Posts Tagged ‘New York City’
Tuesday, November 20th, 2012
 Is your city one of the most mobile savvy in the United States? As numerous reports say up to a quarter of shoppers will use mobile devices this year, Houston has claimed the top spot for the second year in a row on the Interactive Advertising Bureau (IAB) and its Mobile Marketing Center of Excellence ”Mobile Shoppers” study.
Houston’s number one ranking, driven by its mobile shopping versatility and dexterity, is closely followed by Seattle-Tacoma, which catapulted to the second spot from its number ten perch in 2011, followed by San Francisco, which is new to the top ten list. Among other notable changes, Boston made its debut in the top ten, while New York and Atlanta both saw slight declines. In comparison, Los Angeles and Chicago held steady in their rankings between this year and last.
The complete “2012 IAB U.S. Mobile Shopping Savvy Cities Index” is:
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Houston |
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Boston |
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Seattle-Tacoma |
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Philadelphia |
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San Francisco |
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Washington, D.C. |
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Los Angeles |
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12. |
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Detroit |
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New York City |
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13. |
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Tampa-St. Petersburg |
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Atlanta |
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Phoenix |
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Chicago |
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15. |
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Minneapolis-St. Paul |
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Dallas-Ft. Worth |
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The rankings were determined by reviewing data about mobile usage patterns, as well as the frequency of usage among mobile-savvy shoppers across major U.S. cities. For research and survey purposes, “mobile shopping” refers both to completing purchases via a phone or tablet, as well as to using a phone or tablet to research or shop for products that are later purchased in physical retail locations or online.
“Mobile is a growing digital retail platform that provides consumers with incredibly valuable, timely and convenient information touchpoints for product research and purchasing,” said Anna Bager, vice president and general manager, Mobile Marketing Center of Excellence, IAB.
“Identifying mobile shoppers and delivering relevant consumer messages to them on the go, as they shop, represents a key opportunity for brand marketers.”
“Determining which cities are more receptive to mobile can be a critical component in driving successful campaigns that reach audiences in the palms of their hands,” said Pam Goodfellow, Consumer Insights Director, Prosper Mobile Insights. “Whether planning for a last-minute holiday push or looking to mobile platforms for other advertising opportunities, this sort of regional intelligence can make or break a marketer’s efforts.”
Some of the other findings explored in this report include:
- More than 80 percent of smartphone owners have accessed retailer websites or apps on their device
- Sixty-eight percent of Americans owned a smart mobile device (smartphone, tablet, or eReader) in 2012, up strongly from 57 percent in 2011
- Nearly half of U.S. consumers say they have a QR code (barcode) reader app on their mobile device
- Smartphone shoppers are evenly split between males and females and tend to be younger than users who are desktop-based retail shoppers
- Over half of smartphone owners, and nearly 30 percent of tablet owners, have used their devices in a store in the past three months
To download this years “Mobile Shoppers” study, please visit www.iab.net/mobileshoppers2012.
To view the 2011 top “Mobile Shopping Savvy Cities” list, please visit www.iab.net/mobileshoppers2011.
Tags: Atlanta, Boston, Chicago, Dallas-Ft. Worth, Detroit, Houston, IAB study, Los Angeles, Minneapolis-St. Paul, most mobile savvy cities, New York City, Philadelphia, Phoenix, San Francisco, Seattle-Tacoma, Tampa-St. Petersburg, Washington, DC
Posted in Uncategorized | No Comments »
Tuesday, March 6th, 2012
 Where are the most green jobs? Believe it or not, Los Angeles and New York City hire the most workers in environmentally friendly jobs.
MastersDegree.net offers this infographic to help you scout the landscape for green jobs and where to get one:
Home Solar Power Discounts – One Block Off the Grid
Tags: clean energy, Los Angeles, MastersDegree.net, New York City, renewables, where to get a green job
Posted in Energy, infographic, Studies, surveys, reports, TechJobs | No Comments »
Monday, January 16th, 2012
 New York City has more media jobs and is home to more multibillion-dollar media companies than any other city in the world. But what will the City’s media landscape look like in coming years as new technology disrupts business models and emerging markets continue their growth?
An answer can be found in a newly published report detailing the findings of the “Media.NYC.2020” initiative undertaken by the New York City Economic Development Corporation (NYCEDC).
“While the sector will undoubtedly continue to face future challenges, we are committed to creating growth opportunities that build on our strong history of leadership and ensure that we remain the global leader for many decades to come.”
The Media.NYC.2020 Final Report paints a picture of what the media industry will look like in 2020 and recommends ways in which New York City and the private sector can work together to maintain and enhance the City’s position as a global leader in the media industry.
