Posts Tagged ‘Shopvisible’
Monday, May 7th, 2012
By Allan Maurer
 Sean Cook, CEO of ShopVisible and a participating speaker at the upcoming Digital Summit in Atlanta. Sean Cook, CEO of Atlanta-based Shopvisible, saw a shirt he liked in a catalog on his dining room table. The retailer had a store nearby, so Cook bought the shirt.
Later that day, his wife received a discount coupon on her mobile phone for the same shirt and fowarded it to Cook’s email address. He later went online and ordered three more using the discount.
To reach today’s connected consumers, says Cook, you have to look at multiple channels and the “interconnectivity of devices.”
“We have an incredible amount of new clients coming in looking for our cross-channel capabilities (at Shopvisible),” Cook says.
Not a luxury, but a mandate
“Long term clients are embracing mobile, tablets, and social commerce as well. Given that consumers are in and out of all these channels during the day, it’s not a luxury to be in all those places, it is a mandate.”
For instance, he notes that conversion rates on mobile are not that high (at least not yet). “But you can see the impact it has on other conversions,” he adds.
Then there is the way tablets are influencing marketing. “There is a whole new language of user experience. Now, entire interfaces have to be designed for touch – how do you make it a touch-friendly experience?”
You can’t just restamp your website for tablets and mobile, Cook says. “You’re going to have to put effort into it – the mouse is not the same as your index finger or thumb.”
Strip away the clutter for touch screens
On mobile and tablets, “That often means stripping away stuff,” says Cook. “What can you pull out of the process to make it as efficient as possible?”
While Shopvisible encourages its clients to do locally specific offers, but Cook says it’s important to look at more than one data point. “I was looking for something on Amazon for a birthday my young daughter was attending and for the next three or four months, Amazon was convinced I was a Barbie enthusiast.”
So, he suggests, “Take more than one data point and make sure you continue to collect data and have an evolving set of offers for your customers.”
Participating in the Digital Summit
Cook is a frequent presenter and educator on the topic of integrated touch point commerce at conferences like Shop.org and Innovate.
Additionally, he has published articles in tier-one publications such as Forbes, 1to1 Magazine and Internet Retailer and his commentary has been included in popular retail and ecommerce publications like Website Magazine, Ecommerce Times and DMNews. In 2011, Cook was listed as a top 25 Entrepreneur to watch, by Business to Business Magazine.
He’ll join speakers from brands such as Google, AOL, The Huffington Post, Mashable, Twitter, Klout and Pandora, among others, at the upcoming Digital Summit in Atlanta May 9 and 10.
Tags: cross-channel, digital devices, Digital Summit, integrated marketing, Sean Cook, Shopvisible, tablets
Posted in Best Practices, Internet/New Media, Marketing, social media, Tech life/Culture | No Comments »
Wednesday, April 11th, 2012
 The upcoming Digital Summit in Atlanta May 9-10 offers two jam-packed days with more than 75 speakers from Google, Twitter, Pandora, Mashable, Huffington Post, Klout, StumbleUpon, Gilt Groupe, Adobe, The Onion, YouTube, Discovery Channel and many more. You can still grab an early registration rate to the Digital Summit but only until Friday, April 13.
What will I take away? How does my company benefit?
- With over 50 presentations and panels to choose from you’ll be up to date with the latest digital trends & best practices.
- More than 75 speakers from brands you know & trust provide real world scenarios and solutions to the issues you face.
- Over 7 hours of networking makes Digital Summit a excellent and effective way to connect and make important contacts with 1,500 peers & professionals.
- 3 hours of open bar!!! (okay, perhaps your company won’t benefit… but hey, it’s a great way to break the ice).
Check out the ROI on how Digital Summit stacks up against other conferences and see who else might be attending.
Confirmed Speakers Include:
- Alexis Maybank – Co-founder, Gilt Groupe
- Joel Lunenfeld – Director of Global Brand Strategy, Twitter
- Frederick Townes – Sr Technical Advisor, Mashable
- Tim Mahlman – Chief Revenue Officer, Klout
- Loni Kao Stark – Group Solutions Manager, Digital Marketing, Adobe
- John Trimble – Chief Revenue Officer, Pandora
- Michael Greer – Chief Product Officer, The Onion
- Simon Heseltine – Director of SEO, AOL/Huffington Post
- Catherine Cook – Co-founder, myYearbook
- David Perry – Business Development, Software & Services, Google
- Jack Krawczyk – Senior Product Marketing Manager, StumbleUpon
- Prerna Gupta – CEO, Khush
- Chidi Afulezi – Product Director, Turner
- Ro Choy – COO, Formspring
- Tom Lowry – Director of Technology, YouTube
- Michael Bayle – Senior Vice President, ESPN Mobile
- Amanda Steinberg – Founder & CEO, DailyWorth
- Ian Wolfman – Principal & CMO, imc²
- Jeff Ragovin – Co-Founder & Chief Strategy Officer, Buddy Media
- Matt Crenshaw – VP of Marketing & Analytics, Discovery Channel
- Matt Peters – Co-Founder & Creative Director, Pandemic Labs
- Laurie Hood – Vice President of Product Marketing, Silverpop
- Bryon Morrison – President, Mobile Marketing, The Marketing Arm
- Tony Haile – CEO, Chartbeat
- Eric Orme – Chief Technology Officer, Remark Media
- Kurt Krejny – Director of Online Marketing, Fathom
- Sean Cook – CEO, ShopVisible
- Jordan Franklin – Director of Social Strategy, Clickable
- Grey Garner – Market Strategist, Emma
- Barry Nelson – Social Media Analyst, Microstrategy
- John Lawson – Founder, ColderICE.com
- Todd Sawicki – Chief Marketing Officer, Cheezburger Network
- Adam Harrell – Founder & President, nebo
- Brianne Keating Forst – Director of Ecommerce, Plow & Hearth
- Gavin Finn – President & CEO, Kaon Interactive
- Amy Ellis – Head of Integrations & Partnerships, MailChimp
- Kevin Lee – CEO, Didit
- Michael Loban – CMO, InfoTrust
- Joey Sargent – Principal, BrandSprout
- Mick Winters – SVP, E-commerce, National Builder Supply
- Kelly Quattlebaum – Social Media Trainer & President, Global Marcoms
- Jenny Schmitt – President & Senior Spark, CloudSpark
- Joseph Dickerson – User Experience Architect, Fiserv
- Efi Rodik – Co-Founder & CEO, Relevantor
- Richard White – Creative Director, Sojo
- Maria Peagler – Founder, SocialMediaOnlineClasses.com
- J Cornelius – VP Operations, CoffeeCup Software
- Garrett Kuk – Social Media Strategy Partner, Speakeasy Media
- Anthony Franco – President & Co-founder, EffectiveUI
Digital Summit 2012 is presented by TechMedia, the Southeast and Mid-Atlantic’s Leader in Digital and Entrepreneurial Conferences. The TechJournal is a TechMedia division.
Tags: 2012, Adobe, Atlanta, BrandSprout, Buddy Media, Clickable, CoffeeCup Software, Digital Summit, Discovery Channel, early registration, Emma, ESPN mobile, Gilt Groupe, Google, Huffington Post, Khush, Klout, Mashable, MicroStrategy, Pandora, Relevantor, Shopvisible, Silverpop, Sojo, Speakeasy Media, StumbleUpon, The Onion, Turner, twitter, YouTube
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