Posts Tagged ‘social media’
Thursday, January 19th, 2012
Search and social marketing agency, Greenlight says it expects search giant Google to overtake Yahoo and become king of display advertising by the end of the year.
Greenlight also predicts 2012 will be will be the year of social link building and that social media sites will take on a multi-faceted identity.
These alongside others from Yahoo, Google and Microsoft, are some of the firm’s predictions in the latest quarterly edition of Greenlight’s monthly magazine which accompanies the firm’s independent research.
Paid Search – Google will overtake Yahoo to become king of display
2011 was a busy year for the Search Industry with Google acquiring Invite Media and Teracent. In early December, Google officially launched its DoubleClick Search V3 platform – DS3 – a bid management programme which combines Yahoo and MSN into an AdWords type interface.
Google is making significant investment in the DoubleClick platform, specifically DoubleClick for Advertisers (DFA) and the Exchange. So will online advertisers really need to invest elsewhere when Google is pretty much geared up to be the one-stop-shop?”
“Google’s noteworthy acquisitions and investments in 2011 combined with the mighty AdWords suggest that by the end of 2012, not only will 90 per cent of advertisers’ Search budgets be in AdWords, but also that this trend is set for display,” saysHannah Kimuyu, Paid Media Director, Greenlight.
2012 – The year of Social Link building
Adam Bunn, SEO Director at Greenlight, says the confluence of user signals influencing search engines’ perception of brand strength, and everyone being on the “social media helps us build links” bandwagon, will make 2012 The Year of Social Link Building.
What users search for can tell search engines about the strength of a brand, because the strength of the brand directly influences those searches. As such, Bunn argues that now, social media is the best means of influencing brand perception online.
At the same time, more and more marketers are cottoning on to the fact that social media can dramatically catalyse search engine optimisation (SEO) campaigns, by increasing the speed of accrual and the volume of natural links pointing to a site.
“It is time to stop thinking of SEO as a bubble, time SEO becomes more than SEO, more than just links,” says Bunn. “It is SEO=Digital PR. SEO=your brand. This year, marketers who think like that when planning their campaigns will win, and those who do not, will be ‘also-rans.’”
2012 – The year social media starts taking on a multi-faceted identity
According to Anna O’Brien, Social Media Director, Greenlight, social media as it currently stands does not support myriad different relationships and personalities we have.
While sites like Reddit and 4chan appeal to the user who wishes to share information, cloaked in anonymity, Facebook provides a mass audience live feed. However, while these sites thrive, they live at opposite ends of the spectrum and both only currently provide a single use view.
“Somehow these mainstream sites will evolve to allow you to become more multi-faceted. This is more than Google circles or Facebook friend groups. Those cater to organisation of content rather than the accurate portrayal of multi-dimensional identities.”
Tags: 4chan, AdWords, Doubleclick, Google, Greenlight, MSN, online display advertising, Reddit, social link building, social media, Yahoo Posted in Google, Internet/New Media, Marketing, social media | Comments Off
Friday, December 30th, 2011
With high profile security breaches in the news throughout 2011, security firm Agiliance sees dramatic changes ahead for the security industry in 2012. It’s list of predictions for the coming year in security focus on mobile, cloud computing, legislation, and social media.
These predictions are based on the company’s engagement with Global 2000 companies, government agencies, fellow security vendors, industry analysts and security consultants, as well as market research it conducts on a regular basis.
Topping the list is Agiliance’s prediction that organizations will recognize that risk is security’s new compliance.
A risk-based approach and holistic view of the organization’s IT infrastructure will be driven by further consumerization of IT, challenges related to social media as an instrument in cyber warfare, stricter enforcement and new legislation focused on data protection, threat information sharing, and incident disclosure, as well as the emerging need to assess cloud service providers’ ability to enforce security policies and continuously maintain an adequate compliance posture.
“For many years, complying with government standards and industry regulations has been seen as a check box in the lengthy list of IT security tasks,” said Torsten George, vice president of worldwide marketing at Agiliance.
“In 2012, we will see progressive organizations applying a risk-based, continuous approach to security. By doing so, they will be able to make risk visible, measurable, and actionable.”
Specifically, Agiliance expects dramatic changes in the following areas:
Mobile Devices and Social Media
New products and services will emerge that deal with the necessary delineation of employer-owned versus employee-owned data on mobile devices.
These products will go beyond anti-virus and malware software to deal with embedded strong authentication, secure mobile operating systems scanners, mobile operating system vulnerability scanning, and data segregation / encryption. For social media threats, existing security tools’ capabilities will be extended to cover monitoring of social media networks to tackle the emergency of social media cyber warfare.
Cloud Computing Security
Agiliance predicts an acceleration of efforts to create standards around cloud security, primarily driven by the data consolidation efforts of the U.S. government as well as wide-ranging support of the Cloud Security Alliance. Independent, continuous monitoring of cloud service providers’ security controls will become a standard part of service level agreements.
Legislative Initiatives
Agiliance predicts that, in the second half of 2012, a government mandate will be passed that will lead to a pro-active Information Security Risk Management system and related best practices to tackle cyber security threats.
Similar to stricter enforcement policies of the HiTech Act by the HHS, regulations penalty cases will surge in 2012. Furthermore, privacy audit is becoming a major driver behind security tool investments as organizations are coming up short on audits relating to data breaches, disclosure notifications, data handling, attribution, and incident closure.
Anti-Cyber Crime Collaboration
Sharing of sensitive threat information will become essential to prevent widespread cyber attacks across different verticals and industries. Nowadays, cyber criminals are coordinating their efforts and are well-versed in sharing vulnerabilities and attack methodologies. They even have their own online communities where they exchange information.
This is unmatched by the commercial sector and government agencies. As a result, Agiliance predicts that the increase in cyber security attacks and data breaches will lead to the introduction of a formal information sharing database that will be made accessible to a broader group.
Risk is Security’s New Compliance
With more than 365 security incidents reported this year to date, affecting over 126 million records, cyber security attacks have become a mainstream event in the industry.
Based on these changes, Agiliance predicts further increase in demand for software tools that are able to aggregate data from existing security tools and information management applications to make risk visible, measurable, and actionable.
These tools will not only provide advanced reporting capabilities, but interconnectivity to ensure that remediation actions can be triggered and followed through easily. To better describe the capabilities of these tools, analysts will create a new software category called Security Risk Management.
For the in-depth predictions, data, and accompanying graphics, please see Agiliance’s 2012 IT Security Predictions:http://www.agiliance.com/forms/WhitePaperReg.html?doc=Security_Predictions.
