As more and more companies adopt a “Bring Your Own Device” philosophy, the most successful technology brands are creating powerful mobile computing devices that span both work and play, reports the 2012 Harris Poll EquiTrend (EQ) study.
EQ is a yearly study that measures the perceptions of 38,500+ American consumers about more than 1,500 lifestyle, product, and service brands.
Not far behind Apple in the computer category is Hewlett Packard. HP is followed by Dell, SONY and Lenovo, which complete the list of brands that rank above the category average
Samsung Galaxy, SONY Tablet, Motorola Xoom, and Lenovo ThinkPad follow Apple iPad in the tablet computer category.
Though Apple leads the clustered field of mobile phone manufacturers, HTC—a relatively unknown player five years ago—catapults to second in brand equity without doing any direct advertising and preferring a channel market strategy only. Apple and HTC are followed by Samsung, LG, Motorola, and Sharp.
SONY is the Consumer Electronics King
Among consumer electronics brands, iconic SONY remains top-ranked and leads the pack. Also in the consumer electronics space are brands such as Samsung, LG, Panasonic, Onkyo, Vizio, Toshiba, Pioneer, Sharp, and Philips.
Canon is the Digital Camera of Choice
For their inner photographers, American consumers prefer Canon, a 2012 Harris Poll EquiTrend Digital Camera Brand of the Year. Nikon and SONY take the second and third slots, with neck-and-neck equity scores. Kodak and Olympus also earn equity scores above category average.
The E-Reader Brand of the Year is Kindle
Amazon Kindle is the highest ranked e-reader brand, according to the 2012 Harris Poll EquiTrend study. Barnes and Noble’s Nook lands in distant second.
HP Printers are Highest Ranked Imaging Brand
Hewlett Packard is the 2012 Harris Poll EquiTrend Printer Brand of the Year. It sits at the top of the list with a healthy lead over second ranked brand, Kodak. Following closely behind Kodak are Canon, Xerox, Epson, Brother, and Samsung.