over perfection. Things are changing so fast there is no way to be perfect. You have to improvise and test. We did a series of tests and experiments before achieving that 5X increase in Facebook reach.”

Parker predicts we’ll see a pivot away from “Big Bang Campaigns” to smaller test campaigns. “You always have to move forward,” he says, adding, “That’s easier said than done.”

A regular speaker at events such as the Dallas Digital Summit, Parker says the number one question he hears is how to translate social and digital campaigns into something a marketing team of one can handle as opposed to big brands with million dollar marketing budgets.

How smaller businesses can play

“How do I translate your marketing strategy into something actionable for me?” they ask.

“Before Radio Shack, I had my own business,” Parker says. “I learned from the ground up – some of the best social campaigns are not the ones that cost the most money. You can be creative on Facebook and Twitter with pictures and posts that cut through the clutter. It does take time to manage those things. But there are a host of free and automated tools people can use to optimize their presence and make it a meaningful experience.”

He advises, “Do a little with what you have. Pay for expertise when you can. Choose the best channel and go all in. If you’re a B2B company, LinkedIn may give you the best bang for the buck and you may not need a Facebook presence.

 

Top 2012 Bing searches: no one keeps up with the Kardashians

Tuesday, November 27th, 2012

Looking back at 2012, Bing searches shows it was a year of familiar faces, momentous events and baby fever. While last year people were singing “Baby, baby, baby” with Justin Bieber as the most-searched person of 2011, 2012 was the year of the real baby, as celebrity births were five of the top 10 celebrity events.

Not on our list

We confess that here at the TechJournal, most of the celebrity names on Bing’s top searches list would not show up on our top 100 search lists, but we nevertheless find it interesting to track Internet culture. The lists do offer some surprises: MySpace ranked third after Facebook and Twitter among top social networks, ahead of LinkedIn and Tumblr.

We wonder what that says about who uses Bing.

We also noted that the geek-friendly TV show, “The Big Bang Theory,” one of the most popular on TV, did not even appear on the top TV shows searched.

On the other hand, we’re not surprised that the iPhone 5 tops the news story list, topping even the election and the Olympics. Do you think Bing perhaps skews toward a younger demographic?

From new reality stars such as Honey Boo Boo to viral hits such as “Gangnam Style” and airwave darlings such as Taylor Swift, Bing captured history through the searches that mark the year’s most fascinating people, sensations and moments in time.

Based on the aggregation of billions of search queries conducted on Bing this year, here are the much-anticipated top search lists for the most-searched people, news stories, athletes, musicians, celebrity events, social networks and TV shows.

The complete report, including most-searched viral videos, movies, songs, TV personalities and more, is available at http://www.BingTrends.com.

Most-Searched Person of the Year

kim-kardashian

kim-kardashian

Kim Kardashian didn’t just keep up with other celebs such as Justin Bieber (2011’s most-searched person) this year, she took back the top spot. Kim K. was the most-searched person of the year in 2012, regaining the spot she also held in 2010.

Her relationship ups and downs, including a new relationship with Kanye West, made Kim more interesting than ever. While Justin Bieber fell to the second spot, he still was the most-searched male of the year and the most-searched musician, thanks to the continued support of his many “Beliebers.”

Newcomers to the list include Rihanna, who skyrocketed from No. 20 in 2011 to No. 4 this year; Selena Gomez, who jumped from No. 13 to No. 7; and Nicki Minaj, who just barely cracked the top 10 at No. 9, up from No. 23 in 2011. Miley Cyrus made the biggest gain within the top 10 list, jumping from No. 10 to No. 3, likely due to her surprise engagement.