Tags: Agiliance 2012 security industry predictions, anti-crime collaboration, cloud computing secuirty, cyber security legislation, mobile security, risk management, social media Posted in Cloud, Internet/New Media, IT, Mobile, Security, smartphones, social media, Studies, surveys, reports, Telecommunications | Comments Off
Monday, December 5th, 2011
A new study from the Content Marketing Institute and MarketingProfs shows that content marketing is now responsible for 26% of total B2B marketing spending. In addition, 60% of marketers plan to increase content marketing budgets in 2012, with a full nine of 10 organizations surveyed now using content marketing.
The most popular content marketing tactics include articles (79%), social media (excluding blogs) (74%), blogs (65%), and eNewsletters (63%).
“One of the most interesting findings was what we term the ‘confidence gap,’ in which marketers use tactics but are unsure of how effective they are,” says Joe Pulizzi, Founder of the Content Marketing Institute and co-author of Managing Content Marketing.
“While uncertainty still exists, marketers are becoming increasingly more confident in the content marketing tactics they are using. This increase is especially notable with blogs, case studies, videos and webinars/webcasts.”
Other notable findings include:
- On average, B2B marketers employ eight different content marketing tactics to achieve their marketing goals.
- Every major social media channel is seeing increased adoption, often by 15-20%.
- 60% report that they plan to increase spending on content marketing over the next 12 months, compared to 51% in the previous study.
- Marketers, on average, spend over a quarter of their marketing budget on content marketing.
- Last year, only 55% of marketers used outsourcing in some capacity. This year, 62% of B2B marketers use a mix of insourced and outsourced content.
B2B Content Marketing: 2012 Benchmarks, Budgets and Trends is the second annual survey from the Content Marketing Institute and MarketingProfs about content marketing in the business-to-business (B2B) space to date. Over 1000 B2B marketers from diverse industries and a wide range of company sizes were surveyed in August 2011. The full content marketing research report can be found at the Content Marketing Institute.
Tags: 8 content marketing tactics employed by b2b, B2B content marketing, b2b marketers to increase content marketing spend 60 percent, blogs, case studies, social media, webcasts, webinars Posted in Blogging, Facebook, Internet/New Media, LinkedIn, Marketing, social media, Studies, surveys, reports, Twitter | Comments Off
Tuesday, November 22nd, 2011
 Shane Johnston, Capstrat VP
By Allan Maurer
So, when you hear talk about digital marketing tactics, what term makes you roll your eyes and curse under your breath? That’s one of the questions communications agency Capstrat asked the marketing and technology pros who attended the recent TechMedia Internet Summit in Raleigh, NC.
“Far and away, of ten choices, they said QR codes,” says Shane Johnston, a vice president and account director at Capstrat. QR codes (Quick Response Codes are those bar codes you scan for information or to go to a web site). “A lot of people think they are overused and misused and don’t pay off,” Johnston adds.
In the survey, 23 percent said QR Codes caused the most eye-rolling, while 14.6 percent said social media, and 10.9 percent said SEO.
Capstrat received about 240 responses to its survey, a statistically significant number of the 1,800 or so people who attended the Internet Summit Nov. 15-16.
“We tried to keep it a bit entertaining and snarky,” Johnston says of the survey. It asked questions such as, “What trend is the next Justin Bieber-in its adolescence now but sure to hit its prime soon.
Mobile headed for prime time
No surprise there: 25.7 percent said “mobile marketing,” followed closely by “location-based marketing,” with 25.2 percent. “Only one vote separated the two,” Johnston notes.
 The 2011 Internet Summit in Raleigh filled the ballrooms at the Convention Center.
Which tactic is the most misunderstood (the Kanye West of digital marketing, the survey suggests). Social media nabbed 28.3 percent of the votes there, with only analytics at 11.9 percent even close among the ten other choices.
Asked which marketing trend will fade like a fake tan in the next year, QR Codes again won the voting with 37.1 percent, followed by banner advertising at 25.9 percent.
Personally, we think banner advertising gets a bad rap. One of the things we hear from digital marketing experts and measurement firms such as comScore is that for certain campaigns (such as selling package goods), banner ads can be as effective as TV advertising in moving goods off store shelves.
One marketing expert who spoke at the event said, “You hear a lot of talk about people not clicking on banner ads, but if its an ad for something they’re looking for, they click on them.”
Which buzzword is most misused?
What would you respond if asked, “Which digital marketing buzzword do people – like that annoying intern – misuse all the time?”
Those responding to the survey said “cloud,” (25.7 percent), with “engagement” (18.9 percent), “thought-leadership” (16.7 percent) and “new media” (14.9 percent) also getting significant responses.
“What’s the bright shiny tactic your CEO keeps grabbing for? Survey said: Social media (24.5 percent) followed by analytics at 12.3 percent.
Ok marketing wizards, what new technological magic will transform digital marketing in the next two years? The Internet Summit attendees said “digital wallets,” (22.5 percent), mobile (19.3 percent) and new platforms (such as tablets), 19.8 percent.
After using our new Amazon Kindle Fire tablet for only a few days, we suspect new platforms may be a major factor, ourselves.
Bad news for traditional marketing
Here’s some bad news for print, TV and radio media. Asked if they could slash spending in one area, which they would choose, a whooping 41.7 percent said “traditional media.” But online media took its lumps too, because “banner ads” came in second at 25.5 percent.
A majority (20.3 percent) said that if they could, they would throw more money at customer relationship management (20.3 percent), analytics (18.9 percent) and social media (18.7 percent).
And finally, a result we applaud (can you hear me clapping?): most said their number one source of digital marketing news is online publications (37.4 percent) followed by blogs (21.8 percent) and soical media (22.7 percent).
Tags: Capstrat, cloud, Internet Summit, location-based marketing, mobile, SEO, Shane Johnston, social media, thought-leadership Posted in Cloud, Events, Internet/New Media, IT, Studies, surveys, reports | 1 Comment »
Tuesday, October 25th, 2011
While federal government departments are using social media, the effect may be muddled for citizens, according to a report from customer experience analytics firm ForeSee, the American Customer Satisfaction Index (ACSI) Quarterly E-Government Satisfaction Index, including an analysis of the state of social media in the federal government.
ForeSee’s audit of social media activity in the federal government identified clear themes and best practices, showing that the public sector is learning to communicate with citizens in ways that are not usually associated with government services.
ForeSee conducted an expert usability review of the 15 executive department websites in order to gauge how many participate in social media and how they do it. All are participating in the three most popular social platforms—Facebook, Twitter, and YouTube—and many are using other new media and communications tools, from Flickr and podcasts to email newsletters and RSS feeds.
Social media now a necessity
“Social media is no longer a nice to have but a necessity in both the private sector and the public sector. It’s just the way people communicate now,” said Larry Freed, president and CEO of ForeSee and author of Managing Forward: How to Move from Measuring the Past to Managing the Future.
