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More than 100 digital thought-leaders headed to Atlanta

Thursday, May 2nd, 2013

Digital SummitMore than 100 leading digital thought leaders are set to present the latest digital strategies and trends at the Digital Summit, Georgia World Congress Center in Atlanta, May 14th – 15th, 2013.

Speakers will share the latest best practices and strategies in topics such as social media, email marketing, search, mobile, e-commerce, usability, analytics & measurement, online video, social TV and digital advertising/branding among many others.

A capacity crowd of 1,500 digital marketers, Internet executives, web strategists, entrepreneurs and other digital professionals will connect in Atlanta for two full days of content and networking.

social televisionSpeakers represent leading brands such as Google, Twitter, reddit, Mashable, Porsche, Turner, TMZ, Coca-Cola, HootSuite, NASCAR, The Weather Channel, Aereo, Dell, Rovi, HGTV, Forrester, StumbleUpon, Salesforce and Adobe to name a few.

The Digital Summit conference features a keynote from the co-founder of reddit, Alexis Ohanian, and over 80 strategy presentations and discussions, musical acts, the Startup Showcase, preconference workshops, leading digital vendors and hours of attendee networking.

Here at the TechJournal we’ve interviewed a handful of the digital gurus who will participate, with more to come.

Among those you’ll hear are:

Brian DAmato, SVP of Analytics at Moxie discusses How to get ROI from digital channels.

NASCAR_Chevrolet_ImpalaTim Clark, director of optimization for NASCAR, talks about how NASCAR listens to its fans to increase digital channel engagement.

Erik Muendel, CEO and creative director of Alexandria, VA-based Brightline Interactive offers three tips for grabbing attention via digital channels and keeping it.

Social media and marketing consultant Jeff Sheehan explains how Linkedin offers a billboard to 200 million users.

SEO expert Josh McCoy says you should use competitive analysis and enticing content to fire up your SEO.

Erica McClenny

Erica McClenny, SVP, Expion, is participating in the upcoming Atlanta Digital Summit.

Erica McClenny, vice president of client services withExpion, urges you to break down walls to pop the social media bubble.

Michael Marshall, CEO of Internet Marketing Analysts tells you how to do those backlinks right.

Brian Wong

Brian Wong, founder and CEO of Kiip, is participating in the Atlanta Digital Summit May 14-15.

Brian Wong, founder and CEO of Kiip, one of the top four online ad companies according to Forbes, offers insight into the mobile ad secret sauce – capturing moments of achievement.

Major new media brands coming to Atlanta Digital Summit

Wednesday, April 10th, 2013

GoogleWhat do these brands have in common: Twitter, Google, Mashable, Bing, reddit, YouTube, StumbleUpon, TMZ, Dell, Home Depot, HGTV, Salesforce, CNN, AOL, Forester, Urban Daddy and The Weather Channel?

They’re all represented at the upcoming Digital Summit 2013 May 14-15 in Atlanta, the region’s largest digital marketing and web innovation strategies conference.

The event draws a sell-out crowd of 1,500 or more digital marketers, web strategists, senior Internet executives, thought-leaders, and entrepreneurs to Atlanta.

Brian Wong, founder and CEO of Kiip, is participating in the Atlanta Digital Summit May 14-15.

Brian Wong, founder and CEO of Kiip, is participating in the Atlanta Digital Summit May 14-15.

We’ll be interviewing some of the featured speakers and panel participants as we head toward the event (TechJournal is a TechMedia division). We spoke to Kiip CEO and founder Brian Wong this week. Wong, the youngest person who ever received venture funding, describes how connecting mobile ads to “moments of achievement and delight” can make those ads welcome rather than an annoyance. See: Mobile ad secret sauce.

Register now to reserve your seat. TechMedia’s last event in Charlotte, NC, had to close registration a week ahead of the event and had a long waiting list, so do it early.

 

Which social sharing sites reach your audience? (infographic)

Thursday, May 24th, 2012

Social Media MarketingReferral traffic is key for marketers of any industry, but which sharing buttons should you use and how should you use them?

The Search Agency has provided insights on how to develop a social sharing button strategy based on the target audience.

With an increasing volume of relevant content gaining widespread exposure through social sharing buttons each day, it’s important to stand out from your peers.

It’s not just about Facebook and Twitter anymore

Utilizing valuable, yet often less notable, social sharing sites like StumbleUpon and Reddit can really increase traffic to a marketer’s site.

Gaining an overwhelming user base this year, niche image sharing site Pinterest now drives more referral traffic than Google+, LinkedIn and YouTube combined.

“There are so many social sites to play with today, and by taking a closer look at the dominant audiences on popular platforms, we thought we could show a clearer vision of where businesses should focus their social media strategy on based on each site’s best-selling points,” said David Carrillo, social media manager, The Search Agency.

