“The Art of Social Media Listening: How to Use Social Media Listening to Build and Manage Your Facebook, Twitter and Pinterest Pages,” by Jennifer Finke , available via Amazon.com Kindle Edition, offers readers an overview of how to manage and grow a social media presence through active listening online.
Finke says she was annoyed when small business owners told her that they thought “managing” a social media page meant simply pushing out posts, tweets and pins.
“Clients and prospects would ask me to manage their social media efforts, yet they had little knowledge about the effort it took to do so properly. I delivered a presentation on this topic a few months ago to share my insights on the efforts involved in social media management, specifically social media listening.
Several of the participants encouraged me to turn my presentation into an eBook so I could share these practical social media tips more broadly,” says Finke, who is also founder of the Denver PR agency, Red Jeweled Media.
SMBs getting it wrong
Another motivation in writing this eBook, says Finke, is that she says she believes many small businesses are doing social media themselves and getting it wrong.
“The push out a Tweet and a Facebook post and then say, ‘I’m done with my social media efforts today,’ isn’t how social media management is done,” says Finke. “Social media takes time and active listening,” says Finke.
In the Art of Social Media Listening, Finke teaches small and mid-sized business owners and PR professionals how to:
- Create social media objectives
- Identify key influencers within their social eco-system
- Actively listen online
- Prioritize their social media listening efforts
“This eBook was written for the up-and-coming social media enthusiast, PR freelancer, and do-it-yourself entrepreneur in mind,” says Finke.
Finke adds that the eBook is a quick read because, “Social media listening shouldn’t be an arduous task.” Plus, she adds, “All the recommendations in my eBook are free to implement; I do not push expensive monitoring tools that entrepreneurs and PR freelancers can’t afford and may not need.”
To download a copy of the Kindle Edition of, “The Art of Social Media Listening: How to Use Social Media Listening to Build and Manage Your Facebook, Twitter and Pinterest Pages,” ($2.99), visit Amazon.com.