Oliver Wyman served as NYC’s knowledge partner in supporting the Media.NYC.2020 initiative. More information and a link to the report can be found at www.oliverwyman.com/media_nyc_2020.htm.
The Media.NYC.2020 Final Report outlines three possible scenarios for the City’s media evolution – fragmentation, a new equilibrium, and further concentration – and highlights several initiatives, launched by Mayor Bloomberg over the last two years that were initiated through Media.NYC.2020 findings. These initiatives include:
- Cultivating collaboration among the City’s start-ups, media companies, and academic institutions through the NYC MediaLab
- Fostering innovation through the NYC BigApps Competition, developed in partnership with the Department of Information Technology and Telecommunications to provide software developers with access to City datasets
- Spurring entrepreneurship through low-cost, shared workspace for start-ups through incubators
- Investing in seed-stage companies through the NYC Entrepreneurial Fund
- Mentoring enterprising New Yorkers through NYC Venture Fellows and JumpStart
Martin Kon, the Partner in Oliver Wyman’s Media & Entertainment practice who led support of Media.NYC.2020, comments: “The pace of change in media is such that, at this week’s Consumer Electronics Show in Las Vegas, devices and applications that debuted will likely materially impact the media industry…but the same will be true again next year. Innovation is not waiting for any slower players. The thoughtful process that the NYCEDC followed in its Media.NYC.2020 initiative will greatly help New York City remain a leader in fostering innovation and supporting economic development in the rapidly evolving media space.”
“As we continue to cultivate the 21st century economy here in New York City, the Media.NYC.2020 report will help ensure that the City’s media sector remains the most forward-looking, international, connected, innovative, and adaptive on the planet,” said New York City Economic Development President Seth W. Pinsky.
“While the sector will undoubtedly continue to face future challenges, we are committed to creating growth opportunities that build on our strong history of leadership and ensure that we remain the global leader for many decades to come.”
Tags: future of tech in NYC, Media.NYC.2020, NCY Economic Development, New York City, startup accelerators
Posted in Economic Development, entrepreneurship, Events, Internet/New Media, IT | No Comments »
Tuesday, March 1st, 2011
 CARY, NC – MaxPoint, a company focused on real-time neighborhood-level targeting technology for online advertisers, has secured $8 million in funding led by Madrona Venture Group.
The Seattle-based investment firm specializes in funding early-stage technology companies. Trinity Ventures, which funded MaxPoint’s initial institutional round of $3 million in 2010, also participated in this round. This is MaxPoint’s second round of institutional funding.
“Since our initial round of funding last fall, MaxPoint has seen a strong acceleration in the growth of our company, as advertisers have been clamoring for a solution to successfully drive offline purchases by using online ad campaigns,” said Joe Epperson, CEO and co-founder of MaxPoint. “Our new funding allows us to accelerate our growth.”
“Over the past year, MaxPoint has been instrumental in proving to brick-and-mortar companies, the key to an effective online advertising campaign is measuring how well it drives traffic into an actual physical location,” said Len Jordan, venture partner at Madrona, who joins MaxPoint’s board of directors. “We are investors in MaxPoint because we truly believe the value in online advertising is in leveraging the neighborhood-level proximity of a qualified consumer base to a retail location. Such targeted advertising leads to the in-store purchase of the product featured in the ad served.”
To accommodate its recent growth, MaxPoint recently moved its sales office in New York City to a larger location in Manhattan and also expanded its sales team.
MaxPoint, which says it is the only provider of precision neighborhood-level online ad targeting, employs proprietary data-driven technologies to drive in-store purchases for national and regional brands.
By combining multiple data sets to form customized neighborhood profiles, MaxPoint identifies the best potential neighborhood for any brand – those both interested and capable of purchasing the product. To do this, MaxPoint draws point-of-sale data from retail stores nationwide, demographics, psychographics and other publicly available data sources – all of which contain no personally identifiable information.
MaxPoint then uses its Digital Zip technology to find the most qualified neighborhoods for the advertised product, based on the characteristics and interests of the people who live there. MaxPoint’s Digital Zips segment the country into 34,000 distinct neighborhoods, each with approximately 3,400 households, allowing marketers to pinpoint locations within a retailer’s trade area, more precisely serving their targeted online ads.
MaxPoint evaluates each individual online impression in real-time, delivering the campaign creative only if the impression matches the brand’s customized neighborhood profile – without using cookies as part of the solution.
Tags: Cary, financing, Madrona Venture Group, MaxPoint, NC, New York City, Seattle, targeted online advertising, Trinity Ventures
Posted in Carolinas, Internet/New Media, Money, North Carolina | No Comments »
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