“As marketers, we understand the importance of sewing our efforts in the most effective places. This infographic illustrates that it’s impossible to have a successful reach on every social site, so be wise about where you place your approach.”

Here at the TechJournal, we’ve noticed that timing is also important. When you post matters. Retailers need to think seriously about being live on sites relevant to their audience on a Saturday, for instance. Late night posts work better on Sundays and some weekdays.

Men & women use social media very differently

Studies have shown that men and women use social media very differently, which is a crucial consideration to take when plotting your social sharing strategies.

If marketers are speaking to a predominantly female audience, focus on a plan pushing content through Pinterest or Facebook, whereas Google+ seems to be a hotspot for male activity. At the TechJournal, we’ve seen more interest in technology and social network marketing and SEO – topics we cover heavily – on Google+ and Twitter.

The study and corresponding infographic below also reveals additional information about Twitter, Facebook, Google+, LinkedIn, StumbleUpon, Reddit, Digg, Pinterest, and e-mail.

Each has a sliding scale of the audience – B2B vs. B2C – and shows that only a couple sites are strictly for business or pleasure.

Social Sharing Button Infographic – The Search Agents

Social Sharing Button Playground brought to you byThe Search Agency

Early registration for Atlanta Digital Summit ends this week

Wednesday, April 11th, 2012

Digital Summit 2012The upcoming  Digital Summit in Atlanta May 9-10 offers two jam-packed days with more than 75 speakers from  Google, Twitter, Pandora, Mashable, Huffington Post, Klout, StumbleUpon, Gilt Groupe, Adobe, The Onion, YouTube, Discovery Channel and many more. You can still grab an early registration rate to the Digital Summit but only until Friday, April 13.

What will I take away? How does my company benefit?

  • With over 50 presentations and panels to choose from you’ll be up to date with the latest digital trends & best practices.
  • More than 75 speakers from brands you know & trust provide real world scenarios and solutions to the issues you face.
  • Over 7 hours of networking makes Digital Summit a excellent and effective way to connect and make important contacts with 1,500 peers & professionals.
  • 3 hours of open bar!!! (okay, perhaps your company won’t benefit… but hey, it’s a great way to break the ice).

 Check out the ROI on how Digital Summit stacks up against other conferences and see who else might be attending.

Confirmed Speakers Include:

  • Alexis Maybank – Co-founder, Gilt Groupe
  • Joel Lunenfeld – Director of Global Brand Strategy, Twitter
  • Frederick Townes – Sr Technical Advisor, Mashable
  • Tim Mahlman – Chief Revenue Officer, Klout
  • Loni Kao Stark – Group Solutions Manager, Digital Marketing, Adobe
  • John Trimble – Chief Revenue Officer, Pandora
  • Michael Greer – Chief Product Officer, The Onion
  • Simon Heseltine – Director of SEO, AOL/Huffington Post
  • Catherine Cook – Co-founder, myYearbook
  • David Perry – Business Development, Software & Services, Google
  • Jack Krawczyk – Senior Product Marketing Manager, StumbleUpon 
  • Prerna Gupta – CEO, Khush
  • Chidi Afulezi – Product Director, Turner
  • Ro Choy – COO, Formspring
  • Tom Lowry – Director of Technology, YouTube
  • Michael Bayle – Senior Vice President, ESPN Mobile
  • Amanda Steinberg – Founder & CEO, DailyWorth
  • Ian Wolfman – Principal & CMO, imc²
  • Jeff Ragovin – Co-Founder & Chief Strategy Officer, Buddy Media
  • Matt Crenshaw – VP of Marketing & Analytics, Discovery Channel
  • Matt Peters – Co-Founder & Creative Director, Pandemic Labs
  • Laurie Hood – Vice President of Product Marketing, Silverpop
  • Bryon Morrison – President, Mobile Marketing, The Marketing Arm
  • Tony Haile – CEO, Chartbeat
  • Eric Orme – Chief Technology Officer, Remark Media
  • Kurt Krejny – Director of Online Marketing, Fathom
  • Sean Cook – CEO, ShopVisible
  • Jordan Franklin – Director of Social Strategy, Clickable
  • Grey Garner – Market Strategist, Emma
  • Barry Nelson – Social Media Analyst, Microstrategy
  • John Lawson – Founder, ColderICE.com
  • Todd Sawicki – Chief Marketing Officer, Cheezburger Network
  • Adam Harrell – Founder & President, nebo
  • Brianne Keating Forst – Director of Ecommerce, Plow & Hearth
  • Gavin Finn – President & CEO, Kaon Interactive
  • Amy Ellis – Head of Integrations & Partnerships, MailChimp
  • Kevin Lee – CEO, Didit
  • Michael Loban – CMO, InfoTrust
  • Joey Sargent – Principal, BrandSprout
  • Mick Winters – SVP, E-commerce, National Builder Supply
  • Kelly Quattlebaum – Social Media Trainer & President, Global Marcoms
  • Jenny Schmitt – President & Senior Spark, CloudSpark
  • Joseph Dickerson – User Experience Architect, Fiserv
  • Efi Rodik – Co-Founder & CEO, Relevantor
  • Richard White – Creative Director, Sojo
  • Maria Peagler – Founder, SocialMediaOnlineClasses.com
  • J Cornelius – VP Operations, CoffeeCup Software
  • Garrett Kuk – Social Media Strategy Partner, Speakeasy Media
  • Anthony Franco – President & Co-founder, EffectiveUI

