Seventy percent of retailers are empowering their employees with technology-enabled touch points to help their businesses to differentiate and evolve, according to a recent RSR Research report cosponsored by HP (NYSE: HPQ).
By arming their staff with a range of technologies that provide relevant and timely information – such as digital signage, self-service kiosks, mobile devices and advanced point-of-sale (POS) systems – retailers can increase productivity and boost multichannel selling opportunities.
Other key findings in the June 2011 survey of nearly 100 retail executives from around the world include:
- Retailers see valuable support in self-service kiosks (43 percent) and cross-channel customer and inventory synchronization technologies through real-time updates (70 percent).
- Seventy-eight percent of retailers listed their modern POS systems as an important factor in the customer experience. Offering in-store rewards or coupons also is seen as critical (75 percent).
- Fifty-seven percent of retailers believe delivering information to store-owned phones, tablets and PDAs has a lot of potential value. In 2010, only 21 percent perceived these solutions as valuable.
The research report is available for download at “The 21st Century Store: The Search for Relevance.”