By Allan Maurer
If you’ve ever spent hours digging through Google Analytics trying to find the stats that are meaningful to you, you’ll appreciate the new offering from Durham, NC-based Automated Insights called SiteAi.
The first-of-its-kind service helps website owners find the hidden insights buried in web analytics by providing daily and plain English actionable reports in email.
It’s the latest use of the Automated Insights sophisticated AI engine, which sifts through large data sets looking for patterns and trends. Previously the company sold Yahoo a product that automatically produces recaps of Fantasy Football games, cranking out 500-1,000 word articles for millions of players at the rate of more than 1,000 per second.
Automated Insights started life as the StatSheet network in 2007, a very popular college basketball stats site, and soon expanded coverage to MLB, NFL, NBA, and college football. It was founded by CEO Robbie Allen.
Expanding off its first base
Using no human writers whatsoever, it published tens of thousands of articles for over 400 team-based web sites, over 450 team-based mobile apps, and thousands of Facebook and twitter feeds. The websites and apps are data and visual rich, with articles, charts, lists, and feeds.
AI’s Joe Procopio tells us, “When we became Automated Insights, our goal was to expand off our sports base.” The company’s mantra is to automate everything. “We’re still working on automating our ping pong games,” Procopio quipped in an earlier interview.
The goal of the new product, he says, “Is to help website owners maximize whatever their goals may be, not just report the statistics. But it does save you from needing to click through all those charts on Google Analytics.”
The company is “Eating its own dogfood,” says Procopio. “We have hundreds of websites and its a huge time-saver for us, helping us maximize impact from how and where we run our ads.”
The company is also using something Procopio calls “viral pricing.” He explains, “The product is free for 60 days, then we start charging a fee based on the number of people we’ve signed up.” The fee will range from $4 to $10 a month, he says.
Just a start
“The more people who sign up, the less the price will be, so it encourages users to tell others about it.”
Analytics is a sweet spot for the company, Procopio adds. “There is so much data and much of it is difficult to access. We automate reports and do it quickly.”
The new product, though is just “a first shot,” at product development outside the sports arena. “We’ve only scratched the surface of what we can do with AI,” Procopio says.