Rank 2012 2011
1 Kim Kardashian Justin Bieber
2 Justin Bieber Kim Kardashian
3 Miley Cyrus Jennifer Aniston
4 Rihanna Lindsay Lohan
5 Lindsay Lohan Jennifer Lopez
6 Katy Perry Britney Spears
7 Selena Gomez Katy Perry
8 Jennifer Aniston Megan Fox
9 Nicki Minaj Lady Gaga
10 Taylor Swift Miley Cyrus

Other Top Search Results

iPhone 5

The iPhone 5

Top News Stories

  1. iPhone 5
  2. 2012 Election
  3. 2012 Olympics
  4. Hurricane Sandy
  5. Honey Boo Boo
  6. “Gangnam Style”
  7. Kony 2012
  8. Academy Awards
  9. Kindle Fire HD
  10. Facebook IPO

Top Musicians

  1. Justin Bieber
  2. Whitney Houston
  3. Katy Perry
  4. Selena Gomez
  5. Rihanna
  6. Nicki Minaj
  7. Taylor Swift
  8. Beyoncé
  9. Chris Brown
  10. Jennifer Lopez

Top Athletes

  1. Peyton Manning
  2. Tiger Woods
  3. Tim Tebow
  4. Maria Sharapova
  5. Kobe Bryant
  6. Serena Williams
  7. Lamar Odom
  8. LeBron James
  9. Cristiano Ronaldo
  10. Terrell Owens

Whitney HoustonTop Celebrity Events

  1. Beyoncé’s baby
  2. Jessica Simpson’s baby
  3. Whitney Houston’s death
  4. Snooki’s baby
  5. Kourtney Kardashian’s baby
  6. Coachella
  7. Rodney King overdose
  8. Grammy Awards
  9. Jennifer Garner’s baby
  10. Academy Awards

Walking Dead girl

Top TV Shows

  1. “American Idol”
  2. “Dancing With the Stars”
  3. “The Young and the Restless”
  4. “The Walking Dead”
  5. “Family Guy”
  6. “Here Comes Honey Boo Boo”
  7. “Glee”
  8. “Vampire Diaries”
  9. “The Bachelor”
  10. “Game of Thrones”

social media logosTop Social Networks

  1. Facebook
  2. Twitter
  3. MySpace
  4. LinkedIn
  5. Tumblr

More details and additional categories of top 2012 searches from Bing are available athttp://www.BingTrends.com and via the Bing Top Searches of 2012. For the latest on all things Bing, check out http://www.bing.com/communityhttp://www.facebook.com/Bingand twitter.com/Bing.

Internet, digital media job growth slows in New York & Boston

Tuesday, October 30th, 2012

New-York skylineJob growth in Internet and digital media jobs slowed in New York and Boston over the last six months, including sharp declines in the third quarter. But growth does continue in the sector and some top firms such as Google continued to add headcount in both cities, though at a slower rate.

Amazon, Mashable, LinkedIn, and eBay also all continued to add to staff.

Cook Associates Executive Search, a retained executive search firm, reports in its quarterly East Coast Internet and Digital Media Jobs Index, which tracks job creation at more than 470 companies in New York and Boston, that New York showed 3.6 percent growth for the third quarter, following on the heels of 5.6 percent growth in the past quarter.

Boston, on the other hand, showed lower growth of 1.9 percent after a 3.2 percent increase in jobs in the second quarter.

Growth much stronger in New York

Index creator John Barrett said, “It’s now clear that a slowdown in hiring has been occurring in this sector over the past 6 months.  Things began getting soft in Boston by the second quarter.

“There were some signs that it was also getting a little soft in New York, but hiring is now definitely slowing down in New York.  Overall, Internet and digital media jobs growth is still much stronger in New York and I expect that trend to continue.”

Barrett added, “Things are even worse than they appear in Boston.  All of the net new hiring came from just 10 companies out of the approximately 150 companies being tracked in the city.  Without those 10 companies, employment in Boston was flat at best and perhaps declined slightly.”

Overall, New York added about 900 new Internet and digital media jobs while Boston added about 260.  Approximately 55% of New York’s job growth came from publicly-traded companies while about 75% of Boston’s job growth was derived from public companies.

“This illustrates the continued strength of private company hiring in New York that’s resulting from high levels of venture investing occurring there,” according to the report.

New York/Boston jobs chart

Where the jobs are

Top 10 companies showing largest headcount gains in New York include: Google, Rent the Runway, Amazon, AppNexus, eBay, Facebook, LinkedIn, Gilt Groupe, Etsy, Warby Parker.

Up-and-coming companies showing large headcount gains in New York included: Foursquae, Fab.com, ZocDoc, Magnetic, Tumblr,Thrillist,BuzzFeed, HowAboutWe.com, Mashable, SignPost, Yext, Moda Operandi and Outbrain.

The top ten firms showing the largest headcount increase in Boston include: Hubspot, Wayfair, Amazon, TripAdvisor, Vistaprint, Rue La La, Google, Constant Contact, Karmaloop, and Jumptap.

Up and coming companies showing large headcount gains in Boston include: Visible Measures, DataXu, Naigans, Care.com, Gemvara, NetProspex, WordStream, Fiksu, and ClickFuel.

 

 

Online Marketing Tasks that Matter Most (Part 3): Content Promotion

Monday, October 29th, 2012

By Ryan Kettler

marketing scrabble tilesIn the first two articles on How Anyone Can Get More Results From a Business Website from Boostsuite, we discussed how to create and optimize new content for your website in order to attract more visitors. Today, we will talk about how you can promote that content for maximum results.

Good content requires good promotion. Just because you wrote the world’s greatest article on barbeque sauce does not mean any grilling fanatics will instantly know about it. You need to spread the word. This will drive traffic to your website, it will extend the lifespan of your article and will generate more interest faster than just relying on your existing visitors and the search engines.

Here’s a quick list of places you should be promoting and sharing your article once it’s ready to go:

  • Create a new page on your website and add the full text of the article to the page
  • Write a quick blog post introduction to the article and include a link to the full article
  • Highlight the article in a section of your email newsletter and add a link to the full version
  • Save the new article page on your website as a PDF file and email it to your sales team. Give them a one line description of the exact problem that the article solves so that they can easily identify which prospects in their pipeline will benefit from receiving it.
  • Post a short article introduction to your online support community or customer forum
  • Post the article in one of your LinkedIn Groups and ask for feedback from the group’s members
  • Create a poll or ask a question about something mentioned in the article on your company’s Facebook page
  • Create five different iterations of your article’s main headline and post each version on Twitter over a few hours. Include common hashtags that are relevant to the audience and article content.

It’s imperative to include links back to the full text version of the article on your website from each of these places. The goal here is to use promotional channels that you already have and to tease people with the information that they’ll only find by clicking back to the full article on your website.

You don’t need to do all of these at once, but more is always better. If you have only a website and a Twitter account, it’s just fine to begin there. You can always add more social properties later on.

If you write and share good content the search engines will notice it and social users will distribute it, creating more inbound links to your website.

Quality inbound links important

Inbound links are important for search engine optimization as the more quality links you have coming to your website from known sources, the more authority and trustworthiness you have with the search engines. More authority means a higher likelihood the search engines will show your website higher in their results.

Congratulations, just by starting a website content creation, optimization and promotion process your company now has a distinct marketing advantage over most of your competitors. Although most of our suggestions are very simple, most companies fail to even get started.

A small investment of your time into your business’s website is guaranteed to provide more visitors and customers over time at a very low cost. Stay tuned for the next article in this series as we’ll tell you exactly how to measure the progress your website is making as you execute the steps we’ve described so far.

Boostsuite’s founder and CEO, Aaron Houghton is among the entrepreneurial thought-leaders participating in the two-day Startup Summit in Raleigh, Nov. 6-8, where he’ll discuss how to drastically lower the risk you take when you launch your new startup.

Ryan Kettler is Director of Communications for BoostSuite. Ryan is a sports fanatic, beer connoisseur, Internet marketing zealot and live music enthusiast. When he’s not helping BoostSuite customers he can be found sampling the latest IPAs and cheering on his North Carolina State Wolfpack.

BoostSuite is a web marketing optimization product for small business owners. Unlike current products that bewilder and discourage small business owners, BoostSuite allows novice web marketers to build more website traffic and convert more online visitors into customers and leads for their businesses. BoostSuite is free and takes only one minute to set up, is easy to learn, and can be used by anyone.

 

LinkedIn offers small businesses networking, branding, recruiting

Monday, October 15th, 2012

LinkedInSocial media may not be a particularly new phenomenon, but it is nevertheless gaining significant traction among small business owners using it for recruiting and branding, according to a recent report from Fox Business. In particular, the report notes, small business owners are becoming increasingly savvy about the different ways in which LinkedIn can be used.