Digital Summit 2012 is presented by TechMedia, the Southeast and Mid-Atlantic’s Leader in Digital and Entrepreneurial Conferences. The TechJournal is a TechMedia division.

Digital Summit bringing top brands to Atlanta’s largest Digital media & marketing event

Friday, March 30th, 2012

Digital Summit 2012ATLANTA – Nearly 1,500 interactive marketers, digital and new media strategists, entrepreneurs and technology professionals will connect at the Cobb Galleria Centre in Atlanta, May 9-10. More than 75 speakers will deliver over 50 presentations and panel discussions about today’s hottest digital business and marketing trends.

Speakers from Google, Twitter, Mashable, Klout, The Onion, The Huffington Post, Pandora, Google and StumbleUpon will provide insights, techniques and tools you can use as soon as you get back to the office.

Topics include social media, mobile applications, e-commerce, SEO & paid search, Internet usability, analytics & measurement, streaming & interactive video, cloud computing and online advertising/branding.

Co-founder of the innovative online shopping destination Gilt Groupe, Alexis Maybank will deliver the keynote presentation that promises to be enlightening, inspiring and engaging.

The Digital Summit conference opens Wednesday, May 9th at 1pm with Maybank’s keynote launching the event. Attendees have more than 50 educational and thought provoking presentations and panels to choose from. Conference goers will also get a glimpse into some of the industry’s newest Internet entrepreneurial products and tools featured in the Demo Showcase and Startup Lounge.

Doors open day two at 7 a.m. for a power networking breakfast, and the day kicks off as featured thought leaders Joel Lunenfeld, VP of Brand Strategy for Twitter and Michael Greer, Chief Product Officer of The Onion share their insights. Later, the keynote panel discussion: The Future of Digital Media & Marketing will feature executives from Twitter,Mashable and Klout.

To register for what is expected to be a sold out event and get the latest about Digital Summit 2012, visit www.digitalsummit.com

Only one day left to grab the Early Bird rate for Digital Summit

Thursday, March 15th, 2012
Joel Lunenfeld

Joel Ludenfeld, director of global brand strategy for Twitter, is among the more than 75 speakers at the upcoming Digital Summit in Atlanta

Only one day remains to grab the early bird rate at TechMedia’s Digital Summit 2012, slated for May 9-10 at the Cobb Galleria Centre in Atlanta. This year’s event features speakers from Twitter, Mashable, Klout, Pandora, The Onion, Huffington Post, StumbleUpon, and Google, among many others.

The Digital Summit is offering an Early Bird rate until tomorrow, March 16.

More than  50 expert panels and presentations by more than 75 thought leaders will cover topics such as Customer Engagement, SEO, Analytics, Usability & Design, Paid Search, Email Marketing, Ecommerce, Online Video, Facebook & Twitter Marketing and many more.

This year you can also sign up for a pre-conference event that offers a dozen more sessions covering social media from fundamentals to advanced features and usability & design. The 5-hour long workshops are designed to provide take-aways you can put to work as soon as you get back to your office.

TechMedia events sell-out, so it’s always a good idea to register early. Do so by March 16 and get the Early Bird rate of $245.

Digital Summit 2012

From March 17 to April 13, registration will be $295, and after April 14 rises to $345.

Generic shopping and discount terms dominated November searches

Tuesday, December 6th, 2011

ChompNot surprisingly, mobile device users queried “shopping” and “discounts” significantly after Thanksgiving, marking the beginning of the holiday shopping season, according to app search engine Chomp.

Query traffic for the terms spiked over 1200% and 3000% above normal on Black Friday and stayed consistent over the long weekend before bottoming out after Cyber Monday.

On Android, larger categories such as games, utilities, and music increased their category share by at least one percent, while books, finance and sports saw small decreases in their shares.

For iOS, games decreased their share from 32.6% to 31.7% and social networking decreased from 7.1% to 5.5%. Lifestyle apps saw a small uptick from 5.2% to 6.1%.