“The good news is that federal departments are participating in social media; the bad news is that efforts are happening at a variety of levels, and the effect can be muddled for citizens.”
Several clear themes and best practices emerging from the research are included in the report and can serve as useful guidance for other federal, state, and local governments.
When government agencies adhere to the best practices that make their sites easier for citizens to use, citizen satisfaction increases, as does transparency and trust. Studies show that when satisfaction increases, citizens are more likely to use the website as opposed to other, costlier channels.
Today’s report also includes the third quarter update of the ACSI E-Government Satisfaction Index, a report that has been issued every quarter since 2003. Overall, satisfaction with federal government websites remains at 75 on the ACSI’s 100-point scale.
Citizen satisfaction has remained at 75 or higher since late 2009 (with only one exception in the second quarter of 2010, when satisfaction fell briefly to 74.7). Today’s report represents more than 270,000 citizen surveys and includes scores for 100 federal government sites, all on a 100-point scale, so that comparisons can be made between sites over time.
Customer satisfaction a moving target
“Customer satisfaction is a moving target that requires continual adjustment to changing circumstances,” said Professor Claes Fornell of the University of Michigan’s Ross School of Business and head of the ACSI. “Whether it is government or business, achieving high satisfaction requires responsiveness to consumer tastes, preferences, and even how they communicate, and part of that is effective use of social media.”
Today’s report also contains the ForeSee Online Transparency Index, which provides a consistent measure of online transparency and quantifies its impact on citizens’ attitudes and behaviors for 36 federal websites. In aggregate, transparency increases one point to 77, which is an all-time high for the category.
A full list of individual website scores along with more discussion of social media trends and best practices is included in the Q3 2011 ACSI E-Government Satisfaction Index, available as a free download at www.foresee.com.
Tags: American Customer Satisfaction Index, best practices for federal government use of social media, facebook, federal government use of social media, ForeSee, podcasts, Quarterly E-government satisfaction index, RSS feeds, social media, twitter, YouTube Posted in Best Practices, Government/Defense, Internet/New Media, social media, Studies, surveys, reports | Comments Off
Thursday, September 29th, 2011
A company’s corporate website is the top source of new sales leads—second only to personal connections and referrals, and more than seven times more effective than social media, according to a 2011 Demandbase National Marketing and Sales Study released today by marketing technology company Demandbase and online business network Focus.
However, study participants report that the website still vastly underperforms in terms of lead generation. And, while businesses feel that they understand their sales prospects (more than 60 percent report knowing or understanding their prospects well), they do not understand their prospects’ behavior on the very site that’s driving those sales leads.
The 2011 Demandbase National Marketing and Sales Study was conducted among the Focus Expert Network, a nationwide cross section of sales, marketing and engineering executives from small, midsize and enterprise companies. The survey was conducted online between May 18 and May 25, 2011.
All online marketing roads lead to the company website
“Social media may be heralded as the silver bullet to bring B2B marketing up to snuff but, despite its increasing influence, it’s important to keep in mind that no business sale is made without the buyer going to the corporate website first,” said Chris Golec, CEO, Demandbase.
“Regardless of its origin–social media or e-mail, banners or search—traffic driven from online marketing initiatives always intersects at the website. And, while businesses are investing heavily in their sites, the study shows that they are then ignoring the very audience they worked so hard to attract.”
Findings Include (Note: Detailed findings around a broad range of questions asked in the survey can be found in the Demandbase and Focus.com 2011 National Website Demand Generation Study):
- The Corporate Website: Hub vs. Spokes
- While online marketing activities act as ‘spokes’ into the sales funnel, the corporate website clearly remains the primary hub to harness customer interest driven by these marketing activities.
- Executives cite the website as the top online source of sales leads (23 percent), well exceeding e-mail (14 percent), online advertising (7 percent), and social media (3 percent).
- Corporate Hub Leaves B2B Visitors Underserviced
- While the corporate website may be a leading source of new leads for businesses, 80 percent of respondents report that their company website is not performing to its maximum lead generation potential.
- IT respondents are far less aware of website’s shortcomings, with roughly one-half (52 percent) reporting that it was not living up to its potential, vs. non-IT respondents, who are keenly aware of its limitations (90 percent).
- Unidentified, Untracked Web Browsers
- When it comes to areas of improvement, 87 percent of respondents report that the website needs to improve on the tracking and reporting of unregistered site users, with18 percent citing that strong improvement is needed in this area.
- Nearly one-half of executives surveyed do not know where (web page or section) their users are most likely to abandon their website.
- Quality vs. Quantity
- The single most important factor for measuring website effectiveness is the quality of leads generated, with 34 percent of all respondents indicating that quality is more important than quantity of sales leads (9 percent).
- Enterprise businesses, which are often more interested in overall branding than their small business counterparts, emphasize the importance of measuring volume (44 percent total), whereas small businesses emphasize quality of leads (40 percent total).
“B2B marketers are getting more skilled at Sales 2.0 tactics—using marketing to learn more about their prospects. But they are underperforming when it comes to Buyer 2.0—helping their prospects learn more about them,” said Adam Greco, senior partner, Web Analytics Demystified, Inc. “Marketers clearly understand that their web strategies are underperforming, and they now need to focus on building personalized experiences that engage their customers every step of the way.”
The full 2011 Demandbase National Marketing and Sales Study
Tags: all online marketing intersects with company websites, company websites top lead generators, Demandbase, hub vs. spokes, National marketing and sales study, social media Posted in Best Practices, Internet/New Media, IT, Marketing, social media, Studies, surveys, reports | 1 Comment »
Tuesday, September 20th, 2011
If you’re an e-commerce retailer with lots of engaged fans on Facebook, Twitter, or other social media networks, now it could help you qualify for a capital advance in this lending-challenged economy.
Kabbage Inc., a provider of working capital for online merchants, is offering Social Klimbing, which gives small businesses additional access to capital based on social network activity. Today’s announcement represents the first time a financial services company has provided benefits to its customers as a result of Facebook fan pages and Twitter feeds.
“Kabbage is the only company providing working capital to companies based on social media activity and utilization,” said Kathryn Petralia, Kabbage co-founder and COO.
“With Social Klimbing, small businesses can – for the first time – benefit from maintaining and growing relationships with their customers through Facebook and Twitter. While other companies are ‘talking’ about customer engagement, Kabbage is actually quantifying and utilizing it as a means to give small businesses more capital to grow.”
To date, Kabbage has leveraged marketplace data, such as seller ratings for online merchants, to underwrite its business customers. With Social Klimbing, Kabbage can now reward businesses that leverage social media to attract, interact with and retain customers.
