Seventy four percent of smartphone users in the United States are interested in a mobile operator-provided service that uses Wi-Fi to provide lower cost calls, according to a recent MarketTools Zoomerang survey of 420 smartphone owners.
The survey, commissioned by Kineto Wireless, also showed 72 percent of smartphone users are interested in an application that uses Wi-Fi to improve cellular coverage.
Additional highlights from the online survey conducted May 2011 include:
- Nearly nine out of ten (89%) of respondents have smartphones with Wi-Fi.
- 77 percent have Wi-Fi at home; 54 percent have it at their place of work.
- 62 percent of people who own smartphones with Wi-Fi use the Wi-Fi four or more days each week.
- 30 percent say they use Wi-Fi because it is faster than the cellular network; 19 percent because it is easy to access the internet.
- 30 percent have smartphones with a Google Android operating system (OS); 26 percent use Apple iPhone OS; and 22 percent use a RIM OS.
- 44 percent of iPhone owners would “definitely” be interested in an application that could be used to boost mobile coverage; and 47 percent would “definitely” be interested in a Wi-Fi service offering discounted calling.
- Of T-Mobile subscribers, 55 percent use Wi-Fi on their smartphones four or more days each week or every day, 24 percent because it is easy to access the internet.
- Of AT&T subscribers, 68 percent of AT&T subscribers use Wi-Fi on their smartphones four or more days each week or every day, 32 percent because it is faster than the cellular network.
“Wi-Fi has become pervasive in the smartphone market, and subscribers are interested in options that help them take better advantage of Wi-Fi for coverage and cheaper calling,” said Steve Shaw, vice president of marketing for Kineto Wireless. “This data helps reiterate the market opportunities for mobile operators.
Kineto says its Smart Wi-Fi Application can improve service quality and develop subscriber-friendly services that drive mobile data offload.”
T-Mobile is the most aggressive of the US operators with its use of Wi-Fi to reduce churn by addressing in-building coverage and increasing data offload. In October 2010, the company relaunched its Wi-Fi Calling service