Paid app downloads decreased from 7% to 3% on Android. The decreases were concentrated at price points lower than $2.00. Weakness was also seen at the premium price points between $4.01 and $5.00, and $9.01 and $10.00, decreasing from 0.6% to 0.2% and 0.3% to 0.1%, respectively. On iOS, paid downloads increased from 20% to 27%.

The increase was concentrated at the $.99 and $1.99 price points. The former increased from 10.3% to 15.9%. The latter increased from 4.2% to 5.2%. Price points above $10.00 also increased their share from .7% to 1.3%.

“Free” was again the top search term across all countries sampled on Android. Contract Killer debuted on the international top app list along with StumbleUpon. The top five Android apps were Dropbox, eBay, Handcent SMS, Movies and WhatsApp Messenger.

More diversity abroad

App search abroad showed more diversity on iOS. Pandora and Facebook stayed incredibly popular internationally, with the game Fragger debuting on the international top app charts. The top iOS apps for November were TuneIn Radio, Instagram, Zombie Highway, TuneWiki and Doodle Jump.

Over two billion apps are being downloaded each month and the number of available Android and iOS apps has surged to almost one million. As the number of apps increase, so does the need for effective app search.

On the Android platform, 84% of searches were made by app function (e.g. “adventure games,” “books,” etc.) and only 16% by the actual app name. On the iOS platform, 83% of searches were made by app function and only 17% by the app name.

It’s interesting that many shopping searches start with generic terms such as “free” or “games” or “discounts,” and that many app searches are also generic.

How does the download data match up with your own experience? We downloaded StumbleUpon, TuneIn Radio, Pandora, Facebook, among those mentioned, and Angry Birds, Evernote, Night of the Living Dead (game), and Twitter apps for our new Kindle Fire, which is an Amazon customized Android device.

Just as an aside, the only app that presented trouble so far was for Tumblr, which just would not accept our password, although we did access it ok from the Kindle Fire web browser.

Internet Summit draws thought-leaders, nearly 2,000 attendees to Raleigh

Wednesday, November 16th, 2011

The 2011 Internet Summit drew a record crowd to the Raleigh, NC Convention Center, where the event continues today with a keynote from social media guru Gary Vaynerchuk and sessions delving into the nitty-gritty of social media marketing, digital analytics, mobile, cloud computing, startup fund-raising and more.

The more than 120 speakers include representatives from Google, ESPN, Gannet, the Discovery Channel, and StumbleUpon, and other top digital brands.

Even the roomy conference rooms at the Raleigh Convention Center were packed with attentive listeners, many tweeting and taking notes on laptops.

Photos by Renee Wright and Allan Maurer

ABC at Internet Summit

ABC-11 WTDV Raleigh crew filming at the Internet Summit Tuesday afternoon.

Vaynerchuk book

Social media guru Gary Vaynerchuk will keynotes at the Internet Summit Wednesday. Attendees received a free copy of Vayerchuk's book, "The Thank You Economy."

session at summit

Many Internet Summit session were packed, although the spacious conference rooms at the Convention Center seated most.

ChannelAdvisor

Brad Schomber of RTP-based ChannelAdvisor noted "We're hiring. That's why we're here. Link Walls of ChannelAdvisor is also a presenter at the event.

Bronto

Bronto, an email and marketing automation software firm and an exhibitor at Internet Summit, also said it is hiring.

candy

Exhibitors at the Internet Summit mounted some colorful and tasty displays.

Capstrat

Raleigh Communications Agency Capstrat, both an exhibitor and presentor at the Internet Summit, was highly visible, with representatives in their red, "Fellowship of Enlightened Zealots" fez caps.

raw porter

Demo companies at IS2011 include Charlotte-based startup rawporter, a mobile app that can help people capture news and get both pay and credit.

reception

The networking reception, which ran from 6 p.m. until 8 p.m. Tuesday evening, is always a popular end to a packed day. It included wines, a selection of North Carolina beers, shrimp and grits, roast beef, and a great deal of networking.

Rampaging robots, grilled cheese sandwiches, discovery and the future of Internet brand advertising

Friday, November 11th, 2011
Jack Krawczyk

Jack Krawczyk of StumbleUpon is one of the presenters at the upcoming Internet Summit in Raleigh

By Allan Maurer

Does the future of online brand advertising belong to rampaging robots who zap your  home with death rays?

Jack Krawczyk, senior product marketing manager at StumbleUpon says creative company branding efforts such as insurance firm State Farm’s chaos in your town site is the kind of thing brands need to do to stay on top in the digital world.

“The future for brands online is not in banner display ads. They’re not the right avenue for brands,” Krawczyk suggests.

StumbleUpon, which recently boasted it hit a billion stumbles a month, reserves 5 percent of its user stumbles for its paid marketing program called “paid discovery.”