The report notes three distinct benefits that small business owners receive from LinkedIn membership; it has also garnered the attention of social media consultant James Price of San Diego. Price has responded to the Fox report with a new statement to the press.

A recruiting device

One of the ways in which LinkedIn can be used is as a recruiting device. The report notes one New York City business owner who saves each and every business card that comes into her possession, then seeks those individuals on LinkedIn. She uses this method to scour the Web for promising new talents and potential associates for her company.

“This, in many ways, gets to one of the oft-forgotten cruxes of what social media is all about,” notes James Price of San Diego.

“It is not just about branding yourself and spreading your message, but about actually getting social, connecting with people and networking in ways that can generate positive results online and offline alike.”

Creating an online think tank

Fox cites a second business owner who uses LinkedIn for a slightly different purpose — namely, to compile and organize groups of like-minded individuals with different industries, then to effectively use these pools of people as an online “think tank.”

“In terms of bouncing ideas off people, LinkedIn can have surprising merit,” offers Price. “As the article notes, it is like networking at a conference or seminar, but in real-time, and all online.”

The third business owner mentioned in the Fox report simply uses LinkedIn for strategic networking, choosing to join as many groups as she can in order to further her business and career goals.

According to Price, the ability to network, with different people and for different reasons, is what truly makes social media worthwhile for business professionals.

“A lot of businesses use social media sites for corporate branding,” he explains. “However, it is equally important for business owners to brand themselves.”

Social media becoming critical to both job seekers and recruiters

Monday, October 8th, 2012

social mediaDo you know what recruiters look for but seldom see on a job applicant’s social media networks? Posts about activities in professional organizations. A new report suggests that job applicants better check their social media profiles for spelling, profanity and other things a recruiter might not like.

Despite difficulties, many Americans are increasingly adopting an attitude of constant job seeking, with 3 out of 4 workers (75%) actively looking for or open to new jobs, as social media, particularly Facebook, Twitter and LinkedIn, become “critical” tools for both job seekers and recruiters, according to Jobvite.

Jobvite’s 2012 Social Job Seeker Survey reveals job seeking jumped 6 points from 2011′s 69% of the workforce, but 1/3 of job seekers feel less optimistic about finding a job now than a year ago.

Nearly 2/3 (61%) of job seekers say finding a job’s became more difficult in the past year, and 41% of employed job seekers are overqualified for their current positions.

Conducted in September, Jobvite’s Social Job Seeker Survey 2012 polled more than 2,100 adults (aged 18+), of which almost 1,300 were currently part of the American workforce — either currently employed or unemployed and looking for a job. Amongst employed Americans, 69% are job seekers, up from 61% in 2011. This year, nearly 1 in 10 employees (9%) are actively seeking a new job.

For an infographic detailing the report’s results see: Jobvite infographic

Now in its third year, Jobvite’s Social Job Seeker Survey reveals Facebook’s the leading social network in the American workforce with 83% adoption, holding steady from 2011′s 82%.

Twitter, LinkedIn see major jumps

Twitter and LinkedIn saw major jumps from last year, with each gaining 9 points — Twitter’s now used by 46% of the workforce vs. 37% in 2011, and LinkedIn’s up from 32% to 41%. Job seekers are more social than the overall workforce, with 88% having at least one social networking profile; 64% have accounts on at least two networks and 44% using three or more.

With 1 in 4 job seekers (24%) reporting they’ve been asked for social media profiles during their interview process, more are updating their content with professional information in 2012 than last year.

Updated profile with professional info: 2012 Job Seekers 2011 Job Seekers
LinkedIn 26% 15%
Facebook 25% 20%
Twitter 13% 8%

Previous research from Jobvite found 86% of recruiters are likely to look at social profiles for candidates, with 48% reporting they always do so.

Which makes it important for job seekers to be careful about the content they share on Facebook, Twitter and LinkedIn. Nearly 1 in 4 job seekers report they’ve had spelling/grammar errors or profanity on a social profile, which gets a negative reaction by 54% and 61% of recruiters, respectively. On the other hand, 80% of recruiters like to see social content about participation in professional organizations, but just 1 in 5 job seekers has posted that information.

