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Posts Tagged ‘updates’

Consumers paying scant attention to online and mobile risks (infographic)

Tuesday, February 5th, 2013

MicrosoftToday on international Safer Internet Day, Microsoft Corp. released the results of its second annual Microsoft Computing Safety Index (MCSI), revealing that more than half (55 percent) of global respondents are experiencing multiple online risks, yet only 16 percent say they take multiple proactive steps to help protect themselves and their data.

This year the MCSI also examined mobile safety behaviors, uncovering that although less than half of respondents (42 percent) run software updates on their personal computers, only 28 percent run regular updates on their mobile devices, potentially compounding their risk.

Mobile devices attractive to cybercrooks

“Mobile devices often have just as much, if not more, valuable personal information stored on them as a home computer, making mobile devices equally attractive to data-stealing criminals,” said Jacqueline Beauchere , Microsoft’s incoming chief online safety officer.

“The latest MCSI results demonstrate that no matter where or how people access the Internet, exercising safer online habits is essential. There are steps that people can take and technologies that they can employ to help prevent them from becoming a victim.”

The MCSI surveyed more than 10,000 PC, smartphone and tablet users in 20 countries and regions about their personal approach to online safety and assigned a point scale of 0 to 100 based on their answers. The global average score was 34 for PC online safety and 40 for mobile. An abbreviated version of the MCSI is available at Microsoft Computing Safety Index Survey for people to check how savvy they are when it comes to online safety.

Here’s an infographic summarizing the study’s findings:

The truth behind duplicate content issues & how to deal with them

Thursday, July 26th, 2012

PenguinAfter a slew of search algorithm updates from Google, it is not uncommon to see online marketing professionals and website owners going gaga over the misconceived “duplicate content penalty.”

Due to the ruckus brought by the series of penalties and de-indexation reports (that happened to websites hit by the Panda and Penguin updates), a lot of misinformed netizens now fear the “duplicate content penalty” which may occur after publishing press releases on multiple press release and news websites.

Publishing your Press Release on Multiple Websites Won’t Get You Penalized

Don’t be chewed down by SEO and the duplicate content penalty issue. Bear in mind that your press release is a marketing tool for spreading the news about your company to as many places as possible.  Always remember that it is not primarily intended to gain SEO benefits.

The duplicate content filter only applies to redundant contents, which are created with malicious intentions to trick the system and gain high rankings in search engine results pages (SERPs).  Learn more about how Google truly deals with duplicate contents here.

The Truth behind the “Duplicate Content Penalty” Myth

The duplicate content penalty is a myth.  But, although Google has already released an official statement  straightening the facts about this issue, people and some search practitioners just won’t stop spreading the false information.

The truth behind the duplicate content penalty myth is that it doesn’t exist.  The “penalty” issue being discussed and debated in countless forums and blogs is the result of some “search experts” misinterpreted how Google treats duplicate contents.

Search Engines are Not the Only Source of Traffic and Referrals

People who worry too much of “duplicate content” (when it comes to distributing press releases to multiple websites) have totally forgotten that search engines are not the only popular source of traffic and referrals.

There are the social media, direct website visits, and popular websites to begin with.

Here’s a video from Google on how to deal with duplicate content issues: