Posts Tagged ‘online video’
Friday, March 1st, 2013
A Samsung Smart TV.
If you want to dramatically increase the ability of your video ads to drive consumer action, using both television and online video does the trick.
New research from Videology, a digital ad platform, found that action conversion rates increased 40 percent in consumers exposed to both television and online video advertisements compared to the control group (those not exposed to the digital advertisement).
Action conversion includes actions beyond a simple click through, such as searching for a retail location, building a product profile, downloading a coupon, or other actions that suggest intent to purchase a brand’s product or service.
Optimal frequency mix
Videology found that an optimal frequency mix of 7-9X on television and 7-9X on digital video drove the highest overall conversion rate of all combinations.
Those exposed in the 7-9X frequency range for both television and digital video saw a 230% lift in action conversion compared to the control group. Other findings:
- TV frequency alone does not specifically correlate to action conversion.
- Those who were exposed to an ad online first are more likely to take action.
- Increased digital frequency drives increased action conversion.
In addition, Videology’s research showed that while Ad Recall topped at 54% for TV only campaigns and 59% for video only campaigns, there was 64% Ad Recall for TV & online video campaigns.
This research was conducted with the help of Videology’s TV Amplifier(SM) product, which is designed to link television viewing behavior to online viewing habits, utilizing Nielsen’s cross-platform measurement data. Download the full report here.
Tuesday, February 19th, 2013
By Allan Maurer
What is the amount of accomplishment venture capitalists need to see these days to finance a true Series A r0und of a startup? The bar is higher than it used to be, says Mark Rostick, director of East Coast investments for Intel Capital.
Intel Capital must be doing something right. It is number one of a list of the top 20 venture capital firms of 2012 based on how many private tech company exits each had.
Rostick is among more than two dozen venture capitalists and investors participating in the upcoming Southeast Venture Conference in Charlotte, NC, March 13-14.
With the availability of online tools, the ability to inexpensively write code to get something started, and the proliferation of accelerators such as Y Combinator, there has been “An explosion of startups that create a light or beta version of a product and get a few customers to buy it quickly,” Rostick says.
The bar has moved
The problem is, he adds, “That water tends to be very shallow, so what they’ve accomplished doesn’t tell you much about what their chances are. It’s so much easier to do all of that earlier, the bar has moved for what an investor needs to see.”
That, he notes, means that “Now it’s much harder to separate the wheat from the chaff and judge how much the company has de-risked by what it has done. There is an explosion of new companies you need to sift through. So we have to be more savvy about what the level of accomplishment for a Series A financing needs to be.”
It also means startup teams need to think about how they’re going to separate themselves from the pack, he says. “Have they thought through their road map? Do they know their next step? Do they know what the management team needs? There are ways to prove your game.
Hot tech sectors
Intel, Rostick says, sees several tech sectors it thinks are going to do well.
“There is a ton of upside in the Enterprise that people haven’t thought about much,” he says. “A lot of startups in the social and mobile world use the cloud, but Enterprises are still in the process of making that move. It’s a gigantic shift and we’ve made a lot of bets on that infrastructure.”
Intel is also spending a good deal of time looking at big databases and analytics. “How do we talk about this data? How do we visualize it? All of that is creating opportunities. And it’s starting to mature to the point where people are thinking its time to get some bets down.”
Always looking for local opportunities
He suggests, “Look at the M&A history in these areas. IBM is buying analytics companies. SAS is doing that. They’re looking at how to use cloud infrastructure to help their customers.”
Another “big thing,” he says, “is the Internet of things.” If a company deploys a lot of equipment in factories or the field, trucks, a wireless network, meters, monitoring and managing them centrally makes a lot of sense,” Rostick explains.
It lets companies know what’s happening right now with the ability to fix or tune operations.
Online video and video analytics are two other areas Intel finds interesting.
Rostick asked us to note that Intel is “Always looking for local opportunities here in North Carolina.”
Tuesday, August 7th, 2012
Affdex reads facial expressions using a webcam to help understand how people feel. (Graphic: Business Wire)
Are you ready to share not only videos you find interesting, but your emotional reactions to them? You may be able to do just that in the not too distant future. A company that has raised nearly $20 million in venture backing and several National Science Foundation grants is already marketing emotion-reading technologies.
Waltham, MA-based Affectiva has secured $12 million in Series C financing, backed by Hong Kong businessman Li Ka-shing’s Horizons Ventures and Kleiner Perkins Caufield & Byers (KPCB) Digital Growth Fund, with participation from existing investors.