Social media now a critical job hunting tool

“With fierce competition for jobs, which now includes a majority of employed people on top of active job seekers, social media has become a critical tool for job hunting and career growth,” said Dan Finnigan, President & CEO, Jobvite.

“One in six job seekers polled credited a social network for leading to their current/most recent employment. Maintaining your online presence and keeping employment top-of-mind at all times are vital to professional success. With technology and social networking rapidly evolving, those who don’t engage through Facebook, LinkedIn and/or Twitter will quickly find themselves falling behind.”

Job Seeking on Facebook

  • 52% of job seekers use Facebook to help find work, up from 48% in 2011
  • 1 in 5 had a contact share a job on Facebook (same from 2011)
  • 14% searched for jobs on Facebook
  • 15% modified privacy settings with work in mind
  • 17% provided their profile on a job application or during an interview
  • 70% of Facebook-using job seekers are male, 63% are under the age of 40, 40% earn more than $75,000 and 36% are college graduates.

Job Seeking on LinkedIn

  • 38% of job seekers use LinkedIn to help find work; up from 30% in 2011
  • 19% had a contact share a job on LinkedIn (vs. 8% in 2011)
  • 11% searched for jobs on LinkedIn
  • 7% modified privacy settings with work in mind
  • 9% provided their profile on a job application or during an interview
  • 60% of LinkedIn-using job seekers are male, 62% are under the age of 40, 51% earn more than $75,000 and 50% are college graduates.

Job Seeking on Twitter

  • 34% of job seekers use Twitter to help find work; up from 26% in 2011
  • 11% had a contact share a job on Twitter (vs. 7% in 2011)
  • 10% searched for jobs on Twitter
  • 5% modified privacy settings with work in mind
  • 10% provided their profile on a job application or during an interview
  • 67% of Twitter-using job seekers are male, 69% are under the age of 40, 46% earn more than $75,000 and 44% are college graduates.

The polling company, inc., on behalf of Jobvite, conducted a nationwide online omnibus survey of 2,108 adults, of which 1,266 adults (aged 18+) were part of the American workforce. Fielded September 5-7, 2012, the survey included questions on current employment status, the use of social networks to find job opportunities and attitudes about the current employment market.

Respondents for this survey were selected from an opt-in panel, and had expressed prior consent to participate in online surveys such as this. Data were weighted so the demographics of this audience closely match the nationwide population of adults (age 18+) with respect to gender, age, and region.

See the Jobvite Social Job Seeker Survey 2012 for complete results.

 

Ten most common mistakes in using social media for business

Tuesday, September 25th, 2012

When a business leader calls for the creation of a Facebook page and a witty Twitter handle, he often believes the social media strategy is in place and he returns to his “core” duties.

The problem with this is that for any business in 2012 and beyond, social media needs to be considered a core part of your business plan and it must be implemented at the senior level and trickle down into the DNA of the entire organization.

Steve Nicholls: author of Social Media in Business, international speaker, and social media strategist has noticed a recurring list of misconceptions when it comes to the use of social media in business.

These common mistakes hinder an organizations ability to maximize the use of social media while mitigating risk.

Here are the top ten most common mistakes companies make when trying to use social media to grow their business:

1. It is all about social networking. Social networking websites such as Facebook are just a very small part of social media. Social media is much more for business, providing four main benefits: communication, collaboration, community and collective intelligence opportunities, however, companies are still not fully aware of all of these.

Iconic organisations operating in different industries such as The Times, Accenture, Salesforce.com, Starbucks, Cisco, NASA, Groupon and Coca-Cola have all made use of social media in very different ways to gain competitive advantage, and understanding the various opportunities social media provides for business is the first step towards capitalizing its potential.

2. It is simple. Social media is mostly user-friendly, but embracing it in business is far from being simple. There is a huge difference between using Facebook and bringing the right aspects of social media into the DNA of a company.

The larger the company is, the more complex the task of bringing it in successfully. As the amount and depth of information relating to social media is overwhelming, capitalizing on the right combinations of social media tools for the company can be intricate.