Social Klimbing allows customers to connect their Kabbage accounts to existing or new Facebook fan pages and Twitter feeds, which is immediately analyzed and translated into additional capital. As customers increase followers, activities and chatter on Twitter and Facebook, they will automatically gain access to more funds.
Kabbage, Inc., headquartered in Atlanta, Georgia, is pioneering the first financial services data, technology and marketing platform just for online merchants, supporting millions of small and medium businesses that make a living selling online. The company presented at TechMedia’s Southeast Venture Conference and recently raised funding itself.
Kabbage leverages data generated through merchant activity across various marketplaces and channels to understand business performance and craft financing options that meet their needs.
Kabbage is venture funded and backed by Mohr Davidow Ventures and BlueRun Ventures, with additional investors including: David Bonderman, founder of TPG Capital, Warren Stephens, CEO of Stephens Inc., and the UPS Strategic Enterprise Fund.
Tags: Atlanta, capital advances, e-commerce, e-merchants, engaged social media fans, Kabbage, Kathryn Petralia, online merchants, SEVC, Social Klimbing, social media Posted in Georgia, Money, social media | Comments Off
Tuesday, September 20th, 2011
IVANS, Inc., the largest insurance data exchange in the country, says that the top five technologies insurance carriers are investing in or planning to implement over the next 12 months are: underwriting solutions; policy administration systems; consumer portals; predictive analytics/business intelligence; and mobility/virtualization.
According to IVANS 2011 Carrier Automation Trends study, 49 percent of carriers that responded are investing in underwriting solutions to boost efficiencies and grow their business.
Speed to market has become critical, and carriers looking to differentiate themselves are investing in underwriting applications that incorporate real-time processes and create greater visibility in the front end of their value chain.
Seeking ways to increase flexibility
A heightened focus on expense reduction and growth strategies is causing carriers to look for ways to increase flexibility, improve functionality and streamline reporting processes across their lines of business.
Not surprisingly, 42 percent of carriers surveyed are investing in policy administration systems to provide new avenues for capturing marketshare. With improved workflows and automated underwriting results, carriers are able to increase their ease of doing business and write more business with agents.
IVANS Inc. president and CEO, Clare DeNicola said, “We are seeing carriers focus on infrastructure, product innovation, analytics and automating workflows to maintain growth and create market differentiation in an increasingly challenging economic and regulatory environment.
Clear strategy is a challenge
The challenge is creating a clear strategy on value creation that aligns technology with business, and optimizes the benefits with a carrier’s business partners. Those who are successful will be able to capitalize on new market opportunities and foster long term growth.”
The IVANS study also revealed that 25 percent of carriers already have a consumer portal while 22 percent are currently implementing one and 18 percent have plans to put one in place over the next 12 months.
With limited ways to grow in the property-casualty insurance industry, consumer portals provide real-time quoting capabilities and lead-generating functionality that open up new distribution channels that can be seamlessly integrated into a carrier’s website.
Almost 37 percent of carriers are currently implementing or have plans to integrate predictive modeling and business intelligence into their organizations over the next 12 months. With external influences (e.g., natural disasters, regulations) playing a larger role in the industry, these technologies enable carriers to make more consistent and accurate business decisions in less time.
Rounding out the top five technologies are mobile devices and desktop virtualization. Twenty one percent of carriers are putting into operation these technologies and 13 percent are planning to do so over the next year. Carriers are using mobility to improve productivity in such areas as sales, support and claims. And, desktop virtualization lowers IT costs while providing carriers better agent support and a strategic agility that can help with regional compliance requirements.
Half use LinkedIn, 49 percent use Facebook
IVANS also asked carriers about social networking, and LinkedIn and Facebook were chosen as the most popular social networking websites. Fifty percent are using LinkedIn and almost 49 percent are relying on Facebook as a daily business tool for communication, even though a return on investment is difficult to measure for both. Interestingly, 52 percent of agents surveyed by IVANS in another study said they do not engage in social media and, of those who do, only 14 percent use it to enhance customer service, citing lack of resources and having to compete with carriers for customer attention as barriers.
DeNicola said, “These findings indicate that for carriers and agents to realize the full potential of social networking, they need to develop joint social media strategies that cultivate customer relationships and improve agent-carrier communication. Additionally, the strategies need to communicate thought leadership while provide guidance on privacy and security issues. Doing so creates a consistent message that will further strengthen the brand, and lead to greater business growth for both.”
Tags: business intelligence, consumer portals, insuance carriers investing in tech, IVANS, predictive modeling, social media, survey Posted in Internet/New Media, IT, Marketing, Studies, surveys, reports | 1 Comment »
Tuesday, September 20th, 2011
WASHINGTON, DC – Consumers in the Baltimore and Washington, DC areas are using daily deal websites such as Groupon and Living Social and engaging with user-generated product and service review sites like Yelp in ways that impact their purchasing decisions.
The Capitol Communicator/WB&A Market Research Poll, a study sponsored by branding and marketing communications agency ZilYen, queries consumers on their behavior across a range of online activities from exploring daily deal websites to following companies on Facebook and Twitter to scanning QR codes with smartphones for product and service information.
If you’re looking for insight into the Digital Media world in the Potomac region, you might want to check out TechMedia’s Digital East Conference next week (Sept. 28-29) at Tysons Corner, VA. And now, back to our regular program:
According to the July/August study of 836 households, about a quarter of respondents said they purchased online coupons through a daily deal website in the past two months (Baltimore 24%, Washington 30%).
One-third using social media
Slightly more Washington, DC area residents bought a daily deal coupon for a merchant they had not tried before (25%), than for merchants they had made a previous purchase from (21%), whereas a similar proportion of Baltimore area residents purchased these daily deal coupons both for merchants they are trying for the first time and for merchants they had experience with in the past (17% vs. 16%).
Baltimore and Washington, DC area residents are also using the growing reach of Social Media to follow and gain information on companies through Facebook and Twitter. In fact, about a third of residents in both areas “friend” or “like” companies on Facebook (Baltimore 34%, Washington, DC 32%), while almost one in ten “follow” or “tag” companies on Twitter (Baltimore 7%, Washington, DC 9%).
“There is so much online data available that consumers can quickly get information overload when researching a purchase,” says Steve Markenson, president of WB&A Market Research, “so our study provides some insights to help marketers and communicators develop the most effective strategies.”
Other findings from the study available at www.WBandA.com are:
More than half of residents said that user-generated online reviews have impacted a purchasing decision in the past 6 months (Baltimore 57%, Washington, DC 59%). However, a smaller proportion of residents are actually posting reviews themselves (Baltimore 42%, Washington, DC 33%).