The company’s technologies interest marketers and online video makers because it could sharpen their ability to create emotionally effective videos.
Affectiva, an MIT spin-off founded in 2009 by professor Rosalind W. Picard, Sc.D. and research scientist Rana el Kaliouby, Ph.D., has successfully commercialized emotion technologies, including Affdex, an automated facial coding platform and Q Sensor, a wearable biometric sensor.
Building on its momentum in market research, Affectiva will use the new funds to accelerate Affdex development of emotional insights for all forms of online video content, including advertisements, trailers, TV shows and movies.
Will use built-in webcams on laptops
Using the webcam found on laptops, tablets and smartphones, people will watch Affdex-enabled online videos and easily share their emotional experience with friends, family and content providers.
This accurate, scalable emotional insight will also allow content providers to optimize their content with improved relevance, engagement and viral impact, resulting in more user traffic and increased advertising revenue.
“Our goal is to make Affdex a globally ubiquitous tool that enables people to understand and share their emotional experiences online,” said David Berman, chief executive officer at Affectiva.
“While there is tremendous value for online video publishers to better understand consumer engagement with their content, we want to take this even further, so that consumers can see and share their own personal emotional scores.”
Opportunities for marketers
“Capturing and viewing online video has become mainstream. The ability to effectively measure real-time emotion while consumers are watching video has the potential to improve online engagement and satisfaction for users, in addition to creating opportunities for marketers to more effectively determine what consumers care most about,” said Mary Meeker, a partner at KPCB and Internet-industry expert.
The additional financing will also support the continued development for Q Sensor, already in use by hundreds of leading universities and corporations, to collect data and develop meaningful insights for areas such as sleep, anxiety, and stress.
Affectiva is partnering with a number of leading research and commercial institutions on healthcare applications for clinical and consumer health.
Affectiva previously raised $7.7 million from WPP, Myrian Capital and the Peder Wallenberg Charitable Trust, represented by Lingfield AB.
In addition, the company has also won several National Science Foundation (NSF) Small Business Innovation Research (SBIR) grants to further develop the cloud-based Affdex platform for brand managers seeking to optimize ad performance.
As a part of the financing, Frank Meehan at Horizons Ventures will join Affectiva’s board of directors and Mary Meeker, a partner at KPCB, will join as an Affectiva board observer.
Friday, June 8th, 2012
Tablets have quickly reached a critical mass in the U.S. with 1 in every 4 smartphone owners using tablets during the three-month average period ending April 2012, according to comScore’s new monthly service, TabLens.
The comScore study found that tablet users were nearly three times more likely to watch video on their device compared to smartphone users, with 1 in every 10 tablet users viewing video content almost daily on their device.
“Tablets are one of the most rapidly adopted consumer technologies in history and are poised to fundamentally disrupt the way people engage with the digital world both on-the-go and perhaps most notably, in the home,” said Mark Donovan, comScore SVP of Mobile.
“It’s not surprising to see that once consumers get their hands on their first tablet, they are using them for any number of media habits including TV viewing.”
Tablets Used by 1 in Every 4 Smartphone Owners as Connected Consumer Becomes a Reality
In just two years since the launch of the iPad, the first tablet to reach a meaningful market penetration, tablet adoption has exploded fueled by the introduction of new devices that appeal to various price and feature preferences.
In April 2012, 16.5 percent of mobile phone subscribers used a tablet, representing an increase of 11.8 percentage points in the past year.
Growth in market penetration was even more apparent among the smartphone population with nearly 1 in 4 using a tablet device in April, an increase of 13.9 percentage points in the past year. A lower 10.4 percent of feature phone owners use a tablet, suggesting that smartphone ownership is highly predictive of tablet adoption in the current market.
|Tablet Users Among Mobile Audiences
3 month avg. ending Apr. 2012 vs. Apr. 2011
Total U.S. Mobile Subscribers (Smartphone & Non-Smartphone), Ages 13+
Source: comScore MobiLens
||% of Audience that Uses Tablet
|Total Mobile (Feature Phone & Smartphone)
|Feature Phone Only
Demographic Profile: Tablet Users Skew Older and Toward Upper Income Households
A demographic analysis of mobile device audiences indicated that tablet and smartphone audiences closely resemble one another in terms of gender composition, with tablet users just slightly more likely to be female than smartphone users.