3. It is free. One aspect that makes social media for business a very attractive avenue is that many tools are free to use, providing excellent cost-effective solutions to business. However, the cost of bringing social media within a company is not completely free. Time is the key resource. Going too fast and adopting social media hastily in an organization can bring more risks than benefits. Doing it well requires learning and training processes that will need time, and investing in that time is key for success.

4. It is not important. Social media opens doors to enormous markets. For instance, there are 850 million Facebook users and 50 million business people on LinkedIn, including the CEOs of the 500 top companies in the world; thus the business opportunities a company can get by connecting to only 0.1% of those are extremely valuable. (Editor’s note: we suspect that Google+ is going to be an increasingly important channel for business social media).

Markets like these simply cannot be ignored, thus businesses that are still hesitant as to how useful or important social media can be for them need to consider this aspect strategically. Social media is no longer a choice; it is a strategic resource and a new dimension to corporate strategy.

5. No need for policy. Having a solid social media policy when incorporating social media within an organization is crucial as it will allow the mitigation of potential risks. Social media can open a company to different types of risks including security issues, PR issues and HR issues. While these risks are very real, it is essential not to let them inhibit progress, thus the key is to develop a sound social media policy that identifies the risks and mitigates them.

6. Having a negative mindset. It is common for managers, employees and other players of an organization to have some prejudice against adopting social media within their organization, thinking it will mostly bring problems and waste company time. What is important to keep in mind however is that benefits far outweigh risks, thus having the will to invest time and mitigate possible risks through a clear social media policy will allow a company to increase its competitive advantage on the long-run.

7. No structured implementation process. It is easy to go enthusiastically in the wrong direction with social media. To prevent this from happening, managers need to have a step-by step formula in order to analyze their internal and external business environments and develop a systematic, contextual approach to bringing social media within the realm of their organizations. Bringing social media in the company needs to be done through a systematic model that will work to optimize benefits while mitigating risks along the way.

8. Identification of constraints. Many constraints to adopting social media are invisible and as a result, these are the hardest to identify. People issues are often the biggest obstacle to the implementation of social media, but these are often hidden from view. Thus making sure that all invisible constraints are also identified is crucial in order to prevent them from erupting later on and undermining the project.

9. No clear goals. Perhaps the most important aspect to keep in mind when using social media for business is that it constantly needs to be fitted into the more general business goals of the company. Using social media just for the sake of using it will not have any positive impact, but instead might create more problems than benefits. Having a focused strategy that will incorporate social media within general goals is thus key.

10. No ongoing strategy. Social media is a constantly evolving avenue of opportunities; the tools that are useful today might not be useful tomorrow. As tools change, a winning social media strategy will be one that is able to capture all these innovations and constantly create the right combinations of tools for your business, according to the general business goals.

Steve Nicholls is the author of the best-selling Social Media in Business, international speaker, and social media strategist who helps business executives implement a winning social media strategy into their organization.  

Where do your social media consumers hang out?

Monday, August 27th, 2012

social mediaIf you are using social media to target consumers, the age, sex, education and other demographic information on your buyers is essential in choosing which social network to use.

The differences among the sites are greater than most would think, according to Black Box Social Media.

“Depending on the type of product you are offering, you will yield different results from different social media agencies,” says says Black Box Social Media Co Founder Nick Bridges.

facebook demographics chart “For example, marketing on Twitter will yield you a younger demographic, while marketing on LinkedIn will find you older males.”

He adds, “Facebook is probably most valuable for the 18-44 female demographic as they are not only most prominent in such demographics but they are also much more active in interacting, engagements, and visiting the social media site multiple times.”

Black Box gathered statistics on users of the various social media networks to compare demographics.

The chart on the left shows that more women than men are using Facebook and the average age of users is 38.

A recent Pew Internet study also revealed the following Facebook user statistics:

Education:

  • Some college / trade school:  34%
  • Bachelor’s Degree:  20%
  • Graduate School:  15%

Race:

  • White- 78%
  • Black- 9%
  • Hispanic- 9%
  • Other- 12%

User Frequency:

  • Multiple times a day: 31%
  • About 1 time a day: 21%
  • 3-5x a week: 15%
  • 1-2x a week: 17 %
  • Every few weeks: 11%
  • Less often: 5%
  • Never:  1%

We think it is interesting that more than 50 percent of Facebook users check in at least once a day, with 34 percent using it multiple times daily.