There is higher overall smartphone ownership in Washington than Baltimore (58% vs. 42%), with more Washingtonians scanning a QR code for additional information or discounts on products/services (23% vs. 17%).
More Baltimore area residents (59%) would be impacted by an online tax as compared to half of Washington, DC area residents (50%).
“With this snapshot of consumer behavior in Baltimore and Washington we are helping marketers and communicators find the hot buttons of their audiences and ways to reach them,” says Paul Duning, co-founder of Capitol Communicator. “It will be interesting to see how this data changes over time.”
Tags: Baltimore, Capitol Communicator WB&A Market Research Poll, consumers using daily deal sites and social media to make buying decisions, daily deal sites, DC, social media, survey Posted in Internet/New Media, Marketing, social media, Studies, surveys, reports | Comments Off
Tuesday, September 20th, 2011
We recently ran a story about the the top ten social media events this year (so far), many of them emeregencies, from the Japan Earthquake/tsuami to Hurricane Irene.
Here’s an infographic on how we use social media in emergencies:
Click to see large version.

Tags: Creditloan, emergencies, infographic, social media, top ten social media events Posted in infographic, Internet/New Media, IT, smartphones, social media, Studies, surveys, reports | Comments Off
Monday, September 19th, 2011
Do you know the most commonly requested documents for an eDiscovery request? If you said email, you’re wrong.
A Symantec survey of legal and IT personnel at 2,000 enterprises worldwide found email is not the primary source of records companies must produce, and more importantly, respondents who employ best practices for records and information management are significantly less at risk of court sanctions or fines.
“The fact that email is no longer the primary source of information for an eDiscovery request is a significant change from what has been the norm over the past several years,” said Dean Gonsowski, eDiscovery Counsel at Symantec.
“With the wide variety of sources in play, including loose documents, structured data, SharePoint content and even social media, it is not enough for legal and IT to simply focus upon email alone. It’s critical for the two departments to work together to develop and implement an effective information retention policy.”
Email Does Not Equal eDiscovery
When asked what types of documents are most commonly part of an eDiscovery request, respondents selected files and documents (67 percent), and database or application data (61 percent) ahead of email (58 percent). As evidence of just how many sources companies must be prepared to produce information from, more than half indicated SharePoint files (51 percent), and nearly half cited instant messages and text messages (44 percent) and social media (41 percent).
Better Practices Drive Dramatically Better Outcomes
The survey found wide variations in information retention practices among enterprises. Companies that employ best practices, such as automating the placement of legal holds and leveraging an archiving tool instead of relying on backups, fare dramatically better when it comes to responding to an eDiscovery request.
Implementing these best practices translates to a 64 percent faster response time with a 2.3 times higher success rate when responding to an eDiscovery request. Consequently, these top-tier companies are significantly less likely to suffer negative consequences than companies that do not have a formal information retention policy in place. Top-tier companies are:
- 78 percent less likely to be sanctioned by the courts
- 47 percent less likely to lead to compromised legal position
- 20 percent less likely to have fines levied
- 45 percent less likely to disclose too much information leading to compromised litigation position
Despite Risks, Organizations Still Not Prepared
Despite the risks, the survey found nearly half of respondents do not have an information retention plan in place. Thirty percent are only discussing how to do so, and 14 percent have no plan to do so. When asked why, respondents indicated lack of need (41 percent); too costly (38 percent); nobody has been chartered with that responsibility (27 percent); don’t have time (26 percent); and lack of expertise (21 percent) are top reasons.
Recommendations
- Create and implement a records and information management (RIM) program. Get started with a formal plan as soon as possible, and then refine it accordingly to address specific laws and regulations governing the retention and availability of information. Without a formal plan it is difficult to know when — and what — to delete, which drives over-retention and creates additional risk.
- Periodically delete electronically stored information (ESI) according to your RIM program. Most organizations (79 percent) believe that a proper information retention plan should allow them to delete information. Yet, 20 percent of organizations still retain archived data forever. This means that a large percentage of organizations are not correctly deploying the archive to minimize data through expiry and by implementing document retention policies. Delete according to your information retention plan to reduce storage, litigation exposure and eDiscovery costs.
- Use backup for recovery, archiving for discovery. The survey found approximately 40 percent of organizations keep data on their backup tapes infinitely and use those backup tapes for their legal hold process. This exposes them to the costly and dangerous proposition of restoration in the event of litigation. Backup is intended for recovery purposes, and 30-60 days is the longest data should be backed up. Files should then be automatically archived or deleted. Using backup only for disaster recovery enables an organization to delete older backup sets within months instead of years.
- Deploy advanced legal hold processes and solutions to minimize the risk of non-compliance. The preservation step of the litigation process is fraught with risks due to the potential of spoliation sanctions, which are often levied after the loss or inadvertent deletion of ESI. The safest strategy is to deploy next generation legal hold applications to better communicate the importance of a given legal hold notice, track acknowledgement and periodically issue reminders to affected custodians. Leveraging software here is particularly critical since legal holds can encompass thousands of custodians and span many years, both of which stress manual solutions.
- Conduct litigation readiness exercises to determine exposure areas and formulate a prioritized remediation plan. It is critical for organizations to assess their current state of preparedness to determine how well they can safely and efficiently respond to an eDiscovery request or governmental inquiry. By taking a long term approach and leveraging industry best practices (along the EDRM spectrum), companies are in a much better position to withstand challenges to their internal processes and avoid negative consequences. For example, top-tier companies in the survey were 78percent less likely to be sanctioned by the courts and 47percent less likely to have their legal position unnecessarily compromised.
- Prepare for eDiscovery and governmental inquires by casting a wider ESI net, including social media, cloud data, instant messaging and structured data systems.eDiscovery is no longer primarily limited to email. Identify where all electronically stored information resides company-wide so that these sources do not go unrecognized. Once these sources of potentially responsive ESI are accounted for, the right eDiscovery tools need to be deployed so that these disparate types of ESI can be defensibly collected and processed for review in a singular auditable environment.
Tags: cloud data, docs requested in e-discovery, eamil, instant messaging, social media, structured data, Symantec Information and eDiscovery Survey Posted in Cloud, Government/Defense, Internet/New Media, IT, Legal, social media, Studies, surveys, reports | 3 Comments »
Monday, September 19th, 2011
Social media users were overwhelmingly positive about deal websites over the last 12 months, but their passion for online deals is rapidly cooling thanks to growing hatred for Groupon, according to a new social media analytics report from Amplicate.
The report found that 86% of comments posted on social media about deal websites were positive over the last 12 months. But social media users were much less positive in the second half of the year than in the first.