Advertisers select the interest profiles they want to target – the producers of a comedy film might pick humor, comedy movies and related topics and the demographics they seek.

“We go out and find users – males 25-44 say – with those interests and take them to the microsite the brand created,” Krawczyk says.

Krawczyk, who focused on paid discovery at StumbleUpon, has been working closely with marketers to understand how to better engage brand promise with consumers who are in the mindset of discovery. He  is also responsible for the distribution of StumbleUpon traffic solutions, which enable site owners to more deeply engage and grow their audience.

Prior to joining StumbleUpon, Jack was at Google where he worked on the development of Google+, and previously industry marketing management of Fortune 500 advertising relationships in the media & entertainment, financial services, travel and local services sectors. He’s one of more than 120 digital media and marketing thought-leaders presenting at the Internet Summit in Raleigh, NC, next week (Nov. 15-16).

StumbleUpon’s paid discovery program launched in March and already has more than 60,000 clients. “It’s our number one marketing channel now,” says Krawczyk. “Marketing agencies like it because they know exactly what they will pay: ten cents per stumble. So they know if they want 500,000 page views, it’s going to cost $50,000.”

Intel’s Museum of Me

As you might expect, entertainment related companies are on the forefront of doing creative branding campaigns, but, Krawczyk notes that brands such as State Farm and Intel (with its Museum of Me site, which will take your Facebook page and create a three-minute movie from it) are also getting into the act. “They evoke emotion with a site such as Museum of Me, which is exactly what brands want to do,” he says.

“One of our coolest stories comes from the Wisconsin Milk Marketing Board. It created the Grilledcheeseacademy.com (don’t go over there and look at the sandwiches if you’re hungry and don’t have access to food).” He adds, “They spent less than 10 percent of their marketing budget with us and StumbleUpon drove 50 percent of their pageviews. They got 8,800 hours of marketing for an investment of $3,000.”

For the longest time, Krawczyk, the former Google employee, says, “Internet advertising focused on people who know exactly what they are looking for. Now, with the introduction of social network discovery on Twitter, Facebook, and StumbleUpon, it’s not just search. It’s about finding things you didn’t know you were looking for.”

That means advertisers do not need to be just at the bottom of the search funnel. Now they can be at the top and tell a rich, engaging story that translates to sales.

Mobile also seeing creative branding

While marketers spend two thirds of their budgets on brand advertising, only a quarter of online spending is for brand ads. “With discovery, we’ll be able to renormalize that.”

He points out that “Mobile is an area where we’re starting to see creativity kick in,” as well, pointing to the iPhone app that makes a cube of jello dance when an iTunes song plays. “It makes you laugh,” he says. “Brands are willing to invest in these cool experiences.”

Krawczyk will have more ideas and stories for you at his Internet Summit presentation next week. Fewer than 50 seats remain, though, so if you’re going, better register now.

 

 

Early registration for the Internet Summit ends today

Friday, October 14th, 2011
Internet SummitTechMedia’s Internet Summit is bringing 120 digital media, marketing and business thought leaders to the Raleigh, NC, Convention Center Nov. 15-16, but discounted early registration for the event, which is shaping up as the largest ever, ends today, Friday, Oct. 14.
 
With more than 75 individual presentations, 5 forward looking panels, and keynotes by NY Times best-selling author & ‘Social Media King’ Gary Vaynerchuk andGowalla co-founder Josh Williams the event promises to give your business savvy a boost.
 
Over 120 industry innovators and thought leaders from prime brands like Google, Microsoft, ESPN, StumbleUpon and many more, will be on hand to share their insight, spark new ideas, and expand your understanding on issues and topics that matter to you.
 
The Internet Summit expects nearly 2,000 attendees at Internet Summit 2011 making it the largest Digital, Media & Tech Conference in the Southeast — offering you unparalleled opportunities to connect and network with your peers and business colleagues.
 

Discounted early registration for Internet Summit ends Friday

Tuesday, October 11th, 2011
Internet SummitTechMedia’s Internet Summit is bringing 120 digital media, marketing and business mavens to the Raleigh, NC, Convention Center Nov. 15-16, but discounted early registration for the event, which is shaping up as the largest ever, ends this Friday, Oct. 14.
 
With more than 75 individual presentations, 5 forward looking panels, and keynotes by NY Times best-selling author & ‘Social Media King’ Gary Vaynerchuk and Gowalla co-founder Josh Williams the event promises to give your business savvy a boost.
 
Over 120 industry innovators and thought leaders from prime brands like Google, Microsoft, ESPN, StumbleUpon and many more, will be on hand to share their insight, spark new ideas, and expand your understanding on issues and topics that matter to you.
 