However, the age composition of audiences showed that tablet users skewed noticeably older than smartphone users. For both devices, the heaviest overall audience concentration was between the ages of 25-44.
Compared to smartphone owners, tablet users were 28 percent more likely to be in the 65 and older age segment, and 27 percent less likely to be age 18-24.
Tablet users also skewed toward upper income households, likely a function of the high price point of these devices still considered a luxury good to many consumers. Nearly 3 in 5 tablet users resided in households with income of $75,000 or greater, compared to 1 in every 2 smartphone users.
That makes sense to us at the TechJournal. The larger screens, convenience and generally intuitive tablet operating systems appeal to older users. But we suspect lower income households may turn to the less expensive tablets such as the Kindle Fire and many other Android models.
|Demographic Profile: Tablet* and Smartphone Audience
3 month avg. ending Apr. 2012
Total U.S. Tablet Owners and Smartphone Subscribers, Age 13+
Source: comScore TabLens and comScore MobiLens
||% Share of
|% Share of
|Index of Tablet
| $25k to <$50k
| $50k to <$75k
| $75k to <$100k
|*comScore defines a media tablet as a touchscreen tablet device with a slate form factor, a 7 inch or greater screen size and a data connection, but no voice plan. Single purpose eBook reader devices are excluded from this definition.
|**Index = % of Tablet Audience/% of Smartphone Audience x 100; Index of 100 indicates average representation
Tablet Audience Nearly 3x as Likely to Watch Video as Smartphone Users
A closer look at content consumption on tablets found that more than half of tablet users watched video and/or TV content on their device in April 2012, compared to just 20 percent of the smartphone audience, with larger screen sizes making tablets more conducive to video consumption than their smaller-screen cousins.
Not only were tablet users more likely to watch video, but they were more likely to view video habitually with 18.9 percent of tablet users watching video content at least once a week, and 9.5 percent watching video nearly every day on their device.
Of those viewing video at least once during the month, 1 in 4 (26.7 percent) paid to watch content, highlighting the tremendous monetization potential this platform represents for content providers.
|Video/TV Viewing on Device for Tablet* and Smartphone Audience
3 month avg. ending Apr. 2012
Total U.S. Tablet Owners and Smartphone Subscribers, Age 13+
Source: comScore TabLens and comScore MobiLens
||Share of Audience that Watched
Video/TV on Device
|% of Tablet
|Ever in month
|Once to three times throughout the month
|At least once each week
|Almost every day
Tuesday, May 29th, 2012
Way back in January 2009, Dr James McQuivey from Forrester Research said one minute of video was worth 1.8 million words.
Today, as multiple devices such as tablet computers and ultra light laptops and smartphones make watching video ever easier and more accessible, viewing sets records every time comScore or others measure it.
Just how well does web video work? Here are some stats (collected by UK firm, Wyzolw, which ranks as one of the better company names we’ve run across) that should give you the idea:
- Video in email marketing can increase click-through rates by over 96% (Implix, 2010)
- Subscribers opting out were reduced by 75% thanks to video content in email marketing (Eloqua, 2010)
- Video appears in around 70% of the top Google listings (Marketingweek, 2011)
- People who view product videos are 85% more likely to buy (Comscore, 2010)
- Stacks & Stacks customers who view video are 144% more likely to add to cart (Internet Retailer, 2011)
- Shoeline . com saw a 44% increase in conversions after adding product videos (Internet Retailer, 2009)
- 20% of men cite video as a significant influence on jewellery and watch purchases (Ad-ology, 2008)
- Dell reported a 5% drop in call volumes after introducing support video content (The Australian, 2010)
- 59% of senior executives prefer to watch a video rather than read lengthy copy (Forbes Insight, 2010)
Friday, April 6th, 2012
As spending for online video advertising continues to grow, a new survey commissioned by Digitas,a global integrated brand agency, and conducted online by Harris Interactive reveals an increased urgency for brand investment in online video.
The study shows that there is a deepening multi-generational interest in native digital video programming across screens.
Almost half (46%) of online video viewers in the U.S. say that if they are watching a video online that mentions a new product or brand, they would be at least somewhat likely to look that brand up afterwards.
And 49% of those who follow brands on social networks say that if a brand that they follow posts a video online, they are at least somewhat likely to click on the link to watch it and learn more.
“Investing in online video is no longer optional. Consumers are hungry for online content and ready to take this journey with brands.”