According to the report, 93% of comments on deal websites were positive in the first six months, compared with 81% in the last six months.
Swagbucks was the most loved deal website on social media over the 12 months. Fans of Swagbucks had almost nothing negative to say about the online loyalty program, with 99% of comments expressing love for the rewards site.
Groupon most talked about and most hated
Groupon, on the other hand, was far and away the most talked about and most hated deal website. Its popularity on social media declined dramatically in 2011 thanks to negative press for its controversial Superbowl commercials and growing skepticism about its business model.
However, thanks to a flurry of positive press in 2010, Groupon still managed to garner many more positive comments than negative over the 12 months, with 81% of opinions on social media expressing love for the daily deals giant.
Amplicate’s new report ‘Public Opinion on Deal Websites on Social Media‘ reveals that what social media users most liked about deal websites were the great deals and low prices for goods and services. The only common complaint against deal websites was about the food purchased through daily deals.
Amplicate Reports explain what people have been saying about a topic, when and where they’re saying it and why.
Tags: Amplicate, daily deals, Groupon, reports, social media, Swagbucks Posted in Internet/New Media, Marketing, Studies, surveys, reports | 1 Comment »
Friday, September 9th, 2011
Investors are giving Twitter something to tweet about: the microblogging service is in the process of raising an additional $400 million in backing – the second raise of that amount this year at a valuation of about $8 billion, according to reports. CNN Money first reported the story about the new raise.
The company, which claims more than 300 million users, more than 100 million of them active, raised $400 million earlier in the summer in a round led by Yuri Milkner and Russia-based DST, the same firm that has backed Facebook, Zynga, and Groupon.
Tags: CNN Money, DST, facebook, financing, Groupon, social media, twitter, Yrui Milkner, Zynga Posted in Internet/New Media, Money, social media | Comments Off
Thursday, August 25th, 2011
RALEIGH, NC – You can still get the Early Bird rate of only $195 to attend the Internet Summit 2011 in Raleigh, NC, Nov. 15-16, but only until August 31.
The Summit promises to be the biggest and best yet. It features:
- Keynote by Gary Vaynerchuk, “Social Media King” & NY Times bestselling author
- Over 100 top thought leaders & industry innovators sharing insight on topics that matter to you
- More than 60 presentations & panels covering topics likeSearch/SEO, Social Media, Analytics, Mobile, Video & more
- Network and connect with close to 2000 of your peers
- Leading edge concepts & strategies you can put to use today
- Entrepreneur offerings - Startup Bootcamp, Demo Showcase & Startup Lounge
- Dedicated Tech Track for IT Professionals from cubicle to the corner office
- Opening reception special performance by master video DJ Mike Relm
- Additional Pre-Conference offering 25 more in-depth sessions led by expert interactive and marketing pros
Early confirmed presenters include:
- Gary Vaynerchuk, Co-Founder, VaynerMedia
- Mac Cendella, Founder & CEO, The Ladders
- Perry Cooper, Sr VP Digital Media, NHL
- Peggy Fry, Chief Revenue Officer, Clearspring Technologies
- Bob Young, Founder & CEO, Lulu.com
- Jack Krawczyk, Sr Product Marketing Mgr, StumbleUpon
- Jeff Ragovin, Chief Revenue Officer, Buddy Media
- David Perry, Business Development Executive, Google
- Donna DeMarco, Co-Founder & VP, Viddler
- Ryan Mannion, Chief Technology Officer, Politico
- Fran Maier, President & Executive Chair, TRUSTe
- Scott Gunter, VP of User Experience, Usability Sciences
- Lindsay Wassell, Partner & Consultant, KeyphraSEOlogy
- Gerard Bush, Chief Creative Dir, The brpr Group
- Rob Ousbey, VP Operations Seattle, Distilled
- Jim Tobin, President, Ignite Social Media
- Kevin Pomplun, CEO, SkyGrid
- Sherry Bastion, Web Creative Director, Lenovo
- John Lovett, Sr Partner, Web Analytics Demystified
- Mike Relm, Relmvision
- Lynette Montgomery, VP Ecommerce, Burt’s Bees
- Noah Dinkin, Co-Founder & President, FanBridge
- Jessica Bowman, SEOinhouse.com
- Donna Bedford, Global SEO Lead, Lenovo
Register today, prices increase September 1st
Tags: Bob Young, Buddy Media, Clearspring Technologies, Digitla Media NHL, Distilled, Donna Bedford, Donna DeMarco, early bird rate, Events, Fran Maier, Gary Vaynerchuk, Gerard Bush, Internet Summit 2011, Jack Krawczyk, Jeff Ragovin, Jessica Bowman, KeypharSEOlogy, Lenovo, Lindsay Wassell, Lulu.com, m, Mac Cendella, Marketing, NC, Peggy Fry, Perry Cooper, Politico, Raleigh, Rob Ousbey, Ryan Mannion, Scott Gunter, SEOinhouse.com, social media, StumbleUpon, The brpr Group, The Ladders, Trudste, Usability Sciences, Viddler Posted in Carolinas, Cloud, Education, Events, Farmville, games, Google, Internet/New Media, IT, LinkedIn, Marketing, Microsoft, Mobile, North Carolina, Security, smartphones, social media, TechLife, Telecommunications, Twitter, video | Comments Off
Thursday, August 25th, 2011
In yet another sign of our era’s communications revolution, social media has found a home in this year’s update of Merriam-Webster’s Collegiate® Dictionary, giving word watchers everywhere something to tweet about. Social media and tweet are just two of over 150 new words and definitions that have been added to America’s best-selling dictionary in 2011, available now in print and online at Merriam-Webster.com.
“From the dramatic events of the Arab Spring to the scandal that brought down Congressman Anthony Weiner, tweet is a word that has been part of the story,” says Peter Sokolowski, Merriam-Webster’s Editor at Large. “We’ve been tracking words likesocial media and tweet for years, of course, and now we feel their meanings have stabilized enough to include them in the dictionary.”
Tweet and social media join other technology-related terms including crowdsourcing (the practice of obtaining information from a large group of people who contribute online) and m-commerce (“a business transaction conducted using a mobile electronic device”).
Pop culture brings us bromance (“a close nonsexual friendship between men”) and cougar (“a middle-aged woman seeking a romantic relationship with a younger man”), a word whose usage was bolstered by Courteney Cox’s hit TV series Cougar Town.
From sports come duathlon (“a three-part long-distance race with a running phase, a bicycling phase, and a final running phase”), walk-off (“ending a baseball game immediately by causing the winning run to score for the home team in the bottom of the last inning”), and the new sport parkour, which involves rapid and efficient running, climbing, or leaping over environmental obstacles. ”Many people saw parkour in the James Bond film Casino Royale, but they may not have known that this daring sport had a name,” says Sokolowski.