The Internet Summit expects nearly 2,000 attendees at Internet Summit 2011 making it the largest Digital, Media & Tech Conference in the Southeast — offering you unparalleled opportunities to connect and network with your peers and business colleagues.
 

Internet Summit bringing 120 digital gurus to Raleigh Nov. 15-16

Thursday, October 6th, 2011
Interent Summit 2011TechMedia’s Internet Summit 2011 at the Raleigh, NC Convention Center Nov. 15-16  is jam-packed with top level content focused on the latest digital trends, online marketing techniques and IT best practices at the largest digital event in the Southeast.
 
The Internet Summit features two full days of learning mixed with awesome parties, great networking and entertaining keynotes.  Here’s a sampling of topics that will be addressed:

  • Online Video
  • Cloud Panel
  • Ecommerce Trends
  • Reputation Management
  • Security/Risk Management
  • Startup Strategies
  • Enterprise 3.0 Panel
  • Email Marketing
  • Mobile Analytics
  • Advanced SEO
  • Big Data
  • Measuring Social
  • Design
  • Paid Search
  • CIO/CTO Panel
  • Online Advertising
  • Location Marketing
  • Marketing Through Facebook & Twitter
  • Virtualization
  • Social Media Marketing
  • Internet Entrepreneurship Panel
  • and much more.

Hear from the founders of companies like Gowalla, TheLadders, Twitpic & HowStuffWorks!  Not enough?  How about a Keynote from Top rated SXSW keynote and ‘Social Media King’ Gary Vaynerchuk? That’s just a sampling of the over 120 speakers and presenters that will be on hand.

Early confirmed presenters include:
  • Gary Vaynerchuk, Co-Founder, VaynerMedia 
  • Josh Williams, Co-founder & CEO, Gowalla 
  • Mac Cendella, Founder & CEO, The Ladders 
  • Marshall Brain, Founder, How Stuff Works 
  • David Perry, Business Development Executive, Google
  • Liz Strauss, Co-founder, SOBcon & LizStrauss.com 
  • Noah Everett, Founder, TwitPic and Heello 
  • Jack Krawczyk, Sr Product Marketing Mgr, StumbleUpon 
  • Traug Keller, Sr VP of Production, ESPN
  • Jeff Ragovin, Chief Revenue Officer, Buddy Media 
  • Peggy Fry, Chief Revenue Officer, Clearspring Technologies
  • Mike Relm, Founder, Relmvision 
  • Bob Young, Founder & CEO, LuLu.com
  • Donna DeMarco, Co-Founder & VP, Viddler 
  • Ryan Mannion, Chief Technology Officer, Politico 
  • Fran Maier, President & Executive Chair, TRUSTe
  • Jerry Cuomo, CTO WebSphere, IBM
  • Prerna Gupta, CEO, Khush
  • Kevin Dando, Dir Digital & Education Communication, PBS
  • Clint Smith, Co-Founder & CEO, Emma
  • Matt Crenshaw, VP of Marketing, Discovery Communications
  • Scott Gunter, VP of User Experience, Usability Sciences 
  • Lindsay Wassell, Partner & Consultant, KeyphraSEOlogy 
  • Steve Ashley, VP Internet Marketing, Market America 
  • Gerard Bush, Chief Creative Dir, The brpr Group 
  • Rob Ousbey, VP Operations Seattle, Distilled 
  • David Gudai, VP of Marketing, Storkie 
  • Glenn Mersereau, Dir of Internet Marketing, PHE
  • Jim Tobin, President, Ignite Social Media
  • Kevin Pomplun, CEO, SkyGrid 
  • Sherry Bastion, Web Creative Director, Lenovo 
  • John Lovett, Sr Partner, Web Analytics Demystified
  • Drew Diskin, Dir of Interactive & Web Strategy, Penn Medicine 
  • Lynette Montgomery, VP Ecommerce, Burt’s Bees 
  • Noah Dinkin, Co-Founder & President, FanBridge 
  • Jessica Bowman, SEOinhouse.com
  • David Gudai, VP of Marketing, Storkie
  • Todd Moy, Sr User Experience Designer, Viget Labs
  • Donna Bedford, Global SEO Lead, Lenovo
  • Francis Shepherd, Media Evangelist
  • Dallas Lawrence, Chief Digital Strategist, Burson-Marsteller
  • Thuy LeDihn, Senior Marketing Manager, .ORG
  • Adam Covati, Co-founder & CTO, Argyle Social
  • Chris Condayan, American Society for Microbiology
  • Kyle Scott Richardson, Social Media, NC National Guard
  • Cara Rousseau, Social Media Manager, Duke University
  • Loren Baker, VP of Marketing, Blueglass
  • Matthew Munoz, Partner & Chief Design Officer, New Kind
  • Jill Whalen, CEO, HighRankings
Register today to secure your seat!