“And as the survey results show, today’s viewer is not just passively sitting and watching—they’re sharing, talking, clicking, testing,” says Stephanie Sarofian, managing director of The Third Act:, the brand content unit of Digitas.
“Brand content has become an integral part of any successful marketing strategy. Whether you’re thinking about mobile, social, b2b, or any facet of marketing, content is now at the heart of everything we do. ‘
“There is immense opportunity, right now, for brands to engage consumers through content-marketing across all channels.”
The Multi-Screen Living Room
The survey revealed that more than three in five (63%) of U.S. adults have browsed through online content while watching TV. A deeper look shows that more than one-quarter (27%) have looked at online content that was related to the show that they were watching. On the other hand, 48% say that the online content that they looked at was unrelated to the show they were watching.
The survey also reinforced the importance—and benefit—of creating content that offers value to consumers.
Half of those who watch videos that their friends post online said that if they enjoy watching one, they usually share it with three of their friends or more. Entertainment proved to be a particularly strong value-add, as close to three in five (58%) of those who have a favorite TV show said that if that program posted exclusive videos online, they would go online to check those videos out.
Talent can play an important role as well. More than half (53%) of those who have a favorite celebrity said that if one of them announced that they were starring in or launching an online video or web series, they would check out an episode.
Baby Boomers Are On The Heels of Millennials
- 51% of online video viewers, ages 18-44, say that if they watch a video online and it mentions a new product or brand, they would look that brand up.
- But older demographics still display a sizeable interest—more than one out of every three (39%) individuals aged 55+ answered in the affirmative as well.
- 58% of those who follow brands on social media, ages 18-34, would check out a video posted by a brand that they follow.
- There is still significant interest across all age brackets, with 45% of those ages 35+ answering in agreement as well.
- 62% of online video viewers who have a favorite celebrity, ages 18-34, would check out an online video starring that person.
- Again, users across all age brackets still display significant interest, with the lowest being 42% of people ages 55+.
- 69% of online video viewers who also have a favorite TV show, ages 18-34, would be interested in watching exclusive online content from their favorite TV shows.
- Almost half (47%) of people ages 55+ display interest as well.
- 71% of U.S. adults ages 18-44 have looked at online content while watching TV.
Gender Plays A Role For Ages 55+
- Women ages 55+ are more likely to look up a brand after seeing it in a video online than men ages 55+ (44% versus 34%).
- Women ages 55+ are significantly more likely than men to look at unrelated online content while watching TV (47% versus 32%).
Thursday, March 15th, 2012
Joel Ludenfeld, director of global brand strategy for Twitter, is among the more than 75 speakers at the upcoming Digital Summit in Atlanta
Only one day remains to grab the early bird rate at TechMedia’s Digital Summit 2012, slated for May 9-10 at the Cobb Galleria Centre in Atlanta. This year’s event features speakers from Twitter, Mashable, Klout, Pandora, The Onion, Huffington Post, StumbleUpon, and Google, among many others.
The Digital Summit is offering an Early Bird rate until tomorrow, March 16.
More than 50 expert panels and presentations by more than 75 thought leaders will cover topics such as Customer Engagement, SEO, Analytics, Usability & Design, Paid Search, Email Marketing, Ecommerce, Online Video, Facebook & Twitter Marketing and many more.
This year you can also sign up for a pre-conference event that offers a dozen more sessions covering social media from fundamentals to advanced features and usability & design. The 5-hour long workshops are designed to provide take-aways you can put to work as soon as you get back to your office.
TechMedia events sell-out, so it’s always a good idea to register early. Do so by March 16 and get the Early Bird rate of $245.
From March 17 to April 13, registration will be $295, and after April 14 rises to $345.
Friday, February 10th, 2012
Facebook-led social media are redefining communication, Bing is gaining ground in search, brand dollars are shifting to online, the video boom, and rise of the smartphone and tablet markets are among the trends examined in digital measurement firm comScore’s new 2012 U.S. Digital Future in Focus report.
“2012 promises to be an exciting year for the digital media industry as the explosion of available content and proliferation of web-enabled devices drive the evolution of the digital consumer, creating new opportunities and challenges for the entire digital ecosystem,” said Linda Abraham, comScore CMO and EVP of Global Product Development.
“In order to be successful in this new paradigm, digital marketers must understand the key trends shaping the current marketplace and what that means for the future of their businesses.”