The additions also include an interesting pair reflecting the changing nature of parent-child relationships: helicopter parent (“a parent who is overly involved in the life of his or her child”) and boomerang child (“a young adult who returns to live at his or her family home especially for financial reasons”).
Other words added include continuous positive airway pressure, robocall, Americana (referring to a genre of music), andfist bump, a gesture made famous by President Obama.
For a sample blend of the latest Collegiate Dictionary entries—and their definitions—please visit http://www.merriam-webster.com/info/newwords11.htm.
Tags: crowdsourcing, dictionary definitions, Merriam Webster, social media, tweet Posted in Internet/New Media, social media, Tech Culture, Twitter | Comments Off
Tuesday, August 16th, 2011
Financial advisors take notice: the nation’s millionaires have logged onto Facebook.
The percentage of U.S. millionaires using Facebook in 2011 has nearly doubled to 46%, from 26% using the social network in 2010, according to “Social Media and Affluent Households,” a Spectrem eZine report released today. Millionaires are defined as having a net worth of $1 million to $5 million, not including primary residence (NIPR).
Similarly, 47% of Ultra High Net Worth investors, those with a net worth of $5 million to $25 million NIPR, and 55% of the mass affluent, who have a net worth of $100,000 to $1 million NIPR, are also using Facebook.
Blogs rank as another good way to reach the wealthiest Americans. Nearly one-third (30%) of UHNW investors say they either read or would read blogs by trusted financial advisors. The percentage is 20% for millionaires and 21% for the mass affluent.
“Led by Facebook, the social media era has finally arrived for the nation’s wealthiest investors, with nearly half the nation’s millionaires now logging onto the social network. Wealthy investors are also interested in reading blogs by trusted financial advisors. The message is clear. Learning how to effectively use social media and financial blogs is critical to the future success of financial services firms.
Providers who fall behind run the risk of frustrating their investors and losing customers,” said George H. Walper, Jr., President of Spectrem Group.
In addition to Facebook, LinkedIn is also popular among wealthy investors, with 19% of millionaires, 26% of UHNW investors and 22% of the mass affluent using the service. Twitter usage was smaller, with 3% of millionaires, 6% of UHNW investors and 5% of the mass affluent using this service.
eLearning Video on Use of Social Media
The Spectrem eZine “Social Media and Affluent Households” is based on online and telephone surveys of the financial decision-makers of 1,294 households with a net worth of $1 million to $5 million, not including primary residence (NIPR), 439 households with a net worth of $5 million to $25 million (NIPR) and 1,269 households with a net worth of $100,000 to $1 million (NIPR). The surveys were conducted in November 2010 and June 2011. The data have a margin of error of plus or minus 2.9 percentage points.
Tags: financial advisors, high wealth investors, Millionaires using Facebook doubled in 2011, social media, Spectrum eZine report, video on using Facebook for financial advisors, wealthiest Americans Posted in Facebook, Internet/New Media, Marketing, social media, Studies, surveys, reports | Comments Off
Tuesday, August 16th, 2011
By Genae Girard
 Genae Girard
Cathy, a small business owner, spent a lot of money on the front end of a social media campaign for her bakery. She set out to incrementally build her following on Facebook, Twitter and her blog. She slowly built a following with her in-store business as well as her distribution nationally.
She carefully crafted flyers to put in boxes, an email campaign and newsletters. Her followers steadily grew until she hit a plateau. She wondered why it took so much effort to build her following, just for her drop out rate to steadily increase.
What Cathy didn’t realize is while it’s important to build a following on social media sites, it’s just as important to keep that following engaged.
Create an emotional bond
In order to keep your customers engaged, you must create an emotional bond in order to keep their attention. The average customer is exposed to hundreds of messages everyday on their computer, on their phones and on TV. They have become artificially attention deficit disordered, and that doesn’t help your advertising brand. In order to be successful in the social media market you must engage the customer. Cathy can do this by turning to the creative spirit of the company and think outside the box using the following strategies:
1) Create great content. If Cathy posted interesting antidotes about the history of certain desserts or the story behind a certain dessert, it is sure to create more buzz. If you have a consulting business, talk about some of the best ways to move a customer’s business forward in a down economy.
2) Consider adding video. The average consumer responds to video better than written content. If Cathy showed a video of the bakery making their new three layered rainbow colored cake, that is more engaging for her followers than the average post. Rick’s auto mechanic shop could post video on how to look for seals corroding. The options are endless.
3) Add humor to get the customers laughing. If an employee turns the mixer on high accidentally and splatters cake batter all over the place, snap a picture and post it across your social media network. If you are an accountant, you may post the top 10 funniest tax excuses. If you are an author, have some friends act out a funny scene in your book.
4) Look at your competition. Look for the top 10 competitors that you have in social media. Keep an eye on what they are posting and how many followers they have. Then develop your content in a more interesting and out of the box way from what they are doing. Do it faster, more cleaver and better.
5) Look for other companies that are a good fit to team up with. Make an agreement to swap content on each other sites so that you can take advantage of co-marketing. This could be another manufacturer or service that complements your business. Take advantage of the communities that have already been built and cross-pollinate them through your posts.
6) Look to younger employees in your company that may be on the pulse of social media. Put them in charge of reporting to you once a week about what the buzz is in the social media realm. Have them come up with different ideas, promotions or creative posts of interest and test them out in the market.
All of the content-rich aspects of social media will attract, but more importantly keep, your customers watching your brand grow. Standing out in the market place is becoming even more important as competition is always knocking at the social media door. Do it better, be more nimble and you will catch your customers sticking around to see what is next.
Genae Girard is a speaker, author and entrepreneur. She is the founder of www.BeyondtheBoobieTrap.com, an online social media tribe of over 23,000 breast cancer survivors and regularly speaks on the topics of women in leadership and building a tribe. She is also the author of “Off the Rack: Chronicles of a Thirty-Something, Single, Breast Cancer Survivor.” For inquiries, email: info@BeyondtheBoobieTrap.com
Tags: Best Practices, Genae Girard, how to engage followers, social media, Viewpoint Posted in Best Practices, Business advice, Facebook, Internet/New Media, LinkedIn, social media, Viewpoint | Comments Off
Friday, July 8th, 2011
 Marc Andreesen
As valuations soar for Internet companies such as Facebook and Twitter and some such as LinkedIn, launch successful IPOs even though they are still unprofitable, pundits warn of another Internet “bubble.” Not so, says Marc Andreesen, one of Silicon Valley’s top venture capitalists. In an interview with the New York Times, Andreesen says that tech companies are actually undervalued.