Early bird rate on Raleigh Internet Summit ends Aug. 31

Thursday, August 25th, 2011

Internet SummitRALEIGH, NC – You can still get the Early Bird rate of only $195 to attend the Internet Summit 2011 in Raleigh, NC, Nov. 15-16, but only until August 31.

The Summit promises to be the biggest and best yet. It features:

  • Keynote by Gary Vaynerchuk, “Social Media King” & NY Times bestselling author
  • Over 100 top thought leaders & industry innovators sharing insight on topics that matter to you
  • More than 60 presentations & panels covering topics likeSearch/SEO, Social Media, Analytics, Mobile, Video & more
  • Network and connect with close to 2000 of your peers
  • Leading edge concepts & strategies you can put to use today
  • Entrepreneur offerings – Startup Bootcamp, Demo Showcase & Startup Lounge
  • Dedicated Tech Track for IT Professionals from cubicle to the corner office
  • Opening reception special performance by master video DJ Mike Relm
  • Additional Pre-Conference offering 25 more in-depth sessions led by expert interactive and marketing pros

Early confirmed presenters include:

  • Gary Vaynerchuk, Co-Founder, VaynerMedia
  • Mac Cendella, Founder & CEO, The Ladders
  • Perry Cooper, Sr VP Digital Media, NHL
  • Peggy Fry, Chief Revenue Officer, Clearspring Technologies
  • Bob Young, Founder & CEO, Lulu.com
  • Jack Krawczyk, Sr Product Marketing Mgr, StumbleUpon
  • Jeff Ragovin, Chief Revenue Officer, Buddy Media
  • David Perry, Business Development Executive, Google
  • Donna DeMarco, Co-Founder & VP, Viddler
  • Ryan Mannion, Chief Technology Officer, Politico
  • Fran Maier, President & Executive Chair, TRUSTe
  • Scott Gunter, VP of User Experience, Usability Sciences
  • Lindsay Wassell, Partner & Consultant, KeyphraSEOlogy
  • Gerard Bush, Chief Creative Dir, The brpr Group
  • Rob Ousbey, VP Operations Seattle, Distilled
  • Jim Tobin, President, Ignite Social Media
  • Kevin Pomplun, CEO, SkyGrid
  • Sherry Bastion, Web Creative Director, Lenovo
  • John Lovett, Sr Partner, Web Analytics Demystified
  • Mike Relm, Relmvision
  • Lynette Montgomery, VP Ecommerce, Burt’s Bees
  • Noah Dinkin, Co-Founder & President, FanBridge
  • Jessica Bowman, SEOinhouse.com
  • Donna Bedford, Global SEO Lead, Lenovo

​Register today, prices increase September 1st

Social networks zipping more traffic to online publishers

Friday, April 15th, 2011

OutbrainGoogle and other search engines still send online publishers the bulk of their readers, but social media is gaining, according to research by Outbrain.

While search engines still dominate in sending the largest number of visitors to content sites (41 percent), social networks such as Facebook, Twitter, Digg, and StumbleUpon, delivered 11 percent of the traffic in the Outbrain study.

“It’s no secret that people are spending an ever-increasing amount of time on social sites like Facebook and Twitter. One of the by-products of this shift is that these same people are now relying on their networks of friends and peers to alert them to interesting news and content,” Outbrain writes.

We see similar patterns here at TechJournal South. While search engines, led by Google, deliver the most daily traffic (usually half or more), we see an increasing number of visitors coming from Facebook, Twitter, and other social networks.

News stories are the most shared, followed by entertainment and lifestyle stories. Sports ranked lowest among the verticals Outbrain examined.

One downside from the traffic coming from social networks is that visitors were much more likely to “bounce,” or leave the site after hitting the single link that brought them there. Chances are that someone hitting a link from Twitter or Facebook goes back to those sites rather than further exploring the site a link sends them to.

Online Media Daily offers some analysi.

Internet Summit near capacity for event bringing digital thought leaders to Raleigh

Friday, November 12th, 2010

Internet Summit 2010RALEIGH, NC – With only a few days until the event, the Internet Summit 2010 is nearing capacity and says fewer than 40 seats remain available.  The event expects record crowd for one of the nations largest web conferences, which brings more than 100 digital thought-leaders to the Raleigh Convention Center November 17-18th in Raleigh, NC.

Speakers represent top Internet, Media and Information Technology brands such as Microsoft, Google, SAS, Salesforce.com, Yahoo!, ABCNews.com, the Discovery Channel, Yelp, IBM, Cisco, Red Hat, Playboy, StumbleUpon, Autotrader.com, Mashable, ChannelAdvisor, ShopLocal, SkyMall and Lenovo among others.

They’ll be discussing topics such as social media, mobile marketing, search, analytics, cloud computing, big data, geolocation, usability, design and online advertising among many others – attendees walk away from the Internet Summit armed with the latest knowledge in Internet Marketing and business development best practices.

In addition, with numerous networking opportunities at the conference, attendees will develop instant relationships with key industry resources.

Internet Summit names innovative demo showcase companies

Thursday, November 4th, 2010

Internet Summit 2010RESEARCH TRIANGLE, NC – Tech Media’s 2010 Internet Summit, set for the Raleigh, NC Convention Center Nov. 17-18,  has named the participants for its Demo Showcase, a display of top early-stage Web-centric firms.

In addition, the 2010 Internet Summit will feature over 100 industry expert speakers from such companies as Google, Cisco, Salesforce.com, Go Daddy, Microsoft, Autotrader.com, Yahoo!, Red Hat, Mashable, StumbleUpon, Playboy, Lulu, SkyMall, Discovery Channel and many more.

Internet Summit Demo Showcase companies are emerging high-growth firms from across the country that best represent the future of the Web.  Participants include:

In addition to these firms, several additional Demo Showcase participants will be added before the event.  Companies will exhibit and present to 1500+ Internet executives, online marketers, business strategists, entrepreneurs and investors.

StumbleUpon going mobile in months

Wednesday, August 4th, 2010
Garrett Camp

Garrett Camp, CEO, founder, StumbleUpon

By Allan Maurer

SAN FRANCISCO, CA – StumbleUpon, which has been showing Internet users sites they might like based on their interests since 2001, will have mobile apps available within a few months, says Garrett Camp, CEO and founder of the company.

StumbleUpon, which has about 50 employees, has 10.7 million registered users and serves up 550 million site recommendations a month. The company’s sole revenue stream currently is advertising – about 1 in 20 sites it takes a user to may be sponsored, but still within their interests. “We’re at about break-even” financially, says Camp.

The popular feature that takes people to random sites that fit their interests, is planning to launch a mobile version of its current site recommendation service within months.

StumbleUpon will also move toward making geographically relevant local recommendations for such things as restaurants and shopping in the  future as well, says Camp. “Especially on mobile devices, we want to recommend things,” he says. That move, although in the works, will come later than the initial mobile apps.

Personalized recommendations coming

“People don’t want to spend time hunting and clicking on mobile devices,” Camp notes. People want to click a button and see a recommendation for the best restaurant nearby or find the best news article relevant to what they want, he says.

He’s already testing the StumbleUpon mobile app on his own phone.

Camp is one of more than 50 expert speakers slated to appear at Tech Media’s  third annual Internet Summit at the Raleigh, NC  Nov. 17-18, where he’ll talk about the growing move toward personalization of the Internet.

Video and gaming gaining

Camp says the future of the Internet and mobile both include increasing use of video now that the connection speeds are in place.

He also sees online and mobile casual gaming as a growing sector.

Camp, who started working on StumbleUpon in 1999 while in engineering school, says it evolved from the idea of creating something like an “intelligent Web ring” combined with user rankings.

Personalization is needed online and on the mobile Internet, says Camp.

“In the past, people spent their time online doing email and personal banking, but now they consume media. They go to Facebook or Youtube or StumbleUpon to be entertained,” he says.

“People rather than organizations are now a source of information. Tehy add a trust level to the information shared.”

Drives nearly as much traffic as Facebook

In March, StatCounter reported that StumbleUpon drove more social traffic in the United States than Facebook, but it still trails the friend network globally, where it is number 2.

While Facebook and Twitter offer users many shared links, they don’t always hit the mark, Camp points out.

“There have been about 100 tweets since I last looked at my account and they include 30 or 40 links. I only care about three or four.”

On Facebook, a link just rides by as new status updates appear. Also, he points out, that like many Facebook users, he now has a handful of friends and “600 acquaintances” on his Facebook account.

StumbleUpon, he says, “Drives nearly as much traffic as Facebook,” even though it has many fewer users. That’s because people only click on a few links in Facebook, whereas they may click through 20 recommended sites when using StumbleUpon.

“On Stumble, people click about 300 Stumbles a month per person, on average, 20 sites every few days.

Going a step further

StumbleUpon, Camp says, is trying to merge social ranking and discovery by groups of friends or people with similar interests to go “a step beyond what Twitter and Facebook” are doing.

Although many people use StumbleUpon without registering, he says the system provides more and more relevant site recommendations to users who do register, sign up for 15 or 20 topics and create some networks of friends.

One goal at StumbleUpon now, he says, is to speed the time it takes to produce the most relevant personalized recommendations to users from a few weeks to a few days.

To contact TJS Editor Allan Maurer: Allan at TechJournalSouth dot com.