Key insights from the 2012 U.S. Digital Future in Focus include:
Facebook-Led Social Media Market is Redefining Communication in the Digital and Physical Worlds
- Social Networking accounted for 16.6 percent of all online minutes at the end of 2011 and is on track to surpass Portals as the most engaging online activity in 2012. Facebook continues to lead as the driving force behind this shift in consumer behavior, accounting for the largest share of online minutes across the entire web in 2011.
Bing Gains Ground in Search
- Although Google maintains a strong lead in the U.S. search market, one of the most notable stories in search in 2011 was Bing’s positive growth trajectory. Bing closed out the year by surpassing Yahoo! for the #2 position among core search engines for the first time in its history, bolstered in part by its social search partnership with Facebook implemented in early 2011.
Online Video Boom Signals Sea Change in Video Ecosystem
- Online video viewing witnessed impressive gains across a variety of measures in 2011, signaling a behavioral shift in how Americans are consuming video content. More than 100 million Americans watched online video content on an average day to close out 2011, representing a 43-percent increase versus year ago.
Digital Advertising Enters Era of Increased Accountability as Brand Dollars Continue to Shift Online
- A staggering 4.8 trillion display ad impressions were delivered across the U.S. web in 2011 as brand advertisers continued to shift dollars to the digital medium. This shift in ad dollars has magnified the need for greater transparency and accountability in ad delivery across the digital advertising ecosystem.
Smartphone and Tablets Fuel the Rise of the Digital Omnivore
- The rise of smartphones and tablets has drastically altered consumers’ digital media consumption. In 2011, the majority of all mobile phone owners consumed mobile media on their device, marking an important milestone in the evolution of mobile from primarily a communication device to also a content consumption tool. At the end of the year, more than 8 percent of all digital traffic was consumed beyond the ‘classic web’ via devices such as smartphones and tablets.
E-Commerce is Back and Better Than Ever
- Despite the backdrop of continued economic uncertainty, 2011 was a strong year for retail e-commerce. Throughout the year, growth rates versus the prior year remained in double-digits to significantly outpace growth at brick-and-mortar retail. Total U.S. retail and travel-related e-commerce reached $256 billion in 2011, up 12 percent from 2010.
To download a complimentary copy of 2012 U.S. Digital Future in Focus report, please visit:http://www.comscore.com/2012USDigitalFutureinFocus
Tuesday, December 7th, 2010
By Allan Maurer
CHARLOTTE, NC – For a time, the video telephone – a staple of science fiction from the pulp magazines of the 1920s to Kubrick’s “2001,” and beyond, were, along with flying cars, one of those sci-fi predictions that just didn’t happen. Now, with smartphones, PCs, and a host of other devices capable of both video and telecom along with the broadband service supporting them, that may be changing.
Alan Fitzpatrick decided to take the entrepreneurial plunge last year to form his start-up MailVu because he saw the much-hyped online and tele-video era actually coming into being as Internet infrastructure caught up with those picture-phone dreams of sci-fi.
A 22-year veteran of the telecom industry, Fitzpatrick notes, “The technology and idea has been around for years, but the infrastructure is available now for anyone to use video anywhere.”
His MailVu service, launched this year, features an easy-to-use interface that lets people record a video message of up to 10 minutes and send to anyone on virtually any device. “It’s the quickest, easiest and fastest way to send private video messages,” he says.
Fitzpatrick, CEO, and his co-founder Addy Kapur, both veterans of ACN, launched MailVu earlier this year, self-funding it. The current consumer-facing free service is partly a way to attract users and provide value, “Then monetize it when you have traction.”
The economics of creating an Internet start-up are so different from the boom years when it took millions to open a company’s doors that many entrepreneurs are following similar models. They launch with an initial product, create a user base and technology then roll out products they sell.
MailVu is no different. Fitzpatrick says it has just started selling business plans, mostly to customers who asked for a version of the company’s technology they could brand or modify for business purposes. “It’s nice when customers come to us,” he says.
MailVu was a demo company at the recent Internet Summit in Raleigh, where he says “We were pleased with the reception we got.”
Next year, Fitzpatrick says, MailVu will seek a $500,000 seed funding. “That should take us to profitability,” he says.
That’s different from the Internet boom years, too. The first Internet firm I worked for, dbusiness.com, spent $17 million in two years and still folded up when the bubble burst.
Fitzpatrick is enthusiastic about the potential for the potential of digital video. “Companies like Skype have really made the market with 500 million users worldwide and 40 percent using video. A Cisco study said online video will increase 34 percent compounded annually through 2014.
“We saw what the market was doing while at ACN and decided, ‘Let’s get into this space ourselves,” Fitzpatrick adds.
The MailVU service does have some unique features, such as the ability to recall a video or have it self-destruct after a certain number of views. “We believe there will be a backlash against the public nature of social networking,” says Fitzpatrick. “People will want privacy.”
While there is lots of talk about a new Internet bubble forming, Fitzpatrick says that may be true on the West Coast, where funding criteria are different. Here on the East Coast and the Southeast in particular, he says, “There is a more conservative approach. Here you need a good business model. User growth is great, but you need a solid business behind it to get funded. So maybe Southeast companies will have a longer lifespan because they’re build more on business fundamentals.”
As for MailVu, “What you see now is the tip of the iceberg,” says Fitzpatrick. “We didn’t design this to be a video mail company. That’s just our first product.”
Wednesday, October 20th, 2010
Kurt Merriweather, Lee Givens at Digital East
By Allan Maurer
TYSONS CORNER, VA – If you’re trying to capture an Internet browser’s attention with online video, keep them in the sweet spot in length of from 90 seconds to 3 minutes. So said participants during the online video panel at the Digital East event earlier this week.
Kurt Merriweather, director of business development for the Discovery Channel, added, “Think about how to make your video social and compelling.” He also said to make sure it’s front and center in other marketing materials such as in a email subject line. “You need to push people to your video so they can see it,” he said.
Merriweather also said that the Discovery Channel is looking for alternatives to cable delivery of its programming.
One reason for keeping videos short, in addition to the fact that research shows most people watch those shorter ones, is that they are better suited to mobile viewing.
Panelist Lee Givens, principal product lead for mobile applications at AOL, noted, “Mobile is going to be the wave of the future and 60 percent of all web content will be accessed from mobile devices (which include not only smartphones, but also iPads, netbooks and a variety of coming tablet devices).
iPad users watch 5 times more video
He pointed out that iPads have been the fastest selling device “Ever.” He also warned, “Don’t get caught up in technical things. You have to focus on a story.”
“People with iPads watch five times more video,” Givens said research shows.”I personally do 20 to 40 percent of my video watching on my iPad.
Moderator Jeff Parsons, director of video operations for the Associated Press, added, “Make sure the video does match the vision of your site. If they don’t like what they see, they probably won’t come back for a while.”
Jeff Rule, managing director of product development & innovation at Hanley Wood, said his firm often “Gets as many views of a tool test video on YouTube as everywhere else combined.”
The panelists agreed that if YouTube suits a video maker’s purposes, it is a good outlet for attracting traffic and can be easily embedded on sites.
Givens said, “We still use YouTube. It’s amazing how flexible it is. If you just want a big audience, use it.”
Parsons added, “There isn’t any negative to having YouTube’s player on your site.” He also noted that video is notoriously hard to monetize right now.
Merriweather said, “The next big wave in video is convergence. Connected TVs are going to become pervasive.”
Tech Media’s next event brings more than 100 top Internet gurus, executives, entrepreneurs and venture capitalists to Raleigh, NC Nov. 17-18 for the Internet Summit.
To contact TJS editor/writer Allan Maurer: Allan at TechJournalSouth dot com.
Wednesday, March 24th, 2010
ATLANTA & ORLANDO – KIT digital inc. has acquired Multicast Media Technologies Inc. in a cash and stock transaction valued at nearly $24 million.
Multicast sells live event broadcasting, online video management, and targeted multimedia services.
The company says that in 2009, about 1,000 groups used its hosted solutions to broadcast 50,000 lives events.
KIT said the acquisition broadens its ability to serve video to mobile devices, browsers and IP enabled TVs.
Harbour Group acquires Fleetistics Holdings Inc.
ORLANDO, FL – Fleetgistics Holdings Inc. has been acquired by the Harbour Group. Financial details were not disclosed.
Fleetgistics is one of the largest providers of same-day logistics services in North America. From its headquarters in Orlando, Fleetgistics serves a nationwide client base across numerous industries, with specialized offerings for long term care pharmacies, medical laboratories, and automotive aftermarket parts retailers and distributors.
Harbour Group is a privately owned company based in St. Louis, Missouri. Harbour Group and its operating companies are engaged in manufacturing, distribution, and specialty services in multiple industries.