“On a 30-year basis, these things are cheap,” he told Times reporter Andrew Goldman.
The “bubble” talk, he says, is about everyone being “psychologically scarred from 10 years ago.”
For those of us who lived through the bursting of that bubble, losing jobs, income, companies, savings, it is hard to forget.
He suggests that one warning that a bubble is forming is when all the newly graduating M.B.A.s go into tech.
In the interview, Andreesen also agrees with Mark Zuckerberg that the film “The Social Network,” did not get the idea that someone might build something just because they like building things.
In makes some predictions, too, saying that wearable computing devices and self-driving cars, via Google, are on the way.
Personally, we suspect that tech volatility, particularly with firms that are Internet centric, has a lot to do with how rapidly the web changes and a firm’s ability to adapt to change. MySpace went from social network leader to dead-in-the-electron-sea as fast as Facebook emerged and became a traffic hub.
Digital games come and go, today’s blockbuster becoming yesterday’s. Firms focus products on Twitter or Facebook and then those services change what third-party apps can do. Facebook rockets to 700 million users, but then its growth suddenly slows and rivals such as Google+ take aim at its perceived weaknesses.
So even revenues and profits may not tell you which company will dominate a web space next year or even next month. So my advice to Internet firms comes straight from a Nursery Rhyme: Jack be nimble, Jack be quick. Otherwise you”ll get burned trying to jump over that electron candlestick.
–Allan Maurer
Tags: Allan Maurer, Internet bubble, Marc Andreesen, New York Times, no internet bubble, self driving cars, social media, tech firms undervalued, wearable computing Posted in Facebook, Internet/New Media, IT, social media, Viewpoint | Comments Off
Thursday, June 23rd, 2011
U.S. hoteliers, B& B owners and innkeepers cited online marketing: SEO, SEM and banner advertising (63 percent); social media (39 percent); mobile (27 percent); email marketing (22 percent); and paid listings on user-generated review sites (17 percent) as the top areas in which they would prefer to increase spending, according to TripAdvisor , the world’s largest travel site, in its latest Accommodation Owners Survey.
With mobile marketing a major focus for owners, 84 percent of survey respondents said it is important to offer a program that allows travelers to book their inventory using mobile devices. However, the results varied by property type: 92 percent of hotel owners, 77 percent of B&B owners and 77 percent of innkeepers said a mobile marketing program is important.
Marketing Budgets Stable or Growing
Of the survey respondents with a marketing budget, 34 percent said their overall marketing budgets have increased this year, 49 percent said their budgets have stayed the same and 17 percent said their budgets have decreased.
What are accommodation owners’ greatest marketing expenses? Online marketing: SEO, SEM and banner advertising (31 percent); dues and subscriptions (16 percent); and online travel agency (OTA) commissions (12 percent) were lodging businesses’ top expenses, according to the survey.
Owners Use Social Media to Reach Travelers
Of the survey respondents with a social media program, the majority (60 percent) said that TripAdvisor is the most effective social media site for marketing their properties. Facebook (22 percent) and Twitter (16 percent) were the next most effective sites for marketing their properties, according to owners taking the poll.
The top reasons owners cited for using social media were posting deals/special offers (54 percent), answering customer care questions (48 percent), promoting events (40 percent), sharing general industry news (26 percent) and promoting contests (18 percent).
Survey respondents cited industry research/reports (46 percent), competition (30 percent) and marketing from social media sites (24 percent) as the top three factors in their decision to use social media as a marketing tool.
Top Deals and Distribution Tactics
According to survey respondents, most owners (76 percent) use their property website to market deals to potential guests. Email (52 percent) and social media (44 percent) were the next most commonly used methods for marketing deals, followed by user-generated review sites (25 percent) and online travel agencies (21 percent).
During this summer travel season, the top five deals owners are planning to offer travelers are discounts on rooms (56 percent), special amenities (43 percent), free parking (33 percent), rewards points (26 percent) and deals on nearby attractions (23 percent).
“The latest TripAdvisor Accommodation Owners Survey reveals that, whatever the future may hold, owners’ marketing budgets have for now generally increased or stayed the same, which is an encouraging economic indicator,” said Christine Petersen, president of TripAdvisor for Business. “Lodging owners are placing great importance on online marketing, social media and mobile marketing, as these strategies become increasingly important for reaching discerning travelers online or on-the-go.”
Tags: B&Bs, Holtel owner survey, hotels, inns, Marketing, Search, SEO, social media, survey, TripAdvisor Posted in Internet/New Media, Marketing, smartphones, social media, Studies, surveys, reports | 1 Comment »
Monday, June 13th, 2011
Bunchball, a San Jose, CA-based company that sells “gamification” solutions, has raised $6.5 million in a round led by Triangle Peak Partners. Northport Investmenst, Correlation Ventures and return investor Granite Ventures participated. Adobe Ventures previously invested but did not participate in this round.
The company says its Nitro gamification platform helps turn site visitors into fans and fans into customers. The platform helps brands and TV networks reward people for doing something, such as liking a brand on Facebook, leaving a comment, sharing an article or watching a movie trailer. Fans compete against other fans for various rewards. Molly Kittle, director of client services for Bunchball told MSNBC’s Tech News, “It’s about appying thee mechanics of gaming to non-game activities.”
This one sounds like a good loyalty building product, combining the sharing aspects of social media with rewards, a tactic that works for credit card providers. We’re also willing to bet this isn’t the last time you hear the term “gamification.”
Everloop nabs $3.1M for protected social network for kids
San Francisco-based Everloop, a startup offering a protected online social platform for kids under 13, has raised $3.1 million in funding by vFormation, Silicon Valley based Band of Angels, Envoi Ventures, Richard Chino, formerly of Overture, Wayne Goodrich of Apple, Deena Burnett-Bailey of Angels of Hope and additional investors.
Everloop was created by parents to give other parents peace of mind. It lets kids connect, communicate and collaborate in a closed “social loop” of their friends and others who share their interests. Everloop also provides creative applications, music, social games, videos, photos, animation, user-generated content and other integrated online experiences.
MyRegistry.com lands an additonal $3.7M for gift registry service
MyRegistry.com, a New Jersey-based firm providing a resources for life cycle occasions, has raised $3.7 million on the heels of landing $5.25 million in equity in April.
The company provides gift registry services for weddings, baby showers, birthdays, graduations, holidays and more.
The company disclosed the raise in a filing with the U.S. Securities and Exchange Commission.
Tags: Bunchball, Everloop, financings, gamification, kid's social network, loyalty programs, Marketing, Myregistry.com, New Jersey, rewards for actions, San Francisco, social media, venture funding Posted in Internet/New Media, IT, Marketing, Money | 1 Comment »
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