Twitter has far fewer users

Twitter still has a long way to go. Less than 10 percent of the U.S. population uses the site.

It too has about 10 percent more female users than males, and a huge majority of its users (83 percent) are between the ages of 18-49, split about evenly in the 18-29 and 30-49 segments.

One statistic we think stands out: 39 percent of Twitter users have a bachelor’s or graduate degree.

LinkedIn the most male dominated

Of the three major social networks Black Box looked at, LinkedIn has the most male users at 58 percent compared to 42 percent female.

You might want to be more careful about your spelling, grammar, and sentence structure when you post on LinkedIn. A whopping 75 percent of its users have either a bachelor’s or graduate degree.

It’s also interesting to note that all three of these social networks are predominantly white. Will that change as the nation’s demographics change?

 

Social network revenue to grow 43 percent this year

Tuesday, August 14th, 2012

social mediaRevenue from social networks will grow an impressive 43.1 percent year-over-year in 2012, putting the total amount of income generated by sites like Facebook, Twitter, and Linkedin at $16.9 billion, according to a Gartner Inc. report.

The Gartner report states, “they (Social Media Sites) should also continue to exploit other channels of revenue like mobile advertising and social commerce.”

In addition to the Gartner report, BIA Kelsey predicts a 13 percent increase in local digital advertising with mobile search set to grow by 77%.

Are sneaky apps and sites compromising your online privacy? (infographic)

Tuesday, July 10th, 2012

LinkedInMany Facebook users never bother to even use the site’s privacy tools. The LinkedIn iOS app was collecting info from user’s calendars, passwords and notes and sending it to the company’s servers without users’ knowledge.

Many smartphone and tablet apps reveal personal information.

Changes may be on the way, as Internet firms realize that even if consumers don’t pay enough attention to privacy and security online, the government or watchdog organizations do.

Here’s an infographic from Background Check on “Sneaky Apps & Your Personal Information.”

Sneaky Apps & Your Personal Information
Compiled By: BackgroundCheck.org

More firms using Facebook for recruiting, but LinkedIn still leads

Monday, June 25th, 2012

FacebookA survey by Research Now found that 36% of U.S. corporations plan to use Facebook more for recruiting this year than last. Facebook was cited in the survey as the second most important social network for recruiting — following LinkedIn.

The research, conducted for  Jobscience Inc., which sells talent management solutions for the social enterprise, shows that social recruiting is here to stay, as almost 60% of respondents agree that the next ‘big thing’ in recruiting strategies is reaching a greater number of qualified candidates through social media networks such as LinkedIn and Facebook.

LinkedInMore than half (57%) of the corporations surveyed expect to use LinkedIn more than any other tool for recruiting — more than job boards, email marketing and employee referral programs.

“Using social networks to find candidates for current job openings has become a common strategy for recruiters,” said Ted Elliott, CEO and founder of Jobscience.

“But the real value of social recruiting is when companies continually engage with people through social networking — so when an appropriate job opens up — the person is familiar with the company and has a propensity to want to work there. It’s about social sourcing and building pipelines of talent — so your talent pool never runs dry.”

Social networks are not just important tools for recruiters; candidates are using them to research companies. This study revealed that 52% of U.S. corporations believe that social networks are an important venue for businesses to attract candidates.

“As Facebook becomes the most relevant place on the web — it is also putting a face on the ‘employment brand’ of companies,” added Elliott. “Information about a company is no longer solely controlled by recruiters.

Candidates also using social media

Candidates and employees are using social media to gather information about companies. If companies want to attract top talent, they need a strategy for their employment brand — which includes monitoring how their brand is perceived on social networks, facilitating a social dialog and giving compelling reasons for people to work at their company.”

Which Social Network is the most Important?

Within the Research Now survey, LinkedIn was cited as the social network that matters most with 86% of respondents giving it top bill, followed by Facebook at 51% and Google+ at 27%.

Respondents found Twitter to be the least important social network for recruiting — at only 16%. But the gap between Facebook and LinkedIn could shrink, as 36% of companies plan to use Facebook for recruiting more this